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At Beanstalk Search Engine Positioning we work hard not only at attaining top search engine rankings for our clients, but also in keeping our site visitors, SEO blog readers and those interested in learning about search engine positioning through our articles informed on the latest trends/happenings/and news regarding thearch engines and SEO.
While we know ourselves to be well informed we also know that "no man is an island". For this reason we believe it's important to provide our visitors with additional resources and information sources. Below you will fin some of the best ofthe SEO and search engine positionign RSS feed available online today. We will also be working hard to add new feeds as we discover them so check this page regularly or visit our SEO blog or our own feed where we will announce new additions to this page.
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Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch and its daily newsletter, SearchDay.
SearchDay: Branding is Dead; Long Live SEO
Today's search engine marketing news and opinion: Branding is Dead; Long Live SEO; Google's Superiority Complex; Emotional Motivators in Landing Page Optimization; and more.
SearchDay: Don't Hire a Butcher to do a Baker's Job
Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; Small Business Owners Need Twitter and LinkedIn; Syndicated Versus Pure Search Referrals; and more.
SearchDay: Google AdWords Editor a Great Tool for Content
Today's search engine marketing news and opinion: Google AdWords Editor a Great Tool for Content; Google Friend Connect to Make Advanced Social Features Easily Available; Google on Spam; and more.
SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?
Today's search engine marketing news and opinion: Yahoo Rejects Microsoft: Worst Decision Ever?; Optimization by Numbers; Black, White, and Blue All Over; and more.
SearchDay: A Seat at the Table for Web Analytics
Today's search engine marketing news and opinion: A Seat at the Table for Web Analytics; Giving Links Away; SEM/SEO Events to Attend; and more.
SearchDay: Microsoft Feels Out Social Network Acquisition
Today's search engine marketing news and opinion: About Face(book): Microsoft Feels Out Social Network Acquisition; Why PPC Lead Gen Campaigns Miss Volume Targets; 100 Million Theoretical Dollars; and more.
SearchDay: Conducting a Redirect Audit on Your Web Site
Today's search engine marketing news and opinion: Conducting a Redirect Audit on Your Web Site; CEO Tells Wall St. Why He Invests in SEO; Convincing the Executive Team to Invest in SEO; and more.
SearchDay: Microsoft Withdraws Yahoo Offer; Yahoo Responds
Today's search engine marketing news and opinion: Double Conversions in One Month; Microsoft Withdraws Yahoo Offer; Cinco de Mayo; and more.
SearchDay: Top 5 Non-SEO Ways to Increase Your Search Rankings
Today's search engine marketing news and opinion: Top 5 Non-SEO Ways to Increase Your Search Rankings; Avoid the Pitfalls of Mobile Marketing; Training Your Search Marketing Employees; and more.
SearchDay: Social Media = Society's Watchdog
Today's search engine marketing news and opinion: Social Media = Society's Watchdog; Budgeting Resources for SEO Link Building; Tweaking High Traffic Landing Pages; and more.
SEW Forum Feed
Search Engine Watch Discussion Forums
Search Engine Watch Forums
How to track frame site
I just want to know how to do web analysis for a site that is purely a Frame site. Frame site means here that the content of change s but url remain s
Local Search Engine Rankings
Hello all... Does anyone know how to increase the rankings in local search engines? i.e. Google Local, Yahoo, etc. I can't find any concrete inf
Google Admits Analytics Data Loss
This is something I never thought I'd see. If you log into your Analytics account you'll find a system message that talks about the data problems duri
Regional Adwords
I am sure that it has been asked and answered before and I'll get skewered for not using the search function but here goes anyway. What triggers the
301's and PageRank
A connection of mine asked this question on LinkedIn - thanks for the help - What are the SEO implications of undoing a 301 redirect? Specifically
SEO vs. Design: the Process and the Predicament
What Mark Jackson says in an article at SEW this week: (QUOTE)I can't tell you how many times I've been called in to look at a recently redesigned
using # as part of a query string
random thought - currently, our affiliates send inbound links to my domain using non-canonical urls/query string urls. as a ? sets off the start
I Really Need Help
Hello webmasters I launched my site since March 2007. In May, I paid a so called SEO professional to do the optimization; he is more amateur than I
Google Friend Connect - More Friends for AdWords?
Google Friend Connect is an interesting social networking initiative. In fact, you could call it a "meta" social networking system. Is this (finally)
SEO Companies
Hello everyone, My question is what companies/private consultants/theorists/conferences can help a business with Search Engine Optimization? Website
Another Nail in the Coffin? Yahoo Shuttering Ambassador Program
As reported at (URL="http://searchengineland.com/080512-094441.php")Search Engine Land(/URL), Yahoo is shutting down their Ambassador Program, which w
who is the SEO Experts
Hi Guys Please tell me what is the NP links DP links ? with regards, jopsons :)
Well Indexed old sites are not getting top ranking on Google
Hello, Forum members I am looking for SEO assistance; I am working on below two sites since long: (B)hiflagstaff.com(/B) and (B)fairfieldinnfl
methods of link building
hi everyone this is regarding for the web traffic below i mentioned total free link building methods: Article Submission Blog Commenting Social Boo
Google Friend Connect LIVE
Sign up to preview here: (url)http://www.google.com/friendconnect/(/url) Example sites are here: (url)http://www.google.com/friendconnect/home/exampl
Search Engine Strategies Conference Feed
Search Engine Strategies
News and information about the Search Engine Strategies shows produced by Incisive Media and Search Engine Watch. Keep up on SES!
SES Magazine Contributions, YES!
Let's just say if you haven't seen the new SES Magazine (distributed at SES Conference and Expo events) you are missing out! I have gotten a few requests from folks interested in submitting original editorial content.
The answer is yes and please contact me or another member of our editorial team with your ideas.
Note: If you recently sent me a request to write via email (and didn't hear back from me) please re-send your request! You see, some joker who shall remain nameless (and who should know better) posted my actual email address in a forum recently. As you might imagine, it took about 12 seconds for the scrubbers to find it, so I am experiencing some volume related email delays.
SES San Jose is on the way! August 18-21, 2008
Summer in San Jose just wouldn?t be right without SES. Search Engine Strategies is returning to San Jose for the tenth time and this year?s event promises to be the biggest yet with 5 Star Keynotes, multiple Orion Sessions, the Google Dance and the first ever SES Awards!
There will also be (it's a secret) one heckofa domain auction!
I'll be paying very close attention to submissions for our most popular tracks in the SEO and Search Engine Advertising portions of the business.
Here are some examples:
Advanced Tactics and Disciplines (SEO and Paid Search)
Real Life Social Media case studies (our Social Media track at SES NY was VERY well received)
Measuring Success (a.k.a. advanced analytics)
As you might expect, we have some other surprises in store for San Jose. We have already received many speaker requests and ideas. We will be posting the conference agenda shortly, but there is still plenty of time to get your submissions in (i.e. sessions marked ?late breaking topic? could be you!)
Here are some important dates to remember:
Deadline for new session pitches: May 31, 2008.
Deadline for speaker pitches: June 15, 2008.
I am re-posting some of helpful hints and links to the guidelines along with other calendar updates so take a look at the rest of the post if you need more help!
SES NY 2008: Day 4 Coverage Roundup
What a show.
Today we wound up SES NY 2008 with a brilliant keynote by Andrew Tomkins on Yahoo's new Open Search Platform, an informative multimedia track, and the useful hodgepodge of our insightful industry-trends mashup in the hybrid track. Read blog posts below for in-depth session reporting.
SES NY 2008: Day 3 Coverage Roundup
It's The Longest Day, Day #3 at SES NY 2008, and there are some great panels available on Social Search, Vertical and Retail, Stats and Research, and a stellar series of marketing panels by ClickZ. Read below for some of the in-depth online coverage from today's show!
SES NY 2008: Day 2 Coverage Roundup
Day 2 at SES NY saw some great sessions and a packed exhibition floor on the first day with the booths up. Read the online coverage below for a taste of the show!
SES NY 2008: Day 1 Coverage Roundup
Search Engine Strategies New York kicked off today, Monday the 17th of March, with strategic workshops and a track of local sessions. With over 8,000 attendees at the conference today, overflowing sessions like the late-afternoon Web Analytics panel, and the late-night St. Patrick's Day Pub Crawl, there was plenty of function (and plenty of fun) for all comers. Read some of the great online coverage below.
SES Toronto '08: It's Speaker Pitch Time!
The tulips are nearly upon us... aren't they? Search marketers are a little like tulips: perennially colorful, and it takes a lot of them to screw in a lightbulb! Arghh, sorry. Writer's strike and I foolishly outsourced the joke writing. Let's get serious... it's cheaper.
Prospective Toronto speakers, the SES Toronto show is not that far off (June 17-18, 2008) and program planning is well underway. From now until March 31, 2008, we'll be taking new session ideas, as well as proposals for the returning sessions (listed at the very end of the full post... read on).
Yahoo Searchlight Awards and SES New York
Kevin Ryan stole the show at the Yahoo Searchlight Awards held yesterday here in NYC. As an independent judge ? could he be any other kind? ? Ryan grilled interactive agency and search marketing presenters from the likes of Resolution Media, Digitas, and Outrider, who explained why their integrated search marketing campaigns should win the coveted Yahoo Searchlight.
Sparring with other judges, Ryan drew the attention of guest emcee Jeff Caldwell, who called him ?The Simon Cowell of Search.? Kevin Ryan, ?American Idol??
To hear what Yahoo exec Ron Belanger called Ryan, click here. (Must be 21 years of age or older to view.)
And the winner? Outrider.
Outrider will be exhibiting at SES NY, so if you are interested in speaking wtih them or any other agency for that matter... Register Today!
Congrats and see you at SES New York (or London if you happen to be joining us for the largest European Search Engine Marketing Event next week).
SES Updates: London, New York and Hamburg!
2008 is in full swing and if the excitement of the last week or so is any indication of what our year is going to be like, we all better strap ourselves in!
Since many of you have asked, I'll add a few updates to our calendar along with some suggestions going forward:
- The SES Paris Forum was a very successful event for us and we are excited to return in 2009!
Speaking at SES
In addition to the guidelines I have posted I'd like to re-enforce our commitment to provide a learning environment for SES delegates.
- SES offers its speakers tremendous opportunities for exposure and recognition as an industry leader.By being selected to speak at our events you are gaining an unparalleled platform to showcase your expertise and experience and make a contribution to the community.
- There will be NO OPPORTUNITY for commercial exploitation of the delegate audience. Speakers who deliver a sales pitch in their presentations will not be received well and will be addressed accordingly. As I understand it, there are many options for commercial sponsorship of the event and you may contact the SES sales team if you have interest in sponsorship.
- I actually read every single speaker proposal we receive through the online form. I appreciate the time everyone must commit to preparing their submissions. Remember, since we simply can't respond to everyone, if your proposal has been accepted we will be in touch!
SES London: February 19-21, 2008
The programming for London is complete and is closed. We've gotten quite a few inquiries about the recent acquisition activity (MSN, Yahoo!, Google, oh my!) and we have something special planned for both New York and London. Announcements will be coming shortly.
SES New York: March 17-20, 2008
We've finalized selections for New York and the agenda is set. We are finalizing updates to the site and expect to have them completed shortly.
SES Hamburg: April 10-11, 2008
We have gotten a number of speaker requests for Hamburg and I am very pleased to say the event is coming together nicely! There is still plenty of time to get your proposals in by February 22.
Socially yours, SES
We have Linked In and Facebook groups to help keep everyone informed and updated. Feel free to join if you are so inclined.
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SES London, Search Training SF, SES NY
With a successful SES Paris Forum (pictures) behind us, the SES team is focusing its energy?s on a busy February and March:
SES London, kicks off on Tuesday February 19th and runs through Thursday February 22nd ? a Search Training Day has also been added to the lineup on Friday February 23rd. Speakers highlights at this year?s event include keynote Nick Carr (Author, The Big Switch, Rewiring the World, From Edison to Google), Dr. Ralph Wilson (Web Marketing Today), David Naylor (SEO), Mikkel deMib Svendsen (deMib.com), Jake Baillie (STN labs), Andrew Goodman (Page Zero Media), Matt Bailey (Site Logic), Brian Clifton (Google), Adam Lasnik (Google), Tor Crockatt (Microsoft), Mel Carson (Microsoft), Tom Alby (Ask), and Bill MacLachlan (Yahoo!).
Search Training Day San Francisco will be held on Thursday February 7th at the SF Hilton. Search Experts Debra Mastaler (Alliance-Link) and Liana Evans (KeyRelevance) are holding two day long crash courses in Link Building and Social Media, cornerstones of any SEO campaign. This must attend event is the first time SES is returning to the city of San Francisco since its inception 10 years ago.
The Agenda for SES New York was announced last week. The conference and exposition will be held in March this year (a bit earlier than years past) specifically Monday the 17th (yes, St Patrick?s Day) through Thursday the 20th. Keynotes and Orion Sessions have also been announced, including Nick Carr (Author, The Big Switch, Rewiring the World, From Edison to Google), Gordon McLeod (President, Wall St Journal), Jason Calacanis (Founder, Mahalo.com), Andrew Tomkins (Chief Scientist, Yahoo!) and John Battelle (Author, The Search, and Founder and Chairman, Federated Media Publishing).
There will be some exciting networking events at both SES London and SES NYC so be sure to come ready to meet many new people in the space ? stay tuned for announcements.
Lastly, don?t forget to catch Seth Godin live and unplugged this Wednesday January 23rd at 2PM EST.
SES in the New Year; New York, London and Everywhere Else
What an interesting year it has been! Big changes, big events and big search are all numero uno in the hearts and minds of site owners everywhere. I'd like to thank the SES Faculty and Advisory Board along with SES Delegates everywhere for such a spectacular welcome.
I'd also like to extend warm wishes for a great Holiday Season and prosperous New Year to all.
After a very successful (and chilly) event in Chicago, we are well into planning next year's events. I have a couple of quick updates on upcoming events and I will be back shortly after the Holiday season with more.
Happy Holidays from all of us at SES and Search Engine Watch!
SES Paris: 15 et 16 Janvier 2008
Speaking opportunities for Paris have closed and our agenda is set. You can view the SES Paris page here.
SES London: February 19-21, 2008
I am very excited to be programming this year's event with search guru and living legend, Mike Grehan. We recently posted the conference agenda and are updating the information as quickly as the local labor laws will allow.
We have VERY FEW slots open for London, but in order to accommodate the holiday chaos, I have extended speaker submissions to Friday, January 4th.
SES New York: March 17-20, 2008
New sessions, more Orion panels, a big focus on tried and true along with latest and greatest is what you can expect for New York. We have already received several speaker submissions for the event.
Deadline for new sessions is January 18 and we will finalize selections the week of February 4.
SES Hamburg: April 10-11, 2008
SES is new to Hamburg and we are expecting a great event in 2008. Sessions will be in German and English. Deadline for new session suggestions is February 8 and final selections will be completed February 22.
SES EVERYWHERE:
We've had a number of exciting announcements this year, not the least of which was adding more events like Tokyo and more SES Training days. Rest assured, there will be more exciting announcements in the new year!
SES Chicago, Day 4 Coverage
Today was the final day of regular events at SES Chicago 2007, and we had some great sessions. A lot of attention was paid to CPC and the nitty-gritty of keyword strategy issues as you'll see below in our roundup of day 4 SES coverage from Chicago, December 6.
SES Chicago, Day 3 Coverage
Welcome back to our day 3 wrap-up of coverage at SES Chicago 2007. Today was a big day for PPC and paid links issues, with strong attention on SEM for retailers and strategies for pitching upper-level management on SEM principles. The coverage is high-quality and has some great analysis, but if you're looking for more information on a session you didn't get to or don't have comprehensive notes on, remember your show booklet has an access code to the presenters' slides, which we'll be posting to the site soon. See you for SES Chicago Day 4 tomorrow!
SES Chicago, Day 2 Coverage
Tuesday's coverage at SES Chicago was even greater than yesterday's. The big stories today were Seth Godin's Meatball Sundae presentation and Local Search; read on for our listing of the full Search Engine Strategies coverage.
SES Chicago, Day 1 Coverage
Monday is over, but SES Chicago 2007 is just getting started. If you missed a session you were interested in or you?re browsing the conference remotely, get up to speed with the extensive coverage the press and bloggers have provided:
SEW Feeds For Your Readers
http://searchenginewatch.com/about/article.php/2155721
SEO RSS Feeds From SEOChat.com:
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Search Engine Optimization, Google Optimization - RSS Feeds
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Navigating Your Way into Your Visitors` Hearts
I hate getting lost whether it s on the road or online. Guess what So do your visitors. Just as we expect to see signs on the road to help us find our way there exist rules of the road for web site navigation design. Break these at your peril....
Build IT Knowledge with Current & Trusted Content Helps Employees Develop & Hone New Technical Programming Skills. Sign Up & Get Full Access.
Creating SEO-Friendly Content
Creating SEO-friendly content is by no means an easy task. Today s Internet is chock-full of spectacular visuals offering everything from streaming video to big glossy-looking pictures. But take away all those special fonts and brightly-colored links and do away with the embedded noises and flashing banner ads and you re left with just the backbone of the Internet the one thing which holds it all together plain simple content. Creating SEO-friendly content is a hassle an ongoing process a chore and the only way to make your pages popular....
Download a VMWare LAB MANAGER STARTER KIT, FREE! Virtualize the test lab while cutting costs. Get your Free Virtual Lab Starter Kit today.
Trends to Note in the Search Industry
Every so often it helps to take a step back from your industry so you can figure out where it is and where it s going. The search industry is no exception. I ve spotted some interesting issues and trends that I d like to share with you. Finding a way to make use of these trends could help you in the long term....
IMPROVE YOUR SUPPORT EFFICIENCY WebEx lets you remotely control, configure and install applications and updates more efficiently.
Book Review: The Open Brand
Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message change your attitude to meet the new reality or get left behind....
Attend WINDOWS EMBEDDED ACCELERATION WORKSHOPS Are you ready to learn how you can bring your next-generation embedded device to market faster?
Microsoft Gives Up on Yahoo Takeover Bid
In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless the rampant speculation continues....
SpamTitan - Virtual Email Appliance 99% Spam Detection, Kaspersky AV, Anti phishing, $550 for 100 users. Free Download 30 Day Trial Now!
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General CE Mark Overview
Importing products into the European Union or the European Free Trade Area Find out if your product must carry the CE Mark to meet legal requirements.
VoIP for Small Business
Explore this in-depth comparison table of leading Hosted PBX systems and their services including pricing support and features.
Aberdeen Group - The Technology Strategies for Integrated Business
Learn how best in class companies see S OP technology as critical to improving on their already strong corporate performance.
DIRECTV, Driving Operational Excellence
Tune in to see how the largest U.S. direct broadcast satellite provider transformed its supply chain operations with SAP SCM.
Gantry Group ROI Benchmark Study: HP Project and Portfolio Management Center
Learn how IT leaders worldwide are adopting PPM solutions to lower costs improve project success and increase IT operational efficiency.
Put the Results of the SAP High Tech Benchmarking Study to Work in Your Organ...
Discover the real-world value of VLM benchmarking and how it can help you measure your business performance against competitors and build a continuous improvement road map.
Top 10 Reasons Customers Choose SAP for Business Transformation
Learn how SAP will continue to grow organically by innovating internally and externally taking the risks necessary to create the future that will provide a steady stream of solutions and ideas to help each and every customer become a best run business .
2008 Internet Security Trends
This report is designed to help highlight the key security trends of today and suggest ways to defend against the sophisticated new generation of Internet threats certain to arise in the future.
IronPort's Multi-layer Spam Defense Architectural Overview
Learn how IronPort Anti-Spam #153 eliminates the broadest range of known and emerging threats.
Streamline Processes, Lower Costs, and Transform the Way You Address Customer...
Learn how SAP helps utilities transform customer service billing and financial processes via our advanced customer care solution.
The Future Starts Now with Symantec Endpoint Protection v11.0
Symantec released a breakthrough product to help keep desktops laptops and servers safe from the ever-changing threat landscape.
Info-Tech Research Names SugarCRM a CRM Leader
Read this paper to learn how SugarCRM fares against salesforce software.
Security Threat Report: 2008
How prepared is your organization to defend its business networks in the year ahead
Effective Disaster Recovery: Are You Ready?
Learn how to better prepare your organization for disasters with this informative white paper.
Security: New Strides in Preventing Intrusions
Learn how to eliminate risk in your IT environment.
SEOChat Blog Feed For Your Readers
http://www.developershed.com/blogrss.xml
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SEO Chat Forums
SEO Chat - The home of all Search Engine Optimization resources. Aside from being the home of the popular Google-Dance tool, Seo Chat also contains a library of articles on topics such as Search Engine Keywords, Directories, Link Development, Marketing, Optimization, Promotion, News, Spiders, Submission, and more.
Low Performance Keywords Influence Quality Score?
Forum: Google Adwords - More
Posted By: KAMaster
Post Time: May 14th, 2008 at 2:29:44 pm
(Advertisement) Download a VMWare LAB MANAGER STARTER KIT, FREE! Virtualize the test lab while cutting costs. Get your Free Virtual Lab Starter Kit today.
Any updates on goog local/ maps
Forum: Google Optimization
Posted By: 1fast72nova
Post Time: May 14th, 2008 at 2:17:07 pm
(Advertisement) TAKE CONTROL OF REMOTE COMPUTERS Support, configure and install applications and updates remotely for greater efficiency.
A list of blog directories
Forum: Blogs, Tagging, RSS Feeds
Posted By: sandpetra
Post Time: May 14th, 2008 at 1:27:12 pm
(Advertisement) See how EASY REMOTE SUPPORT can be. Try WebEx FREE! DELIVER SUPPORT MORE EFFICIENTLY. Remotely Control Applications. Leap Securely through Firewalls!
Is there a Guideline, Task List Something???
Forum: Google Optimization
Posted By: Danielc1234
Post Time: May 14th, 2008 at 1:25:25 pm
(Advertisement) RESOLVE SUPPORT ISSUES from your Desktop! Minimize downtime with a remote support solution that lets you resolve issues right from the desktop
Google Spidering / Indexing Questions
Forum: Google Optimization
Posted By: doughayman
Post Time: May 14th, 2008 at 1:07:27 pm
(Advertisement) Attend WINDOWS EMBEDDED ACCELERATION WORKSHOPS Are you ready to learn how you can bring your next-generation embedded device to market faster?
Yahoo PPC and PPC managers
Forum: Pay Per Click
Posted By: iamnoone
Post Time: May 14th, 2008 at 12:51:52 pm
Help me out ****where the competition of ppc competitors is less
Forum: Pay Per Click
Posted By: claira fernande
Post Time: May 14th, 2008 at 12:24:03 pm
Question About Anchor Text?
Forum: Google Optimization
Posted By: Roofer911
Post Time: May 14th, 2008 at 10:46:14 am
Image duplication
Forum: Search Engine Optimization
Posted By: badsha.abdul
Post Time: May 14th, 2008 at 9:57:43 am
Leaked Google Code - Very Juicy
Forum: Google Optimization
Posted By: analogik
Post Time: May 14th, 2008 at 9:08:44 am
Navigating Your Way into Your Visitors` Hearts
Forum: Search Engine Articles
Posted By: SEO Chat
Post Time: May 14th, 2008 at 9:00:46 am
Site not cuming up in Google.com - PLZ help SEO`s
Forum: Search Engine Optimization
Posted By: ITM
Post Time: May 14th, 2008 at 9:00:30 am
Blindly find What Keywords we Are being Ranked on.
Forum: Google Optimization
Posted By: Danielc1234
Post Time: May 14th, 2008 at 8:49:47 am
Wanted a free Google XML Sitemap generator ? Any help!
Forum: Search Engine Optimization
Posted By: Spicy South
Post Time: May 14th, 2008 at 8:34:33 am
Comment Postings
Forum: SEO Help (General Chat)
Posted By: peterson11
Post Time: May 14th, 2008 at 8:24:02 am
SEOChat Forum Feed For Your Readers
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SEO RSS Feeds From HighRankings.com:
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2 Domains, 1 Website
I have a client who has 2 domain names: namehere.com and differentnamehere.us pointing at the same IP address. Is it bad SEO to have multiple domain names for the same site? And will this negatively impact search engine results for each?
Lost Toolbar PageRank
The front page of my website has a [toolbar] PageRank of 4 and most of my inner pages had a PageRank of 3. After this quarter's Google [toolbar] update, my homepage remained a 4, but most of my inner pages went down to a 2.
SEO Consequences to Adding a Sharing Button
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking?
SEM Scholarship Contest
I'm honored to have been asked to be a judge in Marketing Pilgrim's third annual Search Engine Marketing Scholarship contest. There are a ton of great prizes for the winner, including a free seat at an upcoming High Rankings Training Class!
302 Redirects Appear As 200 Status
If you're a true techie geek, you will like this High Rankings forum thread where member 'doughayman' notices some weirdness in his server logs. With some probing, forum moderator and all-around server wizard 'Randy' helps diagnose the problem, and all is well again.
HRA Wrap-up 231
Let's see ... what's been going on lately that I can talk about? Oh yeah...I almost forgot about last week's family reunion for my grandmother's 100th b-day in Florida.
Optimizing Articles for Long-tail Keywords
Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings?
How to Make an Emotional Connection Through Your Copywriting
If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple.
Diagnosing the SEO Health Of Your Website
Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It's true we're not working with life or death situations the same way doctors do, but having a website that is not receiving all the targeted search engine traffic it could be, is a sign of a sick website.
Free Preview Copy of Best Website
We've got a special offer for you today a completely free preview copy of Nelson Bates' 'Best Website' ebook.
High Rankings Feed For Your Readers
http://www.highrankings.com/high-rankings-advisor.xml
ISEDB Daily Search Engine News Feed
ISEdb.COM - Articles - Search Engine News and Analysis
Microsoft and Yahoo!, Search Engine Partners?
Until recently, there were five major players in the search engine
world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These
top Internet search engines quickly could be narrowed down to four,
however; AOL uses the Google algorithm and will yield nearly identical
results. Further narrowing is rapidly occurring - Ask.com seems to be
stepping out of the spotlight to focus on specific markets, and in
early March 2008, Microsoft began attempting to purchase the Yahoo!
search engine. If there are just two top search engines with which to
be concerned, what does this mean for your business and for SEO as a
whole?
Apparently ASK Doesn't Always Have the Right Answer
The Wall Street Journal broke incredibly sad news [last week]... indeed I think it is one of the saddest moments in my SEO career. Ask.com
is letting go of 40 employees and conceptually restructuring itself by
moving away from mainstream search and focusing on question-related
searches for their supposed primary audience "middle-American,
predominantly female consumers."
The End of the World As We Know It
It’s the end of the world as we know it, the search world that is, and the start of a whole new universe. Allow me to introduce Universal Search, the practice of displaying search results that include all forms of media including: videos, maps, news, photos, PDF files, shopping feeds, and social, all in one comprehensive results page for the online searcher.
Site Jacking and the DMCA
Two days ago I was performing a rather dull set of SEO experiments when
I noticed something very disturbing. While testing Google’s SERPs
against keyword phrases inserted into the Metamend Facebook profile,
I found a Chinese SEO company had completely stolen the Metamend
source-code, images and all. The Chinese firm, Okwoo.com had slightly
altered and translated the site-text into a Chinese language but had
left blog postings (many of which I wrote) in the English language they
were originally written in. It’s called site jacking and it happens
more often than a reasonable person might realize.
A Slippery Slope: Google Owns a Search Engine Optimization Company
What many people failed to realize was that when Google purchased
DoubleClick, it now was also the owner of a very large search engine
optimization company called Performics, which is a wholly owned
subsidiary of DoubleClick.
Current and Future Search Trends: What the Top Internet Search Engines Are Doing
The future of search is unclear - what is clear is that change is
rapidly happening for all of the top Internet search engines. Google as
always is the frontrunner for many of these search trends, but even
little guys like Ask.com are making waves. In this article, I will
attempt to cover some of the more interesting search trends that are
occurring today with the top Internet search engines - but I am by no
means being comprehensive about the subject. Things are changing on a
weekly, or sometimes even daily, basis, and future articles will cover
additional developments in depth.
Google Changing the Way it Ranks Sites?
For the past six or seven years, one of the most dominant factors in
determining page or document placement has been an evaluation of
incoming links. Google pioneered the method, known as Pagerank, in its
original algorithm and has refined it ever since. The recent flap over
Pagerank revaluations might provide SEOs a broader hint at changes
happening behind the scenes at Google and other major search engines.
While unintended, Google might be signaling a step away from Pagerank
as a primary means of recommendation and valuation.
Google's Paid-link Smack in the Face
The SEO world is abuzz today with Google's smack in the face to a number of
websites that are selling obviously paid-for, keyword-rich text links.
Basic SEO Venues – The Google network, Tying it together
Imagine yourself as an SEO servicing a fairly large client or business.
The client has tens of thousands of unique URLs in their domain(s) and
more content than you can reasonably shake a magic wand at. To make
matters more complicated, they are getting creamed by their competition
under their most important keyword phrases on Google. They want you to
turn their situation around and it has to be done within their concept
of a reasonable time period.
Search Marketing Industry Shake-up Imminent
As sure as the sun shines behind the clouds on a rainy day, a major
shake-up in the search marketing industry is coming soon. The signals
are being sent and received through-out the various sectors of search
and online marketing. Change in any marketplace, when it does come, is
often swift, brutal and merciless. For some SEO practitioners, this one
will be especially so. While the search marketing industry has been
bracing for change for at least a year, the movement is now picking up
speed and gathering momentum. As SEOs, our working-world is going to
look very different this time next year.
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How to Optimize for Google - Part 2 of 3
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.
How to Optimize for Google – Part 1 of 3
In today's online world search engine rankings can make your business
succeed, and while rankings in Yahoo and MSN are very valuable, their
combined market value is still less than that of Google. This makes
achieving top rankings in Google that much more important.
In
this three-part series on How to Optimize for Google we will touch on a
number of important aspects for top Google rankings including website
optimization, links, Google Webmaster tools, and a number of other
considerations.
The focus of Part 1 will be with on page website optimization.
14 Website Usability Guidelines That Keep them Coming Back for More
Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction.
The selling process--from initial interest to the very last checkout page--must be able to grab shopper's attention and proceed to drive them through to the finalization of the sale. But even after the sell, you must deal with customer service issues in order to keep the sale finalized. Good customer service will bring your purchasers back for another and another and another. Here are fourteen general usability guidelines that will enhance your shoppers overall experience on your site.
4 Easy Ways to Dissatisfy Your Visitors
Since creating a website that is "user friendly" is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.
In fact, while I'm sure there are just as many things that can derail a visitor on a website, there is no need to implement more than a few. We have found that any one of the four things listed below will do the trick!
10 Ways to Help Your Visitors Trust You
Trust is a key usability issue when it comes to running a successful online business. Most people automatically view web businesses with a bias against them compared to their brick and mortar counterparts. Your ability to convince your visitors that yours is a trustworthy business is one of the key components to getting visitors to convert into customers.
Creating a website that conveys trust can be tricky. There are rarely any answers that are always "right" for every visitor. There are, however, several factors that have universal appeal to the weary shopper.
The Anatomy of a 12-Month Link Baiting Campaign
Last February, I had a diabolical plan to become a household name in the SEO community. Here I was, a guy who has been in SEO for almost ten years and remained a relative unknown. Sure, I made a few friends here and there and have been slowly building my reputation, but who would of thought 12 months ago that I would be able to snag an interview with one of the biggest names in the SEO. And that's not me interviewing the big name, mind you... that's the big name interviewing me!
(cue tongue in cheek here…) Here we are, nearly twelve months later and I can hardly believe that yes, ladies and gentlemen, I have become a "name". Ok, so maybe I'm not Jennifer Laycock. Or Rand Fishkin. Or Jill Whalen. Or Aaron Wall. Or Andy Beal. Or Brian Clark. Or... OK, you get the point. I have not become that much of a household name, but still I bet many of you hadn't heard of me 12 months ago!
So here, for your reading pleasure, is a historical record of one of the greatest, all time, 12-month-long link baiting campaigns:
11 Ways Fill Your Shopper's Cart
Since the "purchase" is the ultimate conversion, it is imperative that you remove as many obstacles from the customer's research-to-buy cycle as possible. Providing your visitors the key ingredients in their shopping experience creates a smooth and worry-free transaction process. The easier it is to shop and buy the more customers will overcome the natural hesitations that many feel before they commit by hitting the final "complete order" button.
Images are the Natural Evolution of Search
Over the past couple years it has been impossible to avoid the buzz about images and their increasing role in search; such as universal search which is becoming commonplace among the major search engines. But universal search is only the most prevalent news and only the baby-steps of a new format of search that is about to take over the Internet. Do I have your interest piqued? I will now lay the foundation of my statement to hopefully get you as excited as I am about this unstoppable search evolution.
SEO and Usability: Be That Stallion and Round Up The Herd
As more and more people jump on the SEO and Usability bandwagon and write about it, a few different arguments are presented. In some, one set of skills is more important than the other, or “first”. For others, one can’t live without the other.
9 Tips for Creating a Site Map for Visitors and Spiders
Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.
Small sites typically don't need a site map so long as all pages are linked in the main navigation. Once you get into main and sub-navigation menu's then site maps are helpful in allowing search engines and visitors to quickly find anything they are looking for within just a couple of clicks. A single site map can be used for both purposes or multiple site maps can be created. Here we'll address creating site maps for spiders and humans separately.
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