Hacker Safe Review

Note: Hacker Safe is now owned by McAfee. We have heard less-then-stellar reviews of the new service and will be looking into them before updating this page.

Hacker Safe is a service that scans your website daily to insure that your server and site will provide maximum security for your visitors and potential clients. While this is a good practice on it's own, having the Hacker Safe logo on your webiste, reporting the daily scan and providing a link to confirmation that your site is safe can provide dramatic results in conversions.

For example, Petco Animal Supplies realized an almost 10% increase in conversions when they started using Hacker Safe. The test was done based on orders wherein 9,500 orders were tracked and those visitors who saw the Hacker Safe logo purchased 400 more products than those who did not.

Statistically this number is a bit higher, with an average conversion increase of roughly 14%. We are currently running some tests with our own clients (unfortunately we can't list them as we have a "don't list your clients' on your site" policy) however our first round of tests are proving positive though the exact increases can't be determined yet. That said, we can determine that the logo will easily pay for itself and then some, the only question remaining is: by how much.

I found this video (below) of Hacker Safe's Cresta Pilsbury discussing Hacker Safe at SES NY 2007 with Sage Lewis from Web Marketing Watch. He asks a number of great questions and Cresta explains what Hacker Safe does and why it's effective far better than I could.

They're also offering 20% off monthly and annual subscriptions to this service through our site (Thanks Nigel, great to meet you at SES :). Hacker Safe definitely falls into our list of recommended resources. You can find more information and get 20% off by visiting the Hacker Safe site.