Ah, the blessed Google updating – we hate to love it and vice versa. We ran our rankings again for our clients as we’ve seen a lot of movement lately and the latest round of results appears (for the first time in a while) to widen the gap between the Caffeine results and the live Google.com results. For some – this is a moment of joy and for others, panic. For all – it is temporary (and by temporary I mean more than even a standard update is).
This widening gap is (in my humble opinion) a sign that either the Caffeine results have been deemed to be less relevant than the live results and will be abandoned (in which case we’re going to see updating based on a new algorithm here-to-for unseen) OR more likely – the fine folks at Google weren’t happy with the portions they were testing and will resume implementing portions of the Caffeine results in the next few days.
Either way – if you saw your results improve – don’t go counting your chickens and if you saw drops – don’t panic (and yes – I know that’s easier said than done). When in doubt – refer back to a previous article I wrote, “What To Do When Your Site Drops“. We all deal with it from time-to-time and it provides some solid advice on how we here at Beanstalk deal with it – even when it’s our corporate site.
SEO news blog post by Dave Davies, CEO @ 12:09 pm
Go ahead, admit it. When you wake up – if one of your major tasks for the day is link building you’re likely to hit the Snooze button, pull the covers over your head and procrastinate for just a few more minutes. We all know it’s important – but I don’t think it’s anyone’s favorite task.
Well to make your life easier (and maybe the link building a bit more interesting) I’ve found an interesting article over on Search Engine Land by Julie Joyce on just this subject. After polling some link builders she’s written up an article outlining 6 methods for finding good quality links. Of course there are more than 6 but when I read the list – it was a good refresher on some things I knew but “forgot” and hit on a couple things that I hadn’t thought of in the way she wrote about them. I didn’t have high expectations when I saw “yet another link building article” I was pleasantly surprise to find this one. It only takes a few minutes to read and it well worth the time.
You’ll find the article over on the Search Engine Land site here and while you’re there – you might just want to peek at some of the other great content they have. It’s like Danny Sullivan knows his stuff or something. 
(for those of you who aren’t SEO’s – Danny has been reporting on search engines since the first one was composed of mammoths scrawled on caves and helped start Search Engine Land and the always enjoyable SMX events)
SEO news blog post by Dave Davies, CEO @ 7:52 pm
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