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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    February 4, 2013

    USA Up to Bat for Copyright Alert System

    On Wednesday, the New Zealand government convicted its first offender to fall under the "Three Strikes Law." The RIANZ http://www.rianz.org.nz/rianz/rianz_homepage.asp An unnamed offender was fined a total of $616.57 for the illegally downloaded material.
    Silly judges
    The amount required to prosecute the offender totaled $250,000; which leads to the question of whether or not it is really worth the expenditure to prosecute an individual for copyright infringement?

    Similar problems were occurred in France when HADOPI, when the socialist party spent 16 million Euros for 60 agents to dispatch 1 million email notifications to copyright infringers. RIANZ is not happy with the resulting figures and feels that the infringement fees should be dropped to $2 per notice, but this was rejected by the Government. RIANZ argues that if the fees were set at $2 per violation, it would be able to process 5000 notices per month. "We believe this level of notices would have more fully realized the aim of the law."

    This will be an important consideration as the Copyright Alert System will begin processing strikes notices in the United States very soon.

    SEO news blog post by @ 11:18 am


     

    August 2, 2012

    SOPA and PIPA Failures & the Sneaker Net Resurgence

    Why RIAA Supported SOPA and PIPA & the Sneaker Net Resurgence
    We have written extensively about the move by the RIAA to curb the illegal downloading though SOPA and PIPA bills introduced last year. A leaked report shows that the RIAA never really had much faith in the SOPA/PIPA bills and even stated that it thought it was an "ineffective tool" against combating online privacy.

    riaa chart illegal music sharing

    In a leaked presentation given by RIAA Deputy General Counsel Vicky Sheckler last April, she states that they "never actually believed that either piece of legislation would have put a dent in music piracy." Sheckler goes on to state that the intention of the SOPA and PIPA bills were "intended to defer [copyright] infringements [by] foreign sites by obligating/encouraging intermediaries to take action," and they were "not likely to have been an effective tool for music."

    The report also shows that shipments from the US music industry declined from $12.3 billion in 2005 t approximately $7 billion in 2011. What is most interesting about the report is that is shows that only 1 in 6 music files are shared over a peer to peer network and that most pirating occurs over a physical sneaker-net; via ripped music CDs or transfer from a physical hard drive to others. File sharing networks only account for barely 4% of the total downloads.

    Speculation is that this increase in "sneaker-net" pirating can be attributed to the low cost and availability or large storage mediums rather than a botched attempt by the RIAA to regulate or reduce piracy. Although one can speculate that the actions by the RIAA may have encouraged rekindling of the antiquated sneaker net in the first place.

    Previous SOPA/PIPA Blog Posts

    SEO news blog post by @ 9:00 am


     

    July 16, 2012

    Six-Strikes and You’re Out: the MPAA, RIAA & the Center for Copyright Information

    It was over a year ago that the MPAA and the RIAA announced they would be introducing a groundbreaking anti-piracy plan in conjunction with US ISPs. The scheduled start was set for July 2012, the parties involved state that they are not yet ready to implement the graduated warning program.

    MPAA

    In a previous post I reported that once implemented, the Center for Copyright Information (CCI) will begin to take proactive measures to track down online deemed to be pirating media. Copyright infringement violators will be progressively warned about their actions, escalating over 5-6 notifications until the ISP will drastically cap the user’s bandwidth or even revoke access.

    "With regards to timing, CCI is rigorously working towards implementing the Copyright Alert System in a way that is consistent with the Memorandum of Understanding (MOU) and with the needs of subscribers," a spokesperson stated.

    The CCI is now hoping that ISPs will begin sending out graduated warnings later this year, but have not commented as to a reason for the delays. Such large delays it the plans implementation suggests that there have been logistical issues in the plan’s implementation.

    "At this time, CCI is not ready to announce the experts we will use to evaluate the methodologies used by the content owners and ISPs to identify alleged piracy and deliver notices to the right consumers," said a CCI spokesperson.

    Other Concerns

    • It has been suggested that the company hired to conduct tracking may not be made public to curb protests.
    • There are increasing amounts of new subscribers to VPN Internet providers in the US, presumably in anticipation of the schemes implementation.
    • There are increasing fears that backdoors will be used in the deal which may allow the MPAA and RIAA to request personal details of repeats infringers for legal action.
    • There has been no clear definition of what will happen to third party providers (free wi-fi providers) in this graduated six-strikes theme.
    • In a controlled state, who polices the police?

    Certainly the issues of copyright protection and privacy have a long way to develop before a mutually beneficial method is established that protects everyone involved and allows the end user sufficient freedom.

    SEO news blog post by @ 11:59 am


     

    July 9, 2012

    Hollywood & ISP Spies Are Watching YOU!

    A partnership between the RIAA, MPAA and major ISPs such as AT&T, Verizon and Comcast and Hollywood and Big Music, could allow your ISP to police your internet usage once a final agreement is reached. The partnership would see these ISPs spying on your activity to monitor for sharing copyrighted movies or music files from your computer.

    Traditionally, your ISP attempts to protect you and your data by utilizing software and hardware to keep the connections between your computer and their servers secured. The irony of course is that with the new graduated response plan dubbed the "Center for Copyright Information" (http://copyrightinformation.org/) would make the ISPs involved responsible for policing and enforcing the violations and would see offending users warned, restricted and eventually cut off from the Internet for successive infringements.

    Until now, media companies have had to try and scour the internet in an attempt to find and locate violators, but if the agreement goes through, the studios will have associated ISPs sniff packets of incoming data to and from their customers computers. The process of the escalation of infringements is structured as follows:

    • Rights holders track infringing Internet users and send notices to ISPs.
    • ISPs used this data to send warnings, called “Copyright Alerts”, to subscribers.
    • If subscribers fail to improve their behavior, further warnings will be issued.

    ISPs will be given some discretion as to the variety of sanctions, but would range from throttling back connection speeds to limited browsing or termination of the account.
    The agreements between the MPAA, RIAA and ISPs in the United States will be completely voluntary. The ISPs will insist that they are completely within their rights to amend their Terms of Service to accommodate such an agreement and will almost certainly do so quickly.

    &Voluntary cooperative solutions are a priority focus and we believe that, in combination with law enforcement action, voluntary actions by the private sector have the potential to dramatically reduce online infringement and change the enforcement paradigm,& said U.S. Intellectual Property Enforcement Coordinator Victoria Espinel.

    "We will continue to push forward to encourage voluntary cooperative actions on multiple fronts. Our ultimate goal is to reduce infringement online so we will continue to assess our approach to ensure that it is as effective as possible.&

    Not only does this new agreement rekindle the online privacy and piracy debates, but it also raises some equally disturbing problems:

    • Sharing an internet connection (be it private, business, or public) becomes a liability to the owner, who becomes responsible for an individual’s activities on a network or shared connection.
    • Expectations of privacy are lost. Companies that deal in vitally sensitive information are not only at risk of someone seeing sensitive information but are now become a liability if the information goes public.
    • And the most obvious Big Brother paradigm: If ISPs are required to police you; who will police them?

    In the light of such measures being introduced and other percieved infringments on Internet freedoms, a campaign to establish a Digital Bill of Rights & Freedoms from Active Politic.com has been gaining momentum. It hopes to establish an Internet consisting of:

    • The right to a free and uncensored Internet.
    • The right to an open, unobstructed Internet.
    • The right to equality on the Internet.
    • The right to gather and participate in online activities.
    • The right to create and collaborate on the Internet.
    • The right to freely share their ideas.
    • The right to access the Internet equally, regardless of who they are or where they are.
    • The right to freely associate on the Internet.
    • The right to privacy on the Internet.
    • The right to benefit from what they create.

    The Internet and the sharing of information (public or private) is still in its adolescence and will require much more deliberation and ratification of laws before we witness an Internet where media companies feel protected from piracy and users are guaranteed to have the freedom to share information without the fear of reprisal.

    SEO news blog post by @ 1:01 pm


     

    May 7, 2012

    Internet Censorship, Privacy and Net Neutrality Updates

    It seems like Internet censorship, privacy and net neutrality are continually in the news these days and today is no different…

    Britain to Block Porn Sites

    The Prime Minister of Britain, David Cameron is reported to be announcing "network-filtering plan" that would target pornographic websites.

    family photo

    Initially the campaign received little support from the Prime Minister and was met with criticism from digital right groups and a variety of industry bodies, the movment is being spearheaded by The Daily Mail and MP Claire Perry

    MP Claire Perry states that this is not censorship. Plans are to have ISP users being forced to opt-in in order to receive anything rated as adult content. “There is a ‘hands off our internet’ movement that sees any change in how access is delivered as censorship,” she said. “We are not being prudish, but we just think the current method of blocking that material is broken."

    Feds Return Seized Music Site

    feds

    Feds seized a popular Hip-Hop music site on assertions from the Recording Industry Association of America of copyright infringements and that the site was linking to four pre-release music tracks.

    Control was relinquished to the owners of Dajaz1.com after 13 months with Feds unable to produce sufficient evidence to warrant any civil or criminal charges.

    Feds state that the inability to obtain evidence was largely due in part to apparent recording industry delays in confirming infringements according to the court records. The site was returned without explanation or apology.

    Although the Internet has been available en masses for over 20 years, we are still far from reaching any kind of consensus over these issues. Certainly conflicts will continue to arise over copyright infringement, censorship, privacy and net neutrally.

    The conversations that arise from these ongoing debates are necessary to shape the future of the Internet and many more discussions are required before we can reach an acceptable balance of protection for the industry and the artists it represents and the freedom and exchange of uncensored information.

    SEO news blog post by @ 3:56 pm


     

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