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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    August 30, 2012

    Bing Maps : 500 Terabytes Better

    Donald Sutherland from the 1978 version of the Invasion of the Body Snatchers

    There’s fat ladies crooning in the shower, swine are airborne, and I found something in Bing that’s better than the same option in Google!?

    Don’t send NASA to check for alien life/body-snatchers, it’s just a few really small perks that I’ve come across and they are pretty darn specific.

    500 Terabytes of new image data

    Microsoft started it’s ‘Global Ortho Project‘ in early 2010 with the very ambitious goal of mapping the Continental United States and Western Europe at a resolution of 30cm.

    The concept is simple, just fly around with high resolution imaging devices, in this case the ‘UltraCamG‘ which Microsoft acquired in 2006 after purchasing Vexcel Imaging, GmbH in Austria.

    The data is thus detailed, and current, a great thing when you are competing with Google’s constantly updated (~2 weeks) satellite images.

    With a deadline of June 2012 the project is wrapping up almost on time and today the news sites are abuzz with the headlines that the project is completed and available to Bing Maps users.

    For a comparison of the results here’s a look at the Beanstalk Office in Google Maps and then in Bing Maps:

    Beanstalk's Office in Google MapsBeanstalk’s Office in Google Maps

     

    Beanstalk's Office in Bing MapsBeanstalk’s Office in Bing Maps

     
    Can you see the difference? Even if Bing didn’t have the resolution bonus, they own their image data so they aren’t required to spam their name all over the map like Google has to with the Landsat image data.

    I’d love to show off the difference between Google’s Streetview and Bing’s Streetside view, but Microsoft apparently couldn’t afford to send someone by to take some images of our office <rasberry>so I’m not going to be bothered to show that off</rasberry>.

    Traffic Data?

    While writing this article I stumbled upon another difference between Bing and Google, there’s traffic data for the highways in my city on Bing, but Google has no data for my city (the capital city of this entire province), instead they spent the time to build traffic data for our sister city, Vancouver.
    Google Traffic view of Vancouver
    Talk about a let-down from Google, and a surprising plus from Bing. Tsk tsk..

    On that side of things though, Google’s traffic info is much better than Bing’s. Google Maps even lets you pick a day of the week and hour of the day for planning ahead vs. making the assumption that you’ll only looking moments before you travel, or as you travel.

    Overall the user experience with Bing Maps still lags behind Google Maps, with each attempt to zoom/pan/adjust on Bing Maps feeling like a blurry and slow mess due to the bitmap labels that stretch vs. re-size.

    I even loaded Bing Maps in Internet Explorer (64 bit version) and Google Chrome to make sure I gave them the best chance to compare to the very peppy results with Google Maps.

    Building Maps

    As I was wrapping up this piece I noticed that there was a funny ‘block’ covering one of the malls in town when using Bing Maps.

    Being a curious fellow I clicked it and found that they have mapped out the mall’s floor plan and allow you to see where each store is located, floor by floor!

    The Bay Center Mall in Bing Maps Building ViewOooh! A 4hr 40% off Sale!? I could get some cheap studded ballerina shoes!

     
    To be really honest, both Bing and Google are developing some unique features that helps maintain the competition between them which is excellent for the consumers who can use either service or both.

    Now if only I could get a service to tell me where my pens have gone..

    SEO news blog post by @ 12:29 pm


     

    June 28, 2011

    Google shares more details with Transparency Report

    Yesterday on the Official Google Blog, Matt Braithwaite posted an article about transparency reports, including some very frank details about Google’s dealings with removal requests and user data requests.

    Google, in their typical style of blowing us away with information, has given users multiple ways to view the information, broken down by country, date range, and request types. The detail goes right down to traffic by time and location, allowing users to actually visualize things like the Egyptian protests.

    Graph of Google Services during Egypt protests

    It is also very interesting to see the compliance of requests, showing an understanding of internet awareness and rights. Most countries had a rather high success rate in petitioning Google to remove information, South Korea managed 32, 152 requests with a sterling 100% success rate.

    India however was at the opposite end of the spectrum with a %22 rate of compliance to their removal requests.

    Compliance rate for Google removal requests originating from India

    The only place I wasn’t impressed by the level of detail was the geographical sources of the removal requests. Map showing breakdown of Google removal requests by country

    I wasn’t expecting to get street address details, but it would have been great to see what areas the complaints originate from vs. a country level map.

    Unless Saskatchewan is really where all the complaints from Canada came from?

    Still this is a new level of transparency for Google:

    • First time revealing compliance % for requests
    • More information on request sources
    • Breakdown of user, local, federal, police, government, etc.
    • Notification of effected users by request
    • Clear metric of Government influence on search results

    Amazingly there’s still a rally cry for the FTC investigations into Google.
    While I support honesty and thoroughly unbiased policing, I do have to wonder what anyone expects to learn that previous investigations hasn’t turned up. Especially when looking at a company as transparent as Google.

    SEO news blog post by @ 6:08 pm


     

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