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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    May 22, 2012

    FB stock drops as SpaceX soars to success!

    There were so many interesting technology/internet developments between Friday and now today that I can’t really pick which one to focus on?

    Sliding FB stock prices, Google finally taking over what was the mobility division of Motorola, SpaceX reaching the ISS, Wiki-leaks’ social media platform, and the Google Knowledge Graph.. and more!

    If we looked at them from an SEO standpoint I would still have to struggle a bit to pick the most interesting/focused story, but it’s a great way to dive in so lets take a look at the weekends headlines from an SEO aspect.

    Facepalm – FB IPO = Uh Oh

     
    Dave’s nailed this one really well on Friday in this post:
    Facebook IPO vs Ford (real world) Valuation Comparison

    The image of money flushing down the toilet was very ‘apt’ since that’s exactly where I see the stock price going:
    https://www.google.ca/finance?q=NASDAQ%3AFB

    The current ‘low’ appears to be $31/share at the moment, with the price currently dancing around $32.50/share as I write this.

    Google Mobility

    Google already makes some cool hardware for their servers and other projects, but most people I know wouldn’t think of them as a manufacturer.

    And yet here we are today, watching history unfold, as the mobile division of one of the worlds best handset manufacturers changes hands with a company that is at the head of the Android software alliance.

    Google does a lot of things for free, even at a loss, because they see value in things that others would squander and ignore. Now that they have a hardware division to support this bad habit things are going to get very interesting.

    We already know from looking through project glass’s details that Google will be needing a very skilled manufacturer with assets in micro mobility and wireless. HTC has always been very willing to participate with Google’s projects, but they are a vastly successful hardware manufacturer with no visible brand loyalty.

    I personally had Android running on a HTC Windows Mobile so why can’t I run Windows Mobile on a Google subsidized Android HTC phone? I probably could, which is why it’d be very silly for Google to subsidize HTC hardware.

    If Google can produce the hardware and find ways to keep 90%+ of the owners using Google services, it’s a much safer bet, and it appears to be exactly what they are doing. Heck if they make the hardware they might not even care what OS you use if they are allowed to sniff the data and still learn about users from the data they are using.

    The only part of the puzzle that’s missing is deployment of Google owned, Motorola equipped, cell-towers so that Google can offer hardware, software, and services on their terms, in a model that makes sense to them, which would likely mean no caps on network use for Google products?

    Yeah I could be dreaming but if I was a competitive cellular provider I’d be strongly considering opening my arms to Google before it’s an arms race against Google. ;)

    Google Knowledge Graph

    While the bearing on SEO for this news item is rather debatable and curious. The feature itself is incredibly handy and something Google has the unique opportunity to provide.

    By taking key points of knowledge and building some hard links to relate that knowledge to other data points Google has developed a Wikipedia of it’s own design.

    Knowing the struggles that Wikipedia has faced in terms of moderation and updating content, it will be anyone’s guess how Google is going to maintain it’s knowledge graph without someone manipulating the results, but kudos to Google for trying?

    Right now the coverage on this is going to be all the same because the content in Google KG is still being built up, but you can expect further discussion as the service grows.

    FoWL – Wiki-Leaks’ Social Media Service

    Since this service claims to be private and encrypted, it would be very foul of me to really spend much of your time discussing it.

    As it can’t be officially crawled by Google it’s probably going to have a very low effect on SEO and rankings in general. The only real bearing I could see it having is using it as a traffic tool for sites that are in-line with the Wiki-leaks mantra of public information. So if you can pretend that your services are so good the FBI doesn’t want you talking about them..??

    SpaceX reaches ISS

    This isn’t search engine related at all. I suppose you could point to the success of Google vs. government run indexes, and then point to the success of SpaceX vs. NASA with a bunch of startling similarities, but that’s some serious reaching.

    At the same time, posting this on the same day the first private effort has docked with the International Space Station? I am obligated as a nerd to at least tuck this into the tail of the post. It’s pretty cool!

    9 Days Left!

     
    9 DAYS LEFT!

     

    We still have 9 days left in our Beanstalk Minecraft Map Competition! Check it out and even if you’re not entering, please let others know it’s coming to a close and we need all submissions by the 31st!

    Good Luck! :)

    SEO news blog post by @ 12:01 pm


     

    May 17, 2012

    Salespeople are evil, even at Google

    If you use a Google product or service to call someone instead of sending them some GMail, that conversation isn’t relevant to Google, at least not yet.

    I can just picture the sales team at Google are sitting around thinking about how knowing their users, via analysis of email/search/etc.., drives their product, and how people using their services via video/audio are escaping that analysis.

    And yet, doesn’t Google own the most sophisticated voice analysis system on the planet? Wouldn’t it be really easy to compress audio/video data, upload it to a Google server, and process it for relevance?

     
    Let’s say you kept the NKOTB concert a complete secret because it’s your anniversary gift to your wife, and Google realizes you’re at the concert by the audio in the background of a phone call + your general location? If that means that Google now includes ‘Download NKOTB live at xyz concert’ adverts in your ad stream for a few days following, wouldn’t that be great?

    Well those salespeople managed to convince someone at Google it’d be wise to at the very least patent such a method so that in the coming years they aren’t licensing it from their competition. Seems smart right?

    Not with all the FUD – (Fear, Uncertainty, and Doubt) that is lingering on-line, no sir, this is war with the tin-foil beanie brigade.

     
    Even Google Trends shows us how trust is at an all time low:
    trust 
    trust - Google Trends

    I love the regional breakdown on that search…

     
    First of all, patenting a technology doesn’t guarantee it will happen; How long have we had flying car patents and still nothing feasible?

    Secondly, what are the odds Google is going to force nervous users to flee to competing products by snooping on conversations without consent?

    And finally, in several key locations around the planet, it’s technically illegal to record someone without their consent. Since a cell phone could pick-up a background conversation, it would be legal suicide to try and implement ‘eavesdropping’ technology without a boatload of safeguards, warnings, and disclaimers.

    Nerds are Still Cool However..

    We’ll need to talk about this more ‘in depth’ at a later stage in it’s development, but Google’s Knowledge Graph is very exciting.

    Have a look at the Knowledge Graph video released yesterday by Google:

     
    I’m sure Bing and competing search engines will just claim Google is evil and trying to keep you on their pages by giving you the answers you need instantly, but if that’s their idea of evil then slap on the horns and poke me with a trident. :)

    SEO news blog post by @ 10:45 am


     

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