Google Keywords
Google has just started showing the estimated monthly search numbers in their keyword suggestion tool. For the first time in a long while we’re now able to see the estimated search numbers on the engine who’s results we most want to see the results of.
As a word of warning, after using it and comparing the numbers with the click through volume for a number of phrases, the number appear to be a bit high – that’s because it defaults to Broad Match but you can select Exact Match from the drop-down and get the the numbers you’re looking for.
You’ll find this new feature added to the Google tool here.
A Test Of Links
Also, there was an interesting test run by Johannes Beusand published on the MarketingFan.com site regarding the value of multiple links to a single page on residing on a single page of a website. He basically strives to answer the question, if there are two or more links on a single page of a site and they point to a single page on another site – how are they treated?
I’m not going to be mean and note everything from the site here and steal their traffic. 
You’ll find the link to this interesting test here.
Webmaster Radio
And today on Webmaster Radio Jim Hedger and I had the pleasure of interviewing Kevin Ryan – the man behind SES. Kevin discussed the show, the organizing of it, and some of the great sessions that’ll be held in San Jose.
After that (and some ranting by both Jim and myself about the stupid fees we Canadians are charged for cell phones and specifically web usage on them) we had on Dave Szetela from Clix Marketing discussing the recent changes Google has made to the quality scores for it’s AdWords advertisers.
Again, I could repeat the discussion but it was based on a couple posts covered elsewhere here and here.
SEO news blog post by Dave Davies, CEO @ 3:09 pm
Google Keywords
Google has just started showing the estimated monthly search numbers in their keyword suggestion tool. For the first time in a long while we’re now able to see the estimated search numbers on the engine who’s results we most want to see the results of.
As a word of warning, after using it and comparing the numbers with the click through volume for a number of phrases, the number appear to be a bit high – that’s because it defaults to Broad Match but you can select Exact Match from the drop-down and get the the numbers you’re looking for.
You’ll find this new feature added to the Google tool here.
A Test Of Links
Also, there was an interesting test run by Johannes Beusand published on the MarketingFan.com site regarding the value of multiple links to a single page on residing on a single page of a website. He basically strives to answer the question, if there are two or more links on a single page of a site and they point to a single page on another site – how are they treated?
I’m not going to be mean and note everything from the site here and steal their traffic. You’ll find the link to this interesting test here.
Webmaster Radio
And today on Webmaster Radio Jim Hedger and I had the pleasure of interviewing Kevin Ryan – the man behind SES. Kevin discussed the show, the organizing of it, and some of the great sessions that’ll be held in San Jose.
After that (and some ranting by both Jim and myself about the stupid fees we Canadians are charged for cell phones and specifically web usage on them) we had on Dave Szetela from Clix Marketing discussing the recent changes Google has made to the quality scores for it’s AdWords advertisers.
Again, I could repeat the discussion but it was based on a couple posts covered elsewhere here and here.
SEO news blog post by Dave Davies, CEO @ 3:09 pm
Well it’s finally happened, the fine folks over at Redmond seem to be making at least some minor gains against Google and Yahoo! After literally years of losing search market share (due in large part to an under appreciation for what search would mean in the early days) MSN is finally making gains against the search giants.
The latest ComScore results are out and they show the following for the major engines:
- Google sites dropped from 50.7% market share in May 2007 to 49.5% in June showing a drop of 1.2%
- Yahoo! sites dropped from 26.4% market share in may to 25.1% in June with an overal drop of 1.3%
- Microsoft sites rose from 10.3% to 13.2% from May to June with an overall gain of 2.9%
- The Ask network held steady at 5.0% market share
- The Time Warner Network dropped from 4.6% to 4.2% between May and June of 2007
Some other points from their stats:
- Americans conducted 8.0 billion searches online in June, up 6 percent versus May and up 26 percent versus June 2006.
- Google Sites led the pack with 4.0 billion search queries performed, followed by Yahoo Sites (2.0 billion), Microsoft Sites (1.1 billion), Ask Network (403 million), and Time Warner Network (341 million). Despite declining in search market share in June, both Google Sites and Yahoo! Sites enjoyed increases in search query volume.
- Microsoft Sites experienced a significant increase in search query volume (up 36 percent) and search market share (up 2.9 share points) in June, due in large part to Live Search Club, a program launched by Microsoft in late May to engage and reward users of Live Search.
We of course would once again like to extend our sincere thanks to ComScore for making this information available.
Please note that the variables used to power our free keyword activity tool have been updated to reflect the new marketshare numbers.
SEO news blog post by Dave Davies, CEO @ 2:07 pm
As promised, we’ve launched another tool. This one help you to determine which keywords you should be targeting by providing the estimated searches per day each phrase is expected to receive on the major search engines.
Now this may seem fairly typical, a lot like Overture in fact, however we’re supplementing that information with a breakdown by engine and tons of useful related links including links to the trend history for your phrase and links to major bookmarking, blogging, and shopping sites. Basically, we’re looking to provide a full picture of what the landscape is for your phrases so you can maximize your promotion. We hope we’ve succeeded.
You’ll find this new tool here (tool discontinued due to the lack of data from Overture) and if you missed our last post you’ll find all our free SEO tools here.
SEO news blog post by Dave Davies, CEO @ 10:10 pm
