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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    January 22, 2013

    Oracle is meddling with search results?!

    Like most headlines, there’s some leaping between facts going on, but we’ll connect the dots in short order, don’t you fret.

    Scooby Doo Cartoon with additional logos
    We want our Google results, not some Mystery Machine!?

     
    Have you noticed how much/often Oracle has been updating Java on your machine lately?

    You’d think, with all those security patches they are fixing, if you turned on a PC that has been dormant for 6 months it would be instantly hacked by it’s outdated Java upon loading nearly any web page?

    Well that’s not exactly true, so what is true?

    Here’s a list:

    • Oracle gets page traffic with each update
    • Ask.com pays for each install of the Ask Toolbar
    • By default the Ask.com toolbar is installed
    • Each update is a risk you won’t opt-out and click next
    • The Ask.com install waits 10 mins to install
    • Delayed invisible installs are a malware tactic
    • The Ask.com toolbar intercepts and modifies searches
    • Removing Ask’s toolbar won’t restore your search settings

    Those are facts, and it doesn’t take a silver-tongued writer to get the reader to acknowledge how they all connect.

    It’s so bad that IE, FireFox, and Chrome are all delivering UI changes to make these installs a LOT more clear to the end user..

    .. and Ask.com has already started adding ‘helpers’ to make the new UI’s less likely to halt an installation where the user is just clicking along.

    So it’s a back and forth struggle to keep your web browser free from unwanted clutter that pretends to be of value but actually alters your search results and steers you towards paid sites/links vs. organic search results.

    How can you opt out of the war for your clicks?

    If you don’t need Java, just don’t install it to begin with. If you hit something that needs Java then go ahead and use it; But don’t just install Java because you think it’s crucial.

    You also don’t want to confuse JavaScript with Java; For some folks the Oracle Java installation can be completely avoided.

    Use a clean installer without the added Ask.com payload. Since Oracle isn’t publishing any recent versions of the Java installer without the Ask.com toolbar components, this requires you to trust an outside 3rd party’s assistance, or use a risky/outdated version of Java.

    Ninite icon
    Ninite.com

    What can I say about Ninite.com? In my nerdy travels online I’ve yet to discover an easier method of installing apps without the added payloads.

    Not only that, but Ninite allows you to bundle up a ton of installs into one package with zero ‘next’ clicking as the packages install. Heck, you can even save the package URL for later, or share it with friends to help them install a specific set of apps!

    Since Ninite grabs the source from the actual websites, you will get trusted/current code, without the bother of carefully installing each app and side-skirting all the additional packaged software/malware.

    Plus as a one-stop reference to the most popular free installations, Ninite is also great for folks that want to stick with mainstream applications and avoid trying out some ‘less popular’ choices.

    I hope this helps our readers avoid some hassles, get honest search results from the search engine you’ve selected, and perhaps even gives folks the motivation to try uninstalling Java completely to see just what the heck is using it anyways.

    SEO news blog post by @ 1:31 pm


     

    August 28, 2012

    Litigation vs. Innovation – The Apple Way

    I’m really ashamed of my days of being an Apple loyalist, encouraging people to consider Apple solutions, and fighting for the ‘little guy’ computer company.

    That ‘little guy‘ I once championed, has since grown up to be a thug making immoral decisions that I no longer agree with.

    Apple is causing me deep personal embarrassment as they strut about the digital playground smashing things that compete with their creations.

    A scene from the movie The Dictator where he wins by shooting his competition

    You know something’s wrong with a company’s decisions when you’re watching a Sacha Baron Cohen movie (The Dictator) and the opening scenes of winning a race by shooting the competition reminds you of Apple’s choices to force litigation/product bans vs. accepting a financial settlement with Samsung.

    Samsung will fight the decision and have already announced that they will counter-sue Apple.

    Since Samsung successfully defended themselves in many countries (Germany, Korea, Netherlands, and United Kingdom), winning court battles which ruled that they did not copy Apple’s designs, a counter suit and appeal are likely to change the situation drastically.

    On top of everything else, jurors in this recent court case are already making headlines stating that they were unable to properly review all the evidence, and ignored the prior art evidence that proved Apple clearly copied others in it’s iPhone design.

    The jury actually took a defensive role, putting themselves in the mindset of innovators defending their patents. Velvin Hogan, the 67 year old jury foreman, stated that the jury :

    “wanted to send a message to the industry at large that patent infringing is not the right thing to do, not just Samsung.”

    With any luck, the same feelings will hold true as Motorola (Google-rola?) continues it’s legal action against Apple’s unpaid patent uses.

    Since the patents in the current lawsuit are non-essential, one would assume that Google-rola has the opportunity to give Apple a taste of how it feels to block a company’s products via legal nonsense.

    However, the likely result will be that even after (2?) years of trying to get Apple to pay the licensing fees, Google-rola won’t turn-down an offer of fair payment, just to block all product sales, unlike Apple.

    Speaking of a ban on products, Samsung is already talking about releasing updated products that are completely free of Apple’s patent bans.

    Zero Day Java Vulnerability

    According to a few reputable sources online, there’s a new browser-based exploit for Java that is ‘in the wild’ and a patch won’t be coming very soon.

    When someone says ‘in the wild’ it means that there’s reports of the exploit being used publicly, which means that there’s a high risk of contact.

    In this case the exploit has been used to remote-control Windows based PCs that visit websites with hidden code on certain pages. The hacker in this case picked a Chinese proxy/IP and the ‘control network’ is also believed to be located in Singapore.

    Since ‘wise’ hackers usually pick a point of origin outside their own country, this info actually points to someone non-Chinese as the source of the hack.

    While that exploit only works on Windows computers, the payload is totally independent of the hack, so the same strategy will work on any computer and any browser.

    To avoid getting hit, you may want to disable JavaScript:

    In Chrome:
    - type “chrome://plugins/” into your address bar
    - or just Right Click and “Copy Link Address” then paste it into your address bar.
    - on the plugins page, scroll down to Javascript and disable it.

    In Opera:
    - go to “opera:plugins”
    - or Right Click and “Copy Link Address” into the address bar
    - on the plugins page, scroll down to Java(TM) Platform
    - click on Disable
    - also scroll down to Java Deployment Toolkit
    - click on Disable

    In Firefox:
    - press the Firefox button
    - go to Add-ons
    - go to Plugins
    - click the “Disable” button next to anything named “Java”

    Finally if you are using Internet Explorer, you probably don’t care, but here’s some recent instructions stolen from the help desk over at Indiana University:

    To enable or disable Java in Internet Explorer:

    From the Tools menu (or the Tools drop-down), select Internet options.

    • Click the Programs tab, and then click Manage Add-ons.
    • Highlight Java Plug-in.
    • Click Disable or Enable (located under “Settings” in version 7), as applicable.
    • Click OK twice.

    To enable or disable JavaScript:

    From the Tools menu (or the Tools drop-down), choose Internet options.

    • Click the Security tab.
    • Click Custom Level…
    • Scroll to the “Scripting” section of the list.
    • For “Active Scripting”, click Disable or Enable.
    • Click OK, and confirm if prompted.
    • Close and restart your browser.

    SEO news blog post by @ 11:57 am


     

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