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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    November 5, 2012

    The Ever-Changing Face of Google

    New Gmail message screen
    If you haven’t noticed it already, Google is making some sweeping changes to the look and feel of their Gmail service. Probably the next time you sign in to your Gmail account, you will receive a prompt informing you of the changes to the compose message interface.

    Google has continued to implement a minimalist, streamlined interface across their properties. The new compose window is very reminiscent of a social chat window. The new window sits on top of the screen rather than opening up in a new window. Users can now compose a message without leaving their inbox and now have the ability to edit more than one message at a time.

    This is an ongoing move by Google into a more ‘social’ source of revenue due to a failing business model that targeted click ads for revenue. It is also part of a larger rollout of sweeping changes being made to Google properties such as Gmail, Search, News and Google Docs (now called Drive) by integrating more of a consistent G+ social feel to them. It may also be an attempt to familiarize people to the G+ interface by bring the look and feel of the fledgling G+ platform to the user, in order to make the transition more seamless.

    SEO news blog post by @ 9:53 am

    Categories: Facebook,Google,Google+
    Tags: ,

     

    August 27, 2012

    Gmail Rank & the Moon Landing

    Gmail Rank

    Bill Slawski had an interesting blog post the other day speaking about the rise of Gmail Rank and the Importance of Good Subject lines. It seems that Google is experimenting with the possibility of including your own emails in your search results. Users will have to opt-in and only the emails that have been be received via Gmail will be used.

    It is thought that the “rankings” used to decide which emails to show will be similar to the existing colored “importance rankings” currently used to display the relative importance of your emails. Gmail does allow the user to sort and filter gmails by their importance markers and offers some other advanced search filters; whether or not this functionality will be carried over to an integrated web search remains speculative.

    …In other news:

    Neil Armstrong's footprint on the moon

    Beanstalk would like to say a fond farewell to Neil Armstrong. Armstrong died Saturday, Aug. 25, 2012, at age 82. Armstrong commanded the Apollo 11 spacecraft that landed on the moon July 20, 1969. As the first man to walk on the moon, his passing truly marks the end of an era. The moon landing happened a bit before my time, but those who witnessed it remember where they were and what they were doing when they heard those famous lines: “That’s one small step for man, one giant leap for mankind.”

    SEO news blog post by @ 12:16 pm


     

    August 9, 2012

    New Conceited Search: Gmail in Google Web Search

    Simon Cowell

    I get plenty of me time doing my hair in the mirror each morning and seeing myself in store windows on the walk to work. I really cannot think of any good examples of a web search that would be better with my emails included in the results?

    That isn’t stopping Google from offering this new search service to the first 1 million users that opt-in.

    Here’s the link to the Gmail search field trial experiment.

    Even the sample image from the Google signup page has a potential gaffe :
    Gmail search example
    What if I was going to Tahoe for some biking to forget that Jenny broke up with me to date Jeff Teele (my ex-bike buddy) and totally forgot she spent a summer biking in Tahoe?

    And that guide from Media temple? That’s one of a few spams, year after year, again and again, that GMail can’t seem to figure out!! Way to remind me at the worst moment Google!

    Actually I suppose if I was searching for a solution I’d talked about in email, forgot I’d emailed about the solution, and then did a web search looking for the solution I’d already talked about, then I might appreciate Google showing me some old email in a web search.

    Not to over-use HIMYM sayings, but that would be a long walk for a short drink of water.

    I tried to come up with some worse examples, like accidentally sending someone a LMGTFY link for something like “fighting” and it loads up a ton of emails you should have deleted?

    Nope LMGTFY actually adds the “&pws=0″ search parameter to the Google URL and this would obviously deter Google from including Gmail in the SERPS. At least one would hope they were that wise.

    I’m still waiting for my request to be approved so I can offer more than some personal perspective and conjecture.

    In the mean time I might want to delete some mail I’ve been trying to forget and reconsider all the keywords I send in my emails? Hmm..

    SEO news blog post by @ 10:45 am


     

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