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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    December 12, 2012

    The Wi-Fi Microwave Renaissance

    For financial services firms, the ability to get a piece of competitive financial data a few milliseconds before you competition is worth the cost of securing a fast internet connection. Despite being in use for over half a century, the once stagnant microwave communications industry is seeing a renaissance recently.
    steampunk internet

    Since July 2012, Quincy Data has been broadcasting as a microwave provider between New York and Chicago, providing financial sectors with a competitive edge. When Quincy Data applied for their licensing with the FCC in 2010, there was only one other company that had submitted a similar request; now there are dozens of other carriers waiting in the wings, eager to have their requests ratified.

    Microwave technology uses point-to-point networks and have been used for decades by the military and broadcast television stations. Microwave transmissions operate in the 1 to 30 GHz portion of the electromagnetic spectrum. Although they do need a line of site between transmission points, signals can be repeated along the way and can travel up to 300 kilometers.

    microwave transmission diagram

    More recently, the push has been towards fiber optics connections, which have the ability to offer greater bandwidth. Current limitations of microwave transmissions can only offer 150Mbps, but developers are currently developing gigabit microwave technologies.

    Fiber optics carry data on light waves passing through glass tubes and are therefore constrained to the maximum speed of the medium through which it passes. Light travels at a scant 200,000 km per second compared to an electromagnetic wave that can travel at 300,000km per second in a vacuum.

    The other distinct advantage of microwave technology is that the transmission distances tend to be much shorter than that of fiber optics, since it is much easy to transmit in a direct path between two points rather than snaking fiber optic cabling through existing infrastructure to obtain an optimal path.

    Performance is still a big factor into the adoption of microwave technologies en masse. Rain can affect performance, as well as low-lying clouds and various forms of interference. This is becoming more problematic today with so many wireless communications bombarding our cities. Once latency times have been reduced, microwave vendors will sell their service based upon the robustness of their networks.

    My Two Cents:

    Sample PLN Network
    A better application of microwave technology would be to broadcast into remote rural areas in order to provide free access to the internet. Internet access has been deemed to be a basic human right according to the UN.

    Similar initiatives have been introduced in Canada in the past with the Provincial Learning Network (PLN) in an attempt to bring internet access to remote schools. However, the cost of developing modern wireless infrastructures into remote areas is far too prohibitive.

    Many communities still have entrenched infrastructures that would support microwave communications proving that this is not only a feasible strategy, but that it is also a cost effective means to provide free Internet access to all.

    SEO news blog post by @ 11:33 am


     

    May 3, 2012

    Presentations, Patents, and Panic

    Google Docs adds 450 new Fonts, themes, and image import options:
    I tried making a normal document which gave me a chance to see some of the great new fonts:

    Google Docs New Fonts

    … but it crashed on saving and now we can’t use Google Docs because the servers are flooded with people trying out the new fonts!

    If only I hadn’t already used that face palm image too much.. Oh wait! I can see the new presentation themes and they have a LCARS theme?!

    So we’ll have to come back to this later on when the service isn’t packed full of people checking things out. ;)

    Motorola’s Mobility division wins in Germany against Microsoft

    Just when you thought you were done with the ironic face palming?

    Apple and Microsoft’s heavy handed patent abuse forced Google to buy Motorola’s Mobility division, and now Microsoft is scrambling to avoid insane fines or a complete ban on sales of Windows 7 and XBox 360 consoles in Germany because they clearly infringe on H.264 video encoding and playback patents owned by Motorola.

    Microsoft has two remaining strategies left to save them, and neither are that great.

    Microsoft themselves have calculated that if they were to pay the licensing demands set forward by Motorola they would have to pay $4 billion per year, a figure that Motorola has already dismissed as incorrect.

    If Microsoft can get a judge to accept their math as correct they could try to appeal the decision on the grounds that such excessive fees would violate Motorola’s Frand obligations. This is a bit hollow in terms of legal defence because the Frand-commitment is simply:
    a promise to licence innovations deemed critical to widely-used technologies under “fair, reasonable and non-discriminatory” terms

    The other strategy is appealing to Motorola’s humanities with statements like this:

    ..we are confident that Motorola will eventually be held to its promise to make its standard essential patents available on fair and reasonable terms for the benefit of consumers who enjoy video on the web

    Yep, Microsoft wants Motorola to ‘do the right thing for the consumers’ like some professional shot-putter standing in the middle of a glass window manufacturing plant.

    Google’s Fiber Causes Fear for MPAA

    Fiber Optic

    Typical of Hollywood, any advancement that could be used to unseat the unnecessary roadblocks between consumers and entertainment must be met with fear vs. evolution.

    Google is currently laying down fiber optic cables in Kansas City that will bring tornado like speeds of over 900 Megabit downloads to houses and businesses in the area.

    While most people are very happy with this advancement, the MPAA is ducking for cover fearing the worst for it’s industry if even more people have even easier access to downloadable content while they have yet to make a system that can handle selling said content.

    It could just be me, but if they spent less time hiding under the bed with Toto, and got to work building a system that makes piracy less tempting, they would welcome faster internet access?

    Considering that the MPAA had to refer to South Korea’s high speed internet as an example of how fast internet access impacts a film industry, literally taking the long walk for the short drink of water, we’re doubting they will do much more than ‘remark’ on the potential for piracy, but even that seems really disappointing.

    This wraps up the week of face palming for me; Hopefully next week we’ll be able to cover some more ‘positive’ stories and show off a bit more of the new Google Docs features!

    SEO news blog post by @ 11:38 am


     

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