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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    June 18, 2009

    More Good News From Bing

    Alright – I’m actually starting to get tired of reporting on good news from Bing and there’s now a part of my looking forward to slamming them for some stupid mistake they’re making but today is not that day. For anyone who’s followed the Beanstalk blog you’ll know that thus far I’ve been very impressed with Bing and the first successful attempt Microsoft has made in challenging Google. It’s been successful tot he point where Google is actually paying close attention and responding to what’s going on.

    Rumor has it (as reported in the New York Post article “Fear Grips Google“) that “[Google] co-founder Sergey Brin is so rattled by the launch of Microsoft’s rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service.” Really? Do they fear Bing THAT much? Their sudden launch of their “Explore Google Search” page might indicate that they’re playing catchup. As Danny Sullivan points out however – Google is constantly launching new features and tools so this *may* be a coincidence of timing. I agree that they were likely working on it previously however the timing sure is suspicious.

    And to make matters “worse” for Google – The folks over at Microsoft earlier today announced the launch of new malware filters that go beyond their “Drive-By-Detection” systems and adds additional detection that Doug Caverly of WebProNews.com refers to as “Ahead-Of-The-Curve” filtering. As security and safety are (and should be) huge concerns and as Google battled this very issue just a few month’s back.

    To top things off, our friends over at Ask.com (remember them?) is now indexing over 300 million questions and answers from numerous sources to provide what they consider to be a great database that sorts through the generic clutter of the web and get people the answers they need if only they “Ask” (my pun – not theirs so you can blame me for the cheese). I know my eldest son will just love this as he’s always using Yahoo! Answers for video game tips (yes – we’re all geeks in my house) but he prefers using Ask.com as an engine so I know he’ll be happy when I get home and tell him about this launch.

    And on the note of clutter on the web, I’m going to end this post with what I consider to be a very humorous ad by none other than Bing (them again?). It plays on this very thing.
    (ironically I’ll be drawing the video from YouTube – a Google property)

    [youtube=http://www.youtube.com/watch?v=6jMt6saTqq4]

    SEO news blog post by Dave Davies, CEO @ 1:01 pm

    Categories: Uncategorized
    Tags: , , , ,

     

    June 17, 2009

    Early Christmas For Bing

    Bing Crosby from White ChristmasWell it appears that it’s Christmas in June Bing. For the second consecutive week it has “stolen” marketshare from the other two major engines. comScore reports that Bing is now at 12.1% market share which is up from the 11.3% they were at last week which was up again from the 9.1% Microsoft had prior to the launch of Bing.

    In search penetration (% of users who have used the engine – this number can surpass 100% as users (like yours truly) can use multiple engines) they’ve seen further gains at 16.7% last week which was up from 13.7% prior to Bing.

    So it appears that Microsoft might have finally done something right in the world of search. They’ve built an engine that is far superior to their previous attempts in both function and results. While they still have algorithmic advancements to be made to bring their system up to the level of results of Google – they are well situated to finally take a shot at the search pie.

    Personally – I wish them luck but I’ve got to say – it feels odd to cheer for Microsoft as the “little guy” (especially given that that have enough to just buy Google). :)

    SEO news blog post by Dave Davies, CEO @ 2:05 pm

    Categories: Uncategorized
    Tags: , ,

     

    June 11, 2009

    Bing !

    Some stats are out on how Bing is doing and so far so good.

    As an SEO I’m always interested in how the major three engines are playing against each other. In this case (and finally) a Microsoft attempt at a search engine seems to be working in both the direction of marketshare as well as in the actual results and how they’re displayed.

    I’m going start by noting that the advances Microsoft has made in the way of their attitude towards search as is reflected in Bing as well as the giant leap forward they’ve made in their algorithm are both impressive. The results are cleaner, the interface is cleaner, and Microsoft comes across looking … well … cleaner. Like maybe they’re trying to build a solid engine and not just scrambling in futility to catch up to Google.

    Whether just a spike due to curiosity or a reflection of things to come, Bing is taking market share from both Google and Yahoo! which show that at least people are interested in taking a peek. The real loser here is likely to be Yahoo! Google’s results are still better but those who are Yahoo! users may well find the results better over at Bing and the homepage and results pages cleaner (common word I seem to be using).

    According to StatCounter the market share is:

    • Google decreased from 78.68% to 77.94% (-0.74%).
    • Yahoo decreased from 11.46% to 10.76% (-0.7%)
    • Microsoft (Bing, MSN Search and Live Search) increased from 7.4% to 9% (+1.6%)

    This is the first time Microsoft has seen gains in ages.

    Also to their credit, the description and sitelinks that appear when you hover over a result are great.

    The future of Bing is still an open question and with tens of millions more in marketing dollars to come it’s going to be interesting to watch what they do next and how the public reacts.

    As another note: they’ve just launched and have yet to have time to tweak their algorithm much based on the issues they find from user behaviorso I expect that over the next couple months we’re going to find significant improvements in their rankings.

    I wouldn’t say this is any kind of Google-killer BUT I would say that they’re positioned to be a very solid player that could well take market share from both engines — let’s just hope they keep up the good work.

    I’ll be interviewing a couple of the fine folks from Bing next week for my radio show (Webcology on WebmasterRadio.fm on Thursday from 11am to 12 PST). Listen in if you’d like more details or download the podcast afterward.

    For more stats on Bing visit Web Pro News.

    SEO news blog post by Dave Davies, CEO @ 4:36 pm

    Categories: Uncategorized
    Tags: ,

     

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