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Sometimes it takes a few days before I can test new features the engines offer. Such is the case with Google’s new benchmarking tool. I got my notification of it’s launch back on the 9th but unfortunately it was last night before I could actually do anything about it (darn those “pesky” clients for keep us so busy here Then – when I went to look into what other’s thought of it I discovered that there are those out there (likely the same ones who use Google Analytics as their primary analytics tool) who’ve know about it for about a month.
So there we go, that’ll teach me for using ClickTracks and relying on notifications from Google about new products.
Once I finally had a chance to login, let Google use my anonymous stats, and peek at the benchmarking data I have to say that while the date they are accessing is still VERY limited – you can definitely tell how powerful this information will be when more website data is included.
Basically what they’re doing is allowing users to specify their industries, share their data anonymously with Google who will gather together people from the same industry, combine their data and present it to you as the benchmark average for your industry. VERY kewl.
I was going to put up some screenshots and then I thought, gee – do I really want my competitors coming to my blog and peeking on my traffic stats? Heck, it took enough thought just to decide to check that box that allowed Google to share my stats in a non-individualized way. So instead I’ll send you to Andy Beal’s blog where he shares some if you’d like a peek.
You could just login to your Google Analytics account and see it for yourself. It’s definitely worth the time – or at least, when more people start sharing, it will be.
SEO news blog post by
Dave Davies, CEO @ 6:32 pm
I’ve published numerous articles and received feedback that’s been both positive and negative as can be expected in this industry but I have to say, I’ve never had criticism of my work placed on such notable blogs as MarketingPilgrim.com before (Ironically I used Andy from Marketing Pilgrim as an example of a good SEO in the article)
It appears that SEO’s are a bit disguntled by my assertion in the article I published yesterday that one of the things you should look for in an SEO is that they be able to rank for their targeted phrases. This doesn’t seem to me to be a big leap of logic.
One of the big problems appears to be based on misinterpretation. I’m not sure how or where the critics believe me to be saying that all good SEO’s should be able to rank for “seo” or “search engine optimization”. I never said that. In fact, what I wrote was:
“… Too often when I take a look at the SEO’s website and research their targeted phrases (usually pretty obvious when you look at the title and heading tags) I find that they don’t even rank for their own phrases.”
What I’m trying to say is that a good SEO should have done their research, figured out how to target their phrases and which they could rank for, and then do that. If you’re an SEO focusing on real estate your phrase could well be “seo for real estate agents”. The key is that you should be able to do for yourself what’s you’re claiming you can do for others.
For me to say that a good SEO should be able to rank for one of the two phrases noted above is a bit silly. There are a number of good SEO’s out there and only ten spots on the first page of Google. Fortunately there are a good number of phrases available.
I write this as the article is getting picked up on more and more sites now and I really don’t want to have to reply to each and every post attacking my stance. I stick by it and if you can’t rank your own site for your targeted phrases (WHATEVER THEY MAY BE) then I suppose we’ll just have to agree to disagree.
SEO news blog post by
Dave Davies, CEO @ 10:49 pm