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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    August 8, 2012

    Steve Wozniak says “Cloud Nein!”

    The Great and Powerful Woz has decreed that the "cloud is a nightmare."

    What is the "cloud?" Cloud computing is an extension of the internet that allows for end users and companies to store files and other digital assets on remote servers. Because the assets are stored remotely, storage and maintenance of the relevant hardware is maintained by an external source. Cloud computing entrusts services with a user’s data, software and computation over a network.

    From its inception, cloud computing was regarded as a two edged sword, the advantages of having third parties store and allocate resources from a digital assets management perspective were apparent, but so were the risks of having data stored on a remote server in the first place.

    Speaking after a performance of a one-man Steve Jobs show by Mike Daisey called “The Agony and the Ecstasy of Steve Jobs” in Washington,, Steve Wozniak made clear his feelings regarding the increasing prominence of cloud computing. Wozniak summed up his feelings thusly: “I really worry about everything going to the cloud. I think it’s going to be horrendous. I think there are going to be a lot of horrible problems in the next five years.”

    Woz explained just how the legalities of the cloud would make human beings lives even more painful: “With the cloud, you don’t own anything. You already signed it away.” He added: “The more we transfer everything onto the web, onto the cloud, the less we’re going to have control over it.”

    Like any new technology that is introduced, there are always those who will surpass the security measures for their own nefarious purposes. Cloud computing is no different. As a case in point, Matt Honan claims that he recently had his digital life dissolved by hackers due to insufficient security practices in an article titled: How Apple and Amazon Security Flaws Led to My Epic Hacking


    But what happened to me exposes vital security flaws in several customer service systems, most notably Apple’s and Amazon’s. Apple tech support gave the hackers access to my iCloud account. Amazon tech support gave them the ability to see a piece of information -a partial credit card number -that Apple used to release information.

    In short, the very four digits that Amazon considers unimportant enough to display in the clear on the web are precisely the same ones that Apple considers secure enough to perform identity verification. The disconnect exposes flaws in data management policies endemic to the entire technology industry, and points to a looming nightmare as we enter the era of cloud computing and connected devices.

    SEO news blog post by @ 12:04 pm


     

    July 26, 2012

    SOPA Friends: Internet League of America

    The recording industry, agents, and vendors of music aren’t the only ones spending way too much of their profits on lobbying the government. Major internet companies that see the harm of bills like SOPA/PIPA are spending the time and money to fight back against this lobbying.

    Not to be confused with SuperFriends..

    This organization is less about crime and more about reasonable expenses for making sure government is making informed decisions.

    Google alone spent $3.9million in the second quarter of 2012, and $5.4million in 2012 total so far trying to help government see the internet as more than just a ‘series of tubes’.

    Google isn’t alone in fighting for your rights, Amazon’s spending between Jan 2012 and June 2012 was pegged at $1.34million, EBay spent nearly as much at $827k, and Facebook also jumped into the fight for $650k of lobbying.

    It stands to reason then that if they all had the same message a lot of time and money could be saved by joining forces, and this is how the Internet Association has come to be.

    With Google, Amazon, EBay and Facebook already signed into the Internet Association it’s already huge and it’s still in the ‘coming soon’ phase of setting up.

    This new group should not be confused with existing organizations like The Internet Defense League which are seeking other solutions to keeping people informed as to threats to online access/freedom.

    A few sites (RIAA partners?) are panning this as ‘evil‘ and un-Google for companies to work together to support a shared message to the government, but I think anyone who knows the extent of SOPA/PIPA and other bills will see that spin for what it really is, fear and loathing of anything that stands in the way of an easy profit.

    Google Fiber

    Google Fiber Appliances
    Remember us writing about Kansas City dark fiber, Google’s plans to light it up, and the various media/recording industry fears/objections?

    While I was composing this article on the new Internet Association I managed to eavesdrop on the details coming from the live broadcast at the launch of Google Fiber in Kansas this morning.

    Google Fiber Announcement Center

    Here’s what I caught (again this was just details I overheard and not officially published):

    • Google Fiber is run right to your house
    • A fiber-conversion firewall appliance converts the optical signal
    • The Google fiber-wall has built in WiFi and 4 gigabit RJ45 ports
    • The WiFi radio is very fast (no specs given) and features a guest portal system
    • Google Fiber offers TV boxes that act as WiFi boosters
    • The TV boxes stream Netflix/Youtube in HD quality with more options to follow
    • Google’s TV boxes work with Bluetooth headphones and can be controlled by Bluetooth devices
    • Currently purchasing a TV box will including a free Nexus 7 Tablet that acts as a remote control for the TV box.
    • $300 is mentioned as the ‘construction fee’ to send a Google rep to your home to install the fiber cable.
    • $120/mth for the TV and Gigabit Internet package (on 2 year contracts the $300 fee is waived)
    • $70/mth for just Gigabit fibre internet (no install fee for 1yr contracts)
    • $Free/mth 5mbps down, 1mbps up, of capped fiber access to anyone who wants to pay the $300 install fee
    • The free service option is guaranteed for anyone in the service area for 7 years
    • You can pay the $300 fee off over time if you wish as an incentive to connect everyone regardless of income levels
    • 1TB of Google Drive storage (directly linked to the Fibre) comes with the $70/mth and up packages
    • No mention of monthly data use caps, but they would need to be fairly generous

    Google Fiber Building in Kansas
    Apparently they are deciding which homes get fiber first by running a lobbying contest where they reward the communities that lobby other communities the most. The speaker tried to sell this as ‘doing it for Kansas’ and ‘spreading the word about what fiber really means’, but of all the announcements, there was no applause for
    this.

    Clearly most of Kansas is tired of waiting for Google Fiber and would like to start actually using it vs. running around ‘competing’ with other communities for the first chance to get hooked up.

    It’s an odd move for Google but you have to respect that they had to find a fair way to select the first communities to get connected.

    UPDATE: They have published the official Google Fiber data plans and yes, there’s NO DATA CAPS. Wow.

    SEO news blog post by @ 11:25 am


     

    April 20, 2011

    Net Neutrality Rulings Update

    It has been a while since we have heard anything on the net neutrality front, so I thought I would give some recent updates in the ongoing battle. Net Neutrality (NN) is a contentious issue to be sure. For a more detail look in what the issues are so contentious, be sure to check out this previous article for an in depth look at what Net Neutrality debate is all about. At the heart of the debate came down to whether you should fear the government or fear your ISP regulating the flow of data that you receive on the internet.

    In December, the five-member FCC voted 3-2 to approve net neutrality rules that stopped service providers from blocking or retarding online access. The three Democrats on the commission voted for the rules, while the two Republican commissioners voted against it. Republicans have stuck by their arguments that a less-regulated Internet would spur investment and innovation.

    Republicans argued that the FCC did not have the authority to pass such rules and introduced a resolution to overturn them The Senate and President Obama stated that they would veto the resolution if it came to his desk. A two-thirds vote by both houses would be needed to override a veto. On April 11th 2011, The House of Representatives overturned the FCC’s ruling.

    On April 4th the debate continued over NN as members of the House took to the floor to debate and vote in a proposed resolution to overturn the FCC (Federal Communication Commission) standing net neutrality rules. After an hour long debate, over whether NN rules are even necessary, members voted 241 to 178 to take up the H.J. (House Joint) Res 37 later in the week. At the crux of the debate was whether government intervention and regulation will maintain the internet status quo, or lead to a web-based police-state. In the wake of the FCC’s rulings, Verizon Wireless and MetroPCS are planning to sue the FCC over their authority to regulate.

    Some of the comments from the debate were:

    "We should not trade the freedom of the Internet for a toll road provided by and for ISPs," said Rep. Jared Polis, a Colorado Democrat.

    "We need to protect the Internet from government regulation," countered Rep. Rob Woodall, a Georgia Republican.

    House majority leader Eric Cantor, R-Va., hailed the House vote for trying to thwart the FCC’s "harmful and partisan plan to regulate the Internet."

    Sir Tim Berners-Lee, acknowledged as one of the creators of the internet, has spoken out to favor of the principle of net neutrality. He says that "self-regulation might lead to commercial interests taking precedence, and if this happened, governments should be prepared to step in to ensure that the web remained freely accessible to all."

    The FCC rules have not only pitted Democrats against Republicans, but it has also split the business community. Internet service providers, such as AT&T, Comcast, and Verizon, opposed the rules, while companies thriving on an open internet, including Amazon, eBay, and Google, supported the regulations.

    SEO news blog post by @ 6:38 pm


     

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