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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    November 27, 2012

    New YouTube Creator Space in LA

    Google’s YouTube service has just launched it’s third Creator Space studio, this time in Playa Del Rey, Los Angeles.

    Hughes H-4 Hercules Fuselage

    The 41,000-square-foot aircraft hangar was formerly used by the US Army for making helicopters in the Vietnam years, and it was the assembly point for the famous Hughes H-4 Hercules transport plane in World War II.

    Renovations to the facility have been extensive, with Google adding:
    - professional-grade equipment
    - green-screen stages
    - motion-capture rooms
    - screening room
    - editing labs
    ..and more!

    Have a look at the video from the UK version of YouTube’s Creator Space:

    As you can see, this is a huge boon for aspiring entertainers, actors, producers, and even editors who want to learn the craft.

    In fact it reminds me of the library in my Elementary school which had a full VHS recorder, camera, TV, and space to set up a stage. We would take the time to write scripts (bad jokes), dressup (do giant paper chipmunk teeth and thick rimmed glasses count as costumes?), and perform for camera.

    While nobody ever watched what we recorded (this was during the advent of VHS), the recording was a popular affair and students would flock to the library when we were doing a show over lunch.

    Likewise YouTube is hoping that they will encourage creators to mingle and ‘hang out’ in this space, granting them free reign to come and go as they please for the time period they are allotted.

    Signing up for the UK space is done via this customized Google Docs sign up sheet.

    There doesn’t appear to be any such sheet for the new California location, but the Creator Hub Website should handle all your inquiries.

    The LA Times did a nice job of gathering some photos of the LA Creator Space into a gallery:

    The new You Tube facilities in Playa Del Rey

    Interestingly enough the same channel also has a really well polished video on YouTube Analytics that I’ve personally never seen previously:

     

    Ernie Coombs / Mr.Dressup’s 85th Birthday

    November 26th would have been Ernie Coombs’ 85th birthday, and Google Canada celebrated with a Google Doodle.

    Mr.Dressup - A Canadian Childrens TV Show

    It’s very amazing what one man, a puppet boy named Casey, a magical storage box full of costumes, and a puppet dog named Finnegan can do to engage an audience. When I was young I always wanted a tickle trunk, which really means I still want a tickle trunk because I’ve never grown up. ;)

    Mr.Rogers on the other hand always seemed like a strange show, and I never really watched it, favoring our Canadian version, Mr.Dressup.

    It’s interesting now to learn that Ernie Coombs, a US citizen, actually worked with Fred Rogers in Canada to debut ‘Misterogers’ which later on became the US children’s TV show, “Mister Rogers’ Neighborhood”.

    In fact many of the “Mister Rogers’ Neighborhood” set pieces, such as the Trolley, Eiffel Tower, the ‘tree’, and ‘castle’, were created by CBC designers during the initial 3 year run in Canada.

    Mr.Dressup stayed in Canada, and became one of the longest running Canadian TV shows, running between 1967 and 1996 for a span of 29 years.

    The actor may have passed on but our memories will linger for generations to come.

    SEO news blog post by @ 11:31 am


     

    November 26, 2012

    50% Off BOTW Promo Code

    For our regular readers you’ll know that I’m a huge fan of Best Of The Web as far as general directories. In fact, it’s one of the only ones I recommend to most people based on cost and reputation. Well occasionally they offer discounts and this one’s a big one. They’re offering a full 50% off but only for Cyber Monday.

    They have annual and one-time options.  At this discount however it’s pretty safe to say that the one-time payment at $150 (after 50% promo code is applied) is the way to go.  I know I’ll be submitting more than a couple sites.

    To claim your discount simply visit http://botw.org/
    Promo Code: CYBER50

    And if you’re looking for a way to say “thanks” … we do accept gift certificates from ThinkGeek. ;)

    SEO news blog post by @ 1:00 am


     

    November 22, 2012

    Happy Thanksgiving!

    There seems to be a lot of spam vs. turkey this year, but we still have plenty to be thankful for!

    In fact just today I was reading about how Google is thanking Maps contributors with ‘Badges‘!

    If you login to Google and head on over to the Map Maker section of Google Maps you can get started on either reviewing changes that need to be approved/disapproved, or make your own.

    The badges are apparently awarded as follows (stolen from IBF):

    List of Google MapMaker badges

    So Thanks Google, for being Thankful! This is going to work very well for trust factors on your G+ profile, which as we pointed out many times now, should also be the author link for your site content.

    In Other News..

    DuckDuckGo was trying to prove they could deliver better search results without learning anything about the user.

    It would have been neat if it were possible, but I wouldn’t send a stranger out to buy me new shoes, and I don’t want a web search that doesn’t know me either.

    At this point DuckDuckGo have been reduced to complaining about Google not selling them cool domain names like “duck.com”, and how many extra clicks it takes to change the search engine in Chrome vs. Firefox.

    While I agree that making use of duck.com as a 301 to google.com is a bit ‘cruel’, my guess is that nobody offered Google a fair price for the domain, and it’s not bad business to improve the value by holding onto the name until a valid offer comes along.

    If DuckDuckGo wants to disclose how much they offered Google, I may change my opinion, but for now this is just ‘big business’ vs. anything ‘anti-competitive’, and if this is the absolute worst mud that DDG can sling at Google then they have little to complain about.

    Google Music Translate

    While I have been eager to see someone like Wierd Al tackle the song Gangnam Style with some English lyrics, I am not sure I’m eager to see this ‘project’ come to life:


    Heck this was meant to be a joke, but Google is so spooky with it’s tech that this is totally plausible?

    Indeed some news sites this morning are actually getting flamed for discussing this as if it were a real service offered by Google.

    Well ‘played‘ sirs.. ;)

    SEO news blog post by @ 12:53 pm


     

    November 20, 2012

    Should Microsoft ask for a refund?

    Steve Balmer really gets worked up at press events..

    I don’t know about Steve Ballmer, but if I paid Oprah to advertise my new tablet, I’d demand my money back after she used an iPad to say that the Surface is a better/preferred device.
     
    If you haven’t seen it yet, here’s the tweet of the week:

    Oprah Tweets about the Surface using her iPad
    Oh no she didn’t. Woman don’t tell me you pushed that out via iPad..?

     
    So that really happened, and it’s stirred up some funny arguments about expectations of paid promotions.

    If you as a website promoter paid someone to promote your site and they accidentally/incidentally promoted the competition instead, how would you handle it?

    Wait, lets see if we can deploy some fancy web tech to help gather your answers!

    [yop_poll id="2"]

    The next question is how will someone in charge of damage control will explain away Oprah’s iPad based praise of how superior the Surface is?

    This is a bit like watching a bus crash in slow motion, except the bus is full of people you really don’t like.

    A smiley face eating popcorn and drinking.

    SEO news blog post by @ 12:49 pm


     

    November 15, 2012

    Google Ingress – Niantic’s Project

    Google's Niantic ARG Logo

    My post about creating traffic detours on the internet had a blurb about the Niantic Project where I was speculating that it was indeed a Google Field Trip promotion where you play the game by visiting landmarks to view clues.

    I wasn’t too far off with my speculation, today is day 1 of the closed beta for Ingress, a ‘Niantic Project’.

    The video gives us a pretty good idea that this will a modified version of Google’s Field Trip app with extra options to interact with both the landmark clues but also potentially other players of the game.

    Essentially it looks like the goal is to get enough people from all over the world working together to solve/hack enough of the important clues to solve the mystery.

    Clues appear to be well placed so that you get an idea that something is going on with a landmark, but until you find the right interaction with the landmark the information is locked.

    From the screen shots we can see there’s a level meter tracking your progress as a player, an energy meter that likely limits your ‘moves’ in the game, and a GUI that was developed specifically for this game.

    Right now you can’t join in and play, but you can sign up for the closed beta on the Ingress Homepage.

    My guess is that you’ll have to be patient in waiting for a reply to the beta signup. Not only will there be a lot of interest, I’m betting that the team wants to approve people in an even distribution globally.

    Picture what would happen if they let people sign up at random. Due to the per-capita density of nerds/landmarks, Canada would solve all it’s clues too soon and try linking it’s gates before any of the other countries are ready to link up.

    Back over on Nianticproject.com we have an exotic interactive screen that requires a password with the clue “CLASSIFIED _ _ _ _ _ _ matter” implying that the password is 6 letters long, which fits none of my guesses!

    Even getting past that clue leads to more clues, so the game is clearly not going to be solved or won by one person.

    Brandon Bager is apparently trying to make me look like a bad guesser. He’s confirmed that at 9:33am the invite script was on the letter “B” for invites.

    Perhaps I should go back and add another email address that doesn’t start with an “A”?

    Patience!

    SEO news blog post by @ 10:54 am


     

    November 14, 2012

    Google’s New ‘AuthorRank’ Bigger than Panda and Penguin Combined

    If you are in the SEO industry, you have probably a new buzz word floating around the water cooler; “AuthorRank.”
    AuthorRank signals image
    In August of 2005, Google filed a patent for a technology dubbed Agent Rank in which ranking ‘agents’ use the reception of the content they create and the resulting interactions as a factor in determining their rankings. The patent goes on to suggest that more well-received and popular “agents” could have their associated content rank higher than unsigned content or the content of other less-authoritative “agents”.

    After adding a continuation patent in 2011, Google is now able to attribute content to specific agents and can now rank these agents thanks to platforms like Google+. AJ Kohn goes into much detail about AuthorRank and why he feels it will be bigger than Panda and Penguin combined. AuthorRank will not be a replacement for PageRank, but will work in conjunction with it to enable Google to rank high quality content more appropriately.

    I certainly don’t claim to be an expert on AuthorRank and in fact am only learning about it as I write this. What I did learn from the information I read is that content has and will always been key to the success of any website. Google’s mantra to publishers has always been that “content is king”; provide high quality content and the ranking, and followers will follow. This new signal will be in place soon as a final coup de grace to those still stuck in antiquated methods of content creation and syndication.

    SEO news blog post by @ 10:59 am

    Categories: Google,Google,Google+
    Tags: ,

     

    November 13, 2012

    Two detours for traffic on the info superhighway

    DETOUR

    Every once in awhile it would be nice if there was some construction on the information superhighway.

    Some road work that caused folks oblivious to our websites to detour?

    We all want some traffic to take a pass through our pages, even if it’s just for a few minutes.

    Ideally we’d want the detour sign to read:

    “Turn here for great deals on XYZ!”

    …but more often than not folks go for something a bit more catchy like:

    “If you like kittens and free bacon turn now before it’s too late!”

    The problem with the former is that people don’t respect honesty as much as they should, after all, everyone has something for sale, tell us something we didn’t know.

    The problem with the latter is that while totally successful, the traffic driven to the site won’t be on target at all, will likely bounce, and the best anyone can hope for is brand recognition. Unless the site actually has kittens and free bacon, but who would be reading this if they had all that? (Note to self, make a site with endless kitten pictures where the uploader is paid in bacon.)

    Ideally we wish to find a ‘Goldilocks’ approach where we aren’t too off-putting with boring honesty, nor are we luring in people who have zero interest in the site.

    So lets take a moment to look at two common approaches for traffic generation that I don’t see discussed often, one is very timely.

    Unusual Approaches That Really Work!

    ARGs or (Alternate Reality Games) are getting pretty popular online.

    Google's Niantic ARG Logo

    Google just launched a massive ARG called the Niantic Project and I am already 7 13 days behind on the clues/feeds..

    The idea is that you become very curious about the game and subscribe to the daily clues. With luck this catches the eye of your friends, they get curious and sign on too. By the end of the game Google should have a large subscriber group waiting anxiously for their announcement.

    Speaking of clues, one thing I seem to have discovered ahead of the crowd is the Interactive global Niantic XM (Exotic Matter) POI map that Google built:

    If this game is an introduction to the recently released Google Field Trip app, then is it possible that Google associates have taken the time to embed ‘clues’ into major landmarks around the world that need local residents to ‘discover’ using an Android device and the Google Field Trip application.

    With any luck Google will use Niantic to reach more people than they normally would, and the more people who know about field trip, the better/more interesting it will be.

    Think Outside the Box

    PDF Icon

    In this case, the box, is the web/online and thinking outside means creating web content that people will want to print/download and share.

    All of our team is doing on-page optimization training so that all of us have some skills with on-page SEO. Even if we can’t have each member doing live A B tests and such, they should know why you would run one and be familiar with the current standards.

    This means that each of us has an SEO cheat sheet pinned to our cork boards and each of these has branding on them that we’re fine with. In fact I’m very tempted to promote these as something all of you should print for your daily SEO but I need to check and see if they are still available to the public.

    If your company has info pages that are getting a lot of traffic, I’d look at pulling together a PDF of the content for download with a quick-reference for printing.

    Getting your brand out there and helping potential clients is a win win for you if the market you are in is something that you want to be recognized for.

    Giving it Away

    Lending hand image

    If you felt like making a resource and simply giving it away was too much for your time/budget, then you’ll be shocked by the next suggestion:

    Give something substantial to a charity, preferably an example of your trade.

    As an example: If you sell shoes and there’s a drive for winter shoes for the homeless, putting free footwear on people that cannot afford your product won’t cut into potential customers/sales, and it will remind people where to get shoes, and that winter is coming.

    If there’s nothing you can do for charity that lines up with your company, you can always just give some money away, many sites thank donors with an ad or a link, and even micro loans are a nice way to help out with friendly options to get you started.

    There’s a ton of ways to get unexpected traffic to your site in a manner that will have the visitors eager to explore, and potentially buy your product. Anything else and you risk the traffic bouncing off your site and telling Google that you aren’t offering interesting content.

    Today’s Google Doodle

    It’s with pride that I re-share the daily doodle for the Canadarm!

    Google Doodle celebrates the 31st year of Canadarm operation

    Google is celebrating 31 years of Canadarm use today with the above doodle.

    After 90 missions the Discovery and Atlantis Canadarm installations will be retired with the shuttles for museum display. The Canadarm that was fitted to the Endeavour was given back to the Canadian Space Agency and it is currently on display in the Quebec headquarters.

    SEO news blog post by @ 11:54 am


     

    November 7, 2012

    Ongoing Google Ch, ch, ch, ch, changes

    Google has confirmed that as part of its ongoing rollout of changes across their properties, they will be applying the new search interface to all U.S. searches very soon. This is part of an ongoing strategy by Google to move to a sleeker interface with a decidedly “mobile” feel to the search results pages.

    David Bowie Changes
    Some of the options include the ability to search verticals like Images, News and Maps are being moved from the left side of the screen and are now placed at the top above the search results. The advanced search tools and filters will be moved under the Search Tools option on the right side of the page. Google announced that it would be implementing the new interface to the U.S. and all other areas as soon as possible.

    "We’ve been working on ways to create a consistent search experience across the wide variety of devices and screen sizes people use today. We started with tablets last year, got it to mobile phones a few weeks ago, and are now rolling out to the desktop,&quote says Google Search Lead Designer Jon Wiley. "With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph."

    The changes of course are not without a certain amount of criticism or skepticism. Wordstream Founder Larry Kim commented that this is clearly an attempt to create more space for ads above the fold.

    "Even though Google’s stated goal of the new SERP layout is to improve usability (which i believe to be true), we should ask ourselves what additional motivations they might have, and why Google making the change to the SERP layout right now?" Kim tells WebProNews. "After all, the previous SERP layout was in place for many years."

    SEO news blog post by @ 10:34 am

    Categories: Google
    Tags:

     

    November 6, 2012

    Dogpile on Apple Day!

    Dogpile on Apple

    Clearly someone neglected to remind me that November 6th is the international Dog Pile on Apple Day!?

    Lets take a look at a popular technology subreddit..

    Not r/applesucks, just r/technology:

    Those are just the current headlines!

    Last week we had a great story about internal politics in Apple, and the firing of Scott Forstall, a 15 year vet managing the Apps team.

    Some folks felt that the departure was due to a change of attitude at Apple, from Jobs to Cook, where people unwilling to apologize aren’t welcome.

    Others look at how Scott handled himself inside the company, acting out much like Jobs did, but without Jobs around he was making enemies instead of friends. Indeed Bob Mansfield cancelled retirement plans with Apple and agreed to 2 more years upon news of Scott’s firing.

    It can’t be all that bad really, since Apple sold over 3 million iPads last weekend alone?

    Plus, now that Apple lost the legal challenge over money owed to Motorola over patent licences it can just give up all intention of paying.

    In fact many observers agree it was Apple’s lack of interest in following the law that cost them the case.

    To paraphrase a really good reply to the decision:

    Why this was dismissed with prejudice:
    Apple wanted the judge to set license fees, but said that they would not agree to the ruling of the judge unless she set it at less than $1 per device.

    The judge essentially said, fine, since Apple won’t adhere to legal judgements, Apple’s case is pointless.
    The last ditch attempt to say Apple might adhere to legal judgements hasn’t swayed me, I dismiss the case, and Apple can’t bring it to trial further.

    Why even bother with a trial when the plaintiff has made it clear they do not respect the law or the potential decision?

    If I knew this judge I’d be pleading her to let me take her out for a free meal as a thank you.

    So folks, if you see an Apple laying in the gutter, taking a power nap, just know that it’s hard being green.

    SEO news blog post by @ 12:07 pm


     

    November 5, 2012

    The Ever-Changing Face of Google

    New Gmail message screen
    If you haven’t noticed it already, Google is making some sweeping changes to the look and feel of their Gmail service. Probably the next time you sign in to your Gmail account, you will receive a prompt informing you of the changes to the compose message interface.

    Google has continued to implement a minimalist, streamlined interface across their properties. The new compose window is very reminiscent of a social chat window. The new window sits on top of the screen rather than opening up in a new window. Users can now compose a message without leaving their inbox and now have the ability to edit more than one message at a time.

    This is an ongoing move by Google into a more ‘social’ source of revenue due to a failing business model that targeted click ads for revenue. It is also part of a larger rollout of sweeping changes being made to Google properties such as Gmail, Search, News and Google Docs (now called Drive) by integrating more of a consistent G+ social feel to them. It may also be an attempt to familiarize people to the G+ interface by bring the look and feel of the fledgling G+ platform to the user, in order to make the transition more seamless.

    SEO news blog post by @ 9:53 am

    Categories: Facebook,Google,Google+
    Tags: ,

     

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