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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.

November 13, 2013

Placing WordPress Site In Root And Blog In Folder

So you want to host your full site in WordPress.  Great, it’s a fine system and we like it a lot over here at Beanstalk.  But often we hit the same scenario and I realized that nowhere on the web (that I could find) is it thoroughly documented so I decided to provide this non-Internet-Marketing-but-useful-for-marketers-and-website-owners tip on how to use WordPress to host your full site and at the same time place your blog in a separate folder (say … “blog”).

There are some decent tutorials out there on how to manage it if you don’t care if your blog posts reside in the folder “blog” but let’s take a scenario where you do, or where, like many, you’re moving your site from a different system into WordPress and have a pre-existing WordPress blog in the “blog” folder.  If you don’t ensure that your blog posts reside in the same locations as previously then you’re going to have to redirect them all (how will depend on your system of course).  Now, done right this doesn’t add a ton of code; in fact, you can simply redirect everything to root with one line in the htaccess file and make things function. But personally I find that a bit sloppy and (more importantly from my perspective) with each 301 you lose a tiny amount of PageRank.  Not huge, but measurable.  Redirect hundreds of blog pages with internal and external links and you’re losing weight you’d probably rather keep.

So, how do you host your WordPress pages in the root of your site while hosting the blog in a separate folder AND host all the blog pages within that folder as well?  Well here it is…

Before we begin I’m going to give a big hat tip to Joe Foley over at for covering the first half of the process on a page I’ve referenced more than once.  In fact, I’m going to use the same images he used as I couldn’t do any better, but he describes it well and has other great content so you can read his post on the subject at  I’ll let you know when we move into the last step which is the one missing from every explanation I could find.

Step One: Create A Blog Homepage

The first step is to create a blog homepage.  You do this in the Pages section.  I’m with Joe, I just name it “Blog” or something related to the specific industry like “Blue Widget Blog”.

Create a page.

In the path for the Page you will enter the location you want to be the root of the section (for example,

Step Two: Set The Location For Your Posts

In the Reading section under your Settings you’ll want to select a static page.  As the image below illustrates you will select your homepage as the homepage of the site (displayed at the root) and the newly created page as the homepage for your posts.

Select a static page for the site.

Step Three: Create The Menu Link

Joe included this so I’ll mention it.  Essentially, make sure you’re creating a link to this section.  In the image below this is done through WordPress.  I personally tend to hard code such things into the includes but that I’ll leave up to you.

Add a link.

Step Four: Change The Posts Path

This is the step that is generally missing from descriptions.  Your blog pages would appear as:

Blog Home –
Post –
(note: I’ve added the year/date/month to the post URL as an example but there are other ways to set it up)

Now, let’s say you want all your posts to appear in the blog folder of your site.  You simply need to go to the Permalinks section if you settings, switch to a custom URL and add “/blog/ before the parameters you’ve selected.

Changing WordPress Permalinks.

That’s it … now all your posts will reside in the blog folder and your site is at the root.

Obviously you can change the location from “blog” to anything you’d like.

SEO news blog post by @ 12:44 pm

Categories:Coding,web design



November 12, 2013

Fire at the Internet Archive’s San Francisco Scanning Center

Last Wednesday, November 6th 2013, at ~ 3:30 in the morning, a fire was detected in the scanning center at the Internet Archive’s San Francisco location.

Fire at the Internet Archive's San Francisco Location

You can read the full story here: Scanning Center Fire Please Help Rebuild While some folks are asking why they don’t have insurance, most are looking at this as a good reminder to make a long overdue contribution to the Internet Archives organization. hosts a number of services:

- WebArchive (AKA: The Wayback Machine):

366 Billion web pages saved over time.

Almost everyone should know what this. It’s pretty much the only free to use webpage archive on the internet that snapshots all public-visible pages of major websites over time, saving new versions whenever they are detected. I’ve seen people resurrect major portions of hacked/deleted websites using this service, and as an SEO who often needs to know what sites ‘used’ to look like, this service is invaluable. – Video(or Moving Pictures):

This library contains digital movies uploaded by Archive users which range from classic full-length films, to daily alternative news broadcasts, to cartoons and concerts.

A great collection of free video in many handy formats. We’ve actually used the video clips in the past for posts where we wanted a little video to go along with an SEO post. There’s even some ‘banned cartoons‘ that had to be pulled for one reason or another. – Audio/Music

This library contains recordings ranging from alternative news programming, to Grateful Dead concerts, to Old Time Radio shows, to book and poetry readings, to original music uploaded by our users. Many of these audios and MP3s are available for free download.

This is a great spot for getting free sounds and other audio bits that you might need for a project. I can’t say we’ve used this for ‘SEO’ but the Community Audio section features over 1.3 million recordings that range from kids playing with microphones all the way to nice audio tracks that make good generic ‘hold music’. – Text/Books

Browse and read over 5 million books and items from over 1,500-curated collections. You will find a wide range of literature, historical texts and research materials; and wonderful thematic collections like Children’s Classics, Cookbooks and Genealogy.

While I haven’t spent much time in this portion of the archive, if someone wanted to create unique content from a fresh source, books/texts that have never previously been online might be a great place to start? I’d also wager this section is what was most impacted by the fire. From details included in the initial fire blog post it’s clear that works that were in the process of scanning were lost/damaged but otherwise the main loss is progress and equipment. – Live recordings:

A community committed to providing the highest quality live concerts in a lossless, downloadable format.

The Grateful Dead were early advocates of sharing live recordings and they had a ton of variety in live performances so they are well indexed on the archive. I was listening to their 1972 live performance in the Laeiszhalle. If only I knew more German and could understand some of the cheers from the audience. :)Software:

The collection includes a broad range of software related materials including shareware, freeware, video news releases about software titles, speed runs of actual software game play, previews and promos for software games, high-score and skill replays of various game genres, and the art of filmmaking with real-time computer game engines.

Ever wonder where old ROMs go to die? Well they never die, not with sites like making backups of old FTP servers, CDROMs, and other outdated storage mediums. Need an old boot disk, driver, or just want to play some old arcade classics in an emulator? Take a peek!

Old Amiga 1000 with 1084 color screen.. I just threw one of those out last year. Great photo, pitty the advertising isn’t English. Is that ~$2,100 USD?

SEO news blog post by @ 5:30 pm



November 8, 2013

Blogcology November 7th

This week’s episode comes live from SES Chicago just catching Jim Hedger fresh off the stage; a brave man considering the variables that come into play after hours of any high profile convention.

What the What!?
A group of professional reviewers claim that Yelp is violating the fair labor Standard Act and refusing to pay wages to its reviewers. Get this, the fair wage asked from the lawsuit is $273 per review – a far cry from minimum wage and is ridiculously evident of an attempt to extort money from Yelp.

Get over it!
A review is done straight from the mouth of a consumer and is voluntarily – given from the consumer themselves. What if a civil action like this did make it through the court system? The obvious answer to this repercussion would shut down much of the internet from almost everybody pushing to receive pay, and ultimately kill any trust to be had from any review source. Jim finely put this into summery; “Working on the internet is like working in the theater of the Absurd.”

Social Repercussion and Burn Rate

Dave Davies brought up a great point on social media and the repercussion of consumer upsets when directed on live feeds. As a consumer it’s often hard to receive an answer when contacting a company directly and this is why more people revert to using Social Media for an answer. With this fast paced world more people expect an answer immediately.

Dave brought up some interesting stats he dug up from Search Engine Watch that reveal the length of expected response time from a consumer. 53% of consumers expect an answer within one hour and 14% immediately. I would assume that this 14% is the portion every business should pay extra attention to as these are the consumers that will use social media to get a company’s attention.

So what is the aftershock of a client not feeling fulfilled?

29% People will share with their friends and family
26% Will share with others via phone or other such devices
24% Buy less
21% Don’t recommend the product
15% Will socially shame you on social media

This proves that if you have a line of communication open for customer response, that line of communication better have a business’s full attention. If a business finds a situation with the irrational 14% there’s a responsibility for a business to understand ways to handle situations properly while retaining brand reputation.
A Thought from Chicago

Jim reports on the conference and proves that it’s still one of the best SEO conferences around. What was most interesting to hear was how many in the industry have created solutions in light of the recent (not provided) changes and have adapted their reports so that they have become more revealing as well as accurate. He also mentioned that many SEO’s are becoming more intimate with their clients as well as delving deeper into Web Master Tools and Anlytics to reveal correct, pertinent data to report on.

As a fresh and learning SEO it was interesting to hear Jim’s report and how the majority of veteran SEO’s have accomplished positive reports on client campaigns enabling them to move forward. Jim mentioned how we now have to educate clients with data fused with old school metrics as well with new approach. I would promote this segment to any learning SEO’s as it will help them progress with their reporting and relationships with their clients.


SES conventions can be wild
Pay close attention to your consumer across all digital platforms
Hold on to old Jedi metrics to reveal new possibilities in an SEO report.


Check out Webcology every Thursday @ 2pm Eastern Time

SEO news blog post by @ 3:30 pm




November 6, 2013

Here There by Tygers: The Fascinating Deep Web

In early October, the FBI announced the arrest of a man named Ross William Ulbricht; he was charged with narcotics trafficking. No ordinary drug pusher, Ulbricht was the founder and chief operator of the notorious online black market Silk Road. The arrest shone a light into one of the best-kept secrets in our increasingly connected society: the existence, and potential, of the Deep Web.

IcebergAs SEOs, we spend every workday obsessing over search engines; what they can see, what they’ll praise or punish, and how to improve our clients’ rankings in the results pages. We think in links, in social signals, and in search phrases, because at the end of the day we are concerned with what happens when a web user types a query into a search engine. For many internet users—if not most—that’s how the Internet works: you search for something and the relevant results pop up. But the number of pages indexed by web crawlers is just a tiny fraction of all the pages in the World Wide Web as a whole, and exploring the unsearchable ones has become a dark descent into completely unknown territory. And I find it fascinating.

In order for a web page to be indexed, it must be static and linked to other pages. Deep web pages, in contrast, are not indexed by a search engine, and thus never show up in the results. These pages store their content in searchable databases, but they do not actually exist until a specific search calls up the data and creates a dynamic page on which it can be viewed. While most users don’t realize it, they’ve encountered the deep web at some point in their online travels; a lot of the deep web includes stuff like catalog search results, flight schedules, and research data, all of which adds up to an estimated 7,750 terabytes of information. It’s believed that the surface web—our bread and butter—consists of only 1% of the entire World Wide Web.

Of course, one of the most famous elements of the deep web is the fact that the pages operate in almost complete anonymity, which has made it a haven for illegal activity and black markets such as Silk Road. These sites used a software called TOR, which conceals their IP addresses by bouncing them around several servers and making them very difficult to find. If you searched for these sites in Google, you’d come up with absolutely nothing, because as far as the search engines know, these sites simply do not exist.

This anonymity hasn’t only been used by pornographers and drug lords; the deep web has been hugely helpful in countries where the internet is strictly regulated, because it offers a place for activists to communicate and share information that would get them arrested or killed in real life. In a world of NSA tracking, where your data is a huge commodity, there’s definitely an appeal to the concept of being able to navigate the web without being traced or tracked.

Of course, web pages which specifically avoid being crawled by search engines aren’t of much use to SEOs. But I think it’s amazing to realize that there is a gigantic world beneath our virtual feet; it’s deeply humbling to remember that, at the end of the day, we’re mere drops in the ocean.

SEO news blog post by @ 10:54 am

Categories:just for fun



October 31, 2013

Dear Clients: Links Have Left the Building

I rarely mention my job title in my personal social media circles. This is for a few different reasons: first, if you say the letters ‘S’ ‘E’ and ‘O’ together, you are just asking to be followed, retweeted, replied to, and generally overwhelmed with auto-responses from eager SEOs who are just waiting to pounce on any mention of the industry. Second, it’s because I was originally hired to be a linkbuilder, and that’s not really the case anymore.

Elvis StampWith the Hummingbird algorithm swinging into its second month of life, we in the SEO industry have had to change – sometimes radically – the way we provide our services. It’s not entirely unprecedented; the Panda and Penguin updates killed a lot of the old bad mass linkbuilding tactics (thank you, Google). But a lot of clients are still thinking in terms of link quantity; there have been many times where our monthly updates to clients have been met with dismay from their end because we haven’t provided a quantifiable number of new links that month. But just ‘grabbing’ links is an exercise in futility in many cases, and the most successful campaigns are those in which the client embraces a more esoteric, long-term plan.

While you can try to keep up with hints dropped by Matt Cuts or analyses from the top search engine commentary websites, the jargon is enough to make your head spin. The crux of it all is this: when you come to an SEO, you are trying to solve a problem. You don’t have as much traffic as you’d like, so you enlist the aid of people who have a specific skill set in that area of communications and marketing. We want to show people that you are a fantastic resource to help them fill a gap in their life. You, as the business, have a solution; your potential customers need you to help solve a problem in their lives. Our role as marketers is to facilitate communication between the two parties, putting your name out there to new markets and ensuring that you stand out from the crowd.

For a long time, I feel like SEO stood apart from other marketing specialties because it required so many fiddly mathematical things – it was all about the number of links you got, their PageRank, their relevance, and how to mathematically game the system. With Google’s increasing restrictions on old-school SEO tactics, I think we still stand apart from the ad departments (a la Mad Men) and traditional marketing agencies, but for a different reason. The guys making billboards and TV commercials are still, mostly, relying on manipulation, clever psychological tricks, and memorable catch phrases. On the internet, people have the power to navigate away with nothing but a click, abandoning your business forever. We still want to accomplish the same goal: to get you in front of a larger audience of potential customers. But our tactics are no longer jargon-heavy and link-based; I find the most rewarding, refreshing campaigns are those where we assess your business’ strengths, build solid tools and resources to back those strengths, and approach the desired demographic with open palms and genuinely useful reasons for them to visit your website. No tricks, no gimmicks, no falsehoods. Links are still acquired, but the means by which we get them are much more based on the human connection.

Links were once a major metric by which we measured a site’s success; the right combination would result in high search engine positioning. However, the best tactics nowadays are more honest, long-term strategies, utilizing a business’s strength and going forth with honesty. It’s a brave, big new world, and it’s intimidating, but it’s also a lot of fun.

SEO news blog post by @ 11:08 am



October 25, 2013

Just Awesome Tech: The Oculus Rift

I’m a nerd and a gamer and to that end … I love gadgets.  I’ve been subscribed to the Oculus Rift newsletter for some time.  For those who don’t know, Oculus Rift is the latest and best push right now into virtual reality gaming and experience.  In fact, it goes past gaming and for folks who’d like to really “on another world”, a NASA application has been built for it already that allows you to walk the Martian surface.  Seriously.   Before we get going on the newsletter, here’s that video …

Now, to be clear – I don’t own one yet but I do have a few friends who do.  Personally, I’m waiting for the consumer version to be released but at $300 for the developer one … I’ll admit that I was tempted.

So while this has almost nothing to do with SEO and Internet Marketing … this is the future of gaming and more – as we’re seeing with the NASA app, may well be the future of entertainment (with a lot of refinement of course).  Imagine if you will the marketing opportunities inherent in letting people roam the world and see the ads that apply to them or an ecommerce experience that sees shoppers enter virtual stores, interact with others there, ask questions of actual staff, etc.  I don’t just see this as a cool gadget, they are building the next generation of how we will interact with machines.

To give you an idea of what’s going on with this technology I’m going to do something I never do and that’s simply repost what I got, videos and all.  Past just thinking it’s neat, I highly recommend to let your brain ponder what this means just a few years from now for marketing opportunities, and who might buy out this company.

And now … their newsletter:

Virtual Reality’s Bright Future

With so much happening across the industry, we wanted to take a moment and share some of the exciting VR-related news from the last few weeks!

Gaming Insiders Summit and NVIDIA Tech Event

Last week, the team attended the Gaming Insiders Summit, where Brendan gave a talk about the future of virtual reality, and the NVIDIA event in Montreal, where JohnC participated in the announcement of their new G-Sync project (we’re very excited to see people getting serious about improving display performance in PC gaming).

John with Jen-Hsun Huang (NVIDIA), Tim Sweeney (Epic Games), and Johan Andersson (EA DICE). Image courtesy of Engadget.

One of the key topics we discussed was the latest progress around reducing simulator sickness (akin to motion sickness).

We’ve said before that delivering the most comfortable VR experience is a key focus here at Oculus, and tech advancements are bringing us closer to the Holodeck. Luckily for us, Brendan has always been very sensitive to visual errors, which makes him an ideal subject for testing the latest demos. At Gaming Insiders, Brendan talked about using a new VR prototype at Valve, which combines ultra low latency, precise head and positional tracking with low-persistence visuals for one of the most immersive and comfortable experiences ever. We can’t share all the details yet, but we’re taking the insights we’ve learned from that demo and applying them to the development process to make the consumer Rift even better.

We’ve also talked about the potential for mobile VR, especially for experiences like VR Cinema and games with creative visuals that don’t require a high-end graphics card. John summed up our vision extremely well during his Engadget interview:

“The way I believe it’s going to play out is you will eventually have a head-mounted display that probably runs Android, as a standalone system, that has a system-on-a-chip that’s basically like what you have in mobile phones…”

A standalone VR headset is the future of VR, especially as mobile computing continues to rapidly advance. Bringing VR to an open platform like Android will pave the way for completely new experiences. The Oculus Android SDK is up and running internally, and we’re working on core optimizations for mobile chipsets now.  Stay tuned for more news on this front!

Next-Gen Rift Dev Hardware

In John’s interview with Engadget (which you can watch below), he mentions a second Rift development kit.

To clarify: we’d like to ship a new development kit before the consumer version that provides near identical features that developers can build on and test against for the Rift’s launch. That said, we have no plans to announce a new development kit this year. The timing of a new dev kit is tied to the launch of the consumer Rift, and we’ll keep the community posted.

Also, we’re working to ensure that content built using the current Rift development kit is compatible with new Oculus hardware, though there will be some integration required to take advantage of the new features, especially for the best experience.

Marshall Cline Joins Oculus!

We’re excited to introduce Marshall Cline, our new VP of Platform. Marshall is a world renowned software architect, engineer, PhD., and author of the legendary C++ FAQ. His work was an early inspiration for Brendan and Michael when they started in the games industry. Marshall is heading up development of the Oculus platform, which means he’s responsible for all the web services powering your virtual reality experience. Please join us in welcoming him to the team!

Rift in the News

In case you missed it, the Rift was featured on the Today Show, where Matt Lauer tried the Unreal Engine 4 Elemental demo on the 1080p HD Prototype live on national television!

Oculus rift ... staring at the sky.

Oculus rift ... at war.

Images courtesy of Kotaku.

The Rift also won a Popular Mechanics Breakthrough Award and a Golden Joystiq Award for Innovation of the Year! It’s a huge honor — Thank you for making these possible!

Oculus Rift - Golden Joystick Award.

Oculus Rift - Just Oculusome.

Image courtesy of Popular Mechanics.

Finally, if you’re in the Boston area the weekend of Nov. 2nd, join us for a VR developer meetup! A few of us will be there talking about the Rift, virtual reality, and hardware development. You can find all the details here.

We hope to see you there!

– Palmer and the Oculus team

Enjoy and see you … in cyber-space. :)

SEO news blog post by @ 12:51 pm



October 24, 2013

PubCon: Jason Calacanis v. Matt Cutts

Oh the highlights from PubCon are sending tingles up everyone’s spines. So it should since it started of with a head to head in a David and Goliath face off; except in this case it was Goliath that wins. If your wondering what I’m referring to it is the Jason Calacanis and Matt Cutts Showdown. In a packed standing room only day one keynote talk by Jason Calcanus, he kicked it off by targeting the giant Google. Multiple tiny stones were thrown at Google’s way by Jason but I assume they were nothing more than an irritating itch in Google’s collar.

Looking at Jason’s track record it seems to me that he is one successful man. I’m sure he was happy with Google at one time but unfortunately from what we hear from our sources (or lets just say Twitter) not so much anymore. Two of the most talked about issues brought up on the social vine was

1. Google’s take down of Spam, and
2. Google’s Preferential treatment of partners with big money.

1. Spam is spam and it even tastes bad in a can. Props for Google hitting it hard and Search Engine Journal posted Matt’s comeback as: “We had to move fast when attacking spam. We attacked anything that looked like a content farm. But when most of the site is spam, there is nothing we can do. Even if you have some quality content but mostly negative content… nothing can be done.”

If a company took advantage of spam they obviously knew what they were getting into and ultimately were going to get caught. Don’t complain now.

2.Preferable treatment? This isn’t the case. It’s advertising – the more you advertise the more you’ll be seen. This is just common knowledge. Besides, there is more that you can do to get in front of clients and potential clients just get out there and network!

To sum this up it really seam to me that the evolving way we do digital business has made somebody uncomfortable and in fact, it’s made many people uncomfortable. This demonstration is a good example that no matter if you’re a big business or small – how you play the game is so important and that choice can ultimately haunt you down the road.

The list of influential speakers at PubCon has made an impact on it’s audience. Just reading from three Twitter feeds alone, many business took time to visit the convention for answers. From topics “Monetizing and Optimizing your Blog” with Adam Reimer, Michael David and Stephen Spencer as well as “Conversions in a Social World” by Tim Ash. Topics like these are parts to a stable foundation for online business and marketing. Perfect for many of the smaller businesses who took the time to visit this convention.

The first three days made an impact for so many but also seemed to connect the digital leaders to the businesses they work with. Besides the entertaining match between Matt and Jason many positive connections were made and will continue to be made as long as these conventions continue.

We’ll have a more detailed post about what was learned and what was talked about shortly.  Now that we’ve got the gossip out of the way. ;)

SEO news blog post by @ 3:47 pm




October 23, 2013

Fascinating Finds from the Web Graveyard

We SEOs work with the World Wide Web and the Internet every single day, and probably spend a great deal of our off time on it as well. One of the brilliant things about today’s technology is that we’ve become used to its rapid evolution and continuing changes, even when it means our jobs get a little more challenging. When I joined Beanstalk twenty months ago, we were at the very end of an era —Google’s Panda had literally just been released, causing SEOs all over the world to rework their strategies. This year’s Hummingbird has required another alteration to the way we work with our clients and the web in general.In the perpetual race to out-puppet the puppetmaster that is Google, we have come to assume that many things are concrete: the importance of certain social media properties, a set of specific tools to be used to gauge your success, and a general sense of what Google deems important in the rankings race. But the wonderful thing about the Internet is that it is anything but concrete; in the three or so decades of modern browsers, the Internet has grown exponentially and for every successful website or product there are handfuls of other tools that didn’t work. It’s fascinating to go back through history and imagine what could have been if these sites had won the race to the top. In the spirit of Halloween, I took a stroll through the graveyards of a few choice sites and tools to dig up some of the oddest web products now laid to eternal, irrelevant rest.

Google Lively

 Courtesy of didn’t become the most successful web company on the planet by playing it safe; it’s widely known that its employees can spend 20% of their time on developing crazy projects. If you have a news alert for ‘Google patents’ you’ll inevitably find that the company is always filing the weirdest claims on technology that isn’t even possible yet — or, weirder still, releasing news related to a brand new piece of tech which was patented years before being realistically viable. But you don’t get to the summit of Mount Everest without encountering a few frozen corpses (they serve as landmarks), and you don’t become Google without some flopped experiments.

One of the most fascinating of Google’s discontinued products is Google Lively. It was an online 3D social arena which looked a great deal like Second Life, except that it was integrated with the Internet and accessible from one’s browser. You could explore a three-dimensional realm and chat with up to 19 other people in the same room. You could also hang Youtube videos on the “walls”, embed your personal Lively area to your blog, and read your email. Second Life users disliked the non-customizable realm and the lack of virtual commerce, and Google quietly shuttered Lively after only six months of life.


Right now we all rely on Twitter — for news, for gossip, and for collectively sharing how awesome the last season of Breaking Bad was. But before our beloved little blue bird there was Jaiku, a Finnish-based micro-blogging service that took its name from a play on the Japanese haiku. Released in 2006, Jaiku was compatible with Nokia phones and allowed users to post short messages, similar to how Twitter works right now. The company was acquired by Google to open-source the product; in 2009, Jaiku re-launched on Google’s App Engine. But the little bluebird had taken over the world by then, and Jaiku became defunct in 2012.

SEO news blog post by @ 1:37 pm



October 21, 2013

Google Q3, Mobile Ads & Hummingbird

Google announced their Q3 earnings last Thursday (October 17th) with higher-than-expected earnings, up 12% over the previous year at $14.89 billion. This resulted in Google shares crossing the $1000 per share mark for the first time in the companies’ history. Before we get into how that’s being accomplished, let me first insert my brief rant:




Alright, feeling better …

At the end of the day the higher than expected earnings came on the back of an average 8% drop in the average cost per click.  This drop was due mainly to the growth in mobile however (where the rates are cheaper) and rather than indicating a decline in search is an indicator to the contrary.  Because growth in the mobile realm is as high as it is, it is able to impact the overall averages dramatically however desktop search did not decline.  This is a case of Google winning in mobile and not losing in desktop creating a net gain though an average cost per click drop.

If we don’t think this growth in mobile wasn’t the key to the Hummingbird changes we’d be kidding ourselves.  Hummingbird has very little to do with desktop search and everything to do with mobile and mobile devices.  With the growth in the sector being what it is and the enormous revenue opportunities that exist there – it looks as though Google is adjusting their entire algorithm to accommodate.  And it makes sense as users demand more from mobile and from technology in general.  The contest is on to feed more data faster and monetize better.  Tell us what we want before we know we want it.

Will Google be able to keep up?  Only time will tell.  It’s theirs to lose at this point but not that long ago it was Microsoft’s to lose.  Of course, Microsoft could buy Google if they wanted so …

And now, on a lighter note (albeit it only slightly relevant) let’s take a moment to remember what we have, what mobile is doing, what we take for granted and maybe even chuckle a bit …

SEO news blog post by @ 11:10 pm




October 10, 2013

Mario Up the Beanstalk

mario 2

Today we celebrate an iconic figure that united people around the world and his name is Mario.
25 years ago today this chubby little plumber from New York battled his way up and over falling barrels to save his princess from the evil Donkey Kong. This Koopa stomping, tanooki flying, mustachioed man sold a record smashing 222 million copies. His popularity uncanningly opened the door to an odd live action movie to boot. We all remember John Leguizamo as Luigi, Mario’s brother and plumbing counterpart in the 1993 movie? I’m sure you’ll avoid saying you saw this movie but we all know you did. Besides all the interesting creatures that came with his success, very little is known as to why he was named Mario.

The lore goes that back to the early years; Mario was actually called Jumpman by the American and Japanese Nintendo staff. Until one day when their Italian-American landlord Named Mario Segale smashed down the doors to Nintendo’s headquarters and demanded rent from the Staff. The resemblance was there and the light bulb went on for the developers thus declaring Jumpman as the new Mario.

Shigeru Myamoto and Gunpei Yoko collaborated together producing a character that would prove to give off a long lasting impression in the North American culture. When they first brought Mario over from Japan in early 1983 the series crashed with having a few home versions on multiple systems at the time. Soon enough the NES came out which included Mario Bros as its main title and theme. This then exploded through the years releasing innovative ways to keep our attention. From cute costumes that gave him certain powers to introducing new villains and 3D gaming – they had us hooked.

I’m sure we all remember playing Super Mario Bros for the NES to the point we could finish the game in less than 10 minutes. Every kid knew every warp, hidden bonus tubes and all while running at hyper speed with their right thumb on the b button throughout the course of the game. I’m Uncertain if this is something to brag about, but the Mario Bros laid the foundation for at-home video game play.

We raise our thumbs in the air and pledge allegiance to the mustachioed plumber from New York and wish him many more birthdays to come!

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