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Is Pengiun 3.0 On The Way?

The folks over at Search Engine Roundtable have reported that there’s been a lot of chatter on some of the webmaster forums as to a possible Google algorithm update. Although Google has yet to release any official word, the forums are a buzz with webmaster seeing shifts in search traffic and ranking positions. There have been a variety of suggestions ranging from a Penguin 3.0 update, which many suspect will be released in late May, to a Panda algorithm refresh, or it may be simply that Google is taking further action against link networks. Until we receive the official word from Google, we’ll just have to wait and see how it all plays out.

SEO news blog post by @ 12:34 pm on May 20, 2014


 

Is the EU’s “Right to be Forgotten” Ruling Protecting the Wrong People?

scales of justice

In the wake of Tuesday’s ground breaking news that the European Union Court of Justice ruled for a citizens “Right To be Forgotten” on the internet, we are slowly starting to hear rumor of the types of individuals being protected by the ruling.

The BBC has reported today that over half the the RTF requests received by Google have been from convicted criminals, including;

  • A convicted cyberstalker.
  • A man who tried to kill members of his own family.
  • A doctor wanting negative reviews from his patients taken down.
  • A man convicted of possessing child abuse images.

While the law does not require the information to be removed from the originating site, it does require Google pull all links to the offending material from search engine results.

The thought behind the ruling is that you should be able to control what personal information is found through search. On the surface that seems both logical and desirable. In fact the state of California passed a bill dubbed the “Eraser Bill” last year that would allow California teens to ask for the removal of information and images from social media sites. The motivation behind the bill is the though that teenagers should be granted the “folly of youth” without it affecting their future. Much the same as someone who has recovered from a troubled past would not want personal information to be found. Although everyone deserves a second chance, what about those simply looking to game the system or hide relevant, newsworthy information?

While we’re sure there are many legitimate uses for the removal of information requests, we start to enter a grey area as to who and what it should pertain to. If information is outdated, or inaccurate it stands to reason that it would be beneficial to have it removed, but a blanket rule for all could allow for pertinent information to be dropped from the SERPs. There have been many decelerations of concerns over freedom of speech, censorship, and how this will affect modern day journalism.

It’s important to note that the process is not cut and dry. Search Engines do have the right to refuse the applicant request, at which point the applicant would contact their country’s data protection authority.

 

SEO news blog post by @ 2:33 pm on May 16, 2014

Categories:Search Engine News

 

Got Wood?

If you thought we all lost our marbles this should prove it. Chris Dunn asks; “How much wood could a Matt Cutts cut, if a Matt Cutts could cut wood?”

Matt could have answered with……. “Not enough”

SEO news blog post by @ 11:43 am on May 15, 2014

Categories:Articles

 

Have you been a Roid-Linker? We Can Help

iStock_000010578339_Small

I read a cool article this morning by Craig Sutton on Search Engine People. He compared old school link building to steroids. Short term gains yet destructive in the end. This article caught my attention being an organic athlete and a natural bodybuilder, in fact it was a similar analogy I thought of fresh into my career. Very similar to the bodybuilding industry we’ve had to rehabilitate past steroid users back into a natural state.

I admit it hasn’t been easy weaning big roid-linkers off of their need for instant gratification. At Beanstalk we’ve been very successful at doing so and it’s such an amazing feeling seeing a company back on the rise after going under. It takes a cooperation and hard work but the rewards are plenty. Thanks Craig for the fun read.

SEO news blog post by @ 9:11 am on May 14, 2014

Categories:Articles

 

Make a Difference with Social Media

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Beyond self-promoting selfies lies a greater power within social media. Social platforms can bring people closer to friends, as well as, like-minded groups. Unfortunately, this is becoming less common as many posts are becoming replaced by crafted memes or marketed content. Knowing how to use social media properly can increase the distance of your voice, as well as, benefit your cause.

As a society we have slowly and subconsciously become a marketers dream. A Facebook page is rarely filled with personal value anymore but re-shared commercialized content. The more we do this the more the social algorithm is changed, by squeezing out the relationships we care about and swapping them for commercialized re-tweets.

Before re-tweeting or sharing content have a good look at what you’re posting. Ask yourself if it is commercialized propaganda and or if it truly represents you. If there is a something you care about passionately, use your own voice and avoid the random share. Stand up for a cause by making your own meme or video and rely less on mass fabricated media. If this can be done more often, our digital voice will become stronger and we can avoid becoming publishing monkeys for the commercial world.

SEO news blog post by @ 12:16 pm on May 13, 2014

Categories:Articles

 

#MarketingMonday

Rand

This morning I woke up to a great little interview with Rand Fishkin on Entrepreneur.com. For me, one of the best takeaways from the conversation was; “Who’s going to get behind this content and propel it as well as amplify it.”

This is the foundation of any creative content. When I began my career at Beanstalk, it was exactly that question that propelled and generated success for many of our clients. There should be an increased desire for crafting content focused on the audience’s interest as well as influential personalities on the web.

Rand explains that content is not just about directly converting, but building relationships. Let’s face it, habits are easy to create and hard to break. Using a blog for continual self-promotion is one of those bad habits that exists for many companies. It’s a fear that if you don’t promote yourself then your product will be forgotten. This is a misconception. In fact, relationship building content will drive new and returning visitors and turn them into long time companions.

SEO news blog post by @ 11:54 am on May 12, 2014

Categories:Articles

 

The Conversation Doesn’t Stop at Hello

Retro TV Commercial

In today’s digital marketing environment we rely heavily on social media to connect with our audience. The top two, and very important components to a successful social campaign is engagement and content. I’m sure we’ve all realize by now we don’t make great gains from a response on a comment thread, or hopeful content posts we think our audience will like. Many businesses spend too much time talking at their audience and not enough engaging in actual conversation. The leaders at the forefront of modern business don’t just speak at their audience, but involve the audience on every level of digital marketing.

It is often overlooked that the best topics for content and engagement can be found with the people who have purchased products in the past. Nobody knows your product better than they do; this makes them an invaluable resource.

Why?

To a potential customer, your client base and social audience is far more likely to be a trusted resource concerning your products or services; more than your company itself. Most people are motivated to purchase based on social circumstances or a feeling of connection in how your product is marketed. A good example of this would be the classic Life cereal ad by Quaker Oats.

Let’s take a closer look. The three boys in this commercial are average kids, and Mikey is a kid everyone can relate too. These are the kids that your past self would have, more than likely, spent long summer days riding your bike around the cul-de-sac with. As a kid, I bought into this because I related to Mikey and his brothers. If Mikey likes it then I like it too!

This concept proves that the best salesman is the client themselves. They have an established trust with the world already and “if Mikey likes it then so do I.” With the outreach provided by social media, we are searching for people we can connect with, as well as, down to earth, naturally occurring news. The public want less polished Hollywood content and more emphasis on reality. Reaching out to your audience and applying them to your marketing strategy, lends authority to your products and/or services and allows you connect with a whole new audience. It creates a symbiotic relationship that is beneficial to both parties.

This is not the only online marketing relationship that businesses should employ, but connecting and building relationships with those who are already fans of your product shouldn’t be overlooked. As a business, the last thing you need is an impersonal campaign that resembles Post’s failed 1960’s cereal for Sugar Rice Krinkles. Mom.me also agrees!

SEO news blog post by @ 9:19 am on May 9, 2014

Categories:Articles

 

DuckDuckGo Launches Beta Redesign

In the wake of controversy over tracking and data privacy concerns launched at some of the major search engine players, underdog search engine DuckDuckGo has come out with a beta version of their new design interface. The new design includes contextual features such as images, videos, a knowledge graph-esque information box, instant answers and more.

Since it’s anti tracking declaration DuckDuckGo has reported averaging nearly 5 million queries per day. Will it be the David to Google’s Goliath? As global awareness increases over programs such as PRISM, we could see companies like Google and Bing decline in search market share.

SEO news blog post by @ 5:50 pm on May 8, 2014


 

Matt Cutts Answers “Will backlinks lose their importance in ranking?”

In the latest video published on Google’s Webmaster Help channel, Matt Cutts (head of Google’s Webspam team) weighs in whether backlinks will lose their importance as a ranking metric in the near future. The answer? Ideally, overtime, yes.

While Mr. Cutts  states that links still have many years left in them,  Google has made no secret that quality content and resource creation will be the way of the future. There is no denying that backlinks will still hold value as a metric of measurement for quality resources, but as Google shifts focus towards furthering it’s ability in understanding conversational language in search we may see their influence take a back seat as a ranking factor.

Matt Cutts has stated:

“As we get better at understanding who wrote something and what the real meaning of that content is, inevitably over time, there will be little less emphasis on links. I would expect that for the next few years we will continue to use links to assess the basic reputation of pages and of sites.”

So while backlinks may be safe for now, it may be wise to begin investing in a good resource and content strategy that will encourage organic linking and set your business as a resource, before the hammer falls.

SEO news blog post by @ 4:30 pm on May 6, 2014

Categories:Google,link building

 

Why Page Content Matters

Last week Matt Cutts, head of Google’s web spam, team put out a rather clever video on the Google Webmasters Help channel on Youtube. For those that didn’t catch it, the bodiless Mr. Cutts made a few great points about page content.

We all know that having unique, well written page content is one of the cardinal rules for any site.  It’s helps both visitors and search engines. Having relevant, topical information on your sites pages will help Goolge understand what your site is about and provide relevance for search queries. Having low quality, scraped or “thin content” can result in less search traffic to your site and depending on how low the quality is, may even fall under the umbrella Goolge’s of Panda algorithm.

Matt has deemed this a “public service announcement” but it begs the question, is this a warning of things coming down the pipe for algorithmic changes?

SEO news blog post by @ 1:40 pm on May 5, 2014

Categories:Articles

 

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