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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


January 17, 2014

Blogcology

Googcology

It looks like the dream of living in that 1960’s cartoon show, The Jetsons is quickly coming to pass. Google just acquired the home control company, Nest and is probably the best company to advance this kind of technology.nest

Although this advanced way of living meets our futuristic passion for a Star Trek lifestyle, it can come with some potential negative possibilities. The most obvious uncertainty would be privacy. Knowing that a company is collecting information right down to how often you use the washroom is a marketer’s wonderland. My question and I’m sure it’s a  question you’ll be asking is; “Will there be rules and regulations to how much of that information is used?” I think we all know that privacy needs to be redefined and how we define that really isn’t up to us. We’re already seeing our ideals on privacy becoming tested and abused through technology.

Exposecology

Recently, Canada gave Google a slap on the wrist for using health related queries to deliver health related advertising. Canada frowns upon health related query data to be manipulated for online advertising. It was reported that a query on sleep apnea triggered Google to deliver behavioral ads based on this subject. This was immediately brought to Google’s attention and they agreed to fix this and pull the plug on this scheme. This proves that the ability to manipulate the information you receive via the internet is completely based on what the common person deems as privacy. This doesn’t say much because if you’re reading this you’ve already lost your privacy. Day one when you signed up for that e-mail is the day you gave your privacy away.

This situation directly explains how the information collected from a home-controlled networking environment could leave people’s extended privacy at risk. Unfortunately the reality is there is no true way of protecting your data and what you think is private information really isn’t so private to begin with. As long as there are no cameras in the bedroom or bathroom it’s something we just have to adapt to.

Is This Good-bye to Net Neutrality?

Not yet, but corporate companies are working hard to make sure it is. Looks like Dave Davies and Jim Hedger almost came to a mutual understanding on this topic. The Webcology boys are known to have their disagreements on this subject where Jim has his pro neutrality stance and Dave quite the opposite. What was interesting is that they both seem to have the sense that this isn’t going to be easy, for small business will be affected. Most likely it will be a residual result of monetary pressure from web hosting companies.

Prices of these hosting companies have been able to maintain a price, keeping the monthly cost affordable by the common company for many years. Unfortunately, costs will go up due to packaged bandwidth and services obviously affecting how hosting providers package their hosting fees. These packages will more likely mimic cable bundling schemes ultimately placing an economic pressure on companies if they want to be placed with the bigger players on the internet like YouTube or Facebook.

Some fear the District of Columbia Circuit latest ruling that states the FCC’s open Internet rules have no legal grounds is the end to Net Neutrality. Like Dave and Jim said; “This outcome doesn’t just alter the American internet it influences the internet worldwide.” Our digital space is interconnected to the United States hence poisoning our own virtual space.

The game isn’t over yet and the general public still has a say in the matter. Petitions from the FCC as well as the Whitehouse Petition are available to help slow the loss of net neutrality. Thanks to Kristine Schachinger for the links to these sites.

The FCC petition: http://act.freepress.net/sign/internet_FCC_court_decision2/?source=slider%3Fsource%3Dwebsite_actions

The Whitehouse Petition: https//petitions.whitehouse.gov/petition/restore-net-neutrality-directing-fcc-classify-internet-providers-common-carriers/5CWS1M4P

Sumcology

  • How naked are you willing to get in front of Google
  • Go do something good and sign the petitions

SEO news blog post by @ 10:50 am

Categories:Webcology

 

 

January 15, 2014

The Bing Ring Bust Begins

Bing joins Google in switch to secure resulting in loss of keyword data for SEO's.SEOs everywhere took a hit when Google encrypted all searches last year, swiftly destroying access to one of our most vital pieces of information: which keywords resulted in traffic. For a while it seemed that we could access that data—albeit only partially—on Microsoft’s Bing search engine, but as of Monday those times are a’changing too.

Bing now appears to support secure https:// search, though it’s optional and Bing has not made any moves to promote this feature as of yet. According to Search Engine Watch, being logged into your Microsoft account does not automatically encrypt your search data—unlike Google—and there aren’t any options to only use secure search…so far. Microsoft spokespeople speaking to Search Engine Watch and Search Engine Land deferred the question, saying that the company is still evolving their HTTPS function and rolling out slowly.

But let’s face it: we know what’s coming. Right now, that (not provided) in Google Analytics is a continuous blow to the hard work of every SEO and webmaster out there; losing the keyword data from Google searches forced us to re-evaluate how we defined success and how we measured whether our efforts were working. While Bing’s market status in the US is tiny—barely over 18% of overall search traffic—it was one of the only ways to still grab keyword data. Bing hasn’t commented on whether they’ll yank keywords out of our hands completely, or whether they’ll be willing to include some enhanced keyword information in their Webmaster Tools. If they’re smart, they’ll throw a bone to advertisers, who may not be willing to place ads if they can’t get referral data. But I’m not holding my breath, and if Bing doesn’t take all searches to HTTPS within the year then I will eat a hat (as long as it’s made of cake or something).

As SEO continues to evolve and grow, we face new challenges as search engines become increasingly about people and less about algorithms. In the end, these roadblocks make us better marketers; we have to work for our links, but they’re higher quality. So throw on some Dylan and gather round, children; it’s time to admit that the waters around us have grown. Time to accept that soon we’ll be drenched with (not provided)–and that’s okay.

SEO news blog post by @ 12:47 pm

Categories:Bing

 

 

January 13, 2014

Review: Ultimate Guide To Link Building

The Ultimate Guide To Link Building by Eric Ward and Garrett French.

The Ultimate Guide To Link Building

by and

Book Details Details

Amazon Rating: 5 stars – 53 reviews
Price: $15.34
Availability: In Stock
Pages: 234
Publisher: Entrepreneur House -
Published In: 2013
Language: English
ISBN-10: 978-1-59918-442-5

 

Beanstalk’s Review Of The Ultimate Guide To Link Building

When it comes to link building there are few more qualified to write a book on the subject than Eric Ward.  And since Garrett French has helped build some interesting tools for finding link opportunities, I figured this is a good duo to chat both strategy and how to’s.  When we received our latest stack of SEO books this was the first I opened.  Glad I did.

The book overall gives the reader a great understanding of the basics (why links are important, how they’re counted, etc.) and evolves into details “how to’s: of some reasonably advanced strategies.  what I appreciated most about the book was that as an advanced reader I found that I got as much out of how it forced me to rethink about some strategies as I did about areas I might not have tried yet.  To give an idea, when I hit page 29 it hit me that by deploying a few other techniques to a strategy I was already using with a client I could get significantly more impact with very little added effort (relative of course).  That tid-bit was so valuable that had that been all I got out of a 234 page read I’d have been happy.

Admittedly some of the information isn’t relevant to all sectors and some is actually out dated such as their mentioning of widgets as a good links tool which is pointed out specifically as a no-no by Matt Cutts in this video:

I’ve also seen myself this strategy cause a penalty.  Of course, that’s the problem with books on SEO.  By the time they’re published some of the information is out-dated.  In this case however I found that the good by far outweighs the bad and this was the only glaring issue I had.  They were even careful in their recommendation of directories.

The book covers the philosophy on how to build link profiles and goes further to discuss how to secure them using tools or, if that’s out of your budget, how to find them manually.

As with any SEO book I always recommend to keep reading elsewhere and post questions about what you read before getting going.  That said, for beginners looking to understand link building or for advanced SEOs who might just want a refresher or a different way of looking at things, this book makes my highly recommended list.  I’d give it a 4.5 stars out of 5.

You can find it on Amazon here.

Full Disclosure

We want to draw attention to our disclosure so we try to make it obvious. When we review something we like, we make note of it. When we review something we don’t like, we make note of it. If any of the products or services we review offer an affiliate program, we join it. And if you can make extra money doing something you’d already be doing – we recommend you do this as well.

While we profit from some of our reviews, this is not the primary source of our revenue and does not bias the review itself. We’ll let you know if we don’t like something, even if they offer a great commission and we’ll recommend something great, even if they offer none. But we will profit where we can. And now you know.

SEO news blog post by @ 1:58 pm

Categories:Books,Reviews

 

 

January 10, 2014

Blogcology:

Sayonara Net Neutrality

AT&T’s push to offer sponsored data greater and faster access over their network has made it a highlighted debate. Passed by the FCC, it is disconcerting for many but as Dave Davies mentioned it’s under major scrutiny and in his opinion, the FCC is arguably the right man for the job. As long as the government’s hands are free from control of net neutrality the FCC is the proper organization, and we’re all better off having the control in their hands rather than in the hands of somebody who doesn’t totally understand the industry.

My favorite quote of Dave’s was; “Who would want Senator Ted Stevens making policies on how your internet tubes should work? “ The real question is; are consumers’ needs being taken care of? Jim’s argument is that the usability of the internet will be harmed in the long run. Dave returns saying; “Innovation in technologies and packages that are created to support these changes will obviously open up more economic possibilities.” The debate is yours but it looks as if your say is not important anymore.

Hackology

The boys are back on air for the inaugural webmaster New Year. Unfortunately, for some it wasn’t all that happy of a new year including for our host Jim Hedger. Clayton Gardner from Canhost Inc. joins the team to explain what the heck happened that dreadful day Jim had his WordPress site hacked.

Canhost, a Kelowna based company, headed the counter attack against the Jim’s hack. A WordPress compromise that hit multiple different servers, like the one Jim was on as well as many out of date plug-ins were targeted. Clayton mentioned that the hacker took control of the user’s admin passes making it unmanageable because of how deep the perpetrator was. The Number one bit of advice is as simple as keeping WordPress updates, up to date. Most importantly, with 74 million WordPress site installs, keep a keen eye on the plugins you place on your site. You could be potentially placing 74 million sites into a vulnerable position. The question is; how to choose the right plug in? The answer is plainly to make sure it comes from a reputable site – spend some time on the background.

Unfortunately, Jim’s reputable plugin was from Yoast but got compromised between the time the plug in was updated from the company Yoast. The truth is the developers of plugins have to beware of their products and holes in the system. It was a matter of being a little too late in Yoast’s position.

Canhost made sure that all their clients were taken care of by going above and beyond ensuring the situation was handled. Over a straight 48 hours were spent to rectify the situation, but Canhost made it happen. Luckily enough, customer service like this pulled their clients and Jim out of the hack.

Sumcology

Ask yourself if Net Neutrality is important for you
Update your WordPress plug-ins and make sure they’re a clean add on
Go listen to the show

SEO news blog post by @ 2:25 pm

Categories:Articles

 

 

January 7, 2014

Now Think About What You’ve Done: Rap Genius Explains Itself

Last week we looked at Rap Genius’ phenomenally dumb SEO strategy which landed them with a smackdown Google penalty and virtually removed them from the search results. Now, after ten days, the website appears to have cleared the penalty, and are ranking for their own name (hey, it’s a start). They’ve also uploaded a lengthy blog post to come clean as to exactly where they began, and what went so wrong. It’s a classic tale of the young upstart, growing up from nothing, riding high on the waves of success, and then blowing it all on a stupid, lazy move because of a mistaken belief that the rules no longer applied.

In short, Rap Genius has lived a 10-day version of Wall Street, give or take a few Sheen family members.

SorryAs they explain on their website, the Rap Genius founders started out small and their attempts to reach out to major music sites had minimal success. But their innovative contribution-focused layout—which allows users to annotate any lyrics to add comments and explanations about what the lyric might mean—was a draw, and their early users often had music blogs of their own. As they began using Rap Genius as a resource, linking to track pages in their posts, the site saw some good growth and an increased social media presence. Bloggers linked to Rap Genius’ track pages, because they became the go-to source for good rap analysis; in return, Rap Genius linked and talked about the blogs that had become part of their everyday communication cycle.

Greed is Good?
Rap Genius has been in the headlines before, for both good and bad publicity. They began to collaborate with publications like The Atlantic and the Huffington Post—sometimes on a piece about using rap to teach science, and sometimes on the wild and controversial behavior of the site’s founders. All the while their blog network would link to Rap Genius—often in the context of their post, but occasionally a writer would include the links for a whole album at the bottom of a review. Rap Genius made it easy to do this by creating an embed function on their album pages, so that bloggers could instantly grab all the links to the tracks with a simple copy-paste.

But Rap Genius got greedy, and they began to promise to promote any blog whose owner linked to an album, regardless of the post’s content. And, to their credit, Rap Genius acknowledges that they were completely stupid about the system; “The dubious-sounding ‘Rap Genius blog affiliate program’, the self-parodic used car salesman tone of the email to John, the lack of any discretion in the targeting of a partner – this all looked really bad. And it was really bad: a lazy and likely ineffective ‘strategy’, so over-the-top in its obviousness that it was practically begging for a response from Google,” they say in their explanatory blog post.

The blog post also outlines (in a lot of detail) the method by which Rap Genius removed as many of the problematic links as possible; in the interest of total openness, it’s actually pretty nice to see them give some insight into their situation, realize that they broke the rules, and apologize to both Google and their fans. While getting a penalty is pretty humiliating, it’s always better to cop to it, fix it, and promise to do better in the future, rather than trying to dance around the issue or lay blame elsewhere. If you’re going to get caught, be honest about it; in the end, at least for me, Rap Genius looks a little bit smarter for how they responded, and hopefully they’ve learned their lesson.

SEO news blog post by @ 3:58 pm

Categories:link building,Rankings

 

 

December 31, 2013

How Rap Genius Pulled a Dumb Move

I’m a radio host on the weekends, and one of the genres that fascinates me most is the rap coming out of the underground, social justice, and queer circles—people like Angel Haze, Le1f, and Blue Scholars. These artists use rap as the medium for some incredibly well-written messages. The best rap is filled with double entendres, setups and punchlines, and phrases with multiple meanings; Blue Scholars’ “North by Northwest,” for instance, features the lyric “It’s two types of crack, one legal, one felonious/
The lumpenprole push keys like Thelonious.” Lumpenprole is a term coined by Karl Marx to describe the lowest stratum of the proletariat—criminals, vagrants, and tramps. Pushing keys is a reference to jazz pianist Thelonious Monk, but also to the common slang term for ‘kilogram’ used by drug dealers.
dunce cap
How do I know all of this? Because I looked it up once on RapGenius.com, a lyric site which includes an innovative annotation system which allows artists and fans to analyze the content of rap lyrics to explain the references and reveal the deeper meaning behind the song. But if you search for ‘rap genius’ in Google, you won’t find it; the closest you’ll see, at the time of this writing, is their French site, rapgeniusfrance, buried on Page 5. On Christmas Day, Google hit Rap Genius with a massive penalty, after they were caught trying to recruit bloggers with spam SEO tactics; the company, which recently received a massive $15 million investment from venture capital firm Andreessen Horowitz, has effectively been wiped from the map.

Web entrepreneur John Marbach exposed Rap Genius’ growth hacking attempts shortly before Christmas. In a blog post, he details how he responded to a call for affiliate bloggers that went out on the Rap Genius Facebook fan page; when he sent an email to inquire about the opportunity, site cofounder Mahbod Moghadam responded with instructions that Marbach should include a set of HTML a href links on the bottom of one of his blog posts. The links were for each of the songs on Justin Bieber’s new album; Moghadam promised to tweet out any blog post which included the HTML, assuring massive traffic increases for both sites.

Anyone with even a slight idea of how SEO works (and how it shouldn’t) will shudder at the thought. Rap Genius was caught red-handed attempting to engineer a huge link scheme with tactics so old-school that they might as well come with corporal punishment and inkwells. After Google zapped them from the SERPs, Quantcast estimates show that Rap Genius’ traffic plunged by 60% the first day after the penalty, and another 52% the day after that. The fact that Rap Genius asked for anchor text links from a blogger is almost quaint, and everyone from Barry Schwartz to Eric Ward has weighed in on the site’s penalty and why things unraveled the way they did. Ward’s analysis was particularly poignant; he expresses sympathy for the site, which wanted what every site wants: more traffic based on links from high-ranked blogs. But, he says, the mistake wasn’t in trying to get bloggers to link to Rap Genius, but rather demanding anchor text from them rather than just letting the content creators create the links more naturally.

Rap Genius has been controversial before; its founders have been in the news for foul-mouthed and explicit behaviors, but the site was rising in the ranks for a long time. Recently they were featured in a New York Times article for their participation in a unique education program designed to teach science through hip-hop. For a while, it seemed like they were destined to reach the top quickly despite being a relatively young site; but the fact is, no one knows exactly what Google wants out of a site, and no one can game the system without risking penalty. While Rap Genius has confessed their mistake and promised to fix it, and the penalty may be fixed sometime down the road, this case is yet another clear reminder that quick schemes will land you in hot water more often than not.

SEO news blog post by @ 3:13 pm


 

 

December 20, 2013

Blogcology Dec 19, 2013

Davecology

Dave Davies’ recent Search Engine Watch article takes us back in time by reviewing Google’s methods of madness from 2013. What was great about this article is that it makes sense of Google’s events and algorithms as far back as 2012 and how it all came together for the present day. He discusses on the show that 2012 was a case of tearing off the band aid where 2013 was more about learning to adapt to the changes.

His 2014 forecast was intriguing as he sees Google continuing pursuit of a mobile search environment. Since they own a majority of the OS market this makes sense that their direction increases their focus on communications between desktop and mobile.

Dave’s projection for Google technology acquisitions in the New Year will be primarily on advertising. With a rumor of a gaming console he seems to think could deliver convenience through offering live time shopping from the television or console. Like ordering a pizza while playing a game or watching TV without shutting the entertainment down to do so.

Definitely an entertaining read that places the pieces to the puzzle in subsequent order and paints the perfect possible future for Google.

Faceology

These days’ people aren’t seeing the usual views from friends that they might be used to. According to Jim he sees Facebook as a “liberal echo chamber” because of the limiting results of visual updates. The new algorithms give you what you think you want to see but leaves out what it decides are not of interest of you. Jim made a point that the washed out delivery of content is making this social platform a less interesting environment. Dave referred it to “filtering to placate” a trend that not only Facebook has followed but Google as well. The lack of debatable posts is less engaging but it’s also creating less time on site. A benefit for Facebook users but a considerable loss for the social giant.

Googecology

The boys were discussing the blunt warning from Google to spammers. Pugnacious, was the word Jim used to describe Matt Cutts latest video thwarting off the evil of spammers. This takes place of after a massive spam hunt on link networks such as Anglo Rank. Matt laid down the law and showed muscle behind Google’s intent to end dishonest work on the web. I would have to definitely agree with this bold move from Matt and think that this could end up being the year that spammers lie six feet under.

Sumcology

• You could be ordering pizzas while shooting zombies
• Facebook -  we want the good, bad and ugly
• Filtering to placate can result in boredom
• Pugnacious, is just fun to say

SEO news blog post by @ 1:30 pm


 

 

December 18, 2013

Google Goes Network Hunting

Last week, I reported on Google’s takedown of AngloRank, a supposedly solid link network used by black hats to boost their sites. It was amusing to follow AngloRank’s sales thread on BlackHatWorld, because Matt Cutts’ proud Tweet announcing the torch was actually seen as free publicity and the network saw an increased interest in their packages.

Well, it seems that Google is making network-hunting into a bit of a sport; last Friday Cutts reported the takedown of another link network, Backlinks.com. This service was yet another “undetectable” link buying program; they offer “2 types of text links: Standard text links which display a simple text link of up to 30 characters and Content Links which display a text link and additional surrounding text of up to 120 characters.” You can also sign up to sell text links from your website, for which you will receive 50% of the revenue generated. Like AngloRank, if you work with white hat SEO tactics it’s a little bit of a shock to realize that these sorts of networks are still around—it’s sort of like seeing someone walking out of the Apple store using a first-generation brick-sized cell phone.

Backlinks.com has a far more professional-looking website than AngloRank, which seemed to do most of its advertising on the BlackHatWorld forums, where SEOs largely knew exactly what they were getting into. The network hasn’t commented on the penalty, and Search Engine Watch reports that, in fact, they started a promotion on the same day as Cutts’ tweet which offered 3x the number of links for the same price. Whether they’re desperately bailing out as much cash as possible or simply puffing out their chest in the face of a challenge is unknown.

duckdogsI headed over to the BHW forums to see what they thought of this latest takedown, and again the response surprised me; while I didn’t expect them to be mourning the loss of their links, they were quite critical of Matt Cutts for announcing the Backlinks.com takedown with such pride; one user compared it to “a top cop reporting about petty theft. Just sad and disgraceful.” It’s quite the difference in impact between Google and the black hats; while the white hats celebrate another bad guy biting the dust, the black hats roll their eyes and complain—not that their link networks have disappeared, but that Google shouldn’t even be going after them in the first place because they should have bigger fish to fry. To them, Google is ruining a person’s business, and trying to win an endless game of cat-and-mouse. It’s not unlike the dog character in the classic NES game Duck Hunt, who pops up to giggle at you when you’ve missed a shot.

So, to reiterate, again: do not buy links from a network. Just don’t do it. AngloRank proudly reported a spike in sales after Google announced they’d caught them, and its owner claimed that a scant handful of sites had been penalized and that customers would not feel the impact; this week, the service has ceased taking orders from new clients, and many current users have reported getting penalty warnings from Google. The network’s claim that they were untraceable has been pretty well debunked by this point. Matt Cutts, cheeky as always, won’t confirm that Google is specifically going after link networks one by one, but now that two major services have been taken down in as many weeks it definitely seems like a pattern is emerging. But the question now remains: out of Google and the link networks, who represents the target shooter, and who is the dog who pops up to laugh in the face of a loaded gun?

SEO news blog post by @ 10:53 am


 

 

December 13, 2013

#RestoreTheBlock: How Twitter Nearly Enabled Abusers

A few big things happened on Twitter last night. Scandal aired its midseason finale, shocking and delighting its diehard fans as they tweeted along; Beyonce released a brand new album on iTunes with virtually no warning or hype, bringing an early Christmas surprise to her listeners. But for about five or six hours in the evening of December 12th, users everywhere were up in arms over a change to Twitter’s blocking policy, which had been quietly announced that afternoon. People didn’t really take notice of the change until an article on Forbes.com outlined the new rules; but as word spread, it became clear that Twitter had made a very, very big mistake.

restoretheblockTwitter has always struggled with the privacy and online safety of its users. If you blocked an account, that person would no longer be able to follow you or see your tweets or profile photo, and any @replies they made would not show up in your mentions tab. A blocked person could log out of their account and still view your public profile and tweets, but taking away the ability to interact went a long way towards preventing harassment and abuse.

Under the new rules, blocking someone on Twitter effectively just muted them. They could still follow your account, reply to you, and retweet your posts to their followers; you just wouldn’t see any of it. A company spokesman told Forbes that the change was meant to placate the angry responses from blocked users; “We saw antagonistic behavior where people would see they were blocked and be mad,” said Jim Prosser. The paper-thin excuse, literally chalked up to people’s feelings getting hurt, was supplanted by a more cynical theory that Twitter was trying to prevent users from blocking promoted advertisements now that the company had gone public.

Anyone who knows how stalking works online can see the problem with this immediately; it put the blinders on the victims, instead of punishing the perpetrators. Millions of people use the block function to prevent death and rape threats, online harassment, and other abuse; now someone could still maliciously threaten them, and they just wouldn’t see it. Furthermore, the inability to force an unfollow meant that if a spambot followed you, you were stuck with them forever; you wouldn’t see them, but they’d still be able to see your tweets and use them to hawk whatever they sell. From an SEO standpoint, it was disastrous; we’ve spent months or years telling clients that the numbers of followers do not matter, but rather the quality of who you interact with on Twitter; with the new blocking rules, there was nothing to stop #Teamfollowback members from keeping an account in their virus-like circle of self-indulgence, even if you couldn’t see it.

What really horrified me, though, was remembering that I wrote about Twitter way back in August—and how they announced that they were going to begin work on a ‘Report Abuse’ function in the wake of the death and rape threats to the British woman who did nothing but get Jane Austen’s face on the £10 note. Four months later, we got a step in the entirely opposite direction—being invisible to your target is a stalker’s dream. The solution was not to “just make your account private”; part of Twitter’s appeal is its use as a networking and communications tool, and telling victims of abuse to make their accounts private is putting the onus on them instead of on the perpetrators. Twitter users all over the globe felt the same way as I did; political analyst Zerlina Maxwell, herself a victim of vicious abuse on Twitter, quickly created a change.org petition calling for the reinstatement of the block button, which got over 2,000 signatures. The #RestoreTheBlock hashtag erupted into a rallying cry, even as it suspiciously disappeared from the Top 10 trends list.

Luckily, Twitter reversed their decision, and reinstated the original block features shortly before 8pm. It’s refreshing to see a company acknowledge that they’ve made a mistake and move to correct it; it’s one of the reasons why Twitter has maintained a better policy record than Facebook when it comes to changes in user experience. I’m glad that none of us had to see the long-term ramifications of the mute-block function; it spelled disaster not only for those facing harassment, but also for companies wishing to establish an authoritative, trustworthy profile on one of the most popular social media sites on Earth. Twitter has promised to continue refining the safety features of their service, and I hope that this lesson is a reminder of what they actually need to do to make their website a safer, more effective communication tool.

SEO news blog post by @ 5:01 pm

Categories:Twitter

 

 

Blogcology December 12, 2013

Mozcology
Rand Fishkin CEO of MOZ stepped aside to teach new CEO Sarah Bird. The Moz team have had many positive years as well as managed to evolve with the fast changing world of SEO. The future is in great hands with Sarah Bird who has always been a fearless personality, a world class academic but most importantly, has complete faith from the team. Congratulations to all at MOZ.

Googcology
Watch out repeat offenders Google is going to get you! It’s been made official, if you repeatedly get penalized it could take you years for your record to be repaired. Since the Florida update Google has kept a detailed record of your history and if it’s been flawed don’t expect to have it simply fixed. It could be if this has happened and you turn for help you could easily be turned away and told to get a whole new domain. Is this fair? Yes it is, and not only is it fair but it cleans up poor practice and unethical madness on the internet. This will clear the path for honest business practice and regain the trust needed for a healthy e-commerce world.
What if I need to get a new domain? The best tool for that is the use of Majestic SEO and check out the historical index for any negative backlinks going to the domain you’re looking at buying. If you’re a small Mom and Pop store that wants to use a certain domain take it in to the closest white hat SEO and have them do the research on it for you. I’m sure they can let you know if it has a positive or negative history.

Dumbcology
Anglo Rank customers are getting penalized with inbound link warnings. Of course they are and were going to achieve a warning the minute they signed up. You don’t buy links!!! No sympathy in this post.

Dixoncology
Dixon Jones from Majestic SEO joined Jim Hedger and Carolyn Shelby this week for a fantastic interview. First on the topic was the newest addition to Majestic; their new search engine. Dixon explains that this Search Engine Alpha is like no other – being subscription based it cuts out the digital crap. It’s primarily meant for pure research purposes that indexes over a ninety day period with over billions of urls picked up daily. Cooperative bandwidths shared by individual hard drives allow for international crawling which helps produce the billions of urls. Created for simple use it produces positive targets and link prospects. This transparent search speeds up the research time by sidestepping digital crud and helps give a more accurate more positive result.

Sumcology
* If you buy links you’re simply dumb
* SEO Moz is ready for a clear future
* Google will spank you if you keep playing dumb
* Dixon Jones sounds like Ricky Gervais

SEO news blog post by @ 3:38 pm

Categories:Articles

 

 

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