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Amplification of Influencers

Moz influence 2

It always helps if you have a few good friends to circulate your blog post. I’m talking about influencers and how they can help you increase your contents return of investment. I’m like a broken record with clients when encouraging them to network and engage in their industry via social media. It really isn’t much different from how we engage in the real world. Business is built on networking but if you need a little refresher on this subject, I suggest you this MOZ Whiteboard Friday for a simple reminder.

SEO news blog post by @ 2:27 pm on June 10, 2014



This Years Winner of “Doodle 4 Google”

Google Doodle

There were more than 100,000 submissions for the 2014 Google Doodle. Google asked the participants to draw an invention that would make the world a better place. Some of the doodles that were submitted really ignite inspiration, anchoring the feeling of hope in our younger generation. A congratulation to Audrey Zhang, this year’s winning Google Doodler. Audrey received a $30,000 colledge scholarship, $50,000 education technology grant for her school and based on the theme of the doodle $20,000 in her name to a charity that provides clean water for schools in Bangladesh.

SEO news blog post by @ 9:22 am on June 9, 2014



Add This Into Your Pitch to Amplify Your Results

B 2

It takes more than a good old e-mail pitch these days to obtain influencers for a cooperative online marketing campaign. Sure it’s dandy to have a well-crafted e-mail, but what do you have to back it up? I’ve had discussions with well-known bloggers and influencers on the web who say they don’t even respond to emails that don’t have attached media-kits. They want to see your company’s value and presence on the internet to assure a mutually beneficial relationship.

A media-kit should be mandatory for every client in this day and age of marketing. Trust me, it will make your life much more simple. If your company doesn’t have enough to fill their online resume, then you’ll need to create a strategy for putting one together – but that is a blog post for another day. I won’t go into fine detail about what makes a decent press kit, but I will give you a basic outline to get you started.

A press kit is your company’s marketing resume, which should items such as: business information, advertising materials, articles, images, and even links to video or podcasts. Although it’s a selling feature, don’t make it long winded. It needs to make an impression to maximize your chances of being contacted.

Step One

– The Introduction

The introduction is a key element that brings you closer to winning the deal. This is your first impression so the language used is very important. Write sincerely to grab their interest. Let them know what information is attached within the media-kit and be sure to include contact information.

Step Two

– Biography

A short biography will help potential marketing partners understand the core values of the company you represent and if it’s relevant to their industry. Let them know who the company’s key players are and ensure that those key players have a online and social reputation that’s been crafted to impress. Keep it brief, yet not boring , somewhere between two to three paragraphs.

Step Three

– Print & Press

Include up to date publications, Press releases, television appearances, as well as, online and print press about the company.

Step Four

– Social Media & AV

Successful digital campaigns such as: social media events, videos, and podcasts can help provide your influential internet notoriety. If you have a weak internet presence then it’s probably best to build your online influence before attempting to follow through with an invitational campaign. Both step three and four are truly the key elements that are going to help seal the deal. Remember, these influencers are looking for equality in a collaborative marketing partner; having an engaging promotional marketing background is a must.

We’ve taken a basic look at what to provide in your media-kit, and why it is needed in the new world of internet marketing. If your business doesn’t have a decent ad profile, or digital marketing fingerprint, then it’s best to start laying that as a foundation. Making sure your company has an impressive media-kit is a must, because gone are the days of asking for a guest post. You need to show that you are an authority in your industry, and the relationship you are building is mutually beneficial.

SEO news blog post by @ 2:57 pm on June 6, 2014



The Morality of Google Penalties

In an article posted on Search Engine Roundtable yesterday , Barry Schwartz posted the results of a poll, and continued a long debated topic “Are Google Penalties Immoral?”

Google Morality

Of the 200 participants:

58% said yes

34% said no

and 8% were unsure.

There have been many articles about the topic and one that has recently come to the forefront is written by Josh Bachynski, who has a master’s degree in Ethics and Rational Decision Theory. He was able to personally chat with Matt about his thoughts on the issue.

The main takeaways are:

  • Does Google have the “moral authority or justification” to penalize sites with algorithms such as Penguin?
  • Penalties result in business closures and layoffs that affect real people.
  • Google is stealing content  (and violating it’s own stance on content duplication) in order to populate it’s Knowledge Graph.

Although I can’t say I agree with the entire sentiment of Josh’s article, it does make some valid points. Personally, I don’t fault Google for Penguin penalties, but I am concerned by the lack of support and resources for those that may be a victim of ignorance or malicious tactics.

Tell us what you think! Join the conversation on Google+

SEO news blog post by @ 5:48 pm on June 5, 2014



Matt Cutts Talks About Ranking Content Without Links

In the latest Google Webmasters video, Google’s Matt Cutts addresses the question “How can content be ranked if there aren’t any links pointing to it?” Matt goes on to talk about how Google looks at the content of pages that don’t have any external links pointing to them; taking into consideration the frequency of keywords used on the page, the authority of the domain providing the content, and of course the uniqueness or rareness of the terminology used on the page.

SEO news blog post by @ 5:23 pm on June 3, 2014

Categories:Search Engine News


Google Is Just Like Weird Al

The data released by Google in their diversity report highlights an issue.  Unfortunately it’s not just their issue, it’s a sector-based issue.  It turns out that Google is made up of a bunch of white dudes.  Sounds like a slightly nerdier version of Congress but with more power.

The breakdown is currently:

61% White
30% Asian
3% Hispanic
2% Black

And it doesn’t end there, gender is also an area of issue with only 30% of their workforce made up of females and with only 21% holding leadership positions and 17% in technology-specific jobs.  At the same time we look at this data we can’t scold Google for it.  The problem is that the system itself generated this demographic years ago.  Let’s think for a moment about who went into technology about 20 to 25 years ago and would now be running it in their 30s, 40s and 50s.  To give you an idea, I did a quick image search for “dungeons and dragons players” and here’s what I saw:

Dungeons & Dragons Players

Click for a larger version if you can’t see the demographics here.

And these are the folks who, back then, went on to own Commodore Vic 20s, 64s and later …. work at Google.

So the question becomes, how do we attract a larger diversity of people into the sector?  To me the biggest “to do” is insure that schools, especially those in areas where white-and-nerdy isn’t the majority, need to be equipped with computers and technology training.  Further, the stigma attached to being a “computer geek” in high school needs to be worked on, especially for girls and non-white folks.  As one of those “white and nerdy” people myself I know that I was easily able to find a group like me back in school.  And for the most part, it was a bunch of other white guys and we’d play cards and schedule out how to get into the same computer science class.  Heck, we still game together almost every Friday evening even though we live on opposite sides of the country.  I suspect that this same clique either doesn’t exist in schools where whites are the minority or the technology isn’t available; likely both.

I’d recommend to talk to your congress but the demographics are seriously about the same there so perhaps the problem itself lies in us, the voting masses.  If we want to change the diversity we need to provide the technology and work to make it appealing.  I know my kids are learning game design and 3D printing in school.  Their teacher is giving them projects that appeal to what they like doing, we need to get the same accesses into every school to make this “white and nerdy” sector more diverse through making it more appealing as a course-set to take.

In the meantime, this is who will be running our technology firms:

SEO news blog post by @ 11:41 am on May 29, 2014

Categories:Google,just for fun


Google Car Doesn’t Need Humans

The biggest problem on the road?  All those pesky people.  It seems that Google has isolated the same problem with their car as they have with their algorithm and are working to deal with it in much the same way … take all those unpredictable humans out of the equation.

To do this Google announced yesterday that they are building their own vehicles (about 100 to be specific) and here’s the kinda-creepy part, the only human-interaction component is a red emergency button to stop it.  No steering wheel, no brake or gas pedal.  Nothing. The argument is that human interaction is more likely to cause an accident than an automated system.  Are they right?  Well, there’s obviously no large-scale evidence to support or refute the claim but with the large number of robotic acquisitions Google has been making of late, they’re certainly well positioned to give the effort a solid run.

One of the interesting features of this technological move is that the car can be requested from any Android phone and with the destination also programed from the phone meaning getting your car with arms full of shopping just got a whole lot easier as it would exit the parkade and meet you in front of the store with the click of a button or (presumably) a voice control.

There isn’t a whole lot of detail out on the car yet but here’s the fuzzy-little video put out to promote it.

I’ve got to say, with the number of less-than-qualified drivers I encounter on the road I hope sincerely that it works and can imagine the mobility it will lend to people who otherwise cannot drive themselves.  While I find it a bit odd, I’m sure there was a time when fire did too.

And Facebook Eavesdropping

And speaking of things you can do fro your phone, Facebook will be adding a function that allows them to listen in while you’re updating your status.  They will be listening to the background noise to enable you to share what you’re watching and/or listening to.    Now you might be thinking, “If I wanted to share what I’m watching I’d simply include that in my status update.”  Interesting thought but apparently Facebook is pretty sure you might not know you want to share this enormously invaluable piece of pop culture with all the folks you know.  I mean, if I can’t know which of my friends is watching Honey Booboo or listening to the latest by Justin Beiber how am I to know who I should unfriend?

Think of it as a culture-based filtering.  Perhaps they could add a feature to automatically unfriend people who have horrible taste, put them all in a driverless car and send them all to a cave so they don’t have cell phone access.

Google & Facebook: Together to make the world a better place.

SEO news blog post by @ 9:49 am on May 28, 2014




Google to Keep 30 Billion Overseas

Google, the US search giant, has been facing some criticism lately for keeping approximately $30 billion overseas. Google currently derives over half its revenue overseas but avoids paying US taxes on the funds by keeping the cash offshore. In a report submitted to the U.S. Securities and Exchange Commission, Google has stated:

“It is reasonable to forecast that Google needs between $20 to $30 billion of foreign earnings to fund potential acquisitions of foreign targets and foreign technology rights from U.S. targets in 2013 and beyond.”

According to at the end of 2013, $33.6 billion of Google’s $58.7 billion we’re held overseas.

“If these funds are needed for our operations in the U.S., we would be required to accrue and pay U.S. taxes to repatriate these funds.  However, our intent is to permanently reinvest these funds outside of the U.S. and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations.”

Google has stated the funds have been earmarked for acquisitions and capital expenditures overseas.

SEO news blog post by @ 11:23 am on May 22, 2014

Categories:Search Engine News


Ebay Hit by Cyber Attack

Ebay has announced that it was the hit by a massive cyber attack today that may have exposed some customer information. Although it’s been reported that no financial information was stolen, they are urging clients to change their passwords immediately

The compromised information included :

  • Name
  • Password
  • Email Address
  • Physical Address
  • Phone Number
  • Date of Birth

Ebay’s official release has stated that hackers may have gained access through employee log-in credentials which in turn granted them access to the corporate network. Ebay has stated it is working closely with it’s security experts and law enforcement agencies. For more information, please read the full story here.

SEO news blog post by @ 5:48 pm on May 21, 2014


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