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It looks like the dream of living in that 1960’s cartoon show, The Jetsons is quickly coming to pass. Google just acquired the home control company, Nest and is probably the best company to advance this kind of technology.nest

Although this advanced way of living meets our futuristic passion for a Star Trek lifestyle, it can come with some potential negative possibilities. The most obvious uncertainty would be privacy. Knowing that a company is collecting information right down to how often you use the washroom is a marketer’s wonderland. My question and I’m sure it’s a  question you’ll be asking is; “Will there be rules and regulations to how much of that information is used?” I think we all know that privacy needs to be redefined and how we define that really isn’t up to us. We’re already seeing our ideals on privacy becoming tested and abused through technology.


Recently, Canada gave Google a slap on the wrist for using health related queries to deliver health related advertising. Canada frowns upon health related query data to be manipulated for online advertising. It was reported that a query on sleep apnea triggered Google to deliver behavioral ads based on this subject. This was immediately brought to Google’s attention and they agreed to fix this and pull the plug on this scheme. This proves that the ability to manipulate the information you receive via the internet is completely based on what the common person deems as privacy. This doesn’t say much because if you’re reading this you’ve already lost your privacy. Day one when you signed up for that e-mail is the day you gave your privacy away.

This situation directly explains how the information collected from a home-controlled networking environment could leave people’s extended privacy at risk. Unfortunately the reality is there is no true way of protecting your data and what you think is private information really isn’t so private to begin with. As long as there are no cameras in the bedroom or bathroom it’s something we just have to adapt to.

Is This Good-bye to Net Neutrality?

Not yet, but corporate companies are working hard to make sure it is. Looks like Dave Davies and Jim Hedger almost came to a mutual understanding on this topic. The Webcology boys are known to have their disagreements on this subject where Jim has his pro neutrality stance and Dave quite the opposite. What was interesting is that they both seem to have the sense that this isn’t going to be easy, for small business will be affected. Most likely it will be a residual result of monetary pressure from web hosting companies.

Prices of these hosting companies have been able to maintain a price, keeping the monthly cost affordable by the common company for many years. Unfortunately, costs will go up due to packaged bandwidth and services obviously affecting how hosting providers package their hosting fees. These packages will more likely mimic cable bundling schemes ultimately placing an economic pressure on companies if they want to be placed with the bigger players on the internet like YouTube or Facebook.

Some fear the District of Columbia Circuit latest ruling that states the FCC’s open Internet rules have no legal grounds is the end to Net Neutrality. Like Dave and Jim said; “This outcome doesn’t just alter the American internet it influences the internet worldwide.” Our digital space is interconnected to the United States hence poisoning our own virtual space.

The game isn’t over yet and the general public still has a say in the matter. Petitions from the FCC as well as the Whitehouse Petition are available to help slow the loss of net neutrality. Thanks to Kristine Schachinger for the links to these sites.

The FCC petition:

The Whitehouse Petition: https//


  • How naked are you willing to get in front of Google
  • Go do something good and sign the petitions

SEO news blog post by @ 10:50 am on January 17, 2014



Blogcology Dec 19, 2013


Dave Davies’ recent Search Engine Watch article takes us back in time by reviewing Google’s methods of madness from 2013. What was great about this article is that it makes sense of Google’s events and algorithms as far back as 2012 and how it all came together for the present day. He discusses on the show that 2012 was a case of tearing off the band aid where 2013 was more about learning to adapt to the changes.

His 2014 forecast was intriguing as he sees Google continuing pursuit of a mobile search environment. Since they own a majority of the OS market this makes sense that their direction increases their focus on communications between desktop and mobile.

Dave’s projection for Google technology acquisitions in the New Year will be primarily on advertising. With a rumor of a gaming console he seems to think could deliver convenience through offering live time shopping from the television or console. Like ordering a pizza while playing a game or watching TV without shutting the entertainment down to do so.

Definitely an entertaining read that places the pieces to the puzzle in subsequent order and paints the perfect possible future for Google.


These days’ people aren’t seeing the usual views from friends that they might be used to. According to Jim he sees Facebook as a “liberal echo chamber” because of the limiting results of visual updates. The new algorithms give you what you think you want to see but leaves out what it decides are not of interest of you. Jim made a point that the washed out delivery of content is making this social platform a less interesting environment. Dave referred it to “filtering to placate” a trend that not only Facebook has followed but Google as well. The lack of debatable posts is less engaging but it’s also creating less time on site. A benefit for Facebook users but a considerable loss for the social giant.


The boys were discussing the blunt warning from Google to spammers. Pugnacious, was the word Jim used to describe Matt Cutts latest video thwarting off the evil of spammers. This takes place of after a massive spam hunt on link networks such as Anglo Rank. Matt laid down the law and showed muscle behind Google’s intent to end dishonest work on the web. I would have to definitely agree with this bold move from Matt and think that this could end up being the year that spammers lie six feet under.


• You could be ordering pizzas while shooting zombies
• Facebook -  we want the good, bad and ugly
• Filtering to placate can result in boredom
• Pugnacious, is just fun to say

SEO news blog post by @ 1:30 pm on December 20, 2013


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