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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    August 28, 2012

    Litigation vs. Innovation – The Apple Way

    I’m really ashamed of my days of being an Apple loyalist, encouraging people to consider Apple solutions, and fighting for the ‘little guy’ computer company.

    That ‘little guy‘ I once championed, has since grown up to be a thug making immoral decisions that I no longer agree with.

    Apple is causing me deep personal embarrassment as they strut about the digital playground smashing things that compete with their creations.

    A scene from the movie The Dictator where he wins by shooting his competition

    You know something’s wrong with a company’s decisions when you’re watching a Sacha Baron Cohen movie (The Dictator) and the opening scenes of winning a race by shooting the competition reminds you of Apple’s choices to force litigation/product bans vs. accepting a financial settlement with Samsung.

    Samsung will fight the decision and have already announced that they will counter-sue Apple.

    Since Samsung successfully defended themselves in many countries (Germany, Korea, Netherlands, and United Kingdom), winning court battles which ruled that they did not copy Apple’s designs, a counter suit and appeal are likely to change the situation drastically.

    On top of everything else, jurors in this recent court case are already making headlines stating that they were unable to properly review all the evidence, and ignored the prior art evidence that proved Apple clearly copied others in it’s iPhone design.

    The jury actually took a defensive role, putting themselves in the mindset of innovators defending their patents. Velvin Hogan, the 67 year old jury foreman, stated that the jury :

    “wanted to send a message to the industry at large that patent infringing is not the right thing to do, not just Samsung.”

    With any luck, the same feelings will hold true as Motorola (Google-rola?) continues it’s legal action against Apple’s unpaid patent uses.

    Since the patents in the current lawsuit are non-essential, one would assume that Google-rola has the opportunity to give Apple a taste of how it feels to block a company’s products via legal nonsense.

    However, the likely result will be that even after (2?) years of trying to get Apple to pay the licensing fees, Google-rola won’t turn-down an offer of fair payment, just to block all product sales, unlike Apple.

    Speaking of a ban on products, Samsung is already talking about releasing updated products that are completely free of Apple’s patent bans.

    Zero Day Java Vulnerability

    According to a few reputable sources online, there’s a new browser-based exploit for Java that is ‘in the wild’ and a patch won’t be coming very soon.

    When someone says ‘in the wild’ it means that there’s reports of the exploit being used publicly, which means that there’s a high risk of contact.

    In this case the exploit has been used to remote-control Windows based PCs that visit websites with hidden code on certain pages. The hacker in this case picked a Chinese proxy/IP and the ‘control network’ is also believed to be located in Singapore.

    Since ‘wise’ hackers usually pick a point of origin outside their own country, this info actually points to someone non-Chinese as the source of the hack.

    While that exploit only works on Windows computers, the payload is totally independent of the hack, so the same strategy will work on any computer and any browser.

    To avoid getting hit, you may want to disable JavaScript:

    In Chrome:
    - type “chrome://plugins/” into your address bar
    - or just Right Click and “Copy Link Address” then paste it into your address bar.
    - on the plugins page, scroll down to Javascript and disable it.

    In Opera:
    - go to “opera:plugins”
    - or Right Click and “Copy Link Address” into the address bar
    - on the plugins page, scroll down to Java(TM) Platform
    - click on Disable
    - also scroll down to Java Deployment Toolkit
    - click on Disable

    In Firefox:
    - press the Firefox button
    - go to Add-ons
    - go to Plugins
    - click the “Disable” button next to anything named “Java”

    Finally if you are using Internet Explorer, you probably don’t care, but here’s some recent instructions stolen from the help desk over at Indiana University:

    To enable or disable Java in Internet Explorer:

    From the Tools menu (or the Tools drop-down), select Internet options.

    • Click the Programs tab, and then click Manage Add-ons.
    • Highlight Java Plug-in.
    • Click Disable or Enable (located under “Settings” in version 7), as applicable.
    • Click OK twice.

    To enable or disable JavaScript:

    From the Tools menu (or the Tools drop-down), choose Internet options.

    • Click the Security tab.
    • Click Custom Level…
    • Scroll to the “Scripting” section of the list.
    • For “Active Scripting”, click Disable or Enable.
    • Click OK, and confirm if prompted.
    • Close and restart your browser.

    SEO news blog post by @ 11:57 am


     

    August 23, 2012

     

    August 21, 2012

    The most valuable company ever? It’s Microsoft, not Apple.

    Bill Gates holding an Apple Logo
    Crushing your head..

    The slew of now redacted articles claiming that Apple managed to take the title of ‘most valuable company in history’ is further proof that the internet is packed with people who will post anything without considering the facts.

    Sure if you compare 1999 dollars to 2012 dollars with no adjustment in value for inflation (?!) Apple looks pretty impressive today, but if you want to say ‘Most valuable company of all time’, you have to factor ‘time’ into the equation.

    After accounting for inflation the race between Apple and Microsoft isn’t even close, with Microsoft in the lead by over $230 billion even by conservative estimates.

    At one point this morning I saw an article offering the corrected values and stating that, ‘Bill Gates would be upset that IBM was handicapped by inflation‘! This was quickly corrected after comments pointed out a few errors, ‘Bill Gates ran Microsoft, not IBM, and Bill Gates is still alive, stop talking about him like he’s Steve Jobs.‘.

    I wanted to pounce on the author, calling them out for reporting on tech history they clearly never paid any attention to, but the sad truth is that it was a senior author who probably wrote the post before getting his morning coffee.

    Most Valuable How?

    “Money aside, what tech company is the most valuable?”

    This was a good question that came up in the reaction threads to the news that Apple is doing so well financially.

    If Apple went bankrupt the entire user base would have tons of options for Android tablets/phones/MP3 players/personal PCs. Linux would flourish a bit, and China would have a lot of people looking for employment. Not really a big deal.

    If Microsoft went bankrupt there would be over a billion desktop PCs needing new OSes, millions of email/web servers that would need to be migrated to Linux, Hotmail/Bing/MSN/Maps users would have to upgrade to GMail/Google search/GTalk/Maps, and millions of cell phone users would either need to buy new phones or at the very least switch off Microsoft Exchange services and move over to GMail.

    Sure as a web developer, we’d produce a lot more web-content without IE compatibility issues, and that’s just a quick ‘glance’ at the issue, so I could be overlooking massive problems on either side, but from a glance, the ‘value’ is clearly not in Apple’s favor, in both money and services.

    Speaking of big money tech business..

    Facebook is still making headlines for losses, this time one of the earliest investors, ex-PayPal billionaire Peter Thiel, has jumped ship selling over 20 million shares.

    Slipery Slope Sign

     
    When one of your primary investors pulls out and cashes in, it’s a pretty clear signal that you’ve peaked and the road ahead is looking very questionable.

    Peter Thiel’s projected total for this cash out comes close to $400 million, which is a bit less than the stock options he sold when the company went public in May.

    At this point investors are speculating that Peter has sold nearly all his Facebook stock, and he is apparently investing heavily in 3d Meat Printers.

    Actually printing a full ‘steak’ is years away, but when they get there I want a steak where the fat is perfectly balanced with the meat ‘Kobe style’, and each little fat cluster is the shape of a tiny unicorn.

    Nom nom..

    SEO news blog post by @ 11:30 am


     

    August 14, 2012

    Vote Jeff Brandes for .. I really don’t know ..

    I really don’t follow Canadian politics that closely, much less US politics, much less US political activity on a state level, but today I wanted to vote for Jeff Brandes after watching a YouTube video from his competition:

    My apologies if the video is removed by the time you click on it.
    It really is that bad.

    Watching that video is like watching a really well polished piece from The Onion vs. a serious attack on a political candidate.

    If you’ve been reading this blog for long you’ll notice a few articles about Google’s self driving cars, and Google Drive (totally unrelated, nerds!), so you know we don’t look at them as “Black Magic”.

    The beginning of the clip is a quote from Forbes:

    “Driverless Cars for All: More DANGEROUS Than Driving”

    This is so misplaced that today Forbes even commented on the video pointing out the original article title was:

    “Driverless Cars For All: An Idea More Dangerous Than Driving.”

    .. and actually focused on the freedom to still pilot a car once they are able to drive themselves.

    The Onion Logo

    The video continues to ramp up the stupid by showing how old ladies that wander into traffic are risky, and repeats a clip of a Prius steering wheel spinning from lock to lock, as if that’s how we should think robots drive.

    My guess is that someone neglected to tell the elderly who helped with this ad that a robot driven car is not only less likely to run over pedestrians, but also a solution to the elderly needing transportation.

    Wasn’t it just last month they announced that Google’s driver-less cars have logged more than 300,000 miles of driving without a single accident? Are the folks that made this advert over a month behind in technology news?

    The end of the video wraps up with how ‘out of touch’ Jeff Brandes is but this is a man who wants driverless cars which can avoid pointless return trips/parking, and to hire people to collect tolls on clogged bridges to reduce traffic, in a state with ongoing job cuts and pollution issues.

    Yep, it’s like something straight from The Onion, but the tears are more pain than laughter. At least the competition is getting a load of attention/traffic sources from the video, far more than anything else they have put out.

    SEO news blog post by @ 10:52 am


     

    August 9, 2012

    New Conceited Search: Gmail in Google Web Search

    Simon Cowell

    I get plenty of me time doing my hair in the mirror each morning and seeing myself in store windows on the walk to work. I really cannot think of any good examples of a web search that would be better with my emails included in the results?

    That isn’t stopping Google from offering this new search service to the first 1 million users that opt-in.

    Here’s the link to the Gmail search field trial experiment.

    Even the sample image from the Google signup page has a potential gaffe :
    Gmail search example
    What if I was going to Tahoe for some biking to forget that Jenny broke up with me to date Jeff Teele (my ex-bike buddy) and totally forgot she spent a summer biking in Tahoe?

    And that guide from Media temple? That’s one of a few spams, year after year, again and again, that GMail can’t seem to figure out!! Way to remind me at the worst moment Google!

    Actually I suppose if I was searching for a solution I’d talked about in email, forgot I’d emailed about the solution, and then did a web search looking for the solution I’d already talked about, then I might appreciate Google showing me some old email in a web search.

    Not to over-use HIMYM sayings, but that would be a long walk for a short drink of water.

    I tried to come up with some worse examples, like accidentally sending someone a LMGTFY link for something like “fighting” and it loads up a ton of emails you should have deleted?

    Nope LMGTFY actually adds the “&pws=0″ search parameter to the Google URL and this would obviously deter Google from including Gmail in the SERPS. At least one would hope they were that wise.

    I’m still waiting for my request to be approved so I can offer more than some personal perspective and conjecture.

    In the mean time I might want to delete some mail I’ve been trying to forget and reconsider all the keywords I send in my emails? Hmm..

    SEO news blog post by @ 10:45 am


     

    August 8, 2012

    Steve Wozniak says “Cloud Nein!”

    The Great and Powerful Woz has decreed that the "cloud is a nightmare."

    What is the "cloud?" Cloud computing is an extension of the internet that allows for end users and companies to store files and other digital assets on remote servers. Because the assets are stored remotely, storage and maintenance of the relevant hardware is maintained by an external source. Cloud computing entrusts services with a user’s data, software and computation over a network.

    From its inception, cloud computing was regarded as a two edged sword, the advantages of having third parties store and allocate resources from a digital assets management perspective were apparent, but so were the risks of having data stored on a remote server in the first place.

    Speaking after a performance of a one-man Steve Jobs show by Mike Daisey called “The Agony and the Ecstasy of Steve Jobs” in Washington,, Steve Wozniak made clear his feelings regarding the increasing prominence of cloud computing. Wozniak summed up his feelings thusly: “I really worry about everything going to the cloud. I think it’s going to be horrendous. I think there are going to be a lot of horrible problems in the next five years.”

    Woz explained just how the legalities of the cloud would make human beings lives even more painful: “With the cloud, you don’t own anything. You already signed it away.” He added: “The more we transfer everything onto the web, onto the cloud, the less we’re going to have control over it.”

    Like any new technology that is introduced, there are always those who will surpass the security measures for their own nefarious purposes. Cloud computing is no different. As a case in point, Matt Honan claims that he recently had his digital life dissolved by hackers due to insufficient security practices in an article titled: How Apple and Amazon Security Flaws Led to My Epic Hacking


    But what happened to me exposes vital security flaws in several customer service systems, most notably Apple’s and Amazon’s. Apple tech support gave the hackers access to my iCloud account. Amazon tech support gave them the ability to see a piece of information -a partial credit card number -that Apple used to release information.

    In short, the very four digits that Amazon considers unimportant enough to display in the clear on the web are precisely the same ones that Apple considers secure enough to perform identity verification. The disconnect exposes flaws in data management policies endemic to the entire technology industry, and points to a looming nightmare as we enter the era of cloud computing and connected devices.

    SEO news blog post by @ 12:04 pm


     

    July 26, 2012

    SOPA Friends: Internet League of America

    The recording industry, agents, and vendors of music aren’t the only ones spending way too much of their profits on lobbying the government. Major internet companies that see the harm of bills like SOPA/PIPA are spending the time and money to fight back against this lobbying.

    Not to be confused with SuperFriends..

    This organization is less about crime and more about reasonable expenses for making sure government is making informed decisions.

    Google alone spent $3.9million in the second quarter of 2012, and $5.4million in 2012 total so far trying to help government see the internet as more than just a ‘series of tubes’.

    Google isn’t alone in fighting for your rights, Amazon’s spending between Jan 2012 and June 2012 was pegged at $1.34million, EBay spent nearly as much at $827k, and Facebook also jumped into the fight for $650k of lobbying.

    It stands to reason then that if they all had the same message a lot of time and money could be saved by joining forces, and this is how the Internet Association has come to be.

    With Google, Amazon, EBay and Facebook already signed into the Internet Association it’s already huge and it’s still in the ‘coming soon’ phase of setting up.

    This new group should not be confused with existing organizations like The Internet Defense League which are seeking other solutions to keeping people informed as to threats to online access/freedom.

    A few sites (RIAA partners?) are panning this as ‘evil‘ and un-Google for companies to work together to support a shared message to the government, but I think anyone who knows the extent of SOPA/PIPA and other bills will see that spin for what it really is, fear and loathing of anything that stands in the way of an easy profit.

    Google Fiber

    Google Fiber Appliances
    Remember us writing about Kansas City dark fiber, Google’s plans to light it up, and the various media/recording industry fears/objections?

    While I was composing this article on the new Internet Association I managed to eavesdrop on the details coming from the live broadcast at the launch of Google Fiber in Kansas this morning.

    Google Fiber Announcement Center

    Here’s what I caught (again this was just details I overheard and not officially published):

    • Google Fiber is run right to your house
    • A fiber-conversion firewall appliance converts the optical signal
    • The Google fiber-wall has built in WiFi and 4 gigabit RJ45 ports
    • The WiFi radio is very fast (no specs given) and features a guest portal system
    • Google Fiber offers TV boxes that act as WiFi boosters
    • The TV boxes stream Netflix/Youtube in HD quality with more options to follow
    • Google’s TV boxes work with Bluetooth headphones and can be controlled by Bluetooth devices
    • Currently purchasing a TV box will including a free Nexus 7 Tablet that acts as a remote control for the TV box.
    • $300 is mentioned as the ‘construction fee’ to send a Google rep to your home to install the fiber cable.
    • $120/mth for the TV and Gigabit Internet package (on 2 year contracts the $300 fee is waived)
    • $70/mth for just Gigabit fibre internet (no install fee for 1yr contracts)
    • $Free/mth 5mbps down, 1mbps up, of capped fiber access to anyone who wants to pay the $300 install fee
    • The free service option is guaranteed for anyone in the service area for 7 years
    • You can pay the $300 fee off over time if you wish as an incentive to connect everyone regardless of income levels
    • 1TB of Google Drive storage (directly linked to the Fibre) comes with the $70/mth and up packages
    • No mention of monthly data use caps, but they would need to be fairly generous

    Google Fiber Building in Kansas
    Apparently they are deciding which homes get fiber first by running a lobbying contest where they reward the communities that lobby other communities the most. The speaker tried to sell this as ‘doing it for Kansas’ and ‘spreading the word about what fiber really means’, but of all the announcements, there was no applause for
    this.

    Clearly most of Kansas is tired of waiting for Google Fiber and would like to start actually using it vs. running around ‘competing’ with other communities for the first chance to get hooked up.

    It’s an odd move for Google but you have to respect that they had to find a fair way to select the first communities to get connected.

    UPDATE: They have published the official Google Fiber data plans and yes, there’s NO DATA CAPS. Wow.

    SEO news blog post by @ 11:25 am


     

    July 24, 2012

    Google Earth Engine and 40 years of Landsat data

    As Apple and other companies continue to sue Google to slow/halt their growth into certain markets, Google is still finding ways to help the entire planet by sharing their technical infrastructure.

    NASA started collecting images of Earth using the Landsat satellite system in 1972, and in the last 40 years the amount of data that has been accumulated is quite enormous.

    The Landsat system is capable of mapping the entire planet surface every 16 days which means that there are 912 complete 1.7-terapixel images of our planet at a 30-meter resolution that not only need to be built/combined but the completed data maps also need to be compared over time.

    Google’s infrastructure makes it possible to not only process the data much faster, but they can also make the information accessible to the public web where discovery and analysis can be crowd-sourced for free.

    So far there’s been some very interesting work derived from the Landsat data using Google’s Earth Engine, and here’s three examples of human impacts on the planet that have been visualized by Landsat data analysis:

    This time-lapse, built from Landsat captured satellite imagery from 1999 to 2011, shows the amazingly rapid growth of Las Vegas, Nevada. After watching the video it’s easy to see how Vegas is the fastest growing city in the United States for the past two decades.

    Due to water diversion for irrigation and farming needs, the inland Aral Sea is shrinking at an amazing pace. Large portions were completely absent of water by as early as 2009 and these dry areas continue to grow today.

    Providing land for farming, and clearing land for raising cattle, has caused the Amazon rainforest to shrink at a very shocking rate as you can see in this video.

    For more time-line based Landsat data analysis you can go right to the Google Earth Engine page.

    Sadly there’s zero examples of human activity improving the planet, which isn’t startling, but rather depressing. Perhaps someone wants to go take a look for something positive, like a rebuild of coral reef or something beneficial to the planet that humans have undertaken? I know I’d make a link to that.

    UPDATE: Ahh speaking of 40 years of data, Greenland just hit a melt cycle that occurs roughly every ~150 years. The cycle this year will be the first time we’ve had satellite observation of the melt; all previous information is based on ice core samples.

    SEO news blog post by @ 11:04 am


     

    July 19, 2012

    Warez between Google and DMCA

    Google has published another transparency report, and thanks to the detailed removal requests info, it’s actually a decent index of pirated content on the web.
    A googlish WAREZ sign
    You want something from Microsoft? Sort the report by their requests, viola, a list of offending sites that Microsoft has verified as having options to download copyrighted content.

    It’s like an all you can eat buffet for people who don’t know where to find warez!

    In fact the report, warez aside, has all sorts of neat statistics for the curious among us to poke at:

    It’s a pretty honest bit of transparency that is very informative and handy. If you didn’t know who the top sites are in terms of pirated content, this is a great resource.

    Google News – More options?

    To be frank, it’s another slow news day for SEO happenings, but it prompted me to hit news.google.com with my desktop browser for a change.

    Since I’m logged into a Google account on my desktop machine the Google News page loaded up a preferences panel on the left hand sidebar which I’d never known about because I use my phone for browsing Google News (usually all about world headlines if you’re not logged in).

    Options panel for Google News

    With these options you can:
    - Choose how much of each type
    - Remove news types
    - Add news types (ie: Women’s Sports)
    - Add/Remove Sources
    - And more..

    Personally, I was quite impressed by this as Google seems to really want to handle the customization and learn from your habits, vs. letting you tell them exactly what to show you.

    I suppose in the long run this is a lot less of a control and more of a suggestion, like how Google bot reads a canonical tag. ;)

    If you don’t use Google for News, perhaps you aught to go take a look at what they have been working on?

     

    SEO news blog post by @ 1:56 pm


     

    July 17, 2012

    Google’s Mayer tries to save Yahoo

    Poor Marissa Mayer, she’s the 5th person, this year alone, to try and helm the sinking ship that is Yahoo, I hope she’s ready for the challenge!


    Massive layoffs and constant stream of competition await Yahoo’s new CEO.

     
    Marissa did an excellent job managing the public image of Google’s search innovations, and in the 13 years at Google she made a name for herself as both an innovator and leader.

    In terms of awards, and accolades, Marissa is a very successful woman in business, making Fortune magazine’s yearly list of America’s 50 Most Powerful Women in Business for 4 years in a row from 2008-2011.

    That level of success wasn’t entirely recognized within Google, and after recently getting passed up for the role of senior VP of Google Local and Commerce, Marissa started taking on roles outside the company, notably landing a seat on the Wal-Mart board of directors in April of this year.

    Even with all that behind her, taking on the role of CEO for Yahoo is a huge undertaking, not just because they are in the midst of laying off thousands of employees, but also because the company seems to be failing to match the offerings of it’s countless and ever growing list of competitors.

    To top things off, last night Mrs.Mayer announced on her twitter feed that she is expecting a baby boy with her husband of 3 years, Zach Bogue. According to Marissa’s Wikipedia profile, the baby is due in October which indicates she took the Yahoo deal knowing she was pregnant.

    Early word from interviews with Mayer indicate she’s going to focus on the core strengths of Yahoo services like Yahoo Mail, Sports, and Finance, which all have a loyal following due to the company’s long history.

    If this translates out to a focus on the users, then it’s a solid strategy since Yahoo’s strength is in the users who have stuck with them through all the offerings of competition. If Yahoo can reward that loyalty and gain some fresh users in it’s strongest products, they stand a chance at regaining some of their lost user base, which is a critical first step to saving the company.

    SEO news blog post by @ 10:34 am


     

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