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Which Social Sites Should I Use? Part 3: Linking Social Accounts

This is the third installment of my blog series on using social media to promote your brand or business. The first two parts are here:

Now that you know how to setup your social accounts and who the main social players are, it is time to tie all of your accounts together.

TwitterFeed

TwitterFeed is a program that allows you to syndicate several RSS or Atom feeds and sends them directly to Twitter, LinkedIn, and Facebook (and a few others) This allows you to produce a steady stream of content to your social sites that will help to increase your level of activity. You will also want to check each social platform you use to see if you can like other social sites you are using.

the thinker

  • Use only high PageRank news feeds from reputable sites. Ensure that the feeds are not coming from your competition as they will invariably contain promotions which may lure your readers away. Stay focused on relevant news topics to keep your readers engaged.
  • Include your company’s blog feed into TwitterFeed. This is the best way to not only keep your followers tuned in to current news about your industry, but enables you to send out specific, content designed to convert your followers into customers.

Most social platforms allow you to spread your updates across other networks which can lead to syndication loops. An example would be syndicate your TwitterFeeds to Facebook and Twitter and then inadvertently telling Facebook (or LinkedIn, etc.) to send status updates into Twitter.

Because the RSS feed comes into Facebook as a status update, you get the same RSS going to back to Twitter. This can have the unwanted effect of you being penalized for distributing duplicate content which can severally affect your site’s search engine rankings.

The real secret to success with social media is to stay actively engaged with your audience on a consistent basis. The more you participate, the greater the reward will be. You should consider spending at least a few days per week engaging, responding and generally participating in all of the networks you are connected with. The real "trick" to social media is to be consistently involved with your community by sharing content, Tweeting (and retweeting), commenting on other posts and producing high quality, relevant content for your followers to share.

Klout.com

It is one thing to stay actively engaged across your social networks, but how do you measure success? Indicators for measuring your success may include the number of contacts and followers you have, the increase in conversions, or the number of likes or retweets your posts are getting.

If you are wondering about your progress once you step in to the social world, you can use a web utility like Klout.com to follow your progress. The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from a variety of social networks in order to measure:

  • True Reach: How many people you influence.
  • Amplification: How much you influence them.
  • Network Impact: The influence of your network.

TIPS

  • It is important to keep your public and private networks separate and distinct. Do not use your personal Facebook page to promote your business. Create a separate, personal space where you can chat with grandma and put up those pictures from your "crazy weekend."
  • Choose a marketing representative or individual from your company that does not mind having a public profile linked to your business account and that you feel will portray your company in the best light.
  • Build up your marketing representative’s online persona by following only legitimate, valuable businesses and people. It is of vital importance to aim for quality or quantity.
  • Avoid promotional networks on Twitter such as #TeamFollowBack and similar groups that attempt to lure you in to following them in return for gaining followers from them. These may have a short time gain, but if you cannot vouch for the validity of each and every member of this network you may find yourself associated with those that do not share your ethics or personal values. It is also an attempt to game the system which will inevitably lead to several penalties.
  • Once you have a solid, well-developed persona, complete social profiles and have gained a some followers, you can create a business page on Facebook (http://www.facebook.com/pages/create.php ) and Google+ (http://www.google.com/+/business/ ) and consider getting involved in a few secondary social networks.
  • Ensure that your website keeps your viewers socially engaged with social media button that readily allow them to share, like and otherwise spread your content.

SEO news blog post by @ 11:19 am on January 23, 2012


 

Leftover SOPA scum

Congrats to everyone that participated in the SOPA/PIPA Jan 18th blackout, even if all you did was sit on Twitter and complain(some strong language was used), you did something to bring the topic into the foreground.

The internet is unified

Yesterday’s on-line unity was a clear message to the political parties backing these bills. Last I checked the opposition to PIPA was only 6 senators away from the required 41 “no” votes needed to keep PIPA stuck in the Senate for good. While I haven’t seen a public list of senator opposition to SOPA, it too needs 41 “no” votes to end the future of the bill.

While this sounds great, it really just means that the entertainment industry, and fans of public censorship, now have to try even harder to keep their efforts out of the public eye. Make no mistake, there are people, wealthy and misguided, that will keep trying to find a way to sneak this sort of law through. Don’t think that’s a fair/optimistic assessment of the situation, well here’s the flip side (Very strong language/opinion warning) from Mr.Maddox.

Just last night I was trying to get some programming done while watching a bunch of movies I’ve been backlogged on. One of the movies in the stack was ‘Kick-Ass‘ and I won’t spoil a decent film for you with too much info, but there’s a scene where they are streaming a web broadcast live on the news. As the live stream becomes ‘too violent’ for television the audience quickly switches to the web to watch the rest of the live stream on-line.

While most folks watching the film were probably totally distracted by the context of the scene, I was immediately thinking about all the conservative types watching this unfold and thinking to themselves:

‘This should never be possible, we should have the ability to censor a live stream that is so disturbing! If it can’t be shown on TV it shouldn’t be viewable on the Internet! Just think of all the things the internet could broadcast un-censored! We need something like this SOPA/PIPA thing we can abuse!’

I’m not sure if the big players in Hollywood actually intended that sort of reaction to the scene, I’m not saying the film is a brain-wash attempt by the industry, but the thought did cross my very ‘open’ mind, so it stands to reason I wouldn’t be the only one.

In fact if you haven’t looked at ACTA, you might want to check it out. This is a more international version of PIPA/SOPA with the same issues surrounding loose definitions and loopholes that could be exploited while doing little to actually stop piracy. ACTA has been bouncing around since 2006 with a bunch of countries already signed on to the current version.

The closure date for signing onto ACTA isn’t until 2013 but it looks like there may be some difficulties getting all signing countries to agree on a final version (yay for diversity!). A notably large issue of ACTA, especially in the eyes of the EFF, is that it has been drafted in secret, hidden from public eyes by participating governments around the world. So if you haven’t poked your nose into it, you really should.

Speaking of closure, I think Chia Bart’s pretty much grown all that he will and I’m cheating now to try and get the top of his head to sprout.

Chia Bart # 6 - Looking leafyLeaf me alone! The kid is not my sun!

SEO news blog post by @ 12:25 pm on January 19, 2012


 

SEO Effects of Social Search

Yesterday we covered the hot topic of Google’s social search from a very ‘news’ perspective. If you haven’t watched the tour video take a minute and hit play on the video below.

The truth is that Google is rolling this new search functionality piecemeal just in the same way as most of the recent features. So if I try to explore the option from my work account I get no offers and I’d have to cheat to go play with it right now.

However, on my personal account the option comes right up and my personal account has a smaller social circle than my work account so it seems to me that it’s just a work-in-progress at the moment.

A visit to the Google Inside Search site gives us a bit more confirmation:

If you aren’t seeing the features of Search plus Your World, don’t worry, we’re rolling them out over the next few days.

.. so if you’re not getting the option to try it out, it should come along soon!

Here’s a ‘hands on’ example of ‘Search plus Your World’ for a phrase I personally talk about a lot, ‘minecraft’:

Demonstration of Search plus Your World using the phrase 'minecraft'.

The first thing that occurs to me is that Danny talks about Minecraft WAY more than anyone else, but the second thing that gets my interest is that there’s nothing in the results that I wouldn’t have read or couldn’t get from poking my head into Google+.

Going back to that video from Google that we linked earlier, I have to admit this looks like a very over-hyped feature where 90% of the interesting parts of the video aren’t things we can do with the new search feature. This almost feels like a Microsoft product that was invented by marketers as something to market with zero user interest?

Well that’s my opinion dealt with, but what about SEO factors of this new feature?

A ton of questions come to mind that need to be answered, here’s a few :

  • Who stands to gain from these types of searches?
  • What sites will be negatively impacted?
  • What should websites be doing to take advantage of this new feature?

The first one’s easy, Google, and particularly, Google+ will gain the most from this new search behaviour. Google has always wanted you to find what you want within their domain/services, and limiting your search to a Google owned property, selling it as a great feature, works so well for Google’s overall goals. If you don’t believe that Google wants to keep you inside their services, as you use Google products challenge yourself to consider ‘What more could Google do to keep me inside their networks?’ and I think you’ll start seeing all the efforts they are making to give you what you want instantly vs. leaving Google to visit an external site.

Social media sites that were getting a lot of commercial traffic/advertising will be the hardest hit by this move. If a client came to me and said “We’re on all the big sites, Twitter, Facebook, LinkedIn, Pinterest, Squidoo, etc.. but we haven’t bothered with Google+.” I would be forced to assume they were Australian with such an opposite approach. The same thing would follow with campaign strategies where a company looking at time spent vs. returns would be silly to start a social media campaign anywhere but on Google+ first.

If you have a website that isn’t already following the guidelines for linking between Google+ and your site, you need to start there and then work on building up followers. Ideally you want people talking about your products/services more than your competition so I’d strongly urge someone within your company to engage in Google+ social media efforts on a weekly basis if not more. While it’s pointless to have infinite reach and zero relevance, you also want to be very ‘friendly’ doing whatever it takes to get people to take enough interest in your company pages to follow, +1, add to circles, etc..

In fact the last bit of advice will be a recurring theme for early 2012 where we will be looking at super organic ways to get your product/services out to relevant sections of the internet.

A good example would be a product that is easy to find on-line, but very technical/tricky to work with. Selling the product puts you in the same group as everyone else selling that product, but offering expertise on that product will raise your profile quickly while generating interest/informing potential clients. If you can get links from grateful recipients the effort will pay for itself, and the people you come in contact with are very likely to draw in more clients due to the way that social media is sharing business leads via friend connections.

Typical of Spring, the sooner you plant this ‘social seed’ the sooner it will grow into something that can support your on-line efforts.

Speaking of growing, Chia Bart is getting a little leafy already!

Chia Bart is sprouting nicely.Bart’s beans are sprouting!

SEO news blog post by @ 3:17 pm on January 11, 2012


 

Which Social Sites Should I Use? Part 2: Breakdown of the “Big 5″

Continued from Part 1 of “Which Social Sites Should I Use?“:

Once you have established a strong following across these main five sites, you can consider participating in a few niche social sites based upon your industry, services or geographical location. The social properties you employ define your overall social persona. Subsidiary aspects of social media can be realized in terms of company branding, building company legitimacy and trust, and online reputation management.

Breakdown of "The Big 5"

Facebook

the thinker

Traditionally, Facebook was typically best for personal relationships and getting reacquainted with friends and acquaintances. You can also use it for work colleagues with whom you have personal relationships.

With the advent of Facebook Pages, businesses can now separate their personal and business faces into different "pages" You can think of this as a Yellow Pages advert promoting your business. It gives your viewers a chance to see some of your products and get to know a little about your company and their online social presence.

You can build Groups and add Events to further engage your followers. The success of a Page is based upon the number of "Likes" from visitors it receives. It is important to have a strong and reputable personal profile that will be connected to the Business Page to act as an administrator.

Facebook is best for "private networks" but is useful to generate an online business presence

LinkedIn

This is the most popular site for maintaining your professional business networks. You can search and connect with former work colleagues, business partners and network with people that you may not know but may be in a related industry.

Different sections of the site allow for employee recruitment in order to facilitate the hiring of your next employee. This is a particularly great feature as people in your business network may be able to personally recommend an individual in your industry. You can list current promotions and have colleagues or clients recommend you which helps to build a more credible profile.

LinkedIn is your "professional network"

Twitter

Twitter is a micro-blogging platform as it only allows for posts (or tweets”) limited to 140 characters. Although Twitter is not a website in the sense that Facebook or LinkedIn is, it is starting to adopt similar functionality. Recent additions of pictures, follower suggestions and groups seem to indicate that Twitter may be moving toward more of a destination site, rather than only a platform.

Twitter allows you to connect with a much broader group of people. Because you can follow someone that does not necessarily follow you back, connections can be one-way or two-way and allow you to broadcast status updates, links, etc without needing to have an involved conversation. However, those businesses that do pro-actively engage their followers find that Twitter is an effective medium for connecting with a large number of people and organizations without the formality of a "friend request".

Twitter is for your "public network"

Google+

Google+ is considered the company’s fourth foray into social networking. The New York Times have declared it as Google’s biggest attempt to rival the social network of Facebook, which had over 800 million users in 2011.

Google+ integrates social platforms such as Google Profiles and Google Buzz and introduces new services called Circles, Hangouts and Sparks. Google+ is currently available as a web site and is reported to be available soon as a desktop application. It is already available as a mobile application.

Google+ is best for advertising your business, as well as for public and private interactions

YouTube

Created by three former members of PayPal and launched in 2005, YouTube offers a site for users to upload, view and share videos. Traditionally, YouTube did not seem to be advantageous to online business promotion and was considered a personal social site. Increasingly the video platform has become a standard medium for the promotion a business. By creating a YouTube account, users are able to create a public "channel" where owners can upload video files showcasing products and offer promotional information.

Remember that the larger your social network, the more time that will be involved to maintain it. Stick with the main 5 (Twitter, Facebook, LinkedIn, Google+) and choose only a few from the specialty niche oriented social groups. It is always best not to spread yourself too thin. It is better to have a closely formed network with a good number of quality followers than it is to have a larger network spread over many social sites that you are not engaged with.

You need to link accounts together to increase their effectiveness. Linking can become a bit complicated if you are dealing with many social sites. You may want to create a text document that shows where your feeds are being syndicated to (see example).

YouTube is akin to a "television audience"

In Part 3, we will discuss Linking Your Social Accounts

SEO news blog post by @ 10:56 am on January 9, 2012


 

Which Social Sites Should I Use? Part 1: An Introduction to Social Media

Initiates to the world of social media all inevitably ask the same question: “How do I know which social media sites to use?” Choosing the right set of social sites to promote your business can seem a daunting task if you are unfamiliar to social media. As ever-increasing numbers of social networks add themselves to the mix, it becomes increasingly overwhelming determining which sites to use and to know which will be best for promoting your company.

the thinker

There are very few businesses that would not benefit from an online social presence. Any business that is not actively engaged in the promotion of their business, products or services online today is truly missing out on opportunities for their company. Often the reluctance to embrace social media is from an emotional reaction based on an inadequate understanding of social media and what it can do to transform their business.

Social media can be thought of as an online equivalent to more traditional promotions and advertising. In the past, the most common mediums used to promote your business were magazine and newspaper advertisements, television commercials, radio adverts and billboards. To engage is specific niche markets you might have placed an ad in a technical journal directly related to your industry.
The modern equivalents of traditional marketing would be in the form of (but not limited to) tweets, articles, blog posts, press releases, viral marketing and video marketing.

In many ways social media has allowed marketers to streamline the advertising process. Niche social sites that are geared specifically towards your industry make it much easier to connect with others in a specific industry.

Although a plethora of social sites abound on the Internet, the main players in the social media world today are considered to be Facebook, LinkedIn, Twitter, Google+ and YouTube. These are currently the most widely used social sites today and should be considered a staple of any fledgling social marketing campaign.

In Part 2 of "Which Social Sites Should I Use?" we take a look at the top 5 players in the world of social media that you be should be paying attention to and using in 2012.

SEO news blog post by @ 9:54 am on January 4, 2012


 

1st SEO Impressions of Windows 8

I started my computer life on an Apple II PC, my first gaming/entertainment electronics experience was the Lesiure Vision, and it wasn’t until high-school that I met my first IBM, an XT with an attitude. So in my years you can bet I’ve seen a few operating system ‘revolutions’, heck the first computer I paid for with my own money was the Mac Classic back when it was the first PC to have a mouse and ‘Windows’ (plus it could talk!). :)

Things have changed a bit since that 8mhz Macintosh with it’s single color 10″ non-upgradable screen. The 4mb maximum limit of RAM that was a selling point of my Mac isn’t even enough for a modern CPU cache, let alone an OS + applications, and ‘booting from disk’ has a totally different meaning.

Along comes Windows 8 and I really felt that I needed a new operating system like I needed a new hair in my nose, so I was in no rush at all to review it. The situation reminded me of a quote from Tron 2.0:

“..what sort of improvements have been made in Flynn… I mean, um, Windows 8?” .. “This year we put an 8 on the box!”
Encom OS-12

Well it’s not really that bad, in fact the more I poke at Windows8 the more I see it’s potential and I can see how it could be a game changer for a web based business. Here’s why:

  • The start menu is now a web page with tiled animated content including feeding from websites like XKCD.com:
    Embedded websites in Windows 8 Start Menu
    – Do you have your website setup properly to feed the new start menu when people add your site there?

  • IE10 is the browser the OS uses, you can install another, but it won’t get loaded until you specifically load it
    – Does your site look the way you’d expect in IE10? I know our aging site layout looks different in IE10.

  • There is no prompt to chose a search engine, you’ve got Bing and what more could anyone want?
    – This could divide the consumer base among power users who have fiddled and those who just use things ‘as is’. Depending on your market this could change the way you look at Bing.

  • Clicking the “Make Google my homepage.” link on the google.com/.ca homepage currently causes IE10 to load a blank white page instead of the default home screen.
    – Does your site use similar javascript? Will you have the same issues with IE10 users?

  • Built in applications for reaching social networks aren’t broad enough. “Socialite” program for FB only works with FB, and drops support for Twitter, Reddit, Google Reader, Flicker, Digg, etc..
    – Speaking of which, how cozy are you with giving MS access to everything?

    Windows 8 Socialite Preview for FaceBook

Mind you, with all the stink that’s getting raised over the UEFI secure boot protocol, the rate of adoption for Windows8 could be pitiful. If Microsoft’s hardware partners went ahead with the new feature it would lock out other OSes and force people to deal with one source for new OS installs/upgrades.

SEO news blog post by @ 11:05 am on September 22, 2011


 

Using Twitter for Bulding Backlinks

With the number of Twitter users hitting the 100 million mark and after watching Rand Fishkin’s Whiteboard Friday episode titled "Yes, You Really Can Build Links with Twitter",I decided I had to share this wisdom. It seems that many in the industry seem to have a difficult time believing that Twitter is an effective tool that can build high quality, long-lasting backlinks for their websites. Rand detailed eight very effective methods to do just that in his video.

backlinks.jpg

  1. The "Serendipitous Connection"
  2. This is an ambiguous tactic and is perhaps the hardest one to obtain. It is also perhaps one of the most organic tactics you can engage in. By creating and nurturing friendships and connections through chatting, you can build up a powerful network that will usually leads to a link from one to the other. Building up your interaction with select followers in a good way to consider long term friendships and can help with several of the other described tactics.

  3. The "Top X List"
  4. This is a targeted approach and is brilliant from a content development perspective. An example of this tactic might be to research and list the Top 5 personalities in a particular field or industry that you are targeting for links and build it up in the desired hub etc.

    "Let’s say I am in the business of selling snowboard equipment. So what I want to do is I am going to take the top five snowboarding videos of all time, snowboard stunts. In fact, I might even get more septic because getting more specific yields much better results oftentimes from a link perspective. So, what I want to do is I am going to say the top five snowboarding videos taken in Whistler BC, and I am going to make that a piece of content on my blog, on my website. Maybe it is a blog post, maybe it is just a piece of link bait, maybe it is a list, whatever it is."

    "Then I am going to figure out all the Twitter accounts of all the people who appear in those videos, and I am going to use Twitter as a way I connect to them. I am also going to talk to all the people on Twitter and say, “Hey, does anybody know the best snowboarding videos? Do you have any recommendations?” I am going to reach out to people who have shared snowboarding videos in the past, who have the word snowboard in their profile that I find through a service like Follower Wonk, and I am going to create those top X lists. Then I am going to tweet at all those people and give them all badges for having won that they can place on their websites. Suddenly, I am getting links from all of the top places in industry X."

    Very soon after you will find that you are getting links from the top industries in your targeted area. Maybe the best thing about this tactic is that you can use it over and over again in various industries as much as you want.

  5. The "Let me Build/Do/Find That For You"
  6. This is a good method to use when you see someone who is stuck, or who otherwise has a question or problem they are experiencing. If you are in the know, or can otherwise help them, do so. People are very appreciative when you help them for free. And almost assuredly will want to do something to return the favor. This is when you get your links. This may not always be the most time-effective strategy so you should use it sparingly.

  7. The "Storyteller, AKA the Summify"
  8. Oftentimes there are stories or events occurring through social media where the tweets are scattered about or drawn from several sources. You are looking for those stories that are very hard to track unless you are paying strict attention to every tweet and source and sifting through it all to find the story.

    The tactic involves you taking these separate stories and amalgamating them into a cohesive narrative that people will want to follow, link to will want to share with others. You can pull in snippets from LinkedIn, Quora, Facebook and Twitter with the Summify. This tactic is particularly useful with breaking news stories coming in from several sources.

  9. The "Link Suggestion"
  10. This one is really only effective when you have already formed an ongoing relationship with someone. It is most useful when you find potential linking possibilities (or just information) missing from another’s blogs posts, rss feed, website or article. By suggesting a relevant piece of information when you have already developed the relevant blog post or article or url to offer them is a great method of building links.

  11. The "Content to Match Your Query"
  12. Many social sites are filled with questions from its users. Not just on Twitter, but on LinkedIn, Facebook, and Quora etc. If you are able to build the content to match the individual’s questions, or if you see many questions on the same topic a lot and can provide facts, and relevant data and information for these people, not only will they be appreciative, but they almost certainly will be linking back to your quality answer. It is going to bring you traffic to your site, time on site, drive links and produce some quality, valuable content as well.

  13. The "Must-Have Testimonial"
  14. Anyone with a website is looking for people to say wonderful things about the product or service that they are offering. You can engage a startup, small business or a local business by engaging those people through Twitter. You can tell them that you have written a blog post about how much you loved their product/service and that if they would like a testimonial from you that they can to direct message you since you are already following them. Not only will be likely to get a follower and a direct message, but they are most likely put the testimonial on their site and link back to yours to boot. This is a win-win scenario. The site owner gets a glowing review and you get a quality link.

  15. The "Biz-Dev Deal"
  16. This is a particularly effective method to employ, as most businesses are looking for ways to jumpstart their reach. The thought here is that anyone involved on the social web is probably going to be actively involved in a lot of other inbound marketing activities as well. You can connect with preferred companies that are good fit for the company you are linking for. Let them know what a fan you are of what they are doing and that you would love to discuss ways to form a mutual partnership. This approach requires that you have already built up a communications to a strong level of interaction. The Biz-Dev deal will inevitably lead to linking between sites.

    New tactics and approaches are being developed regularly to utilize social media to its fullest potential. These tactics clearly demonstrate that Twitter is useful as an SEO tool and is a phenomenal tool for link-building.

    SEO news blog post by @ 9:51 am on September 12, 2011


 

Google Plus Reaches 20 Million Users in 3 Weeks

Like most, you are probably already feeling inundated with the amount of blog posts and media "buzz" (pun intended) regarding the release of Google social networking platform Google+.

comscore data

expanding circles diagram

ComScore Inc. has reported that fledgling social network has acquired over 20 million unique visitors over the last three weeks. This is especially impressive due to the fact that access to Google+ is by invitation only by current members in much the same fashion that Google launched Gmail by invitation years ago.

With the amazing adoption rate being shown, Google has not yet begun to market the new platform to the 1 billion monthly users of the Google search engine, Gmail and various services.

Google+ stands to rival the other major players in the social networking world, but Google still has a long way to go to reach the scale of giants like Facebook, which has more than 750 million users, and Twitter, which has more than 200 million registered accounts to date.

The data Google obtains about people’s interests could also help it change the way its Web-search engine works. Sites in its search results could potentially be ranked based on what users and their friends like or find useful,” Google engineers have said. Google is also hoping to have a service that will be a home for brands and celebrities alike.

Google states that they will eventually allow developers to create "social" games and other applications that would run on top of Google+, similar to Facebook’s successful platform for applications.

SEO news blog post by @ 3:55 pm on July 25, 2011


 

Jobs gives the skinny on iCloud

A slender Steve jobs came out of medical leave to deliver the keynote address at the 2011 Developers Conference hosted by Apple.

South Park version of Steve Jobs

Looking more like the South Park rendition of the man behind Apple, Steve was notably tired and unhealthy looking (much like the Canucks last night) as he delivered all the details on the new iCloud service:

- Works with iPhones, iPads, iPods, iMacs, and iBooks
- Synchronizes contacts, calendars, and files among devices
- Basic service is free (replacing the $99/yr MobileMe)

While the offerings are similar to free services from Google, Amazon, Dropbox, etc.., they are some firsts for Apple and will assist Apple users who have legacy audio on CDs.

For a fee of $25 (US) each year, Apple will scan the hard disk of a customer to seek out all non-iTunes music on the assumption they were converted from a CD the user owns. Music that is not already on iTunes will be uploaded to iCloud. If the music is already on iCloud then the song will be added to the user’s iCloud locker without the need to re-purchase music.

Apple mentioned that they are in talks with major recording companies to make this possible, which is a far cry from having those companies on board with such a consumer-friendly design.

Also announced was the Lion OS update for Macintosh. Consumers next month will be able to purchase Lion for $32 and can expect enhanced touch control features, like task switching with gestures, to be included.

iOS5 was also mentioned, as it will come with a new showcase for content that used to be the domain of printed materials, such as newspapers and magazines. Consumers are supposed to think of this as a digital newsstand, however there was no mention of how this presentation would make the content more accessible or interesting. Tweeting from photo apps and more social media connectivity with Facebook seems to be one of the biggest highlights, but we can expect more details closer to the release date.

PS: Don’t forget, tomorrow is IPv6 day, don’t miss your chance to be part of the test.

SEO news blog post by @ 6:16 pm on June 7, 2011


 

Google +1 Button Official Launch

Google has just announced the official launch of the Google +1 button. Starting today you will start to see an inundation of +1 buttons taking its place alongside the well known Facebook "Like" and Twitter "Follow" Buttons.

As reported by a WebProNews blog post, Google states that the +1 button:

"Adding +1 buttons to your pages is a great way to help your ads stand out on Google. By giving your visitors more chances to +1 your pages, your search ads and organic results might appear with +1 annotations more often. This could lead to more–and better qualified–traffic to your site."

The real power of the new button will be noticed when conducting personalized searches. The +1 button lets you tell all your friends in your social circle the rest of the world that you recommend the website, travel deal, raincoat, or car you have +1’d. As Google says, it is like giving your personalized stamp of approval on a variety of services.

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results.

Google has stated clearly that social signals are used as ranking factors and this looks to be another desparte push in to the "Social Web." After failed attempts to purchase Twitter and Facebook and the lukewarm reception of Google Buzz, Google is clearly showing that they have no desire to lay complacent in developing a social web structure.

Your +1′s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1′s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

As mentioned in our previous Beanstalk blog post, many in the industry feel that the new social metrics will be easy to game. However, I would have to disagree. Google collects a lot of information on users in order to determine that profiles are in fact tied to real people and are authentic. Taking a look at your Google Dashboard will give you a good indication of some of the main factors that Google uses to determine if you are “real” person with authority.
Some of the factors Google will look at are your: Gmail account, Analytics, Blogger, Buzz, Calendar, Contacts, Google Docs, Picassa, Reader, and perhaps most importantly: Social Circle and Content.

SEO news blog post by @ 10:03 pm on June 1, 2011


 

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