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Dying Online, Facebook and the Digital Afterlife

From time immemorial, countless people have looked at the stars and contemplated their existence and life’s greatest questions; What happens to us after we die? What will our legacy be? What will become of my Facebook account?

dying online

In an ever increasing digital world, this is a question that has been posed more than a few times between around the water cooler here at Beanstalk. With an ever increasing amount of users employing cloud based digital assets, and engaging in social media, many people are concerned not only for the protection of these valuable assets and intellectual property, but in preserving memories for friends and family for posterity.

A paper published law professor Jason Mazzone from the University of Illinois calls for federal government to interevene and to regulate what happens to digital accounts after an account holder’s demise.

Along with an ever increasing amount of people, Mazzone argues that social platforms and other online services have policies that do not adequately protect an individual’s intellectual property or privacy after their death.

"Virtually no law regulates what happens to a person’s online existence after his or her death," he said. "This is true even though individuals have privacy and copyright interests in materials they post to social networking sites."

In an absence of any legal regulations, social sites are unlikely to adopt any policies of their own accord that will do little to protect a users account or intellectual property. Presently there are very few regulations in place, and most sites are left developing policies on-the-fl, with little regard for the user’s data.

"It’s becoming increasingly common for people to have digital assets, and some of them do actually have value," he said. "Not only are such sites repositories of intellectual property, they also are important to family members and friends. Historians of the future will likely depend upon digital archives to reconstruct the past, which creates a real problem, particularly in an age when we don’t leave diaries, and, increasingly, people don’t write books."

Facebook’s policy is to "memorialize" the deceased’s account. All content that has been uploaded (status updates, photos & videos) are removed. The user’s wall remains intact so that individuals can express their condolences to the departed. However, the user data is not deleted by Facebook. Currently, the data is archived with the speculation that it will be held for posterity by Facebook until a such time where it can be re-purposed for historical records.

There is no system in place to state your wishes for your account after your demise (similar to a living will) and no regulations in place to appoint an executor of your estate. As the population of Facebook users begin to age, Mazzone is at the forefront of a growing movement to instill federally mandated regulations to protect the billions of Facebook and social networking users worldwide.

SEO news blog post by @ 12:43 pm on October 1, 2012


 

Google is 14 Years Old and Under Arrest

Well I guess ’14′ is not a very important number, since Google’s own birthday doodle is an animated GIF:

Google's 14th Birthday Doodle Gif
Does that really say PooP?

.. unless you count this ’14′ year old girl with ’14′ million views?

[iframe width="480" height="360" src="http://www.youtube.com/embed/lXbC1p8jaKU?rel=0" frameborder="0" allowfullscreen][/iframe]

That’s evil Google, even if you didn’t actually make that the top search result for ’14 years old’, it’s very evil. ;)

Stop! Jail Time!

Speaking of unintentional evils, Google’s chief executive in Brazil, Fabio Jose Silva Coelho, was arrested and then released after a Brazilian court found him guilty of violating South American pre-vote election laws.

Fabio’s crime? He denied a request to have politically sensitive videos removed from YouTube.

The same judge also ordered a .5 million dollar per day ‘penalty’ for Google to pay if it continues to host the videos!

Since the videos are not in English and most of the news sources are English, finding these ‘horrible’ videos isn’t very easy.

Here’s one explaining a connection between the candidate for Mayor, Alcides Bernal, and a money laundry scheme with a co-operative taxi service.

[iframe width="480" height="360" src="http://www.youtube.com/embed/OUPRVnnBeds?rel=0" frameborder="0" allowfullscreen][/iframe]

My Portuguese is pretty non-existent, but even without Google TranslateOpen in a New Tab, it’s pretty clear that the candidate for Mayor isn’t being promoted favorably in this video.

Google is facing similar political pressures over the recent anti-Muslim videos, including fines, however they are all currently being left online by YouTube/Google as it’s very clear that no rules of the service have been violated and removing the videos would merely make people want to share them even more.

Bearded Sikh Woman Teaches Reddit A Lesson

In fact these political types could learn a great lesson from a young Sikh woman who recently was ridiculed for not tending to her facial hair/beard over on Reddit’s r/funny boards : source

Ugly remarks like: “Transgender Sikh Dwarf” didn’t phase Balpreet!

Rather than get upset, Balpreet Kaur, took the attention as an opportunity to register with Reddit as a new user and explain herself in a calm respectful manner.

This resulted in a huge cultural awareness among the thread readers, and she is currently being hailed as an outstanding example of how to handle criticism.

Here’s the full storyOpen in a New Tab (with twitter reactions) over on CBC News.

You go girl! :)

SEO news blog post by @ 12:36 pm on September 27, 2012


 

TED (Twitter Earthquake Detection) and the “Big One”

7.6 Philippine earthquake

For those of us living in the Pacific Northwest, we are consistently concerned when the next big quake is coming. The pending earthquake that we are long overdue for is estimated will be approximately a 9.0 magnitude. A recent study from U.S. scientists in separate studies found that the possibility of a mega-thrust earthquake off the Pacific is much closer than once thought. The evidence indicates that suck mega-quakes of the 9.0 category have happened off the coast every 300 to 600 years. The last such quake occurred Jan 26, 1700.

Seismologists used Twitter to detect tremors that preceded and predict a large 7.6 magnitude earthquake struck last Friday in the Philippines. Using a system called TED (Twitter Earthquake Detection) was able to beat the US Geological Survey (USGS) own sensors in detecting the quake that struck off the Philippine coast.

The quake was registered at a depth of 21 miles (34km) and its epicenter was some 80 miles (128km) east of the Visayas Islands.

Recent Pacific Northwest Earthquakes

The TED system uses the popular micro-blogging site to gather and analyze incoming earthquake related tweets from Twitter. The information parses information in real time and takes into account factors such as place and time of the tweets as well as keyword filtering to gather enough information within seconds.

Paul Caruso, from the US Geological Survey, said: ‘We do have sensors and it usually takes about five minutes before the sensors will see the earthquake. Traditional methods can take anywhere from 2 minutes to 20 minutes to issues a scientific alert.

The use of Twitter and micro-blogging sites to gather real time data is perhaps one of the best adaptations of the internet today and stands to revolutionize the rather pedestrian nature of social media use. Being able to glean this useful data from the public to provide advanced warning and detection systems, has the potential to save countless lives and to gather useful data to supplement the USGS seismic monitoring equipment and prediction capabilities.

This is also an appropriate time to remind all of our readers (especially those of you in the Pacific Northwest or California areas, to be prepared with an emergency supply of food, shelter, clothes and water. Ideally you should have a “bug-out-bag” http://cms.oregon.gov/DOGAMI/pages/emergencykit.aspx or emergency kit with at all times with enough supplies to last you and each family member a minimum of 3 days (7 days is better).

SEO news blog post by @ 11:58 am on September 5, 2012

Categories:Technology,Twitter

 

You don’t want the next Penguin update…

Scary Matt Cutts

Is Matt Cutts just goofing around or is he really trying to scare us?

The statement in the title of this article, from Matt Cutts, has the SEO world looking for further information as to just how bad the next Penguin update will be.

During the SES in San Francisco this week Matt Cutts got a chance to speak about updates and how they will effect SEOs. One of the things he was quoted as saying really caught my eye:

You don’t want the next Penguin update, the engineers have been working hard…

Mr.Cutts has recently eaten some words, retracting his statement that too much SEO is a bad thing, and explaining that good SEO is still good.

Even with attendees saying that he spoke the words with no signs of ominous intent, how do you expect the SEO world to take follow up statements like:

The updates are going the be jarring and julting for a while.

That’s just not positive sounding at all and it almost has the tone of admission that the next updates are perhaps going to be ‘too much’ even in Matt’s opinion, and he’s one of Google’s top engineers!

My take is that if you are doing anything even slightly shady, you’re about to see some massive ranking spanking.

Reciprocal links, excessive directories, participating in back-link cliques/neighborhoods, pointless press releases, redundant article syndication, duplicate content without authorship markup, poorly configured CMS parameters, etc.. These are all likely to be things, in my opinion, that will burn overly SEO’d sites in the next update.

The discussion also made it’s way to the issues with Twitter data feeds. Essentially since Google and Twitter no longer have an agreement, Google is effectively ‘blocked’ from crawling Twitter.

Dead twitter bird

On the topic of Twitter crawling Matt Cutts was quoted as saying:

..we can do it relatively well, but if we could crawl Twitter in the full way we can, their infastructure[sic] wouldn’t be able to handle it

 

Which to me seems odd, since I don’t see any other sites complaining about how much load Google is placing on their infrastructure?

Clearly the issue is still political/strategic and neither side is looking to point fingers.

With Twitter’s social media relevance diminished you’d think +1′s would be a focus point but Matt Cutts also commented on the situation stating that we shouldn’t place much value on +1 stats for now.

A final point was made about Knowledge Graph, the new information panel that’s appearing on certain search terms.

Since the Google Search Quality team is now the Google Knowledge Graph team Matt Cutts had some great answers on the topic of Knowledge Graph, including the data sources and harm to Wikipedia.

There had been a lot of cursing about Google simply abusing Wikipedia’s bandwidth/resources but it was made clear during the session that Wikipedia is not traffic dependent because they don’t use ads for revenue.

Essentially, if Wikipedia’s data is getting better utilized, and they haven’t had to do anything to make it happen, they are happy.

If you wanted to get more details there’s lots of #SESSF hashed posts on Twitter and plenty of articles coming from the attendees.

I’m personally going to go start working on a moat for this Penguin problem..

SEO news blog post by @ 11:56 am on August 16, 2012


 

Gearing Up for Social Media Marketing

Image: freedigitalphotos.net

Different demographics are using different social media channels. Reaching the right audience with social media is about using the right channels and voice to connect with and engage your followers. Different sites as well as online marketing and analysis techniques can help you connect with the audience you’ve been trying to reach. Below is information about common social media networks and their audiences so you can gear each channel towards the demographic and sectors of your potential audience that uses it most.

Facebook

There are a number of infographics and articles online with information about who is using Facebook. Knowing that the average person visits the site 40 times per month may not be the information. Here is breakdown of who is using Facebook and how to connect with them:

  • People from the ages of 18-44 are using Facebook the most. This means you’re information needs to be broad enough to reach and connect with most of your audience, but not so broad that no one takes interest. Posting information about news topics related to your field and asking open-ended questions are two of the best ways to do this.
  • Though the 20- and 30-somethings are some of the most active on Facebook, people over the age of 45 are becoming more frequent users. If your products relate to the older demographic, share information they can relate to. If your services are for those in their early 20’s, share that.
  • Because the Facebook audience is so broad, use Facebook Insights to see who is on your page and talking about your company. Gaining knowledge of your key demographics can help you provide content that will encourage more interaction and engagement.

Twitter

Like Facebook, Twitter had a wide range of users. Men and women use the site pretty equally, though a large majority of Twitter users include African Americans and Hispanics. People are more likely to buy from a company the follow on Twitter than from one they don’t so reaching your audience on Twitter is an important factor for both online engagement and overall sales.

  • Most Twitter users live in urban areas. If your business is based in a well-populated city, turn your Tweets to reaching those in the same city and other urban areas.
  • Because Twitter now has targeted promoted tweets, you can reach a specific audience. You aren’t tweeting to all your followers, unless you choose to do so. You are instead, placing the tweet in front of the audience you want to reach.
  • Programs like SocialBro provide insight into who your audience is and when they are online. Knowing the material that will relate most to your audience as well as the right times will help you refine your Twitter strategies to reach new people.
  • Many tweets are now coming from smartphones and 1 in 5 smartphone owners use Twitter on their phones. Sharing and tweeting comments that can be viewed quickly via a smartphone could increase your Twitter traction.

Pinterest

Pinterest, at the moment, has a more focused audience. Composed mostly of women, top interests of this image-driven site include crafts, gifts, hobbies, interior design and fashion. Brands based in these areas should be devoting a decent amount of time to their Pinterest efforts. Even if your business doesn’t seem to be a fit, your company’s Pinterest can succeed.

  • A top geographical location of Pinterest users is the East South Central United States, which includes Mississippi, Alabama, Kentucky and Tennessee. Posting images that people of this region can relate to and take interest can lead to more engagement on your Pinterest boards.
  • Women compose nearly 80% of Pinterest account holders. Regardless of your brand, gearing images toward women is a great tactic.
  • See what’s trending and consider how your business can relate. Because Pinterest is open to a wide variety of images and information, focusing on what the users are pinning at the moment can gear your boards and pins in the right direction.

Tumblr

Tumblr combines blogging and image-sharing to create a unique site that’s perfect for social bloggers. Men and women use the site pretty equally. One of the most surprising demographics is the age. According to an infographic from Mashable, over half the site’s users are under the age of 34, with 18% of the total users being under the age of 18. Fitting your company into Tumblr means targeting content to a younger audience.

  • Because the age group is so young, gearing content to trending topics and information a person around the age of 20 can relate to is a great way to gain a following. Use common tags and popular images to increase traffic.
  • Some of the most tagged terms on Tumblr include gif, “LOL” and fashion, though art and vintage are other common tags. Use these as they relate to your business and content to gain new followers.
  • See which of your posts, reblogs and other content receive the most traction. What tags lead to followers? What content generates the most buzz? Measure your progress so you can easily make adjustments.

All social media sites are about connecting. On Facebook, you can connect with people of all ages and from all backgrounds. Twitter is used by people in urban areas who want a quick and constant stream of information. Pinterest appeals to women and Tumblr to a younger demographic. With each social media site, research who likes and follows your company to see which audience is the most engaged with your company on that channel. As you figure out what your audience is on each channel, you can gear the content towards them for more successful social media campaigns.

Author:
Erica Bell is a small business writer who focuses on topics such as telemarketing and social media trends. She is a web content writer for Business.com.

SEO news blog post by @ 11:08 am on July 20, 2012


 

Google Advisor: Where have you been all my life?

Admittedly, when I read the announcement that Google Advisor (Link removed – no longer available) was here to help me manage my money the first thoughts were about privacy and that last bastion of private information Google hasn’t touched yet: Banking.

Gloved hand that is reaching for banking and credit info

Being wrong never felt so good!

Google Advisor is not (at the moment) a way to suck more private information from you, it’s actually more of a consulting service for comparing bank accounts, credit cards, certificates of deposit, and more.

Google Advisor

As someone who’s setup review sites for various services/offerings I can tell you how handy/popular it is to break down competing services so the consumer can select something that meets their exact needs.

Google Advisor claims that the information it’s showing is based on my data, but a 0% intro rate on transfers for 18months? If that’s really available to me I’m going to have to send Google some chocolates.

Google bought QuickOffice

QuickOffice Logo

Google bought the mobile office suite ‘QuickOffice‘ which allows ‘App-Level’ access to office documents for mobile devices based on Android/iOS/Symbian.

This move seems redundant with Google’s ‘Docs’ suite offering even more connectivity to your documents/spreadsheets/presentations, but that is just a cloud service, not an ‘App’ and you can have more offline control of your work if you have an ‘App’ vs. a cloud service.

Plus you can’t argue with the users, they want ‘Apps’ and will pay for them.

Google bought Meebo

Meebo Logo

I’m not sure if this was related to Yahoo’s ‘Axis’ bar plugin that came and went with zero fanfare, but it’s an interesting purchase for SEO interests.

Meebo is a handy social media tool with some great options for ad placement and on-line marketing. SEOs not already dabbling with the tool should take a look, like yesterday.

If you’ve been managing your Twitter, Google+, Facebook, etc.., profiles without a management tool, aggregation sites like Meebo are really what you’ve been missing out on.

We know that Google owned properties have more relevance and trust on the web than similar services/products. After all, if you can’t trust yourself, who can you trust?

So if you were using some other social aggregation tool, and were doing it solely for SEO awareness, you can safely assume it’s worth the effort to try out Meebo for a potentially improved result/relevance from your efforts.

We will be doing some testing (as we always do) and will blog about our results to further expand on what the service offers over others. This may even warrant an article or two?

SEO news blog post by @ 12:42 pm on June 5, 2012


 

Beanstalk Minecraft 1.2 Contest

UPDATE: Contest has been EXTENDED until May 31st 2012 in order to give all participants a chance to finish their masterpieces.

As I mention on the blog yesterday, Minecraft 1.2x has been released, and today they are already at 1.2.3 (gee that’s easy!) after fixing some bugs.

Announcing:

Beanstalk's Minecraft 1.2 Contest

Minecraft Map Making Competition

  • First Prize: Android 3.2 (Honeycomb) tablet + Minecraft PE installed (~$300 value)!
  • Top 5 entries will be featured!
  • SMP, CMP, CSP, or SSP!
  • The Beanstalk map contest runs until May 31st, 2012
UPDATE: While we finalize map-upload options, if you want to submit a map for us to download please use this link so we know to send your submissions to the right folks. Thanks!

 

We really play a lot of Minecraft here and we have always wanted a 3d fly-by of a Beanstalk.

It wouldn’t be too hard to make something in SketchUp or pay someone to make something in 3DS or Blender, but it wouldn’t be nearly as much fun or as cool as doing it in Minecraft.

The problem we had was the man with the $50 to give away really felt that there should be a castle at the top of the Beanstalk, way above the clouds, for a ‘Jack’ to explore.

Up until recently there were only hacks/mods to make Minecraft maps above 128 z levels.

Now with Minecraft 1.2x and it’s Anvil format maps that issue is moot. Now there’s LOTS of vertical space to make the beanstalk, and a giant size castle!

The end result would be something like this without the limits that were in place when this video was made:
[jwplayer mediaid="3484"]

Personally I’d like to go for a giant beanstalk with a hollow interior, sort of twisting as it gets taller and more slender at the top. I’d also want to try and make something giant sized that works.. Like a light cube that’s built so that it still lights up when you hit a giant switch? Or a giant wood+wool version of a bed with a real bed placed just dead center so it looks right and is still functional?

Maps can be submitted from creative or survival, and it can be a multi-player or single player map, they just can’t require texture packs or mods to be scored. So you could fire up a server, invite a few friends, and raffle off the prize amongst yourselves, it’s up to you.

Maps submitted are ours, so you can’t send in a link to a server or a video, we want maps we can load up and test in-game. We might even offer the maps for download, but we’d have to confirm there’s zero ‘Easter eggs’ obviously.

For fairness we’ll pick the top 5 maps just to make sure we have some ‘say’ but the #1 map will be selected by voting (most of us are huge gamers/nerds so anyone can submit, anyone can vote).

I am trying to get something set aside as prizes for the top 5 (on top of the winner prize), but right now it’s up in the air and the only thing we can offer the runners-up is your name in print and your mapping skills featured/recognized on-line.

Beanstalk 1.2 Demo Map

This map was made for explaining the contest and as a summary of the changes in the 1.2 release.

Sadly we’re also busy SEOs and we can’t be doing keyword research while we’re building maps so I have to push this out ‘as-is’ and hope it’s still handy as a reference and gives folks some ideas, like how to get up a vertical shaft quickly.

Beanstalk 1.2 Demo Map Download
Beanstalk 1.2 Demo Map Download (DX version)
(DX version has 2 very large Menger sponges, and is very CPU intense. This ClearLightstone texture pack has a special ‘Menger’ Gold Brick texture.)

NOTE: Due to the differences between the weekly builds and the release versions, this map has some unusual lighting features that are not currently easy to re-produce.

This was especially difficult for me when I was making the ‘Beanstalk’ sign in the distance and only some blocks leak light. Once the lighting glitches are consistent I’ll re-visit that sign idea and animate it.;)

Up for entering? You can do so here.

SEO news blog post by @ 3:14 pm on March 2, 2012


 

New Facebook & Twitter Addiction Study

A new study posted on the Medical Daily website, reveals that the need to check social accounts such as Twitter, Facebook or even email for updates may be even more tempting than using alcohol or cigarettes. In a study led by Asst. Prof. Wilhelm Hofmann of the University of the Chicago Booth School of Business, more than 200 participants between the ages 18 to 85 were given Blackberry phones to gauge their willpower "in the wild" outside a laboratory setting.

The study had researchers message the participants 7 times per day over 14 hours for 1 week asking the participants if they were experiencing a desire at the moment or had experienced an urge within the last 30 minutes.

The researchers went on to ask the participants about the type of desires they felt, the strength of the desire and whether or not it conflicted with other desires and if they resisted or submitted to their urge.
Researchers said that there were 10,558 responses and 7,827 "desire episodes" reported.

The study found that that as the day wore on, willpower became lower. Their paper says highest "self-control failure rates" were recorded with media. "Resisting the desire to work was likewise prone to fail. In contrast, people were relatively successful at resisting sports inclinations, sexual urges, and spending impulses, which seems surprising given the salience in modern culture of disastrous failures to control sexual impulses and urges to spend money."

It is especially hard for people to resist the desire to work even when it conflict with other goals such as socializing or leisure activities because "work can define people’s identities, dictate many aspects of daily life, and invoke penalties if important duties are shirked."

Hofmann suggested that the desires for media may be harder to resist because of its high availability and also because it "feels like it does not ‘cost much’ to engage in these activities, even though one wants to resist," according to the Guardian.

"With cigarettes and alcohol there are more costs – long-term as well as monetary – and the opportunity may not always be the right one. So, even though giving in to media desires is certainly less consequential, the frequent use may still ‘steal’ a lot of people’s time," he said to the publication.

Hofmann said that he and his team of researchers made it very clear to participants that answering the BlackBerry phones did not count as a case of submitting to an urge. He said that participants did not feel a need to use them, and the phones only alerted them once in a while and "if anything was more annoying than pleasing" he believed. He added that there was nothing else the Blackberrys could have been used for besides answering back to researchers. The study results are expected to be published in the journal Psychological Science.

SEO news blog post by @ 11:19 am on February 6, 2012


 

Which Social Site Do I Use? Part 4: Social Media Terminology

the thinkerThis is the last in our series of "Which Social Sites Do I Use?" In Part 3, we discussed how to link your social sites together to maximize their effectiveness. In this last installment we will cover some commonly used terminology to help get started in the world of social media.

Twitter Tweets/RT & Mentions:

  • A tweet is simply a message posted on Twitter. While all agree on usage of tweet as a noun, people disagree on whether you "tweet" or "twitter" as a verb.
  • RT stands for retweet: Users add RT in a tweet if they are reposting something from another person’s tweet.
  • A mention is any Twitter update that contains @username anywhere in the body of the Tweet; this means that replies are also considered mentions.

Google +1 Button, Circles & Sparks:

  • The +1 Button: Each time you click +1, you’re adding to the batch of sites that you are attaching to your online profile. You’ll find your full list of +1′s in a special tab on your public Google profile. You can show your +1′s tab to the world or choose to hide it.
  • Circles: You share different things with different people. But sharing the right stuff with the right people shouldn’t be a hassle. Circles make it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself, just like real life.
  • Hangouts: Bumping into friends while you’re out is one of the best parts of going out and about. With Hangouts, spontaneity hits the web. Whether you’re home in your pajamas or hitting the streets with your mobile phone, video hangouts let you bring up to 9 people into your world. It’s the next best thing to everyone being there.
  • Sparks: Google Spark would start on a single idea. Then, this idea would grow from collaborators’ comments, likes, and other ideas branching from this "spark". There would be connections, more connections and collaborating, and soon, a whole tree of ideas and support. A web of ideas revolving around a single motion, a single vision, linked by tags, keywords, and web links.

Facebook Likes & Recommends:

  • The Like Button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website. People are more accustomed and more familiar with this term. It is considered a more subtle action, and some people might feel less hesitant about liking something (rather than recommending it).
  • Recommend Button is a considered a stronger action than a "Like" and usually works well for negative (but interesting) content such as news stories. Followers may be more compelled to click a recommended link in their feed though some people may feel less compelled to make such strong action as a "recommendation" There is a perception that you would only recommend something that you firmly agree with or feel confident about recommending. Recommend also places a larger snippet in the Facebook news feed.

Take-Aways:

  • Don’t rely only on Social Networking. Use it in conjunction with a well developed, multi-tiered approach with might include traditional advertising.
  • Be willing to commit a significant amount of time, stay engaged and offer quality content.
  • Social media is about building up relationships online and instilling trust in your brand.
  • Engage with a deep understanding of your long-term business goals and mission statement and integrate them as part of an overall marketing strategy.
  • Put Social Buttons only to the most important networks on your site. Don’t overwhelm your visitors with too many.

Social media and networking is responsible for the biggest revolution in marketing and is undoubtedly responsible for the changing face of modern business networking. Staying engaged with your followers through social media allows businesses to stay closely connected with contacts, followers and customers in ways that traditional advertising and marketing could not.

Any business that is not fully engaged in social media is missing out on a increased customer base, increased sales and the potential for unparalleled growth.

SEO news blog post by @ 10:26 am on February 1, 2012


 

Focus on the profit

In the first minute of the offical ‘hard hitting’ video called ‘Focus on the user’ they stab at the heart of the Google+ social search issue:
They do a search for ‘cooking
Then they click on the ‘most relevant cooking result within Google+
Afterwards they compare that with a search for ‘Jamie Oliver‘ and complain:

cooking‘ isn’t very relevant to the latest info from ‘Jamie Oliver

Twitter and Facebook wimper about Google+ social search

Don’t believe me that they did this? Go watch it again, they actually want us to feel outrage that ‘cooking’ doesn’t link us to the most relevant info for ‘Jamie Oliver’.

The authors of the plugin fully admit that they are getting the results info from Google itself, and just don’t want to say the words “Google is simple showcasing it’s services” instead they want to make it out to be a matter of ‘evil’ and ‘holding back’. If they didn’t at multiple times in the video slip up and show how you can still get the top results without using their plugin I’d say they had a case.

As much as there is to roll my eyes at, from an SEO standpoint, everything about focusontehuser.org is brilliant. The back-links must be pouring in, and I saw a very clever ‘click here to get your results to show’ link in the video that could be a real profit mill for them (their marklet’s broken right now or I’d investigate).

Don’t get me wrong, I know this scripting project was backed by Facebook, Twitter, and MySpace (it’s still going), so it already had some deep pockets, but in my opinion, it looks like the devs had some deeper ‘evil’ ideas?

While we are still on the ‘Google+ Social is Evil’ topic, the changes to support nicknames, pseudonyms, and maiden names is apparently done and now you can socialize however you wish on Google+. A more ‘evil’ company would have stuck to the original, and far more profitable design which requires valid names and serious privacy commitment.

To read more about the new Google+ naming policy put out on Monday just hop on over to Bradley Horowitz’s Google+ page.

I know this is the part where I slap up a picture of Chia Bart’s amazing growth and progress.. but someone decided to help him out and drain his water tray so he’s really wilted right now and I’m trying to get some life back into him. Perhaps I’ll do an update after lunch if he perks up? :)

Bart sprang back a fair bit, had to zoom to see the wilt!

SEO news blog post by @ 11:23 am on January 24, 2012


 

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