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Mmmmmm Bacon..

Did that get your attention? Some crispy fresh smoky bacon?

It’s a pity then that the story isn’t about hot pork but instead about degrees of bacon.

Degrees of Kevin Bacon to be exact.

Google has given us yet another nerdy Easter Egg, not unlike the StarCraft inspired ZergRush or StarFox inspired BarrelRoll, Easter Eggs. (Shame on PCWorld for their typo this morning!).

If you add ‘bacon number’ to an actor’s name in a Google Search, Google will tell you the degrees of separation between the actor and Kevin Bacon.

Heck it even works with actresses!

Try a Google search for: “Oliva Wilde bacon number

..you should get a Bacon Number of “2″!

This is because Oliva worked with Ryan Reynolds in ‘The Change-Up’..

Ryan Reynolds is working with Kevin Bacon on the action/comedy film ‘R.I.P.D.’ that’s coming out in early 2013.

Thus Oliva Wild’s ‘degree of separation’ with Kevin Bacon would be a 2.

All Oliva needs to do now is add her Bacon number to her profile page like so:

 
Since you’d need to be pretty famous to have a Bacon Number I expect that it will be *the* thing to have, if you’re a movie star.

Fat Hacker – Cosmo the God & UGNazi

This is not my best segway(seguay?) between stories, but I was simply blown away by the tale of a chubby 15 year old hacker in California who is in jail for widespread hacking and mischief.

This inventive teen, with poor supervision, has managed to hack a wide cross-section of some of the worlds biggest companies including:

Amazon, Apple, AT&T, PayPal, AOL, Netflix, Network Solutions, and Microsoft

`Cosmo`, as he is called online, likes to point out that none of these hacks were particularly tricky, and is calling on companies to fix their easily exploitable systems, while he sits in a juvenile detention center after admitting to many of his `hacks`.

The story I read on Wired.com was so well written I’m not even going to try and do any excerpts, I’m just going to drop the link and insist you give it a read.

 
Nicely done Mat Honan, from a victim to a sympathizer, all in one interview. This is great investigative journalism, and we need more like it.

SEO news blog post by @ 1:01 pm on September 13, 2012


 

TED (Twitter Earthquake Detection) and the “Big One”

7.6 Philippine earthquake

For those of us living in the Pacific Northwest, we are consistently concerned when the next big quake is coming. The pending earthquake that we are long overdue for is estimated will be approximately a 9.0 magnitude. A recent study from U.S. scientists in separate studies found that the possibility of a mega-thrust earthquake off the Pacific is much closer than once thought. The evidence indicates that suck mega-quakes of the 9.0 category have happened off the coast every 300 to 600 years. The last such quake occurred Jan 26, 1700.

Seismologists used Twitter to detect tremors that preceded and predict a large 7.6 magnitude earthquake struck last Friday in the Philippines. Using a system called TED (Twitter Earthquake Detection) was able to beat the US Geological Survey (USGS) own sensors in detecting the quake that struck off the Philippine coast.

The quake was registered at a depth of 21 miles (34km) and its epicenter was some 80 miles (128km) east of the Visayas Islands.

Recent Pacific Northwest Earthquakes

The TED system uses the popular micro-blogging site to gather and analyze incoming earthquake related tweets from Twitter. The information parses information in real time and takes into account factors such as place and time of the tweets as well as keyword filtering to gather enough information within seconds.

Paul Caruso, from the US Geological Survey, said: ‘We do have sensors and it usually takes about five minutes before the sensors will see the earthquake. Traditional methods can take anywhere from 2 minutes to 20 minutes to issues a scientific alert.

The use of Twitter and micro-blogging sites to gather real time data is perhaps one of the best adaptations of the internet today and stands to revolutionize the rather pedestrian nature of social media use. Being able to glean this useful data from the public to provide advanced warning and detection systems, has the potential to save countless lives and to gather useful data to supplement the USGS seismic monitoring equipment and prediction capabilities.

This is also an appropriate time to remind all of our readers (especially those of you in the Pacific Northwest or California areas, to be prepared with an emergency supply of food, shelter, clothes and water. Ideally you should have a “bug-out-bag” http://cms.oregon.gov/DOGAMI/pages/emergencykit.aspx or emergency kit with at all times with enough supplies to last you and each family member a minimum of 3 days (7 days is better).

SEO news blog post by @ 11:58 am on September 5, 2012

Categories:Technology,Twitter

 

You don’t want the next Penguin update…

Scary Matt Cutts

Is Matt Cutts just goofing around or is he really trying to scare us?

The statement in the title of this article, from Matt Cutts, has the SEO world looking for further information as to just how bad the next Penguin update will be.

During the SES in San Francisco this week Matt Cutts got a chance to speak about updates and how they will effect SEOs. One of the things he was quoted as saying really caught my eye:

You don’t want the next Penguin update, the engineers have been working hard…

Mr.Cutts has recently eaten some words, retracting his statement that too much SEO is a bad thing, and explaining that good SEO is still good.

Even with attendees saying that he spoke the words with no signs of ominous intent, how do you expect the SEO world to take follow up statements like:

The updates are going the be jarring and julting for a while.

That’s just not positive sounding at all and it almost has the tone of admission that the next updates are perhaps going to be ‘too much’ even in Matt’s opinion, and he’s one of Google’s top engineers!

My take is that if you are doing anything even slightly shady, you’re about to see some massive ranking spanking.

Reciprocal links, excessive directories, participating in back-link cliques/neighborhoods, pointless press releases, redundant article syndication, duplicate content without authorship markup, poorly configured CMS parameters, etc.. These are all likely to be things, in my opinion, that will burn overly SEO’d sites in the next update.

The discussion also made it’s way to the issues with Twitter data feeds. Essentially since Google and Twitter no longer have an agreement, Google is effectively ‘blocked’ from crawling Twitter.

Dead twitter bird

On the topic of Twitter crawling Matt Cutts was quoted as saying:

..we can do it relatively well, but if we could crawl Twitter in the full way we can, their infastructure[sic] wouldn’t be able to handle it

 

Which to me seems odd, since I don’t see any other sites complaining about how much load Google is placing on their infrastructure?

Clearly the issue is still political/strategic and neither side is looking to point fingers.

With Twitter’s social media relevance diminished you’d think +1′s would be a focus point but Matt Cutts also commented on the situation stating that we shouldn’t place much value on +1 stats for now.

A final point was made about Knowledge Graph, the new information panel that’s appearing on certain search terms.

Since the Google Search Quality team is now the Google Knowledge Graph team Matt Cutts had some great answers on the topic of Knowledge Graph, including the data sources and harm to Wikipedia.

There had been a lot of cursing about Google simply abusing Wikipedia’s bandwidth/resources but it was made clear during the session that Wikipedia is not traffic dependent because they don’t use ads for revenue.

Essentially, if Wikipedia’s data is getting better utilized, and they haven’t had to do anything to make it happen, they are happy.

If you wanted to get more details there’s lots of #SESSF hashed posts on Twitter and plenty of articles coming from the attendees.

I’m personally going to go start working on a moat for this Penguin problem..

SEO news blog post by @ 11:56 am on August 16, 2012


 

The Facebook Exodus

The Facebook IPO in May caused much speculation as to the future of the global social media giant. With a current price of the Facebook stock sitting at 20.69 today, Facebook’s future is still quite dubious.

There was also a lot of speculation that in opening up Facebook to an IPO would result in a talent drain. It seems this is one prediction that is being fulfilled. Facebook has recently lost four of its high-level managers: Ethan Beard, director of platform partnerships; Kate Mitic, platform marketing director; Jonathan Matus, mobile platform marketing manager and Ben Blumenfeld, design manager, have all resigned from the company within the span of one week.

A spokesperson for Facebook declined to comment directly as to why they left but each official spoke about their departure from the company on their Facebook pages (ohh…the irony). In these posts the former employees stated that while they had enjoyed their time at Facebook, that they were moving on to newer, more exciting challenges.

If this is the beginning of a mass exodus from Facebook, one is left to speculate how the social giant will need to react in order to meet this latest challenge in the post-IPO desert.

SEO news blog post by @ 11:28 am on August 15, 2012


 

Vote Jeff Brandes for .. I really don’t know ..

I really don’t follow Canadian politics that closely, much less US politics, much less US political activity on a state level, but today I wanted to vote for Jeff Brandes after watching a YouTube video from his competition:

My apologies if the video is removed by the time you click on it.
It really is that bad.

Watching that video is like watching a really well polished piece from The Onion vs. a serious attack on a political candidate.

If you’ve been reading this blog for long you’ll notice a few articles about Google’s self driving cars, and Google Drive (totally unrelated, nerds!), so you know we don’t look at them as “Black Magic”.

The beginning of the clip is a quote from Forbes:

“Driverless Cars for All: More DANGEROUS Than Driving”

This is so misplaced that today Forbes even commented on the video pointing out the original article title was:

“Driverless Cars For All: An Idea More Dangerous Than Driving.”

.. and actually focused on the freedom to still pilot a car once they are able to drive themselves.

The Onion Logo

The video continues to ramp up the stupid by showing how old ladies that wander into traffic are risky, and repeats a clip of a Prius steering wheel spinning from lock to lock, as if that’s how we should think robots drive.

My guess is that someone neglected to tell the elderly who helped with this ad that a robot driven car is not only less likely to run over pedestrians, but also a solution to the elderly needing transportation.

Wasn’t it just last month they announced that Google’s driver-less cars have logged more than 300,000 miles of driving without a single accident? Are the folks that made this advert over a month behind in technology news?

The end of the video wraps up with how ‘out of touch’ Jeff Brandes is but this is a man who wants driverless cars which can avoid pointless return trips/parking, and to hire people to collect tolls on clogged bridges to reduce traffic, in a state with ongoing job cuts and pollution issues.

Yep, it’s like something straight from The Onion, but the tears are more pain than laughter. At least the competition is getting a load of attention/traffic sources from the video, far more than anything else they have put out.

SEO news blog post by @ 10:52 am on August 14, 2012


 

Red-Handed Face-Palm

Facebook is making headlines again, but not the kind that Mark Zuckerberg would like.
Mark Zuckerberg looking unhappy
Earlier this week ‘Limited Run’, an e-commerce developer that used Facebook as part of it’s start-up media campaign, posted a report on their findings of click-through data from their Facebook ads.

The data that Limited Run shared was a bit startling. In their own words:
Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site.

Since data is all about who’s looking at it or how someone looks at it, the folks at Limited Run signed into a ‘handful’ of other tracking services and found the exact same thing.

At this point you have a web developer who is very curious about something going on with their web traffic, so naturally they built an analytics system for their own site:
Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on … in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook.

Limited Run is a start-up company, and the publicity from being the first to catch Facebook with it’s hand in the proverbial cookie jar of advertising money would certainly help ensure the company’s run isn’t so limited.

Even still Limited Run was VERY careful to point out that there is little to no way of proving that Facebook is behind the bot -> ad traffic.

They are however dropping Facebook’s advertising and their company page on FB because of a claim that FB was unwilling to assist them with a name change, “because they weren’t actively paying for $2k or more in campaigns”.

Plus if 80% of the traffic from an advertising source is fake, and you have to pay for 100% of it, there’s better ways to promote your company.

So as this was a smaller advertiser, not someone spending millions of ad revenue on Facebook, we took it as a one-off issue, until this morning when Forbes posted a link to an article on Macleans.ca about “blank” image advertising tests on Facebook.

The gist of the piece is that a blank image test actually netted double the clicks of a static banner style image (think a logo or some non-promotion/non-offer) and only one click in ten thousand less than the average banner ad.

Web Trends even jumped in to do some testing on the clicks to see if there was some sort of curious appeal to clicking on a blank image and by using heat maps and quizzes they confirmed that the traffic is not human.

Facebook makes %85 of it’s ~$2.2 billion revenue from advertising traffic, and 14%-19% of FB revenue is from Zynga, a company that is suddenly involved in a stock crash scandal.
Mark Pincus - Founder of Zynga Games
If you hadn’t heard, just prior to some ugly profit reports for the company, the company Founder Mark Pincus, and key members of company, cashed out over $516 million in shares!

Zynga share prices are currently at $2.83 each, way down from the $10 initial share price, and miles away from the $14.69 peak price of the company’s stock.

It would appear for now that both companies have some explaining to do, and some problems to solve. For the users/subscribers this should be a wake up call on where you are spending your time and your advertising budgets.

SEO news blog post by @ 10:28 am on August 1, 2012


 

SOPA Friends: Internet League of America

The recording industry, agents, and vendors of music aren’t the only ones spending way too much of their profits on lobbying the government. Major internet companies that see the harm of bills like SOPA/PIPA are spending the time and money to fight back against this lobbying.

[jwplayer config="SmallThumb" mediaid="4737"]

Not to be confused with SuperFriends..

This organization is less about crime and more about reasonable expenses for making sure government is making informed decisions.

Google alone spent $3.9million in the second quarter of 2012, and $5.4million in 2012 total so far trying to help government see the internet as more than just a ‘series of tubes’.

Google isn’t alone in fighting for your rights, Amazon’s spending between Jan 2012 and June 2012 was pegged at $1.34million, EBay spent nearly as much at $827k, and Facebook also jumped into the fight for $650k of lobbying.

It stands to reason then that if they all had the same message a lot of time and money could be saved by joining forces, and this is how the Internet Association has come to be.

With Google, Amazon, EBay and Facebook already signed into the Internet Association it’s already huge and it’s still in the ‘coming soon’ phase of setting up.

This new group should not be confused with existing organizations like The Internet Defense League which are seeking other solutions to keeping people informed as to threats to online access/freedom.

A few sites (RIAA partners?) are panning this as ‘evil‘ and un-Google for companies to work together to support a shared message to the government, but I think anyone who knows the extent of SOPA/PIPA and other bills will see that spin for what it really is, fear and loathing of anything that stands in the way of an easy profit.

Google Fiber

Google Fiber Appliances
Remember us writing about Kansas City dark fiber, Google’s plans to light it up, and the various media/recording industry fears/objections?

While I was composing this article on the new Internet Association I managed to eavesdrop on the details coming from the live broadcast at the launch of Google Fiber in Kansas this morning.

Google Fiber Announcement Center

Here’s what I caught (again this was just details I overheard and not officially published):

  • Google Fiber is run right to your house
  • A fiber-conversion firewall appliance converts the optical signal
  • The Google fiber-wall has built in WiFi and 4 gigabit RJ45 ports
  • The WiFi radio is very fast (no specs given) and features a guest portal system
  • Google Fiber offers TV boxes that act as WiFi boosters
  • The TV boxes stream Netflix/Youtube in HD quality with more options to follow
  • Google’s TV boxes work with Bluetooth headphones and can be controlled by Bluetooth devices
  • Currently purchasing a TV box will including a free Nexus 7 Tablet that acts as a remote control for the TV box.
  • $300 is mentioned as the ‘construction fee’ to send a Google rep to your home to install the fiber cable.
  • $120/mth for the TV and Gigabit Internet package (on 2 year contracts the $300 fee is waived)
  • $70/mth for just Gigabit fibre internet (no install fee for 1yr contracts)
  • $Free/mth 5mbps down, 1mbps up, of capped fiber access to anyone who wants to pay the $300 install fee
  • The free service option is guaranteed for anyone in the service area for 7 years
  • You can pay the $300 fee off over time if you wish as an incentive to connect everyone regardless of income levels
  • 1TB of Google Drive storage (directly linked to the Fibre) comes with the $70/mth and up packages
  • No mention of monthly data use caps, but they would need to be fairly generous

Google Fiber Building in Kansas
Apparently they are deciding which homes get fiber first by running a lobbying contest where they reward the communities that lobby other communities the most. The speaker tried to sell this as ‘doing it for Kansas’ and ‘spreading the word about what fiber really means’, but of all the announcements, there was no applause for
this.

Clearly most of Kansas is tired of waiting for Google Fiber and would like to start actually using it vs. running around ‘competing’ with other communities for the first chance to get hooked up.

It’s an odd move for Google but you have to respect that they had to find a fair way to select the first communities to get connected.

UPDATE: They have published the official Google Fiber data plans and yes, there’s NO DATA CAPS. Wow.

SEO news blog post by @ 11:25 am on July 26, 2012


 

Gearing Up for Social Media Marketing

Image: freedigitalphotos.net

Different demographics are using different social media channels. Reaching the right audience with social media is about using the right channels and voice to connect with and engage your followers. Different sites as well as online marketing and analysis techniques can help you connect with the audience you’ve been trying to reach. Below is information about common social media networks and their audiences so you can gear each channel towards the demographic and sectors of your potential audience that uses it most.

Facebook

There are a number of infographics and articles online with information about who is using Facebook. Knowing that the average person visits the site 40 times per month may not be the information. Here is breakdown of who is using Facebook and how to connect with them:

  • People from the ages of 18-44 are using Facebook the most. This means you’re information needs to be broad enough to reach and connect with most of your audience, but not so broad that no one takes interest. Posting information about news topics related to your field and asking open-ended questions are two of the best ways to do this.
  • Though the 20- and 30-somethings are some of the most active on Facebook, people over the age of 45 are becoming more frequent users. If your products relate to the older demographic, share information they can relate to. If your services are for those in their early 20’s, share that.
  • Because the Facebook audience is so broad, use Facebook Insights to see who is on your page and talking about your company. Gaining knowledge of your key demographics can help you provide content that will encourage more interaction and engagement.

Twitter

Like Facebook, Twitter had a wide range of users. Men and women use the site pretty equally, though a large majority of Twitter users include African Americans and Hispanics. People are more likely to buy from a company the follow on Twitter than from one they don’t so reaching your audience on Twitter is an important factor for both online engagement and overall sales.

  • Most Twitter users live in urban areas. If your business is based in a well-populated city, turn your Tweets to reaching those in the same city and other urban areas.
  • Because Twitter now has targeted promoted tweets, you can reach a specific audience. You aren’t tweeting to all your followers, unless you choose to do so. You are instead, placing the tweet in front of the audience you want to reach.
  • Programs like SocialBro provide insight into who your audience is and when they are online. Knowing the material that will relate most to your audience as well as the right times will help you refine your Twitter strategies to reach new people.
  • Many tweets are now coming from smartphones and 1 in 5 smartphone owners use Twitter on their phones. Sharing and tweeting comments that can be viewed quickly via a smartphone could increase your Twitter traction.

Pinterest

Pinterest, at the moment, has a more focused audience. Composed mostly of women, top interests of this image-driven site include crafts, gifts, hobbies, interior design and fashion. Brands based in these areas should be devoting a decent amount of time to their Pinterest efforts. Even if your business doesn’t seem to be a fit, your company’s Pinterest can succeed.

  • A top geographical location of Pinterest users is the East South Central United States, which includes Mississippi, Alabama, Kentucky and Tennessee. Posting images that people of this region can relate to and take interest can lead to more engagement on your Pinterest boards.
  • Women compose nearly 80% of Pinterest account holders. Regardless of your brand, gearing images toward women is a great tactic.
  • See what’s trending and consider how your business can relate. Because Pinterest is open to a wide variety of images and information, focusing on what the users are pinning at the moment can gear your boards and pins in the right direction.

Tumblr

Tumblr combines blogging and image-sharing to create a unique site that’s perfect for social bloggers. Men and women use the site pretty equally. One of the most surprising demographics is the age. According to an infographic from Mashable, over half the site’s users are under the age of 34, with 18% of the total users being under the age of 18. Fitting your company into Tumblr means targeting content to a younger audience.

  • Because the age group is so young, gearing content to trending topics and information a person around the age of 20 can relate to is a great way to gain a following. Use common tags and popular images to increase traffic.
  • Some of the most tagged terms on Tumblr include gif, “LOL” and fashion, though art and vintage are other common tags. Use these as they relate to your business and content to gain new followers.
  • See which of your posts, reblogs and other content receive the most traction. What tags lead to followers? What content generates the most buzz? Measure your progress so you can easily make adjustments.

All social media sites are about connecting. On Facebook, you can connect with people of all ages and from all backgrounds. Twitter is used by people in urban areas who want a quick and constant stream of information. Pinterest appeals to women and Tumblr to a younger demographic. With each social media site, research who likes and follows your company to see which audience is the most engaged with your company on that channel. As you figure out what your audience is on each channel, you can gear the content towards them for more successful social media campaigns.

Author:
Erica Bell is a small business writer who focuses on topics such as telemarketing and social media trends. She is a web content writer for Business.com.

SEO news blog post by @ 11:08 am on July 20, 2012


 

Google Puts Smack-Down on Infographics

Whether you know what they are called or not, most of us have seen those wonderful images that depict information in a pleasing graphical format and usually span 20 pages vertically. Infographic are visual representations that display information, data or knowledge. For some time now, these infographics have been used as link bait and are all the rage because they offer content in an easily digestible format.

google smash

In a recent interview by Eric Enge, Matt Cutts stated that Google feels they are being abused as a link building tactic and will be soon be discounted. Mr. Cutts when on to state:

"This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site."

"In principle, there’s nothing wrong with the concept of an infographic." Cutts told Enge. "What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then its misleading people."

Of course this is indicative of a much larger problem of trying to obtain accurate information and statistics from the internet. While it is unlikely that the value of Infographics won’t be completely abolished, the same rule apply to content on your website; if you expect people to link back to your site based on your infographic, you will need to ensure that it is:

  • Relevant to your industry and to your visitors.
  • Offers accurate sources for acquired information/statistics.
  • Gives the viewer new information, tells them how to do something, or describes a process.
  • Free of spammy content and meta information.

"Any infographics you create will do better if they’re closely related to your business and it needs to be fully disclosed what you are doing," Cutts advised.
Similar to what happened with Squidoo lenses, we are seeing another web-trend that has been over-used and abused by online marketers and now we are seeing the resulting smack-down from Google.

Like all other web trends, it is not so much a question of the usefulness of the trend, but how long it will take Google to devalue the tactic once it becomes abused. Any tactic that attemps to garner backlinks must always relevant to the user, rich in content, and be free of nefarious ploys to abuse the tactic.

By employing only white-hat tactics, any strategies or tactics you employ will allow you to weather the storms of any Google updates. It is this practice that has allowed Beanstalk SEO Inc. to pass through barrage of Panda & Penguin updates unscathed to consitently maintain our rankings.

SEO news blog post by @ 12:03 pm on July 11, 2012


 

Understanding Open Graph Protocol

I have been asked several times recently about "what is an Open Graph?" and "How do I use it?" Not having a clear answer, I decided to educate myself so I could share the knowledge.

facebook social graph

The Open Graph protocol is widely implemented by Google and Facebook and in use on large websites such as IMDb, Microsoft, NHL, Time, Yelp and an increasing multitude of other sites. The Open Graph protocol was originally created at Facebook and is inspired by Dublin Core, link-rel canonical, Microformats, and RDFa.

The Open Graph is a protocol that enables any web page to become a rich object in a social graph. At the center of Facebook’s core is a technology called the Social Graph, which Facebook uses to allow any web page to have the same functionality as any other object on Facebook.

Although there are many other technologies, protocols and schemas that exist that could have been adopted to accomplish a similar technique, there is no single technology that provides enough information to richly represent any web page within the social graph. The Open Graph protocol effectively brings these existing technologies together to offer a unified, simple and powerful way to turn web pages into graph objects.

Facebook’s Graph API allows web sites to draw information from a variety of sources including photos, events, pages and even their relationship between each other. This allows the social graph concept to envelop more than just relationships between individuals to include virtual non-human objects between individual as well.

Making use of the open graph requires the developer to place four basic meta data in the section of the webpage’s html source code:

  • og:title – The title of your object as it should appear within the graph, e.g., “The Rock”.
  • og:type – The type of your object, e.g., “video.movie”. Depending on the type you specify, other properties may also be required.
  • og:image – An image URL which should represent your object within the graph.
  • og:url – The canonical URL of your object that will be used as its permanent ID in the graph, e.g., “http://www.imdb.com/title/tt0117500/”.

As an example, the following code is used by IMDB.com for the movie "The Rock"



<html prefix="og: http://ogp.me/ns#">
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
...
</head>
...
</html>

The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed.

SEO news blog post by @ 12:22 pm on July 4, 2012

Categories:Facebook,web design

 

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