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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    October 3, 2012

    Reeling in the Years: 30th Anniversary of the Compact Disc.

    The compact disc is 30 years old today. If that doesn’t make you feel old, then youhere is something more relevant to your age: http://en.wikipedia.org/wiki/Justin_Bieber

    Compact Disc Player circa 1982

    The year was 1982 when the first compact disc revolutionized the music industry and industry profits for ever. While Billy Joel’s 52nd Street was the first compact disc to be officially released in Japan, technically the first actual compact disc that was created and tested was a pressing of Richard Strauss’s ‘Eine Alpensinfonie’. The honor of the first batch of compact discs manufactured goes to ABBA’s ‘the Visitors’.

    Billy Joel "52nd-street" CD

    Although they seem antiquated now and are regarded as throwbacks to prehistory by the younger generation, at the time CDs were a galactic leap forward in technology. Audiophiles from around the world rejoiced and marveled at the clarity the compact discs offered.

    No longer were listeners affronted with hiss, cracks and pops associated with vinyl records. Initially the astronomical price tag kept compact discs and compact disc players were too prohibitive and resulted in a slow adoption rate by consumers. There is still an ongoing argument amongst the vinyl-generation that compact discs don’t have the same "warmth" as an analog record offered.

    Abba-The_Visitors_(1981)-CD

    With all technologies, the CD was come and gone to be replaced by newer digital technologies. Those growing up today regard CDs with the same nostalgia as the previous generation regards vinyl records; with a quaint sense of nostalgia. In much the same way, digital music has also revolutionized the music industry.

    Much to the chagrin of major record labels, the barrage of pirating and licensing issues has redefined the role of big record companies and given rise to a huge influx of indie (independent) recording artists that owe their fame to the like of YouTube and peer-to-peer file sharing networks and self promotion that seeks to redesign the whole industry.

    For the first time in the history of the music industry, we have hit a technological plateau. The battle being waged over piracy, royalties and industry profits is creating a fundamental paradigm shift that will resonate for decades to come and will set the stage for all future generations of music lovers.

    The Top 10 Albums of 1982:

    Top 10 Albums of 1982

    1. JUDAS PRIEST – "Screaming for Vengence"
    2. BRUCE SPRINGSTEEN – "Nebraska"
    3. JOHN COUGAR – "American Fool"
    4. LED ZEPPELING – "CODA"
    5. RUSH – "Signals"
    6. VAN HALEN – "Diver Down"
    7. IRON MAIDEN – "The Number of the Beast"
    8. TOM PETTY & the HEATBREAKERS – "Long After Dark"
    9. ROBERT PLANT – "Pictures at Eleven"
    10. KISS – "Creatures of the Night"

    SEO news blog post by @ 12:30 pm


     

    October 1, 2012

    Dying Online, Facebook and the Digital Afterlife

    From time immemorial, countless people have looked at the stars and contemplated their existence and life’s greatest questions; What happens to us after we die? What will our legacy be? What will become of my Facebook account?

    dying online

    In an ever increasing digital world, this is a question that has been posed more than a few times between around the water cooler here at Beanstalk. With an ever increasing amount of users employing cloud based digital assets, and engaging in social media, many people are concerned not only for the protection of these valuable assets and intellectual property, but in preserving memories for friends and family for posterity.

    A paper published law professor Jason Mazzone from the University of Illinois calls for federal government to interevene and to regulate what happens to digital accounts after an account holder’s demise.

    Along with an ever increasing amount of people, Mazzone argues that social platforms and other online services have policies that do not adequately protect an individual’s intellectual property or privacy after their death.

    "Virtually no law regulates what happens to a person’s online existence after his or her death," he said. "This is true even though individuals have privacy and copyright interests in materials they post to social networking sites."

    In an absence of any legal regulations, social sites are unlikely to adopt any policies of their own accord that will do little to protect a users account or intellectual property. Presently there are very few regulations in place, and most sites are left developing policies on-the-fl, with little regard for the user’s data.

    "It’s becoming increasingly common for people to have digital assets, and some of them do actually have value," he said. "Not only are such sites repositories of intellectual property, they also are important to family members and friends. Historians of the future will likely depend upon digital archives to reconstruct the past, which creates a real problem, particularly in an age when we don’t leave diaries, and, increasingly, people don’t write books."

    Facebook’s policy is to "memorialize" the deceased’s account. All content that has been uploaded (status updates, photos & videos) are removed. The user’s wall remains intact so that individuals can express their condolences to the departed. However, the user data is not deleted by Facebook. Currently, the data is archived with the speculation that it will be held for posterity by Facebook until a such time where it can be re-purposed for historical records.

    There is no system in place to state your wishes for your account after your demise (similar to a living will) and no regulations in place to appoint an executor of your estate. As the population of Facebook users begin to age, Mazzone is at the forefront of a growing movement to instill federally mandated regulations to protect the billions of Facebook and social networking users worldwide.

    SEO news blog post by @ 12:43 pm


     

    September 27, 2012

    Google is 14 Years Old and Under Arrest

    Well I guess ’14′ is not a very important number, since Google’s own birthday doodle is an animated GIF:

    Google's 14th Birthday Doodle Gif
    Does that really say PooP?

     
    .. unless you count this ’14′ year old girl with ’14′ million views?

     
    That’s evil Google, even if you didn’t actually make that the top search result for ’14 years old’, it’s very evil. ;)

    Stop! Jail Time!

    Speaking of unintentional evils, Google’s chief executive in Brazil, Fabio Jose Silva Coelho, was arrested and then released after a Brazilian court found him guilty of violating South American pre-vote election laws.

    Fabio’s crime? He denied a request to have politically sensitive videos removed from YouTube.

    The same judge also ordered a .5 million dollar per day ‘penalty’ for Google to pay if it continues to host the videos!

    Since the videos are not in English and most of the news sources are English, finding these ‘horrible’ videos isn’t very easy.

    Here’s one explaining a connection between the candidate for Mayor, Alcides Bernal, and a money laundry scheme with a co-operative taxi service.

     
    My Portuguese is pretty non-existent, but even without Google TranslateOpen in a New Tab, it’s pretty clear that the candidate for Mayor isn’t being promoted favorably in this video.

    Google is facing similar political pressures over the recent anti-Muslim videos, including fines, however they are all currently being left online by YouTube/Google as it’s very clear that no rules of the service have been violated and removing the videos would merely make people want to share them even more.

    Bearded Sikh Woman Teaches Reddit A Lesson

    In fact these political types could learn a great lesson from a young Sikh woman who recently was ridiculed for not tending to her facial hair/beard over on Reddit’s r/funny boards.


    Ugly remarks like: “Transgender Sikh Dwarf” didn’t phase Balpreet!

     
    Rather than get upset, Balpreet Kaur, took the attention as an opportunity to register with Reddit as a new user and explain herself in a calm respectful manner.
     
    This resulted in a huge cultural awareness among the thread readers, and she is currently being hailed as an outstanding example of how to handle criticism.

    Here’s the full storyOpen in a New Tab (with twitter reactions) over on CBC News.

    You go girl! :)

    SEO news blog post by @ 12:36 pm


     

    September 19, 2012

    Google Forbids Online Anonymity…While Patenting It

    Recently Google stated the importance of using your real (common) name so that people you want to connect with can find you. Google goes on to say that using a secondary online identity or pseudonym on its Google+ service can result in your profile in being suspended if it does not adhere to the Google Names Policy.

    dafuq?

    At the same time, Google has been awarded a new patent called Social Computing Personas for Protecting Identity in Online Social Interactions.

    In the patent application, Google explains to the USPTO (US Patent Office) that when a user reveals their identity on the internet that it, that “it leaves them more vulnerable to stalking, identity theft and harassment.” Google’s patented solution is to provide online anonymity to social networking users using an alter ego, or anonymous identity.

    pop art girl image

    One can only speculate why one hand of Google is warning about the folly and penalties for not following their Names Policy, while the other hand of Google says that users are at risk if they do not protect their identity with an anonymous identity.

    Has Google change its official stance regarding online anonymity? Is this a case where one hand of Google doesn’t know what the other is doing? Or is Google just avoiding putting all its eggs into one basket? And what about Mary-Lou?

    SEO news blog post by @ 12:03 pm


     

    September 18, 2012

    Google-a-gram? Insta-oogle? Google-Shop?

    Do you like pictures? Pretty pictures?

    Google just purchased an online graphics startup called ‘Snapseed‘, adding the outstanding features of it’s tools to Google’s already growing list of image editing options.
    A photo of Blueberries with the Google logo hidden in the middle
    While we like to get people’s attention, this news does not require Snapseed to suddenly be elevated to the status of ‘Instagram rival‘ just for the sake of writing an article.

    In fact Snapseed was popular with photographers, not just ‘people taking pictures of their cats’; Something which already declassifies it from comparison to Instagram; Above and beyond the fact that photographers actually paid for Snapseed’s services.

    In fact I don’t even need to pretend that:

    Google and Facebook Inc are locked in a battle for social network followers

    ..to bolster this article either, but thanks for your attempt at ‘journalism’ Reuters.

    The truth is that G+ isn’t for the MySpace holdouts, nor has it been designed to force people off of FB.

    Heck I’m sure there’s users of both systems who will never make the switch and I’m just as sure that the developers working on G+ are fine with that.

    You heard it here folks:

    • Google+ is not Facebook.
    • Does Facebook allow me to video chat with my GMail contacts?
    • Can anyone guarantee efforts on Facebook will always be favored by Google?
    • Do FB business pages give me the same professional exposure that a company page on G+ would provide?
    • Would it be worth it to setup rel=author links for employees FB profiles when G+ is far more business worthy?
    • Etc.. etc..

    People keep saying things like, “Google is playing catch up in social…“, which is true if you completely ignore the innovations and ways that they are leading social tech.

    Google already has some great graphics options like SketchUp:

    .. and SVG Edit which is great for HTML5 authoring:

    (This is a 3kb SVG script)SVG Edit Logo in SVG Format

    .. and Picasa for photos:

    Picasa logo

    Oreo the Cat - Politely explaining his deepening interest in eating some of his owner's food.
    (Which in version 3.9 has a lot of image filters already!)

    Heck, speaking of Picasa and Google+, with Picasa installed locally I can organize/edit photos on my desktop and have that organization flow seamlessly to email contacts/friends/public.

    With multiple PCs at my disposal, having my efforts tied to a single online sharing point is ‘huge’ to say the least.

    In fact, some tools, like SVG Edit, are directly available online, making it a very accessible tool for quick web design work on-the-fly.

    If Nik Software’s Snapseed adds even more options to the process then I’m super happy to be a G+ user.

    Thanks for all the free love Google!

    SEO news blog post by @ 12:43 pm


     

    September 13, 2012

    Mmmmmm Bacon..

    Did that get your attention? Some crispy fresh smoky bacon?

    It’s a pity then that the story isn’t about hot pork but instead about degrees of bacon.

    Degrees of Kevin Bacon to be exact.

    Google has given us yet another nerdy Easter Egg, not unlike the StarCraft inspired ZergRush or StarFox inspired BarrelRoll, Easter Eggs. (Shame on PCWorld for their typo this morning!).

    If you add ‘bacon number’ to an actor’s name in a Google Search, Google will tell you the degrees of separation between the actor and Kevin Bacon.

    Heck it even works with actresses!

    Try a Google search for: “Oliva Wilde bacon number

    ..you should get a Bacon Number of “2″!

    This is because Oliva worked with Ryan Reynolds in ‘The Change-Up’..

    Ryan Reynolds is working with Kevin Bacon on the action/comedy film ‘R.I.P.D.’ that’s coming out in early 2013.

    Thus Oliva Wild’s ‘degree of separation’ with Kevin Bacon would be a 2.

    All Oliva needs to do now is add her Bacon number to her profile page like so:

     
    Since you’d need to be pretty famous to have a Bacon Number I expect that it will be *the* thing to have, if you’re a movie star.

    Fat Hacker – Cosmo the God & UGNazi

    This is not my best segway(seguay?) between stories, but I was simply blown away by the tale of a chubby 15 year old hacker in California who is in jail for widespread hacking and mischief.

    This inventive teen, with poor supervision, has managed to hack a wide cross-section of some of the worlds biggest companies including:

    Amazon, Apple, AT&T, PayPal, AOL, Netflix, Network Solutions, and Microsoft

    `Cosmo`, as he is called online, likes to point out that none of these hacks were particularly tricky, and is calling on companies to fix their easily exploitable systems, while he sits in a juvenile detention center after admitting to many of his `hacks`.

    The story I read on Wired.com was so well written I’m not even going to try and do any excerpts, I’m just going to drop the link and insist you give it a read.

     
    Nicely done Mat Honan, from a victim to a sympathizer, all in one interview. This is great investigative journalism, and we need more like it.

    SEO news blog post by @ 1:01 pm


     

    September 5, 2012

    TED (Twitter Earthquake Detection) and the “Big One”

    7.6 Philippine earthquake

    For those of us living in the Pacific Northwest, we are consistently concerned when the next big quake is coming. The pending earthquake that we are long overdue for is estimated will be approximately a 9.0 magnitude. A recent study from U.S. scientists in separate studies found that the possibility of a mega-thrust earthquake off the Pacific is much closer than once thought. The evidence indicates that suck mega-quakes of the 9.0 category have happened off the coast every 300 to 600 years. The last such quake occurred Jan 26, 1700.

    Seismologists used Twitter to detect tremors that preceded and predict a large 7.6 magnitude earthquake struck last Friday in the Philippines. Using a system called TED (Twitter Earthquake Detection) was able to beat the US Geological Survey (USGS) own sensors in detecting the quake that struck off the Philippine coast.

    The quake was registered at a depth of 21 miles (34km) and its epicenter was some 80 miles (128km) east of the Visayas Islands.

    Recent Pacific Northwest Earthquakes

    The TED system uses the popular micro-blogging site to gather and analyze incoming earthquake related tweets from Twitter. The information parses information in real time and takes into account factors such as place and time of the tweets as well as keyword filtering to gather enough information within seconds.

    Paul Caruso, from the US Geological Survey, said: ‘We do have sensors and it usually takes about five minutes before the sensors will see the earthquake. Traditional methods can take anywhere from 2 minutes to 20 minutes to issues a scientific alert.

    The use of Twitter and micro-blogging sites to gather real time data is perhaps one of the best adaptations of the internet today and stands to revolutionize the rather pedestrian nature of social media use. Being able to glean this useful data from the public to provide advanced warning and detection systems, has the potential to save countless lives and to gather useful data to supplement the USGS seismic monitoring equipment and prediction capabilities.

    This is also an appropriate time to remind all of our readers (especially those of you in the Pacific Northwest or California areas, to be prepared with an emergency supply of food, shelter, clothes and water. Ideally you should have a “bug-out-bag” http://cms.oregon.gov/DOGAMI/pages/emergencykit.aspx or emergency kit with at all times with enough supplies to last you and each family member a minimum of 3 days (7 days is better).

    SEO news blog post by @ 11:58 am


     

    August 16, 2012

    You don’t want the next Penguin update…

    Scary Matt Cutts

    Is Matt Cutts just goofing around or is he really trying to scare us?

    The statement in the title of this article, from Matt Cutts, has the SEO world looking for further information as to just how bad the next Penguin update will be.

    During the SES in San Francisco this week Matt Cutts got a chance to speak about updates and how they will effect SEOs. One of the things he was quoted as saying really caught my eye:

    You don’t want the next Penguin update, the engineers have been working hard…

    Mr.Cutts has recently eaten some words, retracting his statement that too much SEO is a bad thing, and explaining that good SEO is still good.

    Even with attendees saying that he spoke the words with no signs of ominous intent, how do you expect the SEO world to take follow up statements like:

    The updates are going the be jarring and julting for a while.

    That’s just not positive sounding at all and it almost has the tone of admission that the next updates are perhaps going to be ‘too much’ even in Matt’s opinion, and he’s one of Google’s top engineers!

    My take is that if you are doing anything even slightly shady, you’re about to see some massive ranking spanking.

    Reciprocal links, excessive directories, participating in back-link cliques/neighborhoods, pointless press releases, redundant article syndication, duplicate content without authorship markup, poorly configured CMS parameters, etc.. These are all likely to be things, in my opinion, that will burn overly SEO’d sites in the next update.

    The discussion also made it’s way to the issues with Twitter data feeds. Essentially since Google and Twitter no longer have an agreement, Google is effectively ‘blocked’ from crawling Twitter.

    Dead twitter bird

    On the topic of Twitter crawling Matt Cutts was quoted as saying:

    ..we can do it relatively well, but if we could crawl Twitter in the full way we can, their infastructure[sic] wouldn’t be able to handle it

     

    Which to me seems odd, since I don’t see any other sites complaining about how much load Google is placing on their infrastructure?

    Clearly the issue is still political/strategic and neither side is looking to point fingers.

    With Twitter’s social media relevance diminished you’d think +1′s would be a focus point but Matt Cutts also commented on the situation stating that we shouldn’t place much value on +1 stats for now.

    A final point was made about Knowledge Graph, the new information panel that’s appearing on certain search terms.

    Since the Google Search Quality team is now the Google Knowledge Graph team Matt Cutts had some great answers on the topic of Knowledge Graph, including the data sources and harm to Wikipedia.

    There had been a lot of cursing about Google simply abusing Wikipedia’s bandwidth/resources but it was made clear during the session that Wikipedia is not traffic dependent because they don’t use ads for revenue.

    Essentially, if Wikipedia’s data is getting better utilized, and they haven’t had to do anything to make it happen, they are happy.

    If you wanted to get more details there’s lots of #SESSF hashed posts on Twitter and plenty of articles coming from the attendees.

    I’m personally going to go start working on a moat for this Penguin problem..

    SEO news blog post by @ 11:56 am


     

    August 15, 2012

    The Facebook Exodus

    The Facebook IPO in May caused much speculation as to the future of the global social media giant. With a current price of the Facebook stock sitting at 20.69 today, Facebook’s future is still quite dubious.

    There was also a lot of speculation that in opening up Facebook to an IPO would result in a talent drain. It seems this is one prediction that is being fulfilled. Facebook has recently lost four of its high-level managers: Ethan Beard, director of platform partnerships; Kate Mitic, platform marketing director; Jonathan Matus, mobile platform marketing manager and Ben Blumenfeld, design manager, have all resigned from the company within the span of one week.

    A spokesperson for Facebook declined to comment directly as to why they left but each official spoke about their departure from the company on their Facebook pages (ohh…the irony). In these posts the former employees stated that while they had enjoyed their time at Facebook, that they were moving on to newer, more exciting challenges.

    If this is the beginning of a mass exodus from Facebook, one is left to speculate how the social giant will need to react in order to meet this latest challenge in the post-IPO desert.

    SEO news blog post by @ 11:28 am


     

    August 14, 2012

    Vote Jeff Brandes for .. I really don’t know ..

    I really don’t follow Canadian politics that closely, much less US politics, much less US political activity on a state level, but today I wanted to vote for Jeff Brandes after watching a YouTube video from his competition:

    My apologies if the video is removed by the time you click on it.
    It really is that bad.

    Watching that video is like watching a really well polished piece from The Onion vs. a serious attack on a political candidate.

    If you’ve been reading this blog for long you’ll notice a few articles about Google’s self driving cars, and Google Drive (totally unrelated, nerds!), so you know we don’t look at them as “Black Magic”.

    The beginning of the clip is a quote from Forbes:

    “Driverless Cars for All: More DANGEROUS Than Driving”

    This is so misplaced that today Forbes even commented on the video pointing out the original article title was:

    “Driverless Cars For All: An Idea More Dangerous Than Driving.”

    .. and actually focused on the freedom to still pilot a car once they are able to drive themselves.

    The Onion Logo

    The video continues to ramp up the stupid by showing how old ladies that wander into traffic are risky, and repeats a clip of a Prius steering wheel spinning from lock to lock, as if that’s how we should think robots drive.

    My guess is that someone neglected to tell the elderly who helped with this ad that a robot driven car is not only less likely to run over pedestrians, but also a solution to the elderly needing transportation.

    Wasn’t it just last month they announced that Google’s driver-less cars have logged more than 300,000 miles of driving without a single accident? Are the folks that made this advert over a month behind in technology news?

    The end of the video wraps up with how ‘out of touch’ Jeff Brandes is but this is a man who wants driverless cars which can avoid pointless return trips/parking, and to hire people to collect tolls on clogged bridges to reduce traffic, in a state with ongoing job cuts and pollution issues.

    Yep, it’s like something straight from The Onion, but the tears are more pain than laughter. At least the competition is getting a load of attention/traffic sources from the video, far more than anything else they have put out.

    SEO news blog post by @ 10:52 am


     

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