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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    December 6, 2012

    #DROIDRAGE Back-Fires and Creates #WINDOWSRAGE

    #WINDOWSRAGE

    Microsoft is spending an increasing amount of resources on pointing out the faults of it’s competition, reviving the #DROIDRAGE hash-tag at a moment in time when most Android users have very little to rage about.

    For me it’s like watching some high-school bully try and make light of his own faults by pointing out the problems with one of the best students in school; Ultimately running out of complaints and resorting to childish tactics in an attempt to keep themselves from looking bad.

    In this case the best student is pretty popular, and the insults have backfired on the bully, leaving the bully (Microsoft in this example) feeling like they are standing in public with their pants around their ankles.

    The net today is bubbling with annoyed Windows users sharing their frustrations.

    For me, a non-mobile PC user, I have general beefs like:

    DirectX 11.x will be for Windows8 only?!

    Microsoft Security Essentials is getting merged into Windows Defender?!

    But if you take a swim through the #windowsrage hash-tag on Twitter you will see a lot of Windows Mobile, XBox, and other flavors of rage against Microsoft’s products.

    Meanwhile, Google’s Saving the World..

    While I’ve yet to see Google chase after Microsoft’s reputation, it might just be due to them having no time for it, what with all the awesome things Google’s been doing around our planet.

    Google Drones seek out poachers

    Like a $5 million dollar grant from Google to the WWF that’s getting spent on unmanned aerial ‘drones’. While the WWF doesn’t want to call them ‘drones’ because of military references to the term, that’s pretty much what they are.

    Unlike the military’s drones however, these unmanned aerial watchdogs won’t be rigged for anything more than surveillance of the vast areas of land that the WWF protects.

    In fact from what I can tell these will just be ‘commercial’ versions of the drones you see hobbyists and flight enthusiasts playing around with.

    The $5 million is actually a small part of the $23 million total funding that Google is providing, this year alone, to non-profit organizations with challenges surrounding technology and innovation as part of Google’s Impact Awards Program.

    I doubt that’s much of a ‘slag’ on the competition, but apparently Google has bigger goals than mocking/slandering competing companies?

    SEO news blog post by @ 12:44 pm


     

    December 5, 2012

    How Short Content Can Help you Rank

    A common misconception is that you need to provide at least 500 words of onsite content to have your page rank with Google. Your rankings are dependent on many factors and signals and is not necessarily determined by the number of words on a page; no matter how well written they are.

    copywriting

    It all comes down to creating unique content that is not only interesting, but engages your viewers and drives ongoing conversations in the form of replies or comments. In a recent Google Webmaster Help thread John Muller of Google, clarified this exact point.

    "Rest assured, Googlebot doesn’t just count words on a page or in an article, even short articles can be very useful & compelling to users. For example, we also crawl and index tweets, which are at most 140 characters long. That said, if you have users who love your site and engage with it regularly, allowing them to share comments on your articles is also a great way to bring additional information onto the page. Sometimes a short article can trigger a longer discussion — and sometimes users are looking for discussions like that in search. That said, one recommendation that I’d like to add is to make sure that your content is really unique (not just rewritten, autogenerated, etc) and of high-quality."

    Google crawls everything from full articles to 140 character tweets. Google recognizes that even short comments or articles can be triggers for engaging conversations. There is no magic number; there are no “tricks” to SEO. Creating unique and valuable content and you visitors and ranking will follow.

    SEO news blog post by @ 10:56 am


     

    November 29, 2012

    The Karaoke Web Standard

    KWS Side bar image

    Well Microsoft has finally managed to get a leg up on all the current desktop web browsers available today with it’s new Karaoke Web Standard.

    KWS Logo

    To quote the KWS wiki entry:

    This specification defines a new API, focused on semantic language processing for two-way communication with a remote host. Eschewing typical binary protocols, this new interface creates a system-to-system forced sonic recognition on the receiving party.

    The KWS definition page goes on to discuss key points like pending API access to the libation ES codebase, and encourages modification from the base parameters noting that each user has unique aptitudes in variety of related skills.

    Indeed while some users, such as myself, have a low threshold for personal embarrassment (regardless of how many times a week I write these posts), I could possess high vocal aptitude that would mitigate a fond user experience if I were to stick with preset templates.

    The spec deals with concerns such as bitrate, throttling, error mitigation, audio auth rights, P2P connectivity, and semantic packet delivery, but fails to touch on less favourable issues like hackers that implement auto-tuning modules.

    Included with the announcement were two YouTube videos, one that explains the need for the new standard:

     
    And a second video that focuses on presenting the new KWS:

     
    Oddly the videos came along with a link “thebrowseryoulovedtohate.com” that’s got an extra ‘d’ in every instance?

    Come back with my imaginary horse!
    The theme is apparently along the lines of “Have you tried IE Lately?”, with the assumption that you’ll like what you see.

     
    I’m personally assuming that next week someone on the IE marketing team will get a phat bonus for a spike in downloads that doesn’t correlate to actual user shift.
     

    FireFox 64bit?

    Waterfox Logo

    In related news, FireFox has given up on 64bit development for now, listing a number of issues that make it a very wise decision, regardless of the folks that were ‘enjoying’ the struggle of maintaining a 64bit browser with very little 64bit extension support.

    While a 64bit FireFox could theoretically run faster, the added expense of development was taxing the coders and holding back the progress of the browser vs. it’s competition.

    If you MUST have a 64bit FireFox there is a build of FF with 64bit support, it’s called ‘WaterFox‘ and you can get it from Sourceforge.

    Since I already had FireFox installed I grabbed the portable copy of WaterFox and it runs great, picking up most, if not all, of my FireFox profile/settings.

    Personally? I’m using Chrome, and I am writing plugins for Chrome because I feel it’s going to win the browser war thanks to Android, Apple, and many other systems that use the WebKit engine by default.

    SEO news blog post by @ 10:50 am


     

    November 27, 2012

    New YouTube Creator Space in LA

    Google’s YouTube service has just launched it’s third Creator Space studio, this time in Playa Del Rey, Los Angeles.

    Hughes H-4 Hercules Fuselage

    The 41,000-square-foot aircraft hangar was formerly used by the US Army for making helicopters in the Vietnam years, and it was the assembly point for the famous Hughes H-4 Hercules transport plane in World War II.

    Renovations to the facility have been extensive, with Google adding:
    - professional-grade equipment
    - green-screen stages
    - motion-capture rooms
    - screening room
    - editing labs
    ..and more!

    Have a look at the video from the UK version of YouTube’s Creator Space:

    As you can see, this is a huge boon for aspiring entertainers, actors, producers, and even editors who want to learn the craft.

    In fact it reminds me of the library in my Elementary school which had a full VHS recorder, camera, TV, and space to set up a stage. We would take the time to write scripts (bad jokes), dressup (do giant paper chipmunk teeth and thick rimmed glasses count as costumes?), and perform for camera.

    While nobody ever watched what we recorded (this was during the advent of VHS), the recording was a popular affair and students would flock to the library when we were doing a show over lunch.

    Likewise YouTube is hoping that they will encourage creators to mingle and ‘hang out’ in this space, granting them free reign to come and go as they please for the time period they are allotted.

    Signing up for the UK space is done via this customized Google Docs sign up sheet.

    There doesn’t appear to be any such sheet for the new California location, but the Creator Hub Website should handle all your inquiries.

    The LA Times did a nice job of gathering some photos of the LA Creator Space into a gallery:

    The new You Tube facilities in Playa Del Rey

    Interestingly enough the same channel also has a really well polished video on YouTube Analytics that I’ve personally never seen previously:

     

    Ernie Coombs / Mr.Dressup’s 85th Birthday

    November 26th would have been Ernie Coombs’ 85th birthday, and Google Canada celebrated with a Google Doodle.

    Mr.Dressup - A Canadian Childrens TV Show

    It’s very amazing what one man, a puppet boy named Casey, a magical storage box full of costumes, and a puppet dog named Finnegan can do to engage an audience. When I was young I always wanted a tickle trunk, which really means I still want a tickle trunk because I’ve never grown up. ;)

    Mr.Rogers on the other hand always seemed like a strange show, and I never really watched it, favoring our Canadian version, Mr.Dressup.

    It’s interesting now to learn that Ernie Coombs, a US citizen, actually worked with Fred Rogers in Canada to debut ‘Misterogers’ which later on became the US children’s TV show, “Mister Rogers’ Neighborhood”.

    In fact many of the “Mister Rogers’ Neighborhood” set pieces, such as the Trolley, Eiffel Tower, the ‘tree’, and ‘castle’, were created by CBC designers during the initial 3 year run in Canada.

    Mr.Dressup stayed in Canada, and became one of the longest running Canadian TV shows, running between 1967 and 1996 for a span of 29 years.

    The actor may have passed on but our memories will linger for generations to come.

    SEO news blog post by @ 11:31 am


     

    November 22, 2012

    Happy Thanksgiving!

    There seems to be a lot of spam vs. turkey this year, but we still have plenty to be thankful for!

    In fact just today I was reading about how Google is thanking Maps contributors with ‘Badges‘!

    If you login to Google and head on over to the Map Maker section of Google Maps you can get started on either reviewing changes that need to be approved/disapproved, or make your own.

    The badges are apparently awarded as follows (stolen from IBF):

    List of Google MapMaker badges

    So Thanks Google, for being Thankful! This is going to work very well for trust factors on your G+ profile, which as we pointed out many times now, should also be the author link for your site content.

    In Other News..

    DuckDuckGo was trying to prove they could deliver better search results without learning anything about the user.

    It would have been neat if it were possible, but I wouldn’t send a stranger out to buy me new shoes, and I don’t want a web search that doesn’t know me either.

    At this point DuckDuckGo have been reduced to complaining about Google not selling them cool domain names like “duck.com”, and how many extra clicks it takes to change the search engine in Chrome vs. Firefox.

    While I agree that making use of duck.com as a 301 to google.com is a bit ‘cruel’, my guess is that nobody offered Google a fair price for the domain, and it’s not bad business to improve the value by holding onto the name until a valid offer comes along.

    If DuckDuckGo wants to disclose how much they offered Google, I may change my opinion, but for now this is just ‘big business’ vs. anything ‘anti-competitive’, and if this is the absolute worst mud that DDG can sling at Google then they have little to complain about.

    Google Music Translate

    While I have been eager to see someone like Wierd Al tackle the song Gangnam Style with some English lyrics, I am not sure I’m eager to see this ‘project’ come to life:


    Heck this was meant to be a joke, but Google is so spooky with it’s tech that this is totally plausible?

    Indeed some news sites this morning are actually getting flamed for discussing this as if it were a real service offered by Google.

    Well ‘played‘ sirs.. ;)

    SEO news blog post by @ 12:53 pm


     

    November 15, 2012

    Google Ingress – Niantic’s Project

    Google's Niantic ARG Logo

    My post about creating traffic detours on the internet had a blurb about the Niantic Project where I was speculating that it was indeed a Google Field Trip promotion where you play the game by visiting landmarks to view clues.

    I wasn’t too far off with my speculation, today is day 1 of the closed beta for Ingress, a ‘Niantic Project’.

    The video gives us a pretty good idea that this will a modified version of Google’s Field Trip app with extra options to interact with both the landmark clues but also potentially other players of the game.

    Essentially it looks like the goal is to get enough people from all over the world working together to solve/hack enough of the important clues to solve the mystery.

    Clues appear to be well placed so that you get an idea that something is going on with a landmark, but until you find the right interaction with the landmark the information is locked.

    From the screen shots we can see there’s a level meter tracking your progress as a player, an energy meter that likely limits your ‘moves’ in the game, and a GUI that was developed specifically for this game.

    Right now you can’t join in and play, but you can sign up for the closed beta on the Ingress Homepage.

    My guess is that you’ll have to be patient in waiting for a reply to the beta signup. Not only will there be a lot of interest, I’m betting that the team wants to approve people in an even distribution globally.

    Picture what would happen if they let people sign up at random. Due to the per-capita density of nerds/landmarks, Canada would solve all it’s clues too soon and try linking it’s gates before any of the other countries are ready to link up.

    Back over on Nianticproject.com we have an exotic interactive screen that requires a password with the clue “CLASSIFIED _ _ _ _ _ _ matter” implying that the password is 6 letters long, which fits none of my guesses!

    Even getting past that clue leads to more clues, so the game is clearly not going to be solved or won by one person.

    Brandon Bager is apparently trying to make me look like a bad guesser. He’s confirmed that at 9:33am the invite script was on the letter “B” for invites.

    Perhaps I should go back and add another email address that doesn’t start with an “A”?

    Patience!

    SEO news blog post by @ 10:54 am


     

    November 14, 2012

    Google’s New ‘AuthorRank’ Bigger than Panda and Penguin Combined

    If you are in the SEO industry, you have probably a new buzz word floating around the water cooler; “AuthorRank.”
    AuthorRank signals image
    In August of 2005, Google filed a patent for a technology dubbed Agent Rank in which ranking ‘agents’ use the reception of the content they create and the resulting interactions as a factor in determining their rankings. The patent goes on to suggest that more well-received and popular “agents” could have their associated content rank higher than unsigned content or the content of other less-authoritative “agents”.

    After adding a continuation patent in 2011, Google is now able to attribute content to specific agents and can now rank these agents thanks to platforms like Google+. AJ Kohn goes into much detail about AuthorRank and why he feels it will be bigger than Panda and Penguin combined. AuthorRank will not be a replacement for PageRank, but will work in conjunction with it to enable Google to rank high quality content more appropriately.

    I certainly don’t claim to be an expert on AuthorRank and in fact am only learning about it as I write this. What I did learn from the information I read is that content has and will always been key to the success of any website. Google’s mantra to publishers has always been that “content is king”; provide high quality content and the ranking, and followers will follow. This new signal will be in place soon as a final coup de grace to those still stuck in antiquated methods of content creation and syndication.

    SEO news blog post by @ 10:59 am

    Categories: Google,Google,Google+
    Tags: ,

     

    November 5, 2012

    The Ever-Changing Face of Google

    New Gmail message screen
    If you haven’t noticed it already, Google is making some sweeping changes to the look and feel of their Gmail service. Probably the next time you sign in to your Gmail account, you will receive a prompt informing you of the changes to the compose message interface.

    Google has continued to implement a minimalist, streamlined interface across their properties. The new compose window is very reminiscent of a social chat window. The new window sits on top of the screen rather than opening up in a new window. Users can now compose a message without leaving their inbox and now have the ability to edit more than one message at a time.

    This is an ongoing move by Google into a more ‘social’ source of revenue due to a failing business model that targeted click ads for revenue. It is also part of a larger rollout of sweeping changes being made to Google properties such as Gmail, Search, News and Google Docs (now called Drive) by integrating more of a consistent G+ social feel to them. It may also be an attempt to familiarize people to the G+ interface by bring the look and feel of the fledgling G+ platform to the user, in order to make the transition more seamless.

    SEO news blog post by @ 9:53 am

    Categories: Facebook,Google,Google+
    Tags: ,

     

    October 25, 2012

    Time to look at your Google Calendars (Again)

    October is a trade off between birthdays (New-years babies unite!), feasting, and parties, vs. bearing witness to the lament caused by waking up in the dark, low energy, and the changing seasons.

    Google can’t change the position of the sun, but it could improve your mood by helping quickly add events to your calendar.

    Example of a Google calendar with more calendars added to it.
    I tried to get a screenshot of the weather feature but only so much fits in 550px

     
    To get more events on your calendar, without importing or adding them one at a time you need to ‘subscribe’ to additional calendars.

    The first step, after getting logged into a Google account is to click on the Other Calendars menu and choose the “Browse Interesting calendars” option:

    The Other Calendars menu in Google Calendars.

     
    On the next page you should see three tabs, “Holidays”, “Sports”, and “More”.

    I’d say everyone should add their national holidays, even if you’ve done this before, take a moment to preview the official calendar for your country, as the official version is likely a lot better than what you’ve been subscribing to.

    The sports tab is pointless, since we’re nerds, and there’s no WRC/Drifting events in the list. (I kid, I kid.. No, not really.)

    Finally the ‘More’ tab is where the magic happens.

    Under the ‘More’ tab you want to seek out: “Contacts’ birthdays and events”

    Subscribing to this calendar and allowing it to show on your main calendar will help you track all those birthday parties that will help get you through this dreary fall season.

    Keep in mind however that subscribing to a calendar does not modify your calendar, nor does it add notifications or alerts to your calendar.

    If you want to be reminded a week ahead of your best friend’s birthday, you should go make that event manually.

    If you just want to know on the day of his birthday that you forgot, then you can simply click on the birthday’s calendar item and then click on “copy to my calendar” to get that event on your personal calendar.

    All my friends use FB not G+ so who cares?

    Well, at least in New Zealand, G+ user interest is actually passing Twitter/Linked In for new users, and making up ground quickly on Facebook.

    Illustration of the user growth in major social media for the NZ area.

    Roy Morgan’s analysis of Social Media trends in NZ is a bit hard to look at (even upsidedown) but his data is very telling of the growth that G+ is getting from the adoption of Android phones and other Google products.

    I’d love to say that G+ is just more social/edgy/trendy than FB but that’s never what it’s been for/about.

    If you’ve read any of my rants about comparing the two social networks you’ll know I look at it like replacing a banana (FB) with an orange (G+).

    On one hand, a banana can be fun, especially if you’re care-free about discarding the peel, but an Orange has some serious potentials that a Banana lacks, especially in clean presentation.

    Ultimately as SEOs we would advise paying respects to both networks as each has it’s perks, though G+ hasn’t made news this week for app developers selling 1 million user profiles for $5 US.

    TL;DR: Man buys 1 million user data records (mainly First/Last Name, Gender, Age, Email, Phone #,etc.. data) for $5 and FB thanks him by telling him not to talk about it.

    So really, enjoy your access to private data while it lasts, build those calendars while it’s easy, because if we have app developers selling a million user data records for $5, you can be sure people won’t want to share valid info with insecure sites. In fact due to this, it’s better to put in intentionally incorrect info and only trust services with solid security reputations.

    SEO news blog post by @ 11:47 am


     

    October 18, 2012

    Google Rickroll’d the Internet

    So Google has time for more than attacking your websites with black and white animals. They recently did a virtual ‘street-view’ tour of a Google data center in Lenoir, North Carolina, and managed to include some ‘easter eggs’ in the process.

    Here’s the ‘video tour’ with nice audio explaining the various sections of the Street View tour:

     
    Not missing a beat, Google’s G+ account noticed the recursive nature of the servers taking a picture of the servers that would then host the pictures of the servers taking pictures of the servers..

    Google+ post from Google about Google Street view inside a Google Data Center that hosts Street View data.

     
    Folks with a keen eye will notice some ‘odd’ images in the tour, including the world’s largest ever single Rick Roll attempt:

    A Google employee casually shares the same video on two screens. Apparently he's never going to give us up or let us down, never going to run around and desert us..

     
    Someone hiding in a costume that looks like an android:

    A Google employee dressed as an android inside a Google Data Center.
    Love the white boards! All offices need whiteboards!

     
    And even an image of their on-site security team:

    A Google employee dressed as a stormtrooper and a mini R2 unit stand guard inside a Google Data Center.

     
    Some good humor from Google, and a really neat tour of something that is typically a very private operation.

    One last ‘observation’, I also like the advice of freshly washed/sliced veggies, like celery/carrots as an item to have beside your keyboard throughout the day. As the sign says, those veggies are a good source of fiber which is really important if you give a .. darn. :)

    SEO news blog post by @ 11:39 am


     

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