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Beanstalk's SEO News Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.

May 8, 2012

First Self Driving Car is Licensed

It’s official, if you see a car drive by with nobody inside, the license plate has a red infinity logo, and you’re in Vegas, that really happened, you’re not just in bat country.

Google can now legally send it’s self driving cars out solo, with nobody inside.

I had to say that to myself to fully appreciate how impressive this moment is in history.

Sure this puts a twist on Driving Miss Daisy 2 – Drive Harder, but overall I’m very excited about the countless ways this will improve our lives, save gasoline, time, money, and most of all, lives.

Hopefully Mr.Freeman won’t mind?

Why Buy Facebook Stock?

Lets say you had money that isn’t already invested in proven winners like Google, HTC, Intel, etc.., and you wanted to invest in something a bit different, and for some reason wanted to gamble on something as fickle as social media (remember MySpace?).

Personally, even with that list of caveats, I wouldn’t be looking at buying FB stocks, and Reddit’s co-founder, Alexis Ohanian, agrees.

In an interview that is circulating the web like mad, Mr.Ohanian explains why he wouldn’t invest anything in Facebook, citing their support of CISPA as a primary reason. While I agree that the CISPA support is horrible, my list of concerns is a bit longer.

For my needs I’d want to pick a business with a clear path forward, not one with heavy investments from Microsoft, yet promote’s the competition’s browser :

This is taken from the Power Editor tool in FB

I also wouldn’t invest in a company that’s decided it’s crucial to place privacy so far behind promotion.

These ‘login to view this story’ roadblocks are a bane of FB and recent studies back up my own findings: people will not login to FB to read something. It’s much easier to highlight the title and right-click it for a Google search and that’s what users are doing.

When you stop listening to your users, and usher them to the competition, you really can’t be shocked when people don’t struggle to get their wallets out for a chance to buy some stock.

SEO news blog post by Ryan Morben @ 11:59 am

Categories: Browsers,Facebook,Google Chrome,Privacy,seo articles,Technology
Tags: CISPA, Facebook Shares, reddit, self-driving cars —

April 17, 2012

Google Drive is going nowhere but is still moving

I swear there’s Google staffers who are so devoted to the projects they are working on that they don’t know what the rest of the company is developing.

If I was working on self driving car technology I think that the last thing I’d do is call my on-line storage solution ‘Google Drive’, but that’s exactly what they are doing and it’s coming out next week.

For old-school nerds, this might seem boring. GMailFS came out years ago an it allowed GMail users to add a ‘GMail’ drive as a file system in your PC. Anything you drag over to the GMail drive would be uploaded to your GMail account as hidden email messages with attachments. Browsing the GMail drive on any internet connected PC would show you all your files and you could copy/delete/upload from any location. It was actually pretty handy.

Sadly GMail’s technical staff saw the potential nightmare that would arise if something changed with these ‘special hidden messages’ and quickly moved to block the GMailFS tool from working before it became too popular.

Everyone using GMailFS knew it was a hack, against the EULA for GMail, and so the move to block it wasn’t a big stink, more of a ‘bummer’ moment like when they realize they forgot to increase the price of your favourite soda in the school’s vending machine and then fix it.

Also, while Gmail offers almost 8GB of storage, using it for files could cause mail interruptions if you were to max it out trying to copy some files between machines. Plus all your mail eats up your storage, and in my case, that means only 3486MB of storage not 5GB.

While prices aren’t available, we know all Google storage limits are expandable for paid accounts. It would only make sense, given the processing needs of email, that Google Drive will allow you to add more space to your drive for less money than you’d pay for the same storage in GMail.

Speculation is that Google Drive will have desktop integration on Windows, Android, and Mac meaning it should be as easy to use as a USB drive yet you only need to pack around your username and password.

Other operating systems will obviously have web access to the drive, that’s a “no brainer“, so even obscure versions of Linux and potentially even appliances like WebTVs will have limited access to your shared files.

Why not sign up a few friends using a DropBox referral ID and get 15GB of free space? Well if you want to use your friend’s info like that, you either hate your friends or they are really understanding. Plus DropBox doesn’t have the best track record of privacy and security; in fact it seems like the hackers lay off DropBox just long enough for it to become a ripe target and then they hack it again.

Even without the historical issues surrounding the competition, this is going to be just like G+ vs. Facebook, Skype vs. Google Voice:

If you use GMail you already trust Google with your most private assets, using them for files is no extra risk.
Google is a hardware and software solutions provider. Anything they deliver will be more advanced than the competition.
Google has a much larger exposure base than the competition yet a much better track record on security and data integrity.

Personally, to me this is a no-brainer, and the only questions I have are how awesome the integration will be with other services?

If I upload a music folder with a playlist so I can put my music onto my car-pc, can I open the playlist and stream my tunes from Google Music on my work PC?
If someone emails me a file and I wanted to share it with my co-workers, will GMail let me save the file to a shared folder in Google Drive?
If I put a huge RAW image from my DSLR camera on my Google Drive, can I open it in Picasa and share a thumbnail on G+ without making 5 copies of the same picture?
If something crazy happens while I’m in a Google self-driving car, can I save the last 5 minutes of exterior video to my Google Drive and then later share the pertinent time-segment of that clip on YouTube without having to upload/download?

SEO news blog post by Ryan Morben @ 12:13 pm

Categories: Facebook,Google,Google+,internet security,Privacy,seo articles,SEO Tools,Skype,Technology
Tags: cloud storage, DropBox, Google Drive, on-line storage, web storage —

April 4, 2012

The New Facebook Timeline & Branding

There was a really good post from Michael Gray called Facebook Brand Page Timeline Checklist in which he detailed some very important steps for companies to take in making the transition over the new Facebook Timeline feature. Starting March 30th, Facebook will be rolling out the new Timeline format across all Facebook brand and personal profile pages. If you have logged into your account recently and noticed that things look very wrong, follow these important steps to get your new Timeline looking professional.

With the implementation of the new Timeline feature, Facebook release a new set of brand guidelines. The most important ‘take-aways’ from the guidelines detail the use of the cover image for your profile.

It is important that you do not use an image that you do not have exclusive copyright or permission to use.
Do not make the images an advertisement. While this is good in theory, I am sure it is just a matter of time before we get company’s pushing the acceptable limits of this. Of course this does bring up the question of how will Facebook be policing this?
The guidelines ask you to avoid tactics in your image that attempt to incentivize liking or sharing.
Do not place contact information such as telephone and address in this image. All this information is available in the “About” section of the profile and appears under your profile picture regardless.
The image you use should adhere to the size specifications of 851 pixels X 315 pixels.

Take time to choose a quality image that not only adheres to the guidelines, but does as effective job of showcasing your business, brand or company. This is your first impression so make sure you take time to develop a proper branding strategy. If you are not at ease with image/photo editors such as GIMP or Photoshop, then it may be worth your while to bring someone in to help with the redesign of your Facebook page.

Remember that if you do not access to photos or images to use for your new timeline, there are several sites that offer stock, or royalty-free images free for public usage. There are some stipulations that state you can only use certain images for brand pages and not personal pages, so ensure that you check the user agreement to make sure that you are not in violation of the site’s terms of use.

SEO news blog post by guestpost @ 10:26 am

Categories: Facebook
Tags: facebook timeline —

April 3, 2012

Freedom and Loathing in Lost Facebook Accounts

Freedom Online?

Not if the free-loaders have any say about it, and brother, they will not shut up. I’ve said it before, and I’ll say it again, “when you cut the head off the serpent two more shall replace it“.

True to form, each head we lop off seems to simply provoke the beast further.

In this case the latest bill the spring forth from the carnage as a likely candidate for passing (with over 100 co-sponsors) is called the Rogers-Ruppersberger bill, also known as CISPA or HR 3523.

The HR 3523 bill is so bad that it’s made the ACLU’s comparison chart of ‘Information Legislation’ bills. This PDF is an excellent way to see how each bill will effect information flow and the freedom of on-line communications.

Yes this is another ‘we must act now’ moments.. If you are growing tired of them then the only recourse is to go for the heart of the beast until it stops sticking it’s heads where they don’t belong.

Facebook Access for Employers

Did this actually happen? Has the world really gone nuts?

According to articles on-line that have been popping up all morning, Kimberly Hester, a teaching aid, has been ‘fired’ for refusing to grant access to a private photo inside her Facebook account.

Kimberly Hester (pictured above) was called into the superintendents office to investigate claims that one of her private Facebook photos was inappropriate.

After three requests for access to her Facebook account that she refused to comply with, the decision was made to ‘presume guilt’ lacking further information, and to her employment was terminated.

The picture has made it’s way on-line and it’s just a blurry image of a co-workers pants, around her ankles. For all we know the co-worker was wearing a skirt, shorts, etc., and there’s nothing at all ‘wrong’ with the photo in terms of ‘appropriate content’.

Clearly what we have here is a school superintendent that likes to pay legal fees for trampling the rights of it’s workers?

Anyone who has read Facebook’s Terms of Service/End User Agreement knows that it’s a CLEAR violation of their policies to allow someone else to knowingly access your account. By asking Kimberly for access, the superintendent is actually risking the loss of Kimberly’s private Facebook account based on the allegation that anyone who has access might see something inappropriate.

That’s like saying that I had a friend over who saw a private picture on my mantle of what looked like a pair of naked legs in some pants, so they told my boss, and now my boss needs to fire me because I refuse to give him a key to my house so he can come over and look at things?

And finally, what is going on with the mother that had earned a ‘friendship’ status with Kimberly on Facebook? At what point do you go after someone’s job vs. speaking to them about something like a decent human being?

We clearly can’t stop here..

SEO news blog post by Ryan Morben @ 12:58 pm

Categories: Facebook,Internet Law,Net Neutrality,Privacy,Technology
Tags: ACLU, ACTA, CISPA, HR 3523, PIPA, SOPA —

March 28, 2012

Want a job? Password, please! – Facebook Won’t Sue Employers for Privacy Infringements

*UPDATE*

House Republicans Votes Down Stopping employers asking for Facebook Passwords

"House Republicans today defeated an amendment introduced yesterday that would have banned employers demanding access to Facebook accounts. While the practice isn’t widespread, it has caused a big brouhaha after reports surfaced that some organizations were requiring workers to hand over Facebook passwords as a condition of keeping their current job or getting hired for a new one."

Following up on my blog post from Monday titled: "Employer’s Asking for Facebook Credentials",
I detailed an alarming situation in which there have been many reports of employers asking potential hires for their Facebook credentials in order to check their online interactions to use as a hiring factor.

Facebook stated that doing so not only undermines the privacy and security expectations of both the user and the user’s contacts, but exposes the employer to legal liability. Furthermore Facebook legal representatives have clearly stated that sharing or soliciting a user’s login credentials is in direct violation of their Statement of Rights & Responsibilities.

"If you are a Facebook user, you should never have to share your password, let anyone access your account, or do anything that might jeopardize the security of your account or violate the privacy of your friends," Facebook Chief Privacy Officer for Policy Erin Egan said in a statement. "We have worked really hard at Facebook to give you the tools to control who sees your information. As a user, you shouldn’t be forced to share your private information and communications just to get a job. And as the friend of a user, you shouldn’t have to worry that your private information or communications will be revealed to someone you don’t know and didn’t intend to share with just because that user is looking for a job."

Initially it seemed that Facebook was considering legal action to protect its 845 million users by either getting politicians to pass a law stopping this practice, or outright suing employers shown to have asked persons to divulge their information.

"Facebook takes your privacy seriously," Egan said in a statement. "We’ll take action to protect the privacy and security of our users, whether by engaging policymakers or, where appropriate, by initiating legal action, including by shutting down applications that abuse their privileges. While we will continue to do our part, it is important that everyone on Facebook understands they have a right to keep their password to themselves, and we will do our best to protect that right."

Until this statement, the only advocacy group willing to protect Facebook users was the American Civil Liberties Association which has deemed these practices as an invasion of privacy and has released this video on YouTube called: "Want a job? Password, please!" in response. The video details the a scenario in which a corrections officer said he required to turn over his Facebook credential or risk failing recertification to that would allow him to work in the state’s prison system.

"It’s an invasion of privacy for private employers to insist on looking at people’s private Facebook pages as a condition of employment or consideration in an application process," ACLU attorney Catherine Crump said in a statement. "People are entitled to their private lives. You’d be appalled if your employer insisted on opening up your postal mail to see if there was anything of interest inside. It’s equally out of bounds for an employer to go on a fishing expedition through a person’s private social media account."

In an updated statement, Erin Egan clarified their previous statement that while it wants to protect its users from employers demanding access to their accounts, they currently have no plans to sue any employers for any such actions.

"We don’t think employers should be asking prospective employees to provide their passwords because we don’t think its right the thing to do. While we do not have any immediate plans to take legal action against any specific employers, we look forward to engaging with policy makers and other stakeholders, to help better safeguard the privacy of our users."

While the practice of asking employees for private information has been occurring for a few years, it seems that recent events have helped to rekindle the controversy over online privacy and the need to protect the rights of individuals.

SEO news blog post by guestpost @ 11:36 am

Categories: Facebook,Privacy
Tags: passwords, privacy —

March 26, 2012

Employer’s Asking for Facebook Credentials

There has been a rash of complaints and public outcry arising over companies asking potential employees for their Facebook login credentials. Several complaints have been filed in Canada and the United States of documented cases in which job applicants have been asked to surrender their Facebook username and password during job interviews.

Using social profiles as a resource to screen potential employees is not new, but demanding that users turn over passwords has garnered attention from government officials and has been condemned by Facebook as "distressing"

This disturbing trend in the US job market has legislators hastening to protect individuals from such practices. Fortunately labor laws in Canada already offer strong protection against employers asking for personal information. US laws are much more lax and there have been many instances reported where prospective employers has required employees to reveal this information as part of the vetting process. In other cases, candidates have been asked to log onto their social networks on computers at the job site or requested to become friends with a hiring manager while still in the interview process. Illinois and Maryland have both tabled legislation that would forbid public agencies from gaining access to social networks.

Facebook’s chief privacy officer, Erin Egan cautioned in a post on Friday that if an employer discovers that a job applicant is a member of a protected group, the employer may open itself up to claims of discrimination if it doesn’t hire that person.

"If you are a Facebook user, you should never have to share your password," Erin Egan wrote. “This practice undermines the privacy expectations and the security of both the user and the user’s friends," wrote Facebook chief privacy officer Erin Egan. "It also potentially exposes the employer who seeks this access to unanticipated legal liability."

In the light of these reports, Facebook is warning employers not to demand login credentials from job applicants stating that is a blatant violation of privacy and of the Facebook term of use. Companies that access user profiles could easily find themselves facing a barrage of discrimination charges.

Democratic Sens. Chuck Schumer of New York and Richard Blumenthal of Connecticut want Attorney General Eric Holder to investigate whether employees asking for Facebook passwords during job interviews violates federal law.

Job seekers are within their right to ask employers to explain their motives behind obtrusive questions. Even if candidates resist such strong-arm tactics experts caution they should be on the lookout for more insidious ones.

SEO news blog post by guestpost @ 11:14 am

Categories: Facebook,Internet Law,Privacy
Tags: facebook privacy, job interviews, job privacy —

March 2, 2012

Beanstalk Minecraft 1.2 Contest

UPDATE: Contest has been EXTENDED until May 31st 2012 in order to give all participants a chance to finish their masterpieces.

As I mention on the blog yesterday, Minecraft 1.2x has been released, and today they are already at 1.2.3 (gee that’s easy!) after fixing some bugs.

Announcing:

Beanstalk's Minecraft 1.2 Contest

Minecraft Map Making Competition

First Prize: Android 3.2 (Honeycomb) tablet + Minecraft PE installed (~$300 value)!
Top 5 entries will be featured!
SMP, CMP, CSP, or SSP!
The Beanstalk map contest runs until May 31st, 2012

UPDATE: While we finalize map-upload options, if you want to submit a map for us to download please use this link so we know to send your submissions to the right folks. Thanks!

We really play a lot of Minecraft here and we have always wanted a 3d fly-by of a Beanstalk.

It wouldn’t be too hard to make something in SketchUp or pay someone to make something in 3DS or Blender, but it wouldn’t be nearly as much fun or as cool as doing it in Minecraft.

The problem we had was the man with the $50 to give away really felt that there should be a castle at the top of the Beanstalk, way above the clouds, for a ‘Jack’ to explore.

Up until recently there were only hacks/mods to make Minecraft maps above 128 z levels.

Now with Minecraft 1.2x and it’s Anvil format maps that issue is moot. Now there’s LOTS of vertical space to make the beanstalk, and a giant size castle!

The end result would be something like this without the limits that were in place when this video was made:

Personally I’d like to go for a giant beanstalk with a hollow interior, sort of twisting as it gets taller and more slender at the top. I’d also want to try and make something giant sized that works.. Like a light cube that’s built so that it still lights up when you hit a giant switch? Or a giant wood+wool version of a bed with a real bed placed just dead center so it looks right and is still functional?

Maps can be submitted from creative or survival, and it can be a multi-player or single player map, they just can’t require texture packs or mods to be scored. So you could fire up a server, invite a few friends, and raffle off the prize amongst yourselves, it’s up to you.

Maps submitted are ours, so you can’t send in a link to a server or a video, we want maps we can load up and test in-game. We might even offer the maps for download, but we’d have to confirm there’s zero ‘Easter eggs’ obviously.

For fairness we’ll pick the top 5 maps just to make sure we have some ‘say’ but the #1 map will be selected by voting (most of us are huge gamers/nerds so anyone can submit, anyone can vote).

I am trying to get something set aside as prizes for the top 5 (on top of the winner prize), but right now it’s up in the air and the only thing we can offer the runners-up is your name in print and your mapping skills featured/recognized on-line.

Beanstalk 1.2 Demo Map

This map was made for explaining the contest and as a summary of the changes in the 1.2 release.

Sadly we’re also busy SEOs and we can’t be doing keyword research while we’re building maps so I have to push this out ‘as-is’ and hope it’s still handy as a reference and gives folks some ideas, like how to get up a vertical shaft quickly.

Beanstalk 1.2 Demo Map Download
Beanstalk 1.2 Demo Map Download (DX version)
(DX version has 2 very large Menger sponges, and is very CPU intense. This ClearLightstone texture pack has a special ‘Menger’ Gold Brick texture.)

NOTE: Due to the differences between the weekly builds and the release versions, this map has some unusual lighting features that are not currently easy to re-produce.

This was especially difficult for me when I was making the ‘Beanstalk’ sign in the distance and only some blocks leak light. Once the lighting glitches are consistent I’ll re-visit that sign idea and animate it.;)

Up for entering? You can do so here.

SEO news blog post by Ryan Morben @ 3:14 pm

Categories: beanstalk,Facebook,Google+,just for fun,Misc,social media,Twitter,YouTube
Tags: Contest, Mapping, Minecraft, Minecraft 1.2 —

February 8, 2012

Facebook & Google Concede to Indian Censorship

Following closely on the recent SOPA, PIPA and ACTA debates, an Indian court has ordered 21 technology companies, including Google and Facebook, to remove content it has deemed offensive. The Indian branched of both companies have complied with the rulings and have been asked to remove certain pages deemed to be religiously, socially or otherwise morally offensive.

As in the rest of the world, Internet policing and censorship continue to be contentious topics. In India, authorities have passed laws that require web hosts to remove illegal or inappropriate content from their servers within 36 hours of notification.

Google has long held the reputation for being an advocate of freedom of speech and resisting government censorship but recent expansion into new markets is bringing many new challenges. Both Indian branches of Google and Facebook have not yet responded publicly to this censorship order.

David Drummond, SVP, Corporate Development and Chief Legal Officer stated on the Google blog:

"Figuring out how to make good on our promise to stop censoring search on Google.cn has been hard. We want as many people in the world as possible to have access to our services, including users in mainland China, yet the Chinese government has been crystal clear throughout our discussions that self-censorship is a non-negotiable legal requirement.

We believe this new approach of providing uncensored search in simplified Chinese from Google.com.hk is a sensible solution to the challenges we’ve faced; it’s entirely legal and will meaningfully increase access to information for people in China."

In the past Google has endorsed a "don’t be evil" motto that has served them well by endearing themselves to the public. Free-speech advocates have chided Google for backing down to the Indian government. Google and Facebook are not alone in the debate over internet censorship. Even Twitter has recently unveiled a system which will allow the microblogging service to block out specific pieces of content based on local government laws and regulations.

SEO news blog post by guestpost @ 11:39 am

Categories: Facebook,Google,Internet Law,Net Neutrality
Tags: Indian Censorship —

February 6, 2012

New Facebook & Twitter Addiction Study

A new study posted on the Medical Daily website, reveals that the need to check social accounts such as Twitter, Facebook or even email for updates may be even more tempting than using alcohol or cigarettes. In a study led by Asst. Prof. Wilhelm Hofmann of the University of the Chicago Booth School of Business, more than 200 participants between the ages 18 to 85 were given Blackberry phones to gauge their willpower "in the wild" outside a laboratory setting.

The study had researchers message the participants 7 times per day over 14 hours for 1 week asking the participants if they were experiencing a desire at the moment or had experienced an urge within the last 30 minutes.

The researchers went on to ask the participants about the type of desires they felt, the strength of the desire and whether or not it conflicted with other desires and if they resisted or submitted to their urge.
Researchers said that there were 10,558 responses and 7,827 "desire episodes" reported.

The study found that that as the day wore on, willpower became lower. Their paper says highest "self-control failure rates" were recorded with media. "Resisting the desire to work was likewise prone to fail. In contrast, people were relatively successful at resisting sports inclinations, sexual urges, and spending impulses, which seems surprising given the salience in modern culture of disastrous failures to control sexual impulses and urges to spend money."

It is especially hard for people to resist the desire to work even when it conflict with other goals such as socializing or leisure activities because "work can define people’s identities, dictate many aspects of daily life, and invoke penalties if important duties are shirked."

Hofmann suggested that the desires for media may be harder to resist because of its high availability and also because it "feels like it does not ‘cost much’ to engage in these activities, even though one wants to resist," according to the Guardian.

"With cigarettes and alcohol there are more costs – long-term as well as monetary – and the opportunity may not always be the right one. So, even though giving in to media desires is certainly less consequential, the frequent use may still ‘steal’ a lot of people’s time," he said to the publication.

Hofmann said that he and his team of researchers made it very clear to participants that answering the BlackBerry phones did not count as a case of submitting to an urge. He said that participants did not feel a need to use them, and the phones only alerted them once in a while and "if anything was more annoying than pleasing" he believed. He added that there was nothing else the Blackberrys could have been used for besides answering back to researchers. The study results are expected to be published in the journal Psychological Science.

SEO news blog post by guestpost @ 11:19 am

Categories: Facebook,seo articles,social media,Twitter
Tags: social media addiction —

February 1, 2012

Which Social Site Do I Use? Part 4: Social Media Terminology

This is the last in our series of "Which Social Sites Do I Use?" In Part 3, we discussed how to link your social sites together to maximize their effectiveness. In this last installment we will cover some commonly used terminology to help get started in the world of social media.

Twitter Tweets/RT & Mentions:

A tweet is simply a message posted on Twitter. While all agree on usage of tweet as a noun, people disagree on whether you "tweet" or "twitter" as a verb.
RT stands for retweet: Users add RT in a tweet if they are reposting something from another person’s tweet.
A mention is any Twitter update that contains @username anywhere in the body of the Tweet; this means that replies are also considered mentions.

Google +1 Button, Circles & Sparks:

The +1 Button: Each time you click +1, you’re adding to the batch of sites that you are attaching to your online profile. You’ll find your full list of +1′s in a special tab on your public Google profile. You can show your +1′s tab to the world or choose to hide it.
Circles: You share different things with different people. But sharing the right stuff with the right people shouldn’t be a hassle. Circles make it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself, just like real life.
Hangouts: Bumping into friends while you’re out is one of the best parts of going out and about. With Hangouts, spontaneity hits the web. Whether you’re home in your pajamas or hitting the streets with your mobile phone, video hangouts let you bring up to 9 people into your world. It’s the next best thing to everyone being there.
Sparks: Google Spark would start on a single idea. Then, this idea would grow from collaborators’ comments, likes, and other ideas branching from this "spark". There would be connections, more connections and collaborating, and soon, a whole tree of ideas and support. A web of ideas revolving around a single motion, a single vision, linked by tags, keywords, and web links.

Facebook Likes & Recommends:

The Like Button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website. People are more accustomed and more familiar with this term. It is considered a more subtle action, and some people might feel less hesitant about liking something (rather than recommending it).
Recommend Button is a considered a stronger action than a "Like" and usually works well for negative (but interesting) content such as news stories. Followers may be more compelled to click a recommended link in their feed though some people may feel less compelled to make such strong action as a "recommendation" There is a perception that you would only recommend something that you firmly agree with or feel confident about recommending. Recommend also places a larger snippet in the Facebook news feed.

Take-Aways:

Don’t rely only on Social Networking. Use it in conjunction with a well developed, multi-tiered approach with might include traditional advertising.
Be willing to commit a significant amount of time, stay engaged and offer quality content.
Social media is about building up relationships online and instilling trust in your brand.
Engage with a deep understanding of your long-term business goals and mission statement and integrate them as part of an overall marketing strategy.
Put Social Buttons only to the most important networks on your site. Don’t overwhelm your visitors with too many.

Social media and networking is responsible for the biggest revolution in marketing and is undoubtedly responsible for the changing face of modern business networking. Staying engaged with your followers through social media allows businesses to stay closely connected with contacts, followers and customers in ways that traditional advertising and marketing could not.

Any business that is not fully engaged in social media is missing out on a increased customer base, increased sales and the potential for unparalleled growth.

SEO news blog post by guestpost @ 10:26 am

Categories: Facebook,Google+,LinkedIn,seo articles,social media,Twitter,YouTube
Tags: social media, terminology —

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