Category Archives: Facebook

The Ever-Changing Face of Google

New Gmail message screen
If you haven’t noticed it already, Google is making some sweeping changes to the look and feel of their Gmail service. Probably the next time you sign in to your Gmail account, you will receive a prompt informing you of the changes to the compose message interface.

Google has continued to implement a minimalist, streamlined interface across their properties. The new compose window is very reminiscent of a social chat window. The new window sits on top of the screen rather than opening up in a new window. Users can now compose a message without leaving their inbox and now have the ability to edit more than one message at a time.

This is an ongoing move by Google into a more ‘social’ source of revenue due to a failing business model that targeted click ads for revenue. It is also part of a larger rollout of sweeping changes being made to Google properties such as Gmail, Search, News and Google Docs (now called Drive) by integrating more of a consistent G+ social feel to them. It may also be an attempt to familiarize people to the G+ interface by bring the look and feel of the fledgling G+ platform to the user, in order to make the transition more seamless.

Dying Online, Facebook and the Digital Afterlife

From time immemorial, countless people have looked at the stars and contemplated their existence and life’s greatest questions; What happens to us after we die? What will our legacy be? What will become of my Facebook account?

dying online

In an ever increasing digital world, this is a question that has been posed more than a few times between around the water cooler here at Beanstalk. With an ever increasing amount of users employing cloud based digital assets, and engaging in social media, many people are concerned not only for the protection of these valuable assets and intellectual property, but in preserving memories for friends and family for posterity.

A paper published law professor Jason Mazzone from the University of Illinois calls for federal government to interevene and to regulate what happens to digital accounts after an account holder’s demise.

Along with an ever increasing amount of people, Mazzone argues that social platforms and other online services have policies that do not adequately protect an individual’s intellectual property or privacy after their death.

"Virtually no law regulates what happens to a person’s online existence after his or her death," he said. "This is true even though individuals have privacy and copyright interests in materials they post to social networking sites."

In an absence of any legal regulations, social sites are unlikely to adopt any policies of their own accord that will do little to protect a users account or intellectual property. Presently there are very few regulations in place, and most sites are left developing policies on-the-fl, with little regard for the user’s data.

"It’s becoming increasingly common for people to have digital assets, and some of them do actually have value," he said. "Not only are such sites repositories of intellectual property, they also are important to family members and friends. Historians of the future will likely depend upon digital archives to reconstruct the past, which creates a real problem, particularly in an age when we don’t leave diaries, and, increasingly, people don’t write books."

Facebook’s policy is to "memorialize" the deceased’s account. All content that has been uploaded (status updates, photos & videos) are removed. The user’s wall remains intact so that individuals can express their condolences to the departed. However, the user data is not deleted by Facebook. Currently, the data is archived with the speculation that it will be held for posterity by Facebook until a such time where it can be re-purposed for historical records.

There is no system in place to state your wishes for your account after your demise (similar to a living will) and no regulations in place to appoint an executor of your estate. As the population of Facebook users begin to age, Mazzone is at the forefront of a growing movement to instill federally mandated regulations to protect the billions of Facebook and social networking users worldwide.

Google-a-gram? Insta-oogle? Google-Shop?

Do you like pictures? Pretty pictures?

Google just purchased an online graphics startup called ‘Snapseed‘, adding the outstanding features of it’s tools to Google’s already growing list of image editing options.
A photo of Blueberries with the Google logo hidden in the middle
While we like to get people’s attention, this news does not require Snapseed to suddenly be elevated to the status of ‘Instagram rival‘ just for the sake of writing an article.

In fact Snapseed was popular with photographers, not just ‘people taking pictures of their cats’; Something which already declassifies it from comparison to Instagram; Above and beyond the fact that photographers actually paid for Snapseed’s services.

In fact I don’t even need to pretend that:

Google and Facebook Inc are locked in a battle for social network followers bolster this article either, but thanks for your attempt at ‘journalism’ Reuters.

The truth is that G+ isn’t for the MySpace holdouts, nor has it been designed to force people off of FB.

Heck I’m sure there’s users of both systems who will never make the switch and I’m just as sure that the developers working on G+ are fine with that.

You heard it here folks:

  • Google+ is not Facebook.
  • Does Facebook allow me to video chat with my GMail contacts?
  • Can anyone guarantee efforts on Facebook will always be favored by Google?
  • Do FB business pages give me the same professional exposure that a company page on G+ would provide?
  • Would it be worth it to setup rel=author links for employees FB profiles when G+ is far more business worthy?
  • Etc.. etc..

People keep saying things like, “Google is playing catch up in social…“, which is true if you completely ignore the innovations and ways that they are leading social tech.

Google already has some great graphics options like SketchUp:

.. and SVG Edit which is great for HTML5 authoring:

(This is a 3kb SVG script)SVG Edit Logo in SVG Format

.. and Picasa for photos:

Picasa logo

Oreo the Cat - Politely explaining his deepening interest in eating some of his owner's food.
(Which in version 3.9 has a lot of image filters already!)

Heck, speaking of Picasa and Google+, with Picasa installed locally I can organize/edit photos on my desktop and have that organization flow seamlessly to email contacts/friends/public.

With multiple PCs at my disposal, having my efforts tied to a single online sharing point is ‘huge’ to say the least.

In fact, some tools, like SVG Edit, are directly available online, making it a very accessible tool for quick web design work on-the-fly.

If Nik Software’s Snapseed adds even more options to the process then I’m super happy to be a G+ user.

Thanks for all the free love Google!

You don’t want the next Penguin update…

Scary Matt Cutts

Is Matt Cutts just goofing around or is he really trying to scare us?

The statement in the title of this article, from Matt Cutts, has the SEO world looking for further information as to just how bad the next Penguin update will be.

During the SES in San Francisco this week Matt Cutts got a chance to speak about updates and how they will effect SEOs. One of the things he was quoted as saying really caught my eye:

You don’t want the next Penguin update, the engineers have been working hard…

Mr.Cutts has recently eaten some words, retracting his statement that too much SEO is a bad thing, and explaining that good SEO is still good.

Even with attendees saying that he spoke the words with no signs of ominous intent, how do you expect the SEO world to take follow up statements like:

The updates are going the be jarring and julting for a while.

That’s just not positive sounding at all and it almost has the tone of admission that the next updates are perhaps going to be ‘too much’ even in Matt’s opinion, and he’s one of Google’s top engineers!

My take is that if you are doing anything even slightly shady, you’re about to see some massive ranking spanking.

Reciprocal links, excessive directories, participating in back-link cliques/neighborhoods, pointless press releases, redundant article syndication, duplicate content without authorship markup, poorly configured CMS parameters, etc.. These are all likely to be things, in my opinion, that will burn overly SEO’d sites in the next update.

The discussion also made it’s way to the issues with Twitter data feeds. Essentially since Google and Twitter no longer have an agreement, Google is effectively ‘blocked’ from crawling Twitter.

Dead twitter bird

On the topic of Twitter crawling Matt Cutts was quoted as saying:

..we can do it relatively well, but if we could crawl Twitter in the full way we can, their infastructure[sic] wouldn’t be able to handle it


Which to me seems odd, since I don’t see any other sites complaining about how much load Google is placing on their infrastructure?

Clearly the issue is still political/strategic and neither side is looking to point fingers.

With Twitter’s social media relevance diminished you’d think +1′s would be a focus point but Matt Cutts also commented on the situation stating that we shouldn’t place much value on +1 stats for now.

A final point was made about Knowledge Graph, the new information panel that’s appearing on certain search terms.

Since the Google Search Quality team is now the Google Knowledge Graph team Matt Cutts had some great answers on the topic of Knowledge Graph, including the data sources and harm to Wikipedia.

There had been a lot of cursing about Google simply abusing Wikipedia’s bandwidth/resources but it was made clear during the session that Wikipedia is not traffic dependent because they don’t use ads for revenue.

Essentially, if Wikipedia’s data is getting better utilized, and they haven’t had to do anything to make it happen, they are happy.

If you wanted to get more details there’s lots of #SESSF hashed posts on Twitter and plenty of articles coming from the attendees.

I’m personally going to go start working on a moat for this Penguin problem..

The Facebook Exodus

The Facebook IPO in May caused much speculation as to the future of the global social media giant. With a current price of the Facebook stock sitting at 20.69 today, Facebook’s future is still quite dubious.

There was also a lot of speculation that in opening up Facebook to an IPO would result in a talent drain. It seems this is one prediction that is being fulfilled. Facebook has recently lost four of its high-level managers: Ethan Beard, director of platform partnerships; Kate Mitic, platform marketing director; Jonathan Matus, mobile platform marketing manager and Ben Blumenfeld, design manager, have all resigned from the company within the span of one week.

A spokesperson for Facebook declined to comment directly as to why they left but each official spoke about their departure from the company on their Facebook pages (ohh…the irony). In these posts the former employees stated that while they had enjoyed their time at Facebook, that they were moving on to newer, more exciting challenges.

If this is the beginning of a mass exodus from Facebook, one is left to speculate how the social giant will need to react in order to meet this latest challenge in the post-IPO desert.

Red-Handed Face-Palm

Facebook is making headlines again, but not the kind that Mark Zuckerberg would like.
Mark Zuckerberg looking unhappy
Earlier this week ‘Limited Run’, an e-commerce developer that used Facebook as part of it’s start-up media campaign, posted a report on their findings of click-through data from their Facebook ads.

The data that Limited Run shared was a bit startling. In their own words:
Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site.

Since data is all about who’s looking at it or how someone looks at it, the folks at Limited Run signed into a ‘handful’ of other tracking services and found the exact same thing.

At this point you have a web developer who is very curious about something going on with their web traffic, so naturally they built an analytics system for their own site:
Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on … in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook.

Limited Run is a start-up company, and the publicity from being the first to catch Facebook with it’s hand in the proverbial cookie jar of advertising money would certainly help ensure the company’s run isn’t so limited.

Even still Limited Run was VERY careful to point out that there is little to no way of proving that Facebook is behind the bot -> ad traffic.

They are however dropping Facebook’s advertising and their company page on FB because of a claim that FB was unwilling to assist them with a name change, “because they weren’t actively paying for $2k or more in campaigns”.

Plus if 80% of the traffic from an advertising source is fake, and you have to pay for 100% of it, there’s better ways to promote your company.

So as this was a smaller advertiser, not someone spending millions of ad revenue on Facebook, we took it as a one-off issue, until this morning when Forbes posted a link to an article on about “blank” image advertising tests on Facebook.

The gist of the piece is that a blank image test actually netted double the clicks of a static banner style image (think a logo or some non-promotion/non-offer) and only one click in ten thousand less than the average banner ad.

Web Trends even jumped in to do some testing on the clicks to see if there was some sort of curious appeal to clicking on a blank image and by using heat maps and quizzes they confirmed that the traffic is not human.

Facebook makes %85 of it’s ~$2.2 billion revenue from advertising traffic, and 14%-19% of FB revenue is from Zynga, a company that is suddenly involved in a stock crash scandal.
Mark Pincus - Founder of Zynga Games
If you hadn’t heard, just prior to some ugly profit reports for the company, the company Founder Mark Pincus, and key members of company, cashed out over $516 million in shares!

Zynga share prices are currently at $2.83 each, way down from the $10 initial share price, and miles away from the $14.69 peak price of the company’s stock.

It would appear for now that both companies have some explaining to do, and some problems to solve. For the users/subscribers this should be a wake up call on where you are spending your time and your advertising budgets.

SOPA Friends: Internet League of America

The recording industry, agents, and vendors of music aren’t the only ones spending way too much of their profits on lobbying the government. Major internet companies that see the harm of bills like SOPA/PIPA are spending the time and money to fight back against this lobbying.

Not to be confused with SuperFriends..

This organization is less about crime and more about reasonable expenses for making sure government is making informed decisions.

Google alone spent $3.9million in the second quarter of 2012, and $5.4million in 2012 total so far trying to help government see the internet as more than just a ‘series of tubes’.

Google isn’t alone in fighting for your rights, Amazon’s spending between Jan 2012 and June 2012 was pegged at $1.34million, EBay spent nearly as much at $827k, and Facebook also jumped into the fight for $650k of lobbying.

It stands to reason then that if they all had the same message a lot of time and money could be saved by joining forces, and this is how the Internet Association has come to be.

With Google, Amazon, EBay and Facebook already signed into the Internet Association it’s already huge and it’s still in the ‘coming soon’ phase of setting up.

This new group should not be confused with existing organizations like The Internet Defense League which are seeking other solutions to keeping people informed as to threats to online access/freedom.

A few sites (RIAA partners?) are panning this as ‘evil‘ and un-Google for companies to work together to support a shared message to the government, but I think anyone who knows the extent of SOPA/PIPA and other bills will see that spin for what it really is, fear and loathing of anything that stands in the way of an easy profit.

Google Fiber

Google Fiber Appliances
Remember us writing about Kansas City dark fiber, Google’s plans to light it up, and the various media/recording industry fears/objections?

While I was composing this article on the new Internet Association I managed to eavesdrop on the details coming from the live broadcast at the launch of Google Fiber in Kansas this morning.

Google Fiber Announcement Center

Here’s what I caught (again this was just details I overheard and not officially published):

  • Google Fiber is run right to your house
  • A fiber-conversion firewall appliance converts the optical signal
  • The Google fiber-wall has built in WiFi and 4 gigabit RJ45 ports
  • The WiFi radio is very fast (no specs given) and features a guest portal system
  • Google Fiber offers TV boxes that act as WiFi boosters
  • The TV boxes stream Netflix/Youtube in HD quality with more options to follow
  • Google’s TV boxes work with Bluetooth headphones and can be controlled by Bluetooth devices
  • Currently purchasing a TV box will including a free Nexus 7 Tablet that acts as a remote control for the TV box.
  • $300 is mentioned as the ‘construction fee’ to send a Google rep to your home to install the fiber cable.
  • $120/mth for the TV and Gigabit Internet package (on 2 year contracts the $300 fee is waived)
  • $70/mth for just Gigabit fibre internet (no install fee for 1yr contracts)
  • $Free/mth 5mbps down, 1mbps up, of capped fiber access to anyone who wants to pay the $300 install fee
  • The free service option is guaranteed for anyone in the service area for 7 years
  • You can pay the $300 fee off over time if you wish as an incentive to connect everyone regardless of income levels
  • 1TB of Google Drive storage (directly linked to the Fibre) comes with the $70/mth and up packages
  • No mention of monthly data use caps, but they would need to be fairly generous

Google Fiber Building in Kansas
Apparently they are deciding which homes get fiber first by running a lobbying contest where they reward the communities that lobby other communities the most. The speaker tried to sell this as ‘doing it for Kansas’ and ‘spreading the word about what fiber really means’, but of all the announcements, there was no applause for

Clearly most of Kansas is tired of waiting for Google Fiber and would like to start actually using it vs. running around ‘competing’ with other communities for the first chance to get hooked up.

It’s an odd move for Google but you have to respect that they had to find a fair way to select the first communities to get connected.

UPDATE: They have published the official Google Fiber data plans and yes, there’s NO DATA CAPS. Wow.

Gearing Up for Social Media Marketing


Different demographics are using different social media channels. Reaching the right audience with social media is about using the right channels and voice to connect with and engage your followers. Different sites as well as online marketing and analysis techniques can help you connect with the audience you’ve been trying to reach. Below is information about common social media networks and their audiences so you can gear each channel towards the demographic and sectors of your potential audience that uses it most.


There are a number of infographics and articles online with information about who is using Facebook. Knowing that the average person visits the site 40 times per month may not be the information. Here is breakdown of who is using Facebook and how to connect with them:

  • People from the ages of 18-44 are using Facebook the most. This means you’re information needs to be broad enough to reach and connect with most of your audience, but not so broad that no one takes interest. Posting information about news topics related to your field and asking open-ended questions are two of the best ways to do this.
  • Though the 20- and 30-somethings are some of the most active on Facebook, people over the age of 45 are becoming more frequent users. If your products relate to the older demographic, share information they can relate to. If your services are for those in their early 20’s, share that.
  • Because the Facebook audience is so broad, use Facebook Insights to see who is on your page and talking about your company. Gaining knowledge of your key demographics can help you provide content that will encourage more interaction and engagement.


Like Facebook, Twitter had a wide range of users. Men and women use the site pretty equally, though a large majority of Twitter users include African Americans and Hispanics. People are more likely to buy from a company the follow on Twitter than from one they don’t so reaching your audience on Twitter is an important factor for both online engagement and overall sales.

  • Most Twitter users live in urban areas. If your business is based in a well-populated city, turn your Tweets to reaching those in the same city and other urban areas.
  • Because Twitter now has targeted promoted tweets, you can reach a specific audience. You aren’t tweeting to all your followers, unless you choose to do so. You are instead, placing the tweet in front of the audience you want to reach.
  • Programs like SocialBro provide insight into who your audience is and when they are online. Knowing the material that will relate most to your audience as well as the right times will help you refine your Twitter strategies to reach new people.
  • Many tweets are now coming from smartphones and 1 in 5 smartphone owners use Twitter on their phones. Sharing and tweeting comments that can be viewed quickly via a smartphone could increase your Twitter traction.


Pinterest, at the moment, has a more focused audience. Composed mostly of women, top interests of this image-driven site include crafts, gifts, hobbies, interior design and fashion. Brands based in these areas should be devoting a decent amount of time to their Pinterest efforts. Even if your business doesn’t seem to be a fit, your company’s Pinterest can succeed.

  • A top geographical location of Pinterest users is the East South Central United States, which includes Mississippi, Alabama, Kentucky and Tennessee. Posting images that people of this region can relate to and take interest can lead to more engagement on your Pinterest boards.
  • Women compose nearly 80% of Pinterest account holders. Regardless of your brand, gearing images toward women is a great tactic.
  • See what’s trending and consider how your business can relate. Because Pinterest is open to a wide variety of images and information, focusing on what the users are pinning at the moment can gear your boards and pins in the right direction.


Tumblr combines blogging and image-sharing to create a unique site that’s perfect for social bloggers. Men and women use the site pretty equally. One of the most surprising demographics is the age. According to an infographic from Mashable, over half the site’s users are under the age of 34, with 18% of the total users being under the age of 18. Fitting your company into Tumblr means targeting content to a younger audience.

  • Because the age group is so young, gearing content to trending topics and information a person around the age of 20 can relate to is a great way to gain a following. Use common tags and popular images to increase traffic.
  • Some of the most tagged terms on Tumblr include gif, “LOL” and fashion, though art and vintage are other common tags. Use these as they relate to your business and content to gain new followers.
  • See which of your posts, reblogs and other content receive the most traction. What tags lead to followers? What content generates the most buzz? Measure your progress so you can easily make adjustments.

All social media sites are about connecting. On Facebook, you can connect with people of all ages and from all backgrounds. Twitter is used by people in urban areas who want a quick and constant stream of information. Pinterest appeals to women and Tumblr to a younger demographic. With each social media site, research who likes and follows your company to see which audience is the most engaged with your company on that channel. As you figure out what your audience is on each channel, you can gear the content towards them for more successful social media campaigns.

Erica Bell is a small business writer who focuses on topics such as telemarketing and social media trends. She is a web content writer for

Understanding Open Graph Protocol

I have been asked several times recently about "what is an Open Graph?" and "How do I use it?" Not having a clear answer, I decided to educate myself so I could share the knowledge.

facebook social graph

The Open Graph protocol is widely implemented by Google and Facebook and in use on large websites such as IMDb, Microsoft, NHL, Time, Yelp and an increasing multitude of other sites. The Open Graph protocol was originally created at Facebook and is inspired by Dublin Core, link-rel canonical, Microformats, and RDFa.

The Open Graph is a protocol that enables any web page to become a rich object in a social graph. At the center of Facebook’s core is a technology called the Social Graph, which Facebook uses to allow any web page to have the same functionality as any other object on Facebook.

Although there are many other technologies, protocols and schemas that exist that could have been adopted to accomplish a similar technique, there is no single technology that provides enough information to richly represent any web page within the social graph. The Open Graph protocol effectively brings these existing technologies together to offer a unified, simple and powerful way to turn web pages into graph objects.

Facebook’s Graph API allows web sites to draw information from a variety of sources including photos, events, pages and even their relationship between each other. This allows the social graph concept to envelop more than just relationships between individuals to include virtual non-human objects between individual as well.

Making use of the open graph requires the developer to place four basic meta data in the section of the webpage’s html source code:

  • og:title – The title of your object as it should appear within the graph, e.g., “The Rock”.
  • og:type – The type of your object, e.g., “”. Depending on the type you specify, other properties may also be required.
  • og:image – An image URL which should represent your object within the graph.
  • og:url – The canonical URL of your object that will be used as its permanent ID in the graph, e.g., “”.

As an example, the following code is used by for the movie "The Rock"

<html prefix="og:">
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="" />
<meta property="og:url" content="" />
<meta property="og:image" content="" />

The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed.

Gaming The Facebook IPO Game

I like numbers and I like stats.  I suppose that’s what attracts me to SEO and that whole “algorithm thing” so much.  Our regular blog readers will remember my rant on May 18th on the Facebook IPO over-valuation where I compare Facebook’s stock prices vs revenue with Ford, valuing Ford at well over $2 trillion dollar if they got the same kind of multiples as Facebook does.  Unfortunately Ford has to exist in the real world where they’re expected to base their company worth on revenue.  What a novel concept.  But that rants done so on to a fun game …

As I’m sure you can all imagine I’ve been watching Facebook’s share prices regularly (dare I say … hourly).  I definitely feel sorry for investors but there is part of me that feels a bit better about the state of the economy knowing that Facebook’s stock is dropping to perhaps what it should be.  It’s still got a ways to go there though.  That said, watching the stock has revealed some interesting insight that I might even jump on if I had a risk-tolerance high enough to view my capital as Monopoly money.  Because I don’t really understand the stock market and just like playing with numbers however I’m not about to do that, but thought I’d share an interesting bit of data.

Facebook stock is following (generally) a trend, or at least has been for the past week.  Let’s say you like to day trade and you have $10,000 to play with.  If you buy each day at 2PM and sell each day at 3PM it would result in (note: I’m assuming a $0 transaction fee as those vary):

May 31st (start of day – $10,000)
At 2PM you’d buy 370 shares at $27.02 costing $9,997.40
At 3PM you’d sell for $28.20 for $10,434.00

June 1 (start of day – $10,436.70)
At 2PM you’d buy 376 shares at $27.75 costing $10,434.00
At 3PM you’d sell for $27.84 for $10,467.84

June 4 (start of day – $10,863.75)
At 2PM you’d buy 407 shares at $26.67 costing $10,854.69
At 3PM you’d sell for $27.22 for $11,078.54

June 5 (start of day – $11,087.60)
At 2PM you’d buy 419 shares at $26.41 costing $11,065.79
At 3PM you’d sell for $26.17 for $10,965.23

June 6 (start of day – $10,987.04)
At 2PM you’d buy 420 shares at $26.11 costing $10,966.20
At 3PM you’d sell for $26.79 for $11,251.80


At the end of the week your investment of $10,000 would have you sitting at $11,272.64.  Not bad – over 11% return in a week.

I noticed this while having a chat with a friend of mine (my co-host Jim Hedger) when Facebook had dropped further at around 11am one day and I said it’s a good time to buy as it’ll go up by the end of the day.  I decided to actually look at the trends as my thought was based just on an instinct at what I’d seen without paying attention.  Turns out I’d have been wrong that day and I was muddling my data from casual glances but if you actually look at the flow of value, there is one.  Some days you’ll come out behind but overall – you’ll come out over 11% richer.  had you bought at the lowest and sold at the highest points in a day of course you’d have made more but saying that is like saying drinking water will keep you hydrated.

I have to note this is just a fun analysis and not meant to be taken as any kind of advice.  I’m not buying shares nor do I plan to.  I expect the stock price to fall overall in the coming months and either way, I’m not a stock investor.  I say this so you won’t take this as any type of advice or think, “hey, I’m going to do that”.  Doing so would be akin to taking the advice of an SEO on how to win the Tour de France, I’m sure I could come up with statistical tips for you there to but a knowledgeable trainer is always better so if you’re thinking of investing in Facebook, get the advice of a qualified professional.  If you ask me – as a long term investment it’ll only be good for a loss in your books.

Follow Up:

To see if things progress along the same path, I’ve decided to track that $10,000 through the week after this post.  Each day I will be updating this post with the 2PM buy and 3:00 sell metrics.

June 7 (start of day – $11,272.64)
You’d buy 421 shares at $26.72 costing $11,249.12
At 3PM you’d sell for $27.07 for $11,396.47

June 8 (start of day – $11,419.99)
You’d buy 422 shares at $27.05 costing $11,415.10
At 3PM you’d sell for $27.02 for $11,402.44
* interesting note – last Friday it picked up around 3:15 too but I don’t want to change my numbers for Friday’s so we’ll stick with the 2PM to 3PM strategy as the numbers below continue.

June 11 (start of day – $11,407.33)
You’d buy 411 shares at $27.70 costing $11,384.70
At 3PM you’d sell for $27.30 for $11,220.30

Interesting to note – it appears that the first day of the week Facebook spikes first thing in the morning and then drops through the day.  If I continue monitoring this one after this week is up I may well adjust the numbers to just a buy at 3PM with a sale at 9:30 the following day.  Not quite as slick at the 2PM to 3Pm standard but we’ll see how that works through this week.  :)

June 12 (start of day – $11,242.93)
You’d buy 415 shares at $27.05 costing $11,225.75
At 3PM you’d sell for $27.21 for $11,292.15

June 13 (start of day – $11,309.33)
You’d buy 411 shares at $27.45 costing $11,281.95
At 3PM you’d sell for $27.16 for $11,162.76

So – if you followed my ill-conceived advice you’d have made $1,272.64 in week one.  In week two you’d have lost $109.88.

For the next 5 business days we’re going to go with the same 2 to 3 buy/sell pattern but I’m going to take the leap and say, “It happened twice so it’s a pattern” and on Monday I’ll be tracking the buy at 3PM instead of two and hold on until Tuesday at 9:30.  I’ll then track the buy again on Tuesday at 2 for a sale at 3.

It’s interesting to note that after 2 weeks we’d have a 11.16% gain in revenue.  Had we simple purchased once at 2PM on May 31st (the first day in this example) and sold at 3PM on June 13th you’d have gained 0.05%.

So stay tuned for more bad advice. :)

Week Three:

Because I started monitoring this on the 31st of May (a Thursday) this is the first day of week three.  This week I’m sticking to the 2PM buy and 3PM sell rate I’ve been using thus far with one minor adjustment, on the first day of the week I’ll be buying at 3PM and won’t sell until 9:30AM the next day.  So on the second day of the week there will actually be two sales.

June 14 (start of day – $11,190.33)
You’d buy 403 shares at $27.73 costing $11,175.19
At 3PM you’d sell for $27.71 for $11,167.13

June 15 (start of day – $11,182.27)
You’d buy 386 shares at $28.90 costing $11,155.40
At 3PM you’d sell for $29.21 for $11,275.06

June 18 (start of day – $11,301.93)
You’d buy 357 shares at $31.65 costing $11,299.05
On the 19th at 9:30am you’d sell for $31.53 for $11,256.21.

June 19 (start of buying – $11,259.09)
You’d buy 353 shares at $31.89 costing $11,257.17
At 3PM you’d sell for $31.76 for $11,211.28

I’m going to stop now as here’s what’s clear … you shouldn’t follow my advice on investing.  My insistence on watching trends and keeping a toe-hold in reality makes me ill equipped to be an investor.

Had you invested $11,272.64 on June 7th at 2PM you’d have purchased 421 shares at $26.72.  If you followed my advice that would have turned into $11,213.20 losing you $59.44.  If you just sold at 3PM today you’d have turned that $11,272.64 into $13,370.96.  So in essence, if you’d followed my advice you’d have lost $2,157.76.

And that’s why it’s a better idea to leave things to the experts. :)