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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    May 8, 2012

    First Self Driving Car is Licensed

    It’s official, if you see a car drive by with nobody inside, the license plate has a red infinity logo, and you’re in Vegas, that really happened, you’re not just in bat country.

    011011110110111001100101

     
    Google can now legally send it’s self driving cars out solo, with nobody inside.

    I had to say that to myself to fully appreciate how impressive this moment is in history.

    Sure this puts a twist on Driving Miss Daisy 2 – Drive Harder, but overall I’m very excited about the countless ways this will improve our lives, save gasoline, time, money, and most of all, lives.

    Driving Miss Daisy 2
    Hopefully Mr.Freeman won’t mind?

     

    Why Buy Facebook Stock?

    Lets say you had money that isn’t already invested in proven winners like Google, HTC, Intel, etc.., and you wanted to invest in something a bit different, and for some reason wanted to gamble on something as fickle as social media (remember MySpace?).

    Personally, even with that list of caveats, I wouldn’t be looking at buying FB stocks, and Reddit’s co-founder, Alexis Ohanian, agrees.

    In an interview that is circulating the web like mad, Mr.Ohanian explains why he wouldn’t invest anything in Facebook, citing their support of CISPA as a primary reason. While I agree that the CISPA support is horrible, my list of concerns is a bit longer.

    For my needs I’d want to pick a business with a clear path forward, not one with heavy investments from Microsoft, yet promote’s the competition’s browser :

    Use Chrome on FB
    This is taken from the Power Editor tool in FB

     
    I also wouldn’t invest in a company that’s decided it’s crucial to place privacy so far behind promotion.

    These ‘login to view this story’ roadblocks are a bane of FB and recent studies back up my own findings: people will not login to FB to read something. It’s much easier to highlight the title and right-click it for a Google search and that’s what users are doing.

    When you stop listening to your users, and usher them to the competition, you really can’t be shocked when people don’t struggle to get their wallets out for a chance to buy some stock.

    SEO news blog post by @ 11:59 am


     

    April 25, 2012

    Google Over-Optimization Algorithm Strikes

    web spam

    The anticipated over-optimization algorithm that Google’s Matt Cutts announced just a few week ago has now gone live. Nicknamed the "webspam algorithm update" by Danny Sullivan of Search Engine Land, this latest algorithm update is a further attempt to combat the problem of webspam that permeates websites and search results.

    A large volume of posts and complaints in the Google Search Blog shows that many have already been affected. Google has stated that they expect this newest update to affect approximately 3% of searches. From the Google Blog:

    "In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content."

    Webspam refers to tactics that attempt to garner better rankings through unsavory tactics such as:

    • Keyword stuffing
    • Link schemes
    • Cloaking
    • Sneaky redirects or doorway pages
    • Purposefully created duplicate content

    For a more detailed explanation of some of these webspam tactics, check out Search Engine Land’s Violation & Search Engine Spam Penalties.

    Google has been combating similar webspam tactics for several years, but it is only in the last couple that Google is finding better ways to detect such abuses with better algorithms. The targeting of webspam began in earnest with the release of the Farmer and Panda Algorithm Updates in 2010.

    Many SEOs realize that it is still very possible to rank using these "blackhat tactics" and that Google cannot possibly address the problem "one fell swoop" (or even several).

    It is enough for any SEO to question their usage. SEOs need to remember that Google is fully committed to eradicating webspam and will not be ceasing to do so. It may seem like a good strategy offering short term gains, but the long term penalties will certainly spell disaster when (not if) Google becomes aware of these tactics.

    Google’s mandate is clear; to produce high quality, relevant, spam free search results for their millions of users. Ultimately it comes down to individuals and the tactics they decide to employ. If we can all get on board with Google’s Quality Guidelines, we will all benefit from a more useful and friendly web that we can all enjoy.

    SEO news blog post by @ 10:46 am


     

    April 21, 2012

    CBC’s Free Music Gets Cold Shoulder – retraction

    As a follow up to my previous blog post titled "CBC’s Free Music Gets Cold Shoulder" I discussed the new free music service recently launched by the Canadian Broadcasting System (CBC). In my post I incorrectly stated that:

    "The main source of contention is the fact that the CBC avoids paying royalty fees because they are considered a not-for-profit corporation."

    After speaking with Chris Ball from the CBC’s Media Relations & CBC English Services, Mr. Ball was kind enough to make the following clarification with the following statement:

    "(the) CBC does not get preferential treatment because we are a public broadcaster. We do pay fees. We negotiate directly with rights holders on a fair rate or pay the rates ordered by the Copyright Board."

    "For example, in January we announced a licensing deal with AVLA, which represents 1000 Major and Independent music companies."

    The Audio-Video Licensing Agency Inc.(AVLA) is a non-exclusive agency that provides licences on behalf of record companies and producers for the purpose of broadcasting or duplicating audio and video recordings in Canada.

    My apologies to Mr. Ball and to the CBC for incorrectly reporting this detail. Certainly this is a contentious issue in Canada and the United States and we will be reporting further on its developments in upcoming blog posts and on our weekly radio program on WebMaster Radio. Stay tuned!

    SEO news blog post by @ 12:01 pm

    Categories: seo articles
    Tags: ,

     

    April 19, 2012

    Robotic Asteroid Mining for Rare Elements

    avi neodymium sub

    When I was a teenager the coolest speakers on the planet were made by AVI Sound International in Vancouver BC and they stood out from other manufacturers because of how they used rare earth neodymium magnet structures.

    Using these rare materials in speakers intended for bass was a first in the world of audio products, and AVI has helped many enthusiasts win at international competitions with their exotic products and no-compromise ideas. Even at the time the cost of using these rare minerals was really crazy, and AVI only produced limited quantities before totally stopping production.

    Fast forward to 2012 and US federal authorities tasked with resource forecasts are already predicting a world-wide shortage of neodymium, and other rare minerals, that will be outpaced by our needs as early as 2015! The transition away from these magnets for things like traditional physical HDDs will help, but our needs in just the electric-vehicle industry alone is causing concerns.

    Enter: Planetary Resources

    It is speculation at the moment, but when you take someone with the resources and imagination of James Cameron, pick Peter Diamandis (the X Prize founder) to lead the operation, stir in some wealthy Google executives, and call it ‘Planetary Resources’ you are begging for speculation.

    planetary resources logo

    When Earth runs low on rare resources, the value of reaching into space for those resources starts to match up with the cost of doing so.

    Bruce Willis - Armageddon

    The trick is to find a way to mine without having it cost more than the minerals are worth.

    It’s for this reason that we’re not likely to send Bruce Willis, or any humans, off to space with a pickaxe any-time soon.

    The first industrial space mining is almost certainly going to be done by robotics, and guess who’s behind a new robot fighting show on TV called “Robogeddon”? Yes indeed, James Cameron is lending his experience in robotic battle cinema to the new show which will be hosted by Mark Burnett from Survivor and Shark Tank.

    Is it really financially feasible to mine asteroids?
    Back in 2005 Peter Diamandis did a TED video discussing how a single asteroid full of nickel-iron alloy could be worth “$20 Trillion” on the precious metals market:

    (Oh Canada .. @ 8:35m)

    When you look at the resources we need to continue advancing clean energy technologies like photovoltaic panels, electric motors, batteries, etc.., these items are all based on rare minerals we are rapidly running out of on this planet. By as early as 2020 we will start hitting a crisis of supply that nobody doubts will impact our current clean energy initiatives drastically.

    So at this point we already know we can’t afford to not take this next step into space exploration and mining. The gains in science and development of the entire human race alone make the case for this work.

    Another factor is the privatization of space exploration with NASA stepping out of the publicly funded access to space. This lack of a publicly financed effort makes room for all the private companies who now can see the value of the investment and competing for the business in this new sector.

    I don’t need to tell the reader how excited and eager I am to hear the full ‘official’ announcement of Planetary Resources’ plans which should be coming as early as next week!

    Speaking of Competitions..

    April 15th was the final day of our Beanstalk map making contest in Minecraft.

    While we were really impressed with all the effort going into the maps we know that most map makers are still trying to finish the maps they started.

    At this point we have confirmation that all entries past the date of our prize change are interested in extending the competition.

    To make things as fair as possible Dave has agreed that we will give out the original $50 prize to the best map we have now, and then give everyone until May 31st to finish their maps for the main prize.

    This should be plenty of time to finish all those ‘runaway trains’ of details and tweaks that map makers find as they start to complete a major build. I know that on the demo map I could probably spend a week just detailing the cloud structures and leaves on the Beanstalk leading up to the giant’s castle.

    Congrats to Faragilus for his floating castle and beanstalk map submission! We’ve sent out an email to confirm your win and will be shipping out your prize once we’ve confirmed your address info.

    Faragilus’ map will also be featured along with the top finalists, and he is welcome to re-submit an updated map at any time if he wishes to also compete for the grand prize. Because the competition is still on-going we won’t be featuring any winning map content until the May 31st closing date.

    Good luck and have a great time making your maps!

    SEO news blog post by @ 1:49 pm


     

    April 17, 2012

    Google Drive is going nowhere but is still moving

    I swear there’s Google staffers who are so devoted to the projects they are working on that they don’t know what the rest of the company is developing.
    One hand does not know what the other is doing.
    If I was working on self driving car technology I think that the last thing I’d do is call my on-line storage solution ‘Google Drive’, but that’s exactly what they are doing and it’s coming out next week.

    For old-school nerds, this might seem boring. GMailFS came out years ago an it allowed GMail users to add a ‘GMail’ drive as a file system in your PC. Anything you drag over to the GMail drive would be uploaded to your GMail account as hidden email messages with attachments. Browsing the GMail drive on any internet connected PC would show you all your files and you could copy/delete/upload from any location. It was actually pretty handy.

    Sadly GMail’s technical staff saw the potential nightmare that would arise if something changed with these ‘special hidden messages’ and quickly moved to block the GMailFS tool from working before it became too popular.

    Everyone using GMailFS knew it was a hack, against the EULA for GMail, and so the move to block it wasn’t a big stink, more of a ‘bummer’ moment like when they realize they forgot to increase the price of your favourite soda in the school’s vending machine and then fix it.

    Also, while Gmail offers almost 8GB of storage, using it for files could cause mail interruptions if you were to max it out trying to copy some files between machines. Plus all your mail eats up your storage, and in my case, that means only 3486MB of storage not 5GB.

    While prices aren’t available, we know all Google storage limits are expandable for paid accounts. It would only make sense, given the processing needs of email, that Google Drive will allow you to add more space to your drive for less money than you’d pay for the same storage in GMail.

    Speculation is that Google Drive will have desktop integration on Windows, Android, and Mac meaning it should be as easy to use as a USB drive yet you only need to pack around your username and password.

    Other operating systems will obviously have web access to the drive, that’s a “no brainer“, so even obscure versions of Linux and potentially even appliances like WebTVs will have limited access to your shared files.

    Why not sign up a few friends using a DropBox referral ID and get 15GB of free space? Well if you want to use your friend’s info like that, you either hate your friends or they are really understanding. Plus DropBox doesn’t have the best track record of privacy and security; in fact it seems like the hackers lay off DropBox just long enough for it to become a ripe target and then they hack it again.

    Even without the historical issues surrounding the competition, this is going to be just like G+ vs. Facebook, Skype vs. Google Voice:

    • If you use GMail you already trust Google with your most private assets, using them for files is no extra risk.
    • Google is a hardware and software solutions provider. Anything they deliver will be more advanced than the competition.
    • Google has a much larger exposure base than the competition yet a much better track record on security and data integrity.

    Personally, to me this is a no-brainer, and the only questions I have are how awesome the integration will be with other services?

    • If I upload a music folder with a playlist so I can put my music onto my car-pc, can I open the playlist and stream my tunes from Google Music on my work PC?
    • If someone emails me a file and I wanted to share it with my co-workers, will GMail let me save the file to a shared folder in Google Drive?
    • If I put a huge RAW image from my DSLR camera on my Google Drive, can I open it in Picasa and share a thumbnail on G+ without making 5 copies of the same picture?
    • If something crazy happens while I’m in a Google self-driving car, can I save the last 5 minutes of exterior video to my Google Drive and then later share the pertinent time-segment of that clip on YouTube without having to upload/download?

    ;)

    SEO news blog post by @ 12:13 pm


     

    April 5, 2012

    Google develops ARGs for Pirates

    Google Glass

    “Arrrgh! Shiver me timbers! Mizen the topsail! Be that land I see through my metal eye?!”

    Okay so Google’s new Augmented Reality Glasses aren’t just for one-eyed pirates, heck even a two eyed pirate can find a use for these ‘La Forge’ inspired techno goggles.

    Yesterday Google was showing off a working prototype of their Augmented Reality Glasses which have been a two year labour of love running under the code name: ‘Project Glass‘.

    ARGContactLens

    Until yesterday we had little info on this Google[x] project, and there was speculation that the end project might come out as a digital contact lens instead of the pair of black and white frames we are seeing demonstrated this week.

    At the moment however even the frames are in the ‘styling’ phase of prototyping, looking a bit like a slice of an iPhone, with a very tiny camera hole, hooked up to a thumbnail sized display.

    We also know that they have touch controls on the top of the glasses, one of which is for capturing an image of whatever is in-front of you. My guess is that the first ‘mod’ for these will be a flip down shield that ‘alarmists’ can use to guarantee nobody is spying on them.

    Shut up and take my money

     
    As if pictures weren’t enough to get our hands reaching for our wallets, there was also a ‘concept’ video demonstrating the Android based UI that the glasses will use to interact with the user.

    After watching the video I have to wonder how they would display something in the middle of your visual perspective using a tiny little screen?

    This resulted in me spending about 35 seconds bending a paper clip into the rough shape of the screen. I plopped this mock-up onto my glasses and took a look at what area the ‘display’ would have.

    The current display would actually have quite a bit of space to display info, but there’s no way I can ‘see’ that it would be able to display something in the middle of your view?

    Virtual retinal displays, even the most advanced laser based units, still haven’t found their way into ‘production’, even within military channels like DARPA where such a technology should be very tempting to adopt.

    So for now I’m in the camp of nay-sayers who feel that the tech needs a bit more work before it can deliver what’s in the promotional video, and even then there’s certainly some kinks to work out of the system for obvious safety reasons.

    Pity though, some of the style pics look so cool..
    Borg version of Google Glasses

    SEO news blog post by @ 11:42 am


     

    April 2, 2012

    Google+ Phantoms!

    It seems that Google is trying to breathe life into its failing Google+ social network with a new patent on its System and Method for Generating a Ghost Profile for a Social Network.

    google phantom

    Considering the waning popularity of Google latest social platform, it seems that they are desperate to get anyone they can use it. Google+ hopes that by non-users being able to create an unsearchable ghost profile they can get &non-believers" (yikes! their words not mine) to participate in social networking without providing any end-user information.

    The abstract for the patent reads:

    The ghost profile allows a user to use certain features in a social network without converting to a social network profile. Specifically, the ghost profiles are unsearchable and comments that originate from a ghost profile user are displayed as partial names.

    The ghost profile is generated when a member of the social network invites a user to join. In one example, the member is automatically added as a friend to the user’s ghost profile.

    The premise is that some people are opposed to using social networking. When a user of a social network has a friend that is not on the network, or is opposed to or otherwise has no interest in social networking, the second group misses out on an important social component. If the friend on the network site wants to share some photos with this person, the other is forced to either join the network to view them or simply miss out on being able to view them.

    SEO news blog post by @ 12:14 pm


     

    March 29, 2012

    Google’s Self Driving Cars – More than a vision

    As an SEO who loves 12 volt tech, cars, and robotics, I tend to focus on these updates from Google’s self driving car project. This morning I came across a video showing off the first official self driving car ‘user’ Steve Mahan, who is legally (95%) blind.

    My only disappointment with the video was that Steve’s user # at the end of the video:
    “#0,000,000,001″
    ..would only indicate ‘billions’ and not a ‘googol’ of users like :
    “#00,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­001″
    See how witty that would have been?

    Okay I also wasn’t impressed with the parking, just getting the car into the slot like that reminds me of driving past the local bingo hall. Where’s the pride in parking accurately?

    After seeing this sort of result from Google’s innovations it’s really sad to hear rumour that Google is pushing to trim the fat and look at reducing all the innovations it’s known for. Considering the volume of ‘Google is evil‘ and ‘Google just wants to steal our info‘ rumours that keep going around, hopefully the users can see that actions are more honest than words?

    A Minecraft Demo Video?!

    Yes indeed! I managed to find no solutions to the darkness issue, so I took a video of something that looks great when it’s dark: Lightning!

    http://vimeo.com/39324558

    In fact one of the fellows who’s helped with the detailing stole our thunder over on Reddit’s r/minecraft, but we’re cool with it. Would have been nice if he’d link over to the contest page, but we understand. *sob*

    The video, even as dark as it is, does give a sneak peek of the Beanstalk we’ve been building on the demo server. Hopefully we’re providing inspiration vs. stealing all the good ideas. ;)

    Speaking of ideas, we are still fishing for some good ways to detail the Goose nest and how to make ‘leafs’ that look thin on the Beanstalk. Serious brownie points are available for anyone who shares a way to get around those hurdles so we can focus on other parts of the maps.

    SEO news blog post by @ 10:39 am


     

    March 27, 2012

    Google IO is a sellout

    I know we’ve been anti-Google the last few weeks, but Google’s upcoming IO conference really did sell-out, in 20 mins no less!
    GoogleIO 2012 Sold Out
    With only 5,500 seats the 20 minute sell-out wasn’t too shocking, but the $2,000 EBay auction for a Google IO ticket took me by surprise. I tried to go find it for a confirmation picture but it was already nuked. Even at the full price of $900 a pop, the scalping price was over double! Heck educational admission ticket prices are only $300 each!?

    If you’re wondering ‘what the heck is Google IO?’ that could be our fault, because our post about it last year, Ooh Shiny! ChromeOS & ChromeBook, was totally about the new ChromeBook and not the conference.. Oh man!

    Each year Google hosts it’s Input/Output conference to not only share a vision of what’s ahead for Google, but also to get some feedback from the developers and users that work with Google’s solutions.

    As is the case each year the team of nerds over at Google have put together a ‘chrome experiment‘ for anyone with a Google account.

    The splash page for the Google IO event experiment teases us with the following:

    “Brush up on your geometry, dust off your protractor, and architect a machine only you could have dreamt of. Join developers tackling our latest Chrome Experiment for a chance to have your machine featured at Google I/O.”

    … yet the site seems a wee bit too popular at the moment, refusing to proceed into the actual site no matter how many times your click it. I’ll have to keep trying but right now it looks like I’ll have to come back and update after lunch.

    If you REALLY wanted to click something to fiddle with in your browser, and it has to work right this second, well try Browser Quest from Mozilla Labs! While the game is currently still up and running I expect it will completely flat-line as it reaches peak popularity. I am running around as DobbieBobkins if you get in.

    Browser Quest is an HTML5 site, with everything using the latest web-tech available. Don’t let those 8-bit graphics fool you, this is a modern technical demonstration. I’ve seen the game work with the latest versions of Chrome, Safari, Firefox, and Opera, just fine, though Opera was loading like dirt because of some broken plugins.

    Speaking of coming back to things. I keep saying that we will have more on the Beanstalk Minecraft map contest, including some videos to inspire folks with ideas.. Sadly I am SO out of date with video capture that it boggles the mind.

    Apparently my problem with recording is missing codecs, so I installed the FFdshow package which supposedly contains the right codecs to maintain the correct color space and gamma values in my source videos. If that sounded like Spanish, in a nutshell I’m fixing some dark video issues. :)

    Here’s my last upload fresh off the preview screen, and it’s STILL TOO DARK?

    http://vimeo.com/39291926

    So, for now, today’s post is more of a bookmark, with some Google IO teasing, to be visited again after lunch when things are less popular. ;)

    UPDATE: Okay I got into the Google IO on my lunch and did a Bean experiment:

    Bean for Google IO Experiment

    SEO news blog post by @ 1:38 pm


     

    March 22, 2012

    Don’t drink the link bait..

    Kool-Aid
    Kool-Aid
    Thanks to the recent (April/March) Google updates, ‘tread lightly’ has never been better advice to anyone in the SEO industry.

    Between extra offers in my inbox to ‘exchange links’, ‘sell links’, ‘purchase links’, that all seem to be coming from GMail accounts, and reports of simple Java-script causing pages to drop from Google’s index, I’m about ready to dig a fox hole and hide in it.

    First off, lets talk about how dumb it is to even offer to sell/buy/exchange links at this stage of Google’s anti-spam efforts.

    Even if the offer came from some part of the universe where blatantly spamming services, using GMail of all things, was not the most painfully obvious way a person who SHOULD be hiding every effort could get detected, it still doesn’t bode well for the ethics of the company trying to sell you some ‘success’ when they can’t even afford their own mail account and have to use a free one.

    Further, if the offer came from someone who was magically smart enough to send out all the spam and not have it tracked, if they are at all successful what you’ll be doing is adding your site to a group of sites ‘cheating’ the system. The more sites in the ‘exchange’ the more likely it is to get you caught and penalized. So technically, any success there is to be had, will also be your successful undoing.

    Secondly, lets consider how you would try to catch people buying/selling links if you were Google? It’s an invasion of privacy to snoop through someone’s GMail to see if they bought/sold links, but if Google sends you and email asking to purchase a link on your site, is that an invasion of privacy or just a really accurate way to locate the worst spam sites on-line? The same would go for selling a back link to your site, just send out an email, wait for positive responses from the verified site owner, start demoting the site. Talk about making it easy for Google.

    Heck as an SEO trying to do things the right way, if I get enough offers to sell/buy links from a particular spammer, wouldn’t it be worth my time to submit a report to Google’s quality team? I think the ‘lack of wisdom’ of these offers should be very obvious now, but they still persist for some curious reason; Perhaps they are all coming from those relentless Nigerian email scammers?

    Java Script?

    The next issue is on-page Java Script with questionable tactics. I know Google can’t put a human in-front of every page review, even if they actually do a LOT of human based site review. So the safe assumption for now is that your site will be audited by ‘bots’ that have to make some pretty heavy decisions.

    When a crawler bot comes across Java Script the typical response is to isolate and ignore the information inside the <script></script> tags. Google, however, seems to be adding Java Script interpreters to their crawler bots in order to properly sort out what the Java Script is doing to the web page.

    Obviously if a Java Script is confusing the crawler the most likely reaction is to not process the page for consideration in SERPS, and this appears to be what we’re seeing a lot of recently with people claiming they have been ‘banished’ from Google due to Java Script that was previously ignored. We even did some tests on our blog late in 2011 for Java Script impact and the results were similar to what I’m hearing from site owners right now in this last update.

    So, the bottom line is to re-evaluate your pages and decide: is the Java Script you’ve been using is worth risking your rankings over?

    If you are implementing Java Script for appearance reasons, using something very common like jQuery, you probably have nothing to fear. Google endorses jQuery and even helps host an on-line version to make it easier to implement.

    On the flip-side, if you are using something obscure/custom, like a click-tracker/traffic Java Script which is inserting links to known ‘SEO’ services, I’d remove it now to avoid any stray rounds from Google’s anti-SEO flak-cannon.
    Google Flak Cannon

    I did toss some Minecraft demo map videos on-line last night/this morning, but they didn’t turn out so swell for a bunch of reasons and I’m just going to re-record them with better software. Stay tuned!

    SEO news blog post by @ 12:42 pm


     

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