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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


March 1, 2013

Marissa Mayer Got It Right

Marissa Mayer, CEO of Yahoo!

When Yahoo! CEO Marissa Mayer sent out her controversial memo on February 22nd telling remote employees that they had to begin working from the office it was met with strong criticism from a large portion of the tech public. Her employees are reportedly “very upset” and even Virgin Founder Sir Richard Branson weighed in on the Virgin blog insinuating that Marissa doesn’t trust her staff and that this move is a step backwards. Even J.J. Colao, CEO of oDesk, voiced in on Forbes making points from the reduced cost of remote employees to the advantages in the war for talent. They’re both wrong.

It’s Nice To Be A Founder

It’s great to be able to give your employees flexibility, and kudos to Richard for doing so, but that requires knowing your employees and them having a clear understanding of who’s in charge. In some organizations it works and one of the key ingredients for that success is right in Sir Branson’s title: Founder. He built his company from a single store. He hired people he trusted who in turn, hired people they trusted and so-forth. Marissa didn’t have this perk.

When she took over the CEO role at Yahoo! in July of 2012 she took charge of a company that had seen five CEO’s in three years, share prices at $15.65, down from the $31 Microsoft had offered in 2008 and declining market share. Something was and still is very wrong at Yahoo! It seem that Ms. Mayer didn’t have the luxury of controlling who was under her employ as Sir Branson did and, as she’s known to do, needed to make quick and decisive changes. This is what she was hired for.

Understanding Bias

Bias is an understandable trait in humans, we all have it. When Mr. Colao wrote of his concerns about the change at Yahoo! I have no doubt he was speaking in earnest, at least from his perspective. What’s important to remember however is that he, like you and I, is biased by self-interest. He’s the CEO of oDesk. oDesk is a company built on connecting people with remote contractors to fill specific roles.

Essentially, Mr. Colao has an entire company built on connecting remote workers with jobs and thus, is inherently biased against the policy enacted by Yahoo! It’s an understandable bias but we must take his opinion on the subject with a grain of salt.

Yahoo! Is Broken

I touched on it above but a point that very much needs to be understood is that Yahoo! is broken. With a variety of properties that don’t generate revenue, search that’s powered by a smaller and newer engine (Bing), a deal with Microsoft that’s reportedly not generating the revenue it needs to, and a litany of other concerns, big changes need to be made. To that end, she’s selling off properties, looking into partnering with Google over Microsoft and yes, changing the corporate culture. Good call.

Let’s put ourselves in her shoes for a moment, from just the perspective we’re focused on here and that’s corporate culture and the ability to work from home. Let’s imagine that we just took over a company and in that company were a range of skills and talent but you knew none of them. Let’s imagine that said company is far too large to know each person individually and let’s go even further and imagine that we are virtually certain that some of our staff members are amazing while others are costing money and producing little in return. What do you do?

Let’s imagine that we’re trying to completely reinvent what our company is, draw it out of the ashes like the overused proverbial phoenix, and to do so we need to know, without question, that everyone under our employ is intelligent, working hard, and dedicated to the massive task at hand. And let’s assume we don’t just want to lay off another 2,000 people. What do you do?

You Go Back To Basics

Massive layoffs aren’t good for business. Running at a loss is even worse. What Ms. Mayer is doing here is, in fact, the epitome of capitalism and that is to go back to its core principle: Darwinism works. The weak will perish.

If you don’t know who’s productive and who isn’t at an organization and you’re the CEO, it’s your duty to find out. The employees who have the most problems with it will be those who don’t want to be watched, who don’t want their work monitored. Essentially, the first to leave will be the weakest. Try to tell me that the employees at Yahoo! don’t need to collaborate and work in teams and I’ll chuckle. And tell me that it doesn’t create a more cohesive unit to collaborate together, in the same space where simply walking down a hall or turning your chair doesn’t get answers faster and I’ll reply by asking why you even bother to go to a pub with friends or gather for a family reunion. If the same interactions, connections and cohesiveness can be formed remotely, why do we even leave the house? Why not grab a few beers, turn on Skype and save yourself having to leave a tip? Because team units and communications aren’t as successful remotely, that’s why. And Marissa knows this.

Let’s Call A Spade A Spade

The key argument made against this move seems to be that it stifles creativity. No, it doesn’t.

The spoiled belief in the tech realm that we’re straight out of “A Beautiful Mind” and need our genius to be pampered, on a comfy couch – but not Yahoo!’s comfy couch, only the one we bought will do, is just ludicrous. Let’s be honest, we are not that special. I know, I’m part of the tech community, and I’m CEO of my company; but when I need to get stuff done, I go to the office. Why? Because the people I need to work with are there, when I need to ask a question the answer is just a few steps away and because an office offers fewer distractions than a house. My house is filled with the fun distractions I like, my office is not.

And let’s also remember that Yahoo! is not some fortress of despair. They have massage, food, fitness centers, hair salons and even a games room. Need some R&R? It’s there. They just want to know when you’re on R&R and when you’re working. Is this some crazy new idea in business? Is it really unreasonable for an employer to want to know when the people they pay are working and when they’re playing on company time? Personally, I think not.

You Can’t Argue With Success

But in the end sometimes you just have to trust your leader. Let’s just consider this, since she took over last year Yahoo! share prices have gone from $15.65 to $20.76. Can she be trusted to make solid decisions even if they’re not fully understood? Yes.

Let’s also consider that Marissa Mayer needs to stamp on this company an undisputed “I am the boss” and this initiative does that like few others could. She is changing the lives of her employees and adjusting how and where they work. If there was a debate about her strength and influence as CEO, there is none now. She will do what she feels is the right decision, she will do it unilaterally, and she will do it with authority. The weak will hate it and complain, the strong may not love it but will feel a firm hand at the helm and while they may resent that they have to drive to their office, they will do so with the security of knowing that they have an office to go to.

SEO news blog post by @ 3:44 pm

Categories:Yahoo!

 

 

February 26, 2013

Google Chrome can point out ‘Noisy’ tabs..

Have you ever had a bunch of tabs open, decided to turn on your speakers/put on your headphones, only to find out that there’s something unexpected making sounds but you don’t know what?


Most annoying demonstration possible..

 
Viola! When you play HTML5 audio in a tab the browser animates the favicon to indicate this. (No, this doesn’t mean Chrome supports animated favicons yet, that’s still not working.)

Now I cheated and used a ‘canary build’ of Chrome to accomplish this, but really, other than working on cleaner animations/UI, this is a ‘must have’ option for all browsers!

I also took the time to show that it’s not ‘visualizing’ the audio in the tab (that would suck up too much CPU resources) but merely drawing on the favicon to indicate that the tab was recently attempting to play audio.

The new build of Chrome apparently also has an icon to indicate when a tab is recording, but I didn’t have any easy examples for demonstrating that option.

One of the things I stumbled on in the process of making this post was too note-worthy to not include in this post.

The ‘canary build’ of Chrome doesn’t use your default Chrome profile, and it can run side-by-side with your currently installed ‘stable’ version of Chrome with no cross-talk.

This meant that I was plopped into the YouTube TV/Movies when I went looking for a video to play, and I stumbled on this bargain:

Red Dawn in 480p for $20 CDN

Clearly YouTube needs to work out some pricing errors because I could get a blu-ray of Red Dawn for $20 brand new, and they go for $8 used online. Seeing that the HD version is $5 more really leaves me wondering how the error was made..

Patrick Swayze

Is it possible there’s a Patrick Swayze fan on the YouTube Movies team?

“Nobody put’s Red Dawn in the discount corner!”

UPDATE: Apparently someone DOES read this, and apparently I am not keeping up on movie releases. This is the 2012 ‘Red Dawn’, a REMAKE of the 1984 original, where the reds are North Koreans, and the plot involves an EMP attack that makes a ground invasion a ‘teeny tiny’ bit more plausible.

SEO news blog post by @ 12:27 pm


 

 

February 7, 2013

That escalated quickly: Google Glass prices, dates, and a spec leak?

I’ve talked about Google Glass already, Finnish them! (Google Glasses and WiFi Liabillity), Google Chronos?, Google develops ARGs for Pirates, many times..

In those articles we were mostly looking at patents and prototypes.

Now we have WIRED.COM and arstechnica.com both spewing out specs based on more patents and some developer info…

A bone conduction listening device.
Hello? Can you ear me?
  • 802.11 b/g 2.4 GHz WLAN
  • Bluetooth ver 4.0 low-energy radio
  • “Bone Conduction” audio playback
  • a $1,500 (£962) price tag
  • developer shipments in early 2013
  • a projected 2014 launch date

Breaking this down, we learn a fair bit from each fact we can establish.

802.11 b/g support means that N mode WiFi won’t likely be supported, and the best guess would be the it’s getting dropped due to power consumption. Additionally, there’s a rumor that the primary data connection for the Google Glass will be a tethered cell phone acting as a ‘modem’ of sorts to expand the Google Glass’s communications range without bulking it up.

The 4.0 version of the Bluetooth radio stack is an exceptionally good match for a device running off of batteries, that sits on your head. This version of the Bluetooth stack supports BLE – Bluetooth Low Energy mode operations that allow a device like Google glass to sip on power and still remain connected to other devices.

If Google Glass had an option to support class 1 (100mW transmissions) networks it would supply you with a range of up to 328′ or 100 meters. If you were a household cleaner you could leave your phone in a central location, put on your Google glasses, and record your cleaning efforts directly to your phone or relay it to a remote server. By doing this you could safe guard yourself against damage claims and other issues presented by the homeowners.

In fact you could also be listening to some music, without blocking your ability to hear other sounds, like a knock at the door, or someone coming home. This is because the Google glass does not block incoming sounds/cover your ears.

The ‘bone conduction‘ audio drivers on the Google Glass send audio vibrations via your skull bones to your inner ear which then ‘hears’ the vibrations as sound.

This means that if you are driving, biking, walking, etc., you can expect the Google Glass audio feedback to be less of an obstruction/safety risk than typical in-ear or over-ear style systems.

Picture wearing these as a lawyer, and someone is attempting to hold you to words you’ve never even said. You could jump to the date/time the original discussion occurred and play it back verbatim, clearing up any mistakes/poor recollection that might otherwise cause endless headaches.

The trick in this case, since a lawyer/doctor, couldn’t ethically record video to an insecure/public location like a ‘Google Hangout’, would be for Google to either offer some sort of private video storage/search/retrieval service (I hear they have some experience with video?), that has the sufficient security clearances to avoid any concerns about storage.

The $1,500.00 price tag is for the Developer’s build of the device, currently being called the ‘Explorer Edition’, that will be shipping this year. In fact Google has said “early this year” as the date, so “sooner than later” is a fine guesstimate.

The signup for the Explorer Edition was actually quite the event, while the attendees were sitting in the conference center Google dropped some ‘Glass’ equipped sky-divers onto the site from an overhead balloon. The video from their Glass units was then streamed inside the event for a bit of a surreal effect.

At the end of the conference the developers willing to pay the $1,500.00 price tag were given a specially etched slate of glass with the serial # of the unit they will be shipping to you later.

A glass brick with a serial number etched into it.
Ooooh my precious.. So shiny..

SEO news blog post by @ 10:44 am


 

 

January 31, 2013

Are you Modern? Take the test!

modern.IE Logo

Two pro-Microsoft posts in one week? I know, Right?!

Clearly we are not masters of fate or IT news, so today’s headline is covering the new modern:IE Test Site setup to assist web developers with creating IE compatible site content.

Wasn’t it like, two days ago that I just pointed out that the big flaw with IE is that the old versions create a web design nightmare? *tap tap* .. Apparently this thing is turned on?

What does it test?

Actually the tool is a suite of tests with some specific test cases for IE browser specific issues.

Here’s a list of categories it will test and report on without setting up a ‘Site Owner’ account:

  • Fix common problems from supporting old versions of IE:
  • Known compatibility issues
  • Compatibility Mode
  • Frameworks & libraries
  • Web standards docmode
  • Help this webpage work well across browsers, across devices:
  • CSS prefixes
  • Browser plug-ins
  • Responsive web design
  • Browser detection
  • Consider building with some new features in Windows 8:
  • Touch browsing default
  • Start screen site tile

If you plug your URL in the page will test all these areas and report back to you where improvements could be made.

Additionally there is a direct link to the ‘Pinned Site Tile’ testing/design tool.

This tool lets you select an image (144×144 pixel PNG) and text for your website when a Windows 8 user wants to ‘Pin’ the site to their start menu.

My experience with the tool wasn’t great, likely due to some caching, but if you test your code against sites that do work properly you can still sort out the needed meta tags quickly enough.

Other Goodies?

Included in the suite is a link to the Internet Explorer Test Drive site to compare HTML5 features and performance with other browsers..

 
Technically, I ended up short on time to cover more, so if you dive in and start to wonder why we didn’t point out something new/interesting, feel free to let us know, we’re always open to feedback. :)

SEO news blog post by @ 12:20 pm


 

 

January 22, 2013

Oracle is meddling with search results?!

Like most headlines, there’s some leaping between facts going on, but we’ll connect the dots in short order, don’t you fret.

Scooby Doo Cartoon with additional logos
We want our Google results, not some Mystery Machine!?

 
Have you noticed how much/often Oracle has been updating Java on your machine lately?

You’d think, with all those security patches they are fixing, if you turned on a PC that has been dormant for 6 months it would be instantly hacked by it’s outdated Java upon loading nearly any web page?

Well that’s not exactly true, so what is true?

Here’s a list:

  • Oracle gets page traffic with each update
  • Ask.com pays for each install of the Ask Toolbar
  • By default the Ask.com toolbar is installed
  • Each update is a risk you won’t opt-out and click next
  • The Ask.com install waits 10 mins to install
  • Delayed invisible installs are a malware tactic
  • The Ask.com toolbar intercepts and modifies searches
  • Removing Ask’s toolbar won’t restore your search settings

Those are facts, and it doesn’t take a silver-tongued writer to get the reader to acknowledge how they all connect.

It’s so bad that IE, FireFox, and Chrome are all delivering UI changes to make these installs a LOT more clear to the end user..

.. and Ask.com has already started adding ‘helpers’ to make the new UI’s less likely to halt an installation where the user is just clicking along.

So it’s a back and forth struggle to keep your web browser free from unwanted clutter that pretends to be of value but actually alters your search results and steers you towards paid sites/links vs. organic search results.

How can you opt out of the war for your clicks?

If you don’t need Java, just don’t install it to begin with. If you hit something that needs Java then go ahead and use it; But don’t just install Java because you think it’s crucial.

You also don’t want to confuse JavaScript with Java; For some folks the Oracle Java installation can be completely avoided.

Use a clean installer without the added Ask.com payload. Since Oracle isn’t publishing any recent versions of the Java installer without the Ask.com toolbar components, this requires you to trust an outside 3rd party’s assistance, or use a risky/outdated version of Java.

Ninite icon
Ninite.com

What can I say about Ninite.com? In my nerdy travels online I’ve yet to discover an easier method of installing apps without the added payloads.

Not only that, but Ninite allows you to bundle up a ton of installs into one package with zero ‘next’ clicking as the packages install. Heck, you can even save the package URL for later, or share it with friends to help them install a specific set of apps!

Since Ninite grabs the source from the actual websites, you will get trusted/current code, without the bother of carefully installing each app and side-skirting all the additional packaged software/malware.

Plus as a one-stop reference to the most popular free installations, Ninite is also great for folks that want to stick with mainstream applications and avoid trying out some ‘less popular’ choices.

I hope this helps our readers avoid some hassles, get honest search results from the search engine you’ve selected, and perhaps even gives folks the motivation to try uninstalling Java completely to see just what the heck is using it anyways.

SEO news blog post by @ 1:31 pm


 

 

January 17, 2013

Facebook Social Search: Grasping for that Third Pillar?

On January 15th 2013, Facebook planted it’s so called “third pillar” of it’s social network empire, “social search”.

If Facebook *is* all about social media, and they already had a search function, how is this a big change?

Stack of coins with a magnifying glass on the pennies.
Okay, well that *is* some small change..

 
From what I can tell of the new search feature, it’s an exclusive index of Facebook, powered by Bing. So you get better/different results from the previous search options because it’s been handled by Microsoft’s search methodology.
 
So, you may be wondering, “Why isn’t Bing offering an improved ‘Social Search’ now that they have access to all this Facebook data?”, and you will be amused to note that today Bing indeed announced an improved ‘Social Search’ to users of their services.

In fact, Bing’s social search results are appended to the Facebook search results, and all clicks stay inside Facebook.

Still, what’s really ‘new’ about this search behavior?

Allegedly if I tack on action words to a search like, “visited by friends” or “popular with friends”, it’s supposed to marry the search results with social data from my friends list.

I gave that a whirl, trying to find various searches that would result in ‘approvals’ or ‘likes’ from my friends and I got very poor results.

Could it be that my tech savvy friends have dialed in their Facebook privacy settings to the point where Bing’s assistance is negligible? Possibly. And I wouldn’t blame them for it.

Then I tried some of the same searches in Google, without engaging any ‘social’ tags or features, and viola, I can see restaurants, pubs, and even retail stores that people in my circles have rated. I also know now to never have lunch with Dave, since he loves all the types of restaurants I try to avoid. :)

Plus, thanks to Google’s purchase of Zagat, I have a fallback option for accurate/honest feedback if my friends aren’t reviewing restaurants or pubs that I want to try out or are simply closer to my location.

While I’m not seeing a real improvement, FB is seeing a nice reversal of their stock prices, which were on a steady downfall last year, as we mentioned in our May 22nd, 2012, blog post: FB stock drops as SpaceX soars to success!

How long this will bolster their faltering stock value?

Will ‘Social Search’ mature into a feature that entices disinterested users to revisit Facebook?

Clearly that’s anyone’s guess, but at least they are trying to keep the ship afloat, and search traffic could help bolster ad revenue, as it did for Google.

Time will tell. ;)

SEO news blog post by @ 11:56 am


 

 

January 10, 2013

Missing Authorship Photos?

If you’ve become accustomed to seeing your charming mug in the SERPs when you are Google’ing your keywords, it might be rather unsettling to see those images suddenly disappear.

Rich Snippet SERP example

Fear not! This isn’t something you have done, or not done, this is actually kicking up a bit of fuss on the SEO forums/discussion areas today and clearly looks to be an issue on Google’s end.

In fact if you were in need of reassurance, all you have to do is hop into your Webmaster Tools account, and visit the ‘Rich Snippets Tool‘ to get a preview of what your SERPs would normally look like.

If you are sure that you’re not part of the current issue, or you’re just curious what we’re talking about, the Troubleshooting Rich Snippets page is a great resource to tackle possible problems.

Google invests another $200,000,000.00 in renewable energy..

I could have written .2 billion, or 200 million, or even 200 thousand thousands, but why play with such a large sum of money?

Google certainly isn’t playing around; With this latest investment Google’s grand total in renewable/clean energy is over $1 billion US and growing.

This isn’t just charity either, some of these investments are just smart business because the returns are very fixed and low risk.

Illustration of power saved by using GMail vs. Postal Mail

Being honest about pollution is brave, and bragging about your low footprint is begging for trouble, but Google marches on stating:

“100 searches on Google has about the same footprint as drying your hands with a standard electric dryer, ironing a shirt, or producing 1.5 tablespoons of orange juice.”

You can read more about Google’s efforts to reduce, eliminate, and assist others with power consumption/carbon footprints, over on the Google Green Pages.

SEO news blog post by @ 11:57 am


 

 

January 9, 2013

Google Ad Words for YouTube Videos

Google has released a new service to promote your YouTube videos online, called AdWords for Video. Google has taken many of the familiar components from their popular AdWords service and successfully applied them to video in a new video campaign management tool that allows for quick video ad creation and better video ad reporting.

Google announce back in November of 2011 that they discontinue the original ads.youtube.com service. The new service is located at http://adwords.google.com/video. Existing users of Google AdWords can sign in with their current account credentials or sign up for a new AdWords account.

"If you have an ad or a video, YouTube is the only place where you can surround your brand with relevant content and YouTube makes sure that it is appropriate for your audience. With the millions of views that YouTube gets every day, they are certain to find a perfect fit for your message."

AdWords for Video screen shot

This new AdWords service allows users to easily promote their videos on YouTube and the Google Display Network. The GDN includes videos and content from thousands of websites and claims to allow you to access to 80% of the "online video content space."

Google AdWords for video allows you to:

  • Reach the right viewer at the right price
  • Pay only when the ads is viewed
  • Allows you to easily manage video ad campaigns

Users will get valuable information such as the number of views, video reporting, easy to setup targeting for your preferred audience(s).

For more information, see Google Support.

SEO news blog post by @ 11:09 am

Categories:Google,YouTube

 

 

January 8, 2013

Google gives back free WiFi

Google’s New York offices are located in the lower Manhattan neighborhood of Chelsea, and today Google announced free WiFi would be provided to the area.

Expected WiFi coverage area for Free Chelsea WiFi
Expected WiFi coverage area for free Google WiFi in the Chelsea neighborhood.

 
The image above attempts to map the coverage area described as:

“Gansevoort Street and 19th Street, from 8th Avenue to the West Side Highway including the Chelsea Triangle, 14th Street Park, and Gansevoort Plaza”

After 6 years of working in the neighborhood Google was proud to offer free WiFi to the area which has a very high density of students (5,000+) and full time residents.

U.S. Senator Charles Schumer, and Google’s CIO, Ben Fried, got together to make the announcement in public at 10:30 AM EST.

Given the technical nature of the area’s residents, the free Wifi offering should help pull in more tech companies with similar goals.

I know that if Google wanted to give me free internet, I’d gladly take that $60/month savings, and they are offering this to nearly 10,000 residents/businesses?!

You go Google!

Charged up about Bluetooth Batteries

Tethercell

Have you ever wanted to:
- know the charge level of installed batteries
- remotely turn on/off something battery powered
- get a warning when your fire alarm battery is low

Well now you can take control of anything that uses AA batteries, using an iPhone, and later on this will obviously be available to your tablet, laptop, PC, or really anything with Bluetooth.

The Thethercell is a new product from two rocket scientists who actually worked on the SpaceX project.

It’s essentially a AAA battery holder with a AA battery’s dimensions. The holder also has a low-power Bluetooth radio/controller chipset, which allows the battery to be checked, and turned off and on remotely.

Here’s a couple examples I’ve seen that give some idea of uses :

- install in a Click-Light
- put the Click-Light in the garage
- set the Tethercell to ‘auto-on’
- tether to your cell phone
- now you have automatic lighting

Tethercell with battery installed.

- install in a baby monitor
- set low battery alarm
- set timer for on/off periods
- spy on people during certain hours
- batteries will last much longer

- install in an old music player
- tether to a device with motion sensor
- play white noise on the music player
- when motion stops the player switches off
- attach the device to your bed/pillow
- white noise will play until you fall asleep

Since this is a fresh product, still in the ‘prototype’ phase, I’d expect lots more ideas on uses to pop up in the future.

In fact I could see companies which use a lot of batteries looking at this as the ultimate in cost cutting/waste management options. The entry point is minimal, and the product itself is likely to be less than $10/each once the economy of scale has taken effect.

SEO news blog post by @ 11:48 am


 

 

January 3, 2013

Google’s new Offline Conversion API

Happy 2013!

It may look like we’ve been loyal to the Mayan calendar, but we’ve just been busy internally over the holidays and didn’t blog.

Google has also been busy in 2013, retiring the old Offline Conversions APIs (both the Javascript and Python versions were retired in November 2012), and beginning a new Offline Conversions import service within the DoubleClick Search brand.

This announcement has been subject to both good and bad press, typically depending on the technical skills/depth of knowledge of the story writer.

Most writers looking for the worst possible scenario chose to doubt Google’s privacy controls, and boldly suggest there will be problems due to data aggregation.

Google’s DoubleClick service explicitly states:

“Advertisers are prohibited from sending personally identifiable information using this feature, as outlined by the Terms of Service for the API.”

Further to that there are lots of assumptions being made about who can supply data, who has access, and what data is relevant. In one article they just tossed in a mention that the data could be ‘decrypted’ by 3rd parties/or government agencies with nothing to back that claim up.

To help understand the role of this service lets look at a typical use case:

  • You sell widgets.
  • Your website has online ordering.
  • You also have a physical store.
  • Clients are finding items online, but buying them in person.

So if you are basing your promotion efforts on Web based analytics, you will be in the dark as to what promotions drove the clients to come to the store and make a purchase.

Unless Google gave you an interface with which to send them transaction info on offline sales?

Lets see how that would work:

  • A Google user is searching for widgets.
  • Google puts a PPC Ad on the page promoting your widgets.
  • The user clicks on the Ad, and looks up ‘Blue Widget # 42′.
  • 2 hours later, your in-store till sells 2 ‘Blue Widget # 42′s.
  • The till sends “2 x Blue Widget # 42″ to Google as ‘sold’.

That’s it, Google now can relate the pay per click advertisement as relevant to the sale of the widget, and you have more info on how well that advertisement worked.

This also works very well with telephone based sales, especially if you are in a position to use specific phone numbers, or extensions, to narrow down how the call came about.

So while some folks are very concerned about how much companies will know about them when companies start comparing notes, that’s not the situation here at all.

Companies have been comparing notes for years, without the help of Google. Just think about the shopping trends that you reveal when you use an Air Miles card?

Google only wants to help reduce unwanted/ineffective advertising and reduce the amount of money businesses spend to reach potential clients.

SEO news blog post by @ 12:46 pm


 

 

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