Beanstalk on Google+ Beanstalk on Facebook Beanstalk on Twitter Beanstalk on LinkedIn Beanstalk on Pinterest
Translate:
Published On:
SEO articles and blog published on ...
Hear Us On:
Webmaster Radio
Blog Partner Of:
WebProNews Blog Partner
Helping Out:
Carbon balanced.
Archives
RSS

XMLRSS

Google Is Just Like Weird Al

The data released by Google in their diversity report highlights an issue.  Unfortunately it’s not just their issue, it’s a sector-based issue.  It turns out that Google is made up of a bunch of white dudes.  Sounds like a slightly nerdier version of Congress but with more power.

The breakdown is currently:

61% White
30% Asian
3% Hispanic
2% Black

And it doesn’t end there, gender is also an area of issue with only 30% of their workforce made up of females and with only 21% holding leadership positions and 17% in technology-specific jobs.  At the same time we look at this data we can’t scold Google for it.  The problem is that the system itself generated this demographic years ago.  Let’s think for a moment about who went into technology about 20 to 25 years ago and would now be running it in their 30s, 40s and 50s.  To give you an idea, I did a quick image search for “dungeons and dragons players” and here’s what I saw:

Dungeons & Dragons Players

Click for a larger version if you can’t see the demographics here.

And these are the folks who, back then, went on to own Commodore Vic 20s, 64s and later …. work at Google.

So the question becomes, how do we attract a larger diversity of people into the sector?  To me the biggest “to do” is insure that schools, especially those in areas where white-and-nerdy isn’t the majority, need to be equipped with computers and technology training.  Further, the stigma attached to being a “computer geek” in high school needs to be worked on, especially for girls and non-white folks.  As one of those “white and nerdy” people myself I know that I was easily able to find a group like me back in school.  And for the most part, it was a bunch of other white guys and we’d play cards and schedule out how to get into the same computer science class.  Heck, we still game together almost every Friday evening even though we live on opposite sides of the country.  I suspect that this same clique either doesn’t exist in schools where whites are the minority or the technology isn’t available; likely both.

I’d recommend to talk to your congress but the demographics are seriously about the same there so perhaps the problem itself lies in us, the voting masses.  If we want to change the diversity we need to provide the technology and work to make it appealing.  I know my kids are learning game design and 3D printing in school.  Their teacher is giving them projects that appeal to what they like doing, we need to get the same accesses into every school to make this “white and nerdy” sector more diverse through making it more appealing as a course-set to take.

In the meantime, this is who will be running our technology firms:

SEO news blog post by @ 11:41 am on May 29, 2014

Categories:Google,just for fun

 

Google Car Doesn’t Need Humans

The biggest problem on the road?  All those pesky people.  It seems that Google has isolated the same problem with their car as they have with their algorithm and are working to deal with it in much the same way … take all those unpredictable humans out of the equation.

To do this Google announced yesterday that they are building their own vehicles (about 100 to be specific) and here’s the kinda-creepy part, the only human-interaction component is a red emergency button to stop it.  No steering wheel, no brake or gas pedal.  Nothing. The argument is that human interaction is more likely to cause an accident than an automated system.  Are they right?  Well, there’s obviously no large-scale evidence to support or refute the claim but with the large number of robotic acquisitions Google has been making of late, they’re certainly well positioned to give the effort a solid run.

One of the interesting features of this technological move is that the car can be requested from any Android phone and with the destination also programed from the phone meaning getting your car with arms full of shopping just got a whole lot easier as it would exit the parkade and meet you in front of the store with the click of a button or (presumably) a voice control.

There isn’t a whole lot of detail out on the car yet but here’s the fuzzy-little video put out to promote it.

I’ve got to say, with the number of less-than-qualified drivers I encounter on the road I hope sincerely that it works and can imagine the mobility it will lend to people who otherwise cannot drive themselves.  While I find it a bit odd, I’m sure there was a time when fire did too.

And Facebook Eavesdropping

And speaking of things you can do fro your phone, Facebook will be adding a function that allows them to listen in while you’re updating your status.  They will be listening to the background noise to enable you to share what you’re watching and/or listening to.    Now you might be thinking, “If I wanted to share what I’m watching I’d simply include that in my status update.”  Interesting thought but apparently Facebook is pretty sure you might not know you want to share this enormously invaluable piece of pop culture with all the folks you know.  I mean, if I can’t know which of my friends is watching Honey Booboo or listening to the latest by Justin Beiber how am I to know who I should unfriend?

Think of it as a culture-based filtering.  Perhaps they could add a feature to automatically unfriend people who have horrible taste, put them all in a driverless car and send them all to a cave so they don’t have cell phone access.

Google & Facebook: Together to make the world a better place.

SEO news blog post by @ 9:49 am on May 28, 2014

Categories:Facebook,Google

 

 

Google to Keep 30 Billion Overseas

Google, the US search giant, has been facing some criticism lately for keeping approximately $30 billion overseas. Google currently derives over half its revenue overseas but avoids paying US taxes on the funds by keeping the cash offshore. In a report submitted to the U.S. Securities and Exchange Commission, Google has stated:

“It is reasonable to forecast that Google needs between $20 to $30 billion of foreign earnings to fund potential acquisitions of foreign targets and foreign technology rights from U.S. targets in 2013 and beyond.”

According to Bloomberg.com at the end of 2013, $33.6 billion of Google’s $58.7 billion we’re held overseas.

“If these funds are needed for our operations in the U.S., we would be required to accrue and pay U.S. taxes to repatriate these funds.  However, our intent is to permanently reinvest these funds outside of the U.S. and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations.”

Google has stated the funds have been earmarked for acquisitions and capital expenditures overseas.

SEO news blog post by @ 11:23 am on May 22, 2014

Categories:Search Engine News

 

Ripoff Report De-Indexed In Australia’s Yahoo!7

Ripoff Reportt De-Indexed In Australia.

Yahoo!7, the Australian version of Yahoo! has de-indexed RipoffReport.com. This news came to me from Janice Duffy (thanks Janice).

This move was brought on in part by the efforts of http://ripoffreport-victims-unite.org/ who have organized complains of those who feel that Ripoff Report does not enable those accused of wrongdoing to properly and effectively address the issue thus causing permanent harm.  Obviously this was effective, at least in Australia.

A Yahoo7 spokesperson discussing the issue with SearchEngineLand.com had the following to say:

“Yahoo7 has received significant complaints in regards to defamatory content in our search results which have been generated from links on the website ripoffreport.com. Under Australian law Yahoo7 has an obligation to remove defamatory content from our search results, when notified of it. Given the volume of complaints received in respect of the ripoffreport.com website, Yahoo7 has put in place measures to stop ripoffreport results appearing in Yahoo7 Search while we review our legal position.”

This is going to be a welcome precedent for in other locations that feel they are fighting a losing battle for their reputation after receiving a bad report.  It is fairly common to hear of issues RipoffReport being used purely to damage the reputation of someone without actual cause either by competitors or disgruntled individuals.

If nothing else, this illustrates a problem unique to the Internet and coupled with the EU ruling on the Right To Be Forgotten, reflects the shift of a significant amount of power from the engines to the users.

SEO news blog post by @ 7:00 am on May 21, 2014


 

Is the EU’s “Right to be Forgotten” Ruling Protecting the Wrong People?

scales of justice

In the wake of Tuesday’s ground breaking news that the European Union Court of Justice ruled for a citizens “Right To be Forgotten” on the internet, we are slowly starting to hear rumor of the types of individuals being protected by the ruling.

The BBC has reported today that over half the the RTF requests received by Google have been from convicted criminals, including;

  • A convicted cyberstalker.
  • A man who tried to kill members of his own family.
  • A doctor wanting negative reviews from his patients taken down.
  • A man convicted of possessing child abuse images.

While the law does not require the information to be removed from the originating site, it does require Google pull all links to the offending material from search engine results.

The thought behind the ruling is that you should be able to control what personal information is found through search. On the surface that seems both logical and desirable. In fact the state of California passed a bill dubbed the “Eraser Bill” last year that would allow California teens to ask for the removal of information and images from social media sites. The motivation behind the bill is the though that teenagers should be granted the “folly of youth” without it affecting their future. Much the same as someone who has recovered from a troubled past would not want personal information to be found. Although everyone deserves a second chance, what about those simply looking to game the system or hide relevant, newsworthy information?

While we’re sure there are many legitimate uses for the removal of information requests, we start to enter a grey area as to who and what it should pertain to. If information is outdated, or inaccurate it stands to reason that it would be beneficial to have it removed, but a blanket rule for all could allow for pertinent information to be dropped from the SERPs. There have been many decelerations of concerns over freedom of speech, censorship, and how this will affect modern day journalism.

It’s important to note that the process is not cut and dry. Search Engines do have the right to refuse the applicant request, at which point the applicant would contact their country’s data protection authority.

 

SEO news blog post by @ 2:33 pm on May 16, 2014

Categories:Search Engine News

 

DuckDuckGo Launches Beta Redesign

In the wake of controversy over tracking and data privacy concerns launched at some of the major search engine players, underdog search engine DuckDuckGo has come out with a beta version of their new design interface. The new design includes contextual features such as images, videos, a knowledge graph-esque information box, instant answers and more.

Since it’s anti tracking declaration DuckDuckGo has reported averaging nearly 5 million queries per day. Will it be the David to Google’s Goliath? As global awareness increases over programs such as PRISM, we could see companies like Google and Bing decline in search market share.

SEO news blog post by @ 5:50 pm on May 8, 2014


 

Google stock soars: Titan Aerospace + Public Glass Explorer

It would take a lot of thunderbolts and lightning to frighten a company as resourceful as Google.

After some of the bad news earlier this month, Google had a very good day on the stock market and is soaring high on several big announcements.
 

Google
NASDAQ: GOOG – Apr 15 6:13 PM ET
536.44 +3.92 (0.74%)

 
As of today, April 15th, starting at 6am, Google started taking public orders for the Google Glass Explorer product.

What’s the catch? You have to be a US citizen because the Glass Explorer program is focused on the US and doesn’t have a lot of support for other countries yet. D’oh!

Also, at $1,500, you probably need to have a solid bankroll or a game plan to make the money back by producing videos and taking images that you can promote as ‘through glass’.

The official post on Google Plus took several minutes to finish loading thanks to the comments from people who range from excited, to angry, depending on their global location and access to the needed funds.

There’s no mention of the public access to the Explorer Glass Edition on the official Google Blog, but last week they had Dr. Jane Goodall discussing the tools she used to document and learn about chimpanzee behavior.

When I consider the additional images/video Dr.Goodall would have been able to collect and share if her studies were done with today’s technology/tools, it really boggles my mind.

Still, I don’t have US citizenship, or $1,500 laying around, so all I can do is write with jealousy. :)

Speaking of funds, Google also just purchased Titan Aerospace, the same company that has successfully built self-powered gliders that can sustain an altitude of 65,000 feet for up to three years.
 
Photo of the Solara 50 self powered glider.
 
The only figure that news sites will quote is the $60 million US that Facebook had previously offered to purchase Titan Aerospace, and the assumption is that Google obviously offered even more.

How much is it worth to Google to be able to update Google Maps image data without sharing the cost of satellite images? Millions.

What’s the value of traffic and exposure if Google’s drones can provide near real-time updates of forest fires and other large disasters? Priceless.

These self-powered gliders can apparently supplement Google’s Loon Project which provides internet access to low density population areas using ‘smart’ balloons that use the various wind layers to control their location.

If a balloon is going the wrong direction it can raise or lower to get into a different layer of wind for some limited control of it’s travel. When a balloon needs maintenance it can be deflated slowly to bring it back to ground safely, and in the event of a malfunction there’s a parachute in each balloon.

Currently the Loon project is focused in New Zealand with a future goal of establishing a contiguous ring of balloons around the 40th southern parallel that will provide uninterrupted internet access for anyone living in the 40km range of the ring.

With the purchase of Titan Aerospace and it’s gliders, Google has even more options and folks are already starting to wonder about a hybrid balloon using some of the glider technology that Titan Aerospace is bringing to the table.

Honestly, between selling connectivity and providing discounted image data for Google Earth, this purchase unlocks a ton of potential and could easily pay itself off in short order because Google’s in a great position to actually use the technology.

SEO news blog post by @ 5:00 pm on April 15, 2014


 

Is your business wearable aware?

Has your SEO been mentioning Mobile/Tablet apps and designs a lot?

SEO Concerns for Mobile Websites – August 16th, 2013

Google Q3, Mobile Ads & Hummingbird – October 21, 2013

I For One, Welcome Our Google-Android Overlords! – May 3, 2011

Who needs a mobile website? – June 23, 2009

It seems like YEARS of nagging, so why haven’t you made the moves? Are you waiting for the mobile fad to die?

In 2012 Google dropped the bomb that Android installations had hit the 400 million mark with a pretty snazzy video:
[iframe width="549" height="309" src="http://www.youtube.com/embed/1UhGM2us8eA?rel=0" frameborder="0" allowfullscreen][/iframe]

Then in 2013 Google did another high-def video announcing they more than doubled the install base in just one year to 900 million installs:
[iframe width="549" height="309" src="http://www.youtube.com/embed/1CVbQttKUIk?rel=0" frameborder="0" allowfullscreen][/iframe]

While I haven’t seen a video for 2014 yet, I can only imagine that we are in the billions of installs now and here I am still trying to get business owners to see that even if this was a fad, it’s worth being part of, in a big way.

Need more ammo to dig into the mobile ‘fad’? How about Google going public with the Wear SDK for Android?

On Tuesday, March 18, 2014, the Offical Google Blog published:

Today we’re announcing Android Wear, a project that extends Android to wearables. And we’re starting with the most familiar wearable—watches.

Google is not only ‘gearing up’ with the recently acquired Motorola Mobility division, but it’s also working with hardware partners like Samsung, LG, HTC, Asus, and major brands in the chipset manufacturing/fashion industry to make sure that top tier products will soon be available from multiple brands, with high tech and high fashion rolled into a desirable wearable.

The ‘Information that moves with you’ video, aimed at consumers, is a bit ‘goofy’ and the shrug at the end sums up how I feel about these demonstrations of fledgeling hardware innovations.

However the developer preview video is where I would like business owners to focus their attention:
[iframe width="549" height="309" src="http://www.youtube.com/embed/0xQ3y902DEQ?rel=0" frameborder="0" allowfullscreen][/iframe]

This video is FAR more interesting in that what we want to do is get behind this tech before our competition, supporting not just early adopters, but also getting the recognition that comes from being first to market with a solution.

As an SEO, Beanstalk has to constantly monitor and appraise site health and rankings for a number of our client websites. Right now we’re just testing our automation and only publish monthly reports focused on key areas of interest, but that’s going to change as we push our abilities.

Worried about negative SEO tactics? Very soon we should be able to offer a unique level of protection for our clients with respect to instant alerts for a spike/drop in backlinks/no-follow flags on backlinks. If you suddenly lost 100s of backlinks overnight and there was a spike of backlinks becoming no-follow, wouldn’t you want that info immediately?

Want to watch for syndication of an article or keyphrase with some special criteria? We would be able to get that outreach info to you instantly on the Wearable SDK thanks to the scripts and tools we’ve purchased and developed for maintaining our client’s web rankings.

Obviously our client’s core SEO needs always come first and we’re in the midst of a server hardware rollout so I can’t say “check back next week” but I can say to expect more from us soon!

SEO news blog post by @ 2:08 pm on March 19, 2014


 

Google Doodles For Gay Rights

Google diidle for gay rights.
In what I consider to be a very bold move on Google’s part, their UK Google Doodle (the image that shows their name on their homepage) today acts as a protest of the Russian stand against homosexuality.  The doodle, which displays various athletic events, is colored in the trademark rainbow used to represent the gay rights movement worldwide.

While only visible as a doodle in the UK, worldwide they have included the following quote beneath their search box:

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.” –Olympic Charter

My only critique of the effort is that they are putting dollars ahead of their principles by not rolling out the same doodle worldwide.  This is clearly a reaction to the 88% acceptance of homosexuality in Britain vs 60% in the US.  Nonetheless, it’s great to see a company visibly convey their corporate ethics to the world.  This is true regardless of what the stand of that company are.  If you dont’ feel comfortable stating what your views are, then it’s time to re-evaluate what they are to begin with.

SEO news blog post by @ 9:37 am on February 7, 2014

Categories:Google

 

« Newer PostsOlder Posts »
Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0 Valid XHTML 1.0! Valid CSS!
Copyright© 2004-2014
Beanstalk Search Engine Optimization, Inc.
All rights reserved.