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Google Launches International Targeting Through Webmaster Tools

multilingual

The new international targeting tool recently became available through Google Webmaster tools. This new tool offers site owners and webmaster the ability check alternate language versions of their sites for errors.

International targeting allows site owners to provide visitors with alternate language versions of their websites or pages based on the user’s location, or language preference settings. To do this Google uses two general mechanisms:

  • URL-level Targeting
  • Site-wide Targeting

URL-level Targeting

With URL-level targeting there are 3 types of implementation that can be used.

  1. Page Level Mark-up – suggests using tag in thesection of your page. The most important step is that all language versions of the specific pages must refer back to each other. This can also be used when featuring alternate language and country combinations (for example: en-us vs. en-ie.)
  2. Sitemaps – can be used to submit regional or language alternates of your site. How is this performed? Here is an example provided by Google in there webmaster tools help section:

    http://www.example.com/english/
    rel="alternate"
    hreflang="de"
    href="http://www.example.com/deutsch/"
    />
    rel="alternate"
    hreflang="de-ch"
    href="http://www.example.com/schweiz-deutsch/"
    />
    rel="alternate"
    hreflang="en"
    href="http://www.example.com/english/"
    />
  3. Http Headers – this is largely reserved for not html files such as PDFs. An HTTP header can be used to indicate different versions of a URL.

Site-wide Targeting

Site-wide targeting allows for the selection of a specific country to be designated as the target of the alternate language version of your site. Whether you use a sub-domain or sub-directory for the alternate language version of your site, you can create a new site in webmaster tools and target a specific region. Don’t forget to upload the language specific sitemap mentioned above!

The process of adding alternate language pages to your site can be a time consuming and intricate process, depending on the amount of languages you offer your content in. There’s no doubt that this new international targeting tool will help webmaster s and site owners identify and fix any issues, saving your company or client time and money.

SEO news blog post by @ 1:17 pm on July 15, 2014

Categories:Google,SEO Tools

 

Google Search Quality Guidelines: What is an Expert?

As reported by Jennifer Slegg last week, Google has issued a new set of quality rating guidelines to its external team of manual reviewers. These are the folks hired by a third party, which have been contracted by Google, to manually review that its algorithms are on track in providing the most relevant search results, and best quality sites to the end user.

One of the most talked about topics covered in this latest release is the E.A.T. concept.

E.A.T stands for:

Expertise
  • Expertise
  • Authoritativeness
  • Trustworthiness

If an evaluated website displays these qualities, and is relevant for the search query, it stands to reason it would receive a medium to high rating. Sites that lack in those aspects, and appear either fraudulent or spammy, run the risk of a low rating.

So who is considered an expert?

According to Slegg, Google has stated that the definition of who is an expert is often defined by its relation to the sector of the search query. In some sectors it may be more difficult to determine the level of expertise, as not every subject has a way to qualify expertise. An example of an anomaly would be a forum, where user feedback may be highly valuable to the searcher, but may not be from a professional (say a doctor) but rather someone with experience of a particular problem.

Google has been telling us what to do for some quite time now – create good, well written, informative content. Be the resource that searchers are looking for. This system of rating shouldn’t really come as that much of a surprise, as it seems to be the mantra of many a Matt Cutts Youtube video. However, this is just the tip of the iceberg when it comes to Google’s new quality guidelines. Check out the full article for more insights on what’s been updated

SEO news blog post by @ 5:38 pm on July 14, 2014


 

Googles Has A Lot Less To Say About Net Neutrality

Once upon a time Google was a proud defender of net neutrality, but according to an article published by Businessweek the search giant has been relatively silent on the subject.

In May, the FCC proposed that large cable and telephone companies be allowed to offer paid internet fast lanes, something that Google railed against in years past (even going so far as to ask users to contact their local representatives about the issue.) However, lately they have been somewhat absent from the debate.

So what’s the big deal? Although  net neutrality has gone through a few iterations, it is the principal that we all get a fair shake at the internet and what it has to offer. Small business and startups could have a difficult time taking on the large corporations already entrenched on the internet as they may not be able to afford the costs of having their site and/or content delivered via this internet toll bridge.

Google Fiber

Why would Google have a change of heart? Timothy Wu a Columbia University law professor in New York who supports open-Internet rules said it best in today’s article “Net neutrality got them where they are. There’s a danger that they, having climbed the ladder, might pull it up after them.”

Although we have to wonder if Google might simply be biting its tongue due to claims that Google Fiber will adhere to net neutrality and could eventually be a viable competitor for giants like Comcast/Time Warner. It would be a smart way to garner a larger piece of the pie. But it’s all speculation at this point.

In the meantime, what can you do to help the fight for net neutrality?
If you want to find out more about net neutrality and what you can do to help, visit The Electric Frontier Foundation (EFF) for more information and resources or savetheinternet.com.

SEO news blog post by @ 4:55 pm on July 8, 2014


 

Google’s Matt Cutts To Take A Leave of Absence

Matt Cutts

No, it’s not April Fool’s. You read that right. Matt’s post simply titled “On Leave”, which was posted to his personal blog earlier today states that he’s taking a much needed break from the search giant until the end of October.

The post states that he’s long overdue for some rest and relaxation with his wife, and is leaving the web spam division in his team’s capable hands while he’s gone. Although he will not be answering any emails he has directed those who need more immediate answers to the Google Webmaster Forums or send questions across to the Google Webmaster central twitter account.

SEO news blog post by @ 5:36 pm on July 3, 2014


 

What’s new at Google’s I/O Developers Confrence?

Google

Google’s annual I/O developers’ conference kicked off today in San Francisco Today. The Best Tallent at Google will be introducing exciting new gadgets and features offered in the upcoming months and can be seen below.

What’s been expected this year are a world of gadgets from smart watches that run on android wear, Android TV an interactive TV experience and “lollipop” the latest in update for the android system.

The race just got even more competitive this year with who could create the the best congruent operating system that works on all platforms. Amazon entered with a new phone and Apple is flexing their muscle with a stronger more reliable platform. None the less great things are to be expected in the coming year.

SEO news blog post by @ 10:27 am on June 25, 2014

Categories:Google

 

Google Launches $50 Million”Made With Code” Campaign

Today on its official blog, Google Announced that it will be launching a campaign named “Made With Code” in order to encourage and introduce girls into the realm of computer science. The program, backed by $50 million, is an attempt to bring young girls and women into a realm that is often dominated by men. The Made with code website offers girls/young women  several introductory projects, including: coding a bracelet for 3d printing, creating an avatar, animate a gif,  and create beats using Blocky.

Blockly is a web-based, visual programming editor created by Google and used by services such as code.org and MIT’s App Inventor. Blocky is used to teach beginning coders the concepts of coding in a fun, visual way. Some of the core coding concepts that are covered in the projects using Blockly include variables, coordinates, statements, strings, and sequence. The project offers a variety of projects from beginner to intermediate skill levels and offers mentors and community support through social media.

Made With Code is not Google’s first foray the world of coding instruction targeted at women. Since 2010 they have invested close to $40 Million in organizations such as Code.org, NCWIT, Girls Who Code. It is estimated that less than 1% of women enter into the  computer science field while attending university or college, even though it is one of the fastest growing industries. For more information about the program be sure to check out the official website at https://www.madewithcode.com or view some of the inovative and inspirational videos created by the  some of the mentors of the program.

SEO news blog post by @ 6:27 pm on June 19, 2014

Categories:Google

 

Microsoft Scroogling Google

Microsoft scroogles Google.

I received an email notification from Microsoft this morning when I arrived at my office. The subject … “Our terms are changing”. Now, maybe I’m jaded but I immediately rolled my eyes and thought, “Great, what right have I lost now that I need to give up to keep either my OS or my office suite. Turns out they had their eye on Google, now me.

In what can only be viewed as a cheeky attack on Google their email discusses a few  changes but none as clear-in-target as their section on privacy which reads:

Privacy
As part of our ongoing commitment to respecting your privacy, we won’t use your documents, photos or other personal files or what you say in email, chat, video calls or voice mail to target advertising to you.

This isn’t the first time Microsoft has attacked Google on privacy issues.  In November of 2013 they launched their Scroogled line of products (the shirt in the image above is one of them) in the Microsoft store.  That product launch got a lot of backlash but personally I found it entertaining.  They also launched the Scroogled site at http://www.scroogled.com/Home basically slamming every product Google has and their privacy issues.

Let the games continue …

SEO news blog post by @ 8:11 am on June 12, 2014

Categories:Bing,Google

 

This Years Winner of “Doodle 4 Google”

Google Doodle

There were more than 100,000 submissions for the 2014 Google Doodle. Google asked the participants to draw an invention that would make the world a better place. Some of the doodles that were submitted really ignite inspiration, anchoring the feeling of hope in our younger generation. A congratulation to Audrey Zhang, this year’s winning Google Doodler. Audrey received a $30,000 colledge scholarship, $50,000 education technology grant for her school and based on the theme of the doodle $20,000 in her name to a charity that provides clean water for schools in Bangladesh.

SEO news blog post by @ 9:22 am on June 9, 2014

Categories:Google

 

Matt Cutts Talks About Ranking Content Without Links

In the latest Google Webmasters video, Google’s Matt Cutts addresses the question “How can content be ranked if there aren’t any links pointing to it?” Matt goes on to talk about how Google looks at the content of pages that don’t have any external links pointing to them; taking into consideration the frequency of keywords used on the page, the authority of the domain providing the content, and of course the uniqueness or rareness of the terminology used on the page.

SEO news blog post by @ 5:23 pm on June 3, 2014

Categories:Search Engine News

 

Google Is Just Like Weird Al

The data released by Google in their diversity report highlights an issue.  Unfortunately it’s not just their issue, it’s a sector-based issue.  It turns out that Google is made up of a bunch of white dudes.  Sounds like a slightly nerdier version of Congress but with more power.

The breakdown is currently:

61% White
30% Asian
3% Hispanic
2% Black

And it doesn’t end there, gender is also an area of issue with only 30% of their workforce made up of females and with only 21% holding leadership positions and 17% in technology-specific jobs.  At the same time we look at this data we can’t scold Google for it.  The problem is that the system itself generated this demographic years ago.  Let’s think for a moment about who went into technology about 20 to 25 years ago and would now be running it in their 30s, 40s and 50s.  To give you an idea, I did a quick image search for “dungeons and dragons players” and here’s what I saw:

Dungeons & Dragons Players

Click for a larger version if you can’t see the demographics here.

And these are the folks who, back then, went on to own Commodore Vic 20s, 64s and later …. work at Google.

So the question becomes, how do we attract a larger diversity of people into the sector?  To me the biggest “to do” is insure that schools, especially those in areas where white-and-nerdy isn’t the majority, need to be equipped with computers and technology training.  Further, the stigma attached to being a “computer geek” in high school needs to be worked on, especially for girls and non-white folks.  As one of those “white and nerdy” people myself I know that I was easily able to find a group like me back in school.  And for the most part, it was a bunch of other white guys and we’d play cards and schedule out how to get into the same computer science class.  Heck, we still game together almost every Friday evening even though we live on opposite sides of the country.  I suspect that this same clique either doesn’t exist in schools where whites are the minority or the technology isn’t available; likely both.

I’d recommend to talk to your congress but the demographics are seriously about the same there so perhaps the problem itself lies in us, the voting masses.  If we want to change the diversity we need to provide the technology and work to make it appealing.  I know my kids are learning game design and 3D printing in school.  Their teacher is giving them projects that appeal to what they like doing, we need to get the same accesses into every school to make this “white and nerdy” sector more diverse through making it more appealing as a course-set to take.

In the meantime, this is who will be running our technology firms:

SEO news blog post by @ 11:41 am on May 29, 2014

Categories:Google,just for fun

 

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