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Review: Return On Relationship

Return On Relationship by Ted Rubon and Kathryn Rose

Return On Relationship

by and Kathryn Rose

Book Details Details

Amazon Rating: 5 stars – 27 reviews
Price: $9.89
Availability: In Stock
Pages: 133
Publisher: Tate Publishing and Enterprises, LLC -
Published In: 2013
Language: English
ISBN-10: 978-1-62295-820-7

 

Beanstalk’s Review Of Return On Relationship

Historically the axiom “If you can’t say anything nice, don’t say anything at all.” plays out well but when it comes time to give advice or review something it’s not always possible.

As noted above, this book is very well reviewed on Amazon garnering reviews such as:

“Ted Rubin’s and Kathryn Rose’s pearls of wisdom in their new book “Return on Relationship” is a powerful read and marks a mind-shift in building online relationships. I highly recommend it!”

When I read more of the reviews (while scratching my head wondering how it got 5-stars) it made a bit more sense with reviews starting with sentences like:

“When my friend Ted Rubin asked me to read his new book, Return on Relationship …”
and
“I promised my friend Ted Rubin that I would read his book as soon as I got a copy …”

As the owner of Beanstalk I like to keep a ready supply of books handy for staff to read and for me to keep learning from.  I suppose this review can best be summarized by my thankfulness that I was the first to read it so it could be pulled off the table and I wouldn’t be wasting staff time reading it when they could be doing something more useful, like watching the Blendtec folks blending Justin Beiber into something more palatable (yes – they did it … see below). ;)

Now, To Be Fair …

It’s not that the book itself gives bad advice, it’s simply that it makes great statements of the obvious and packages it as brilliant truths with statements such as, “We can no longer expect to be successful if we simply just focus our efforts on telling our target market how great we are.”

If you knew absolutely nothing about online marketing and social media the book may be useful to some degree.  But then again, so might watching Mad Men.

If you’d like the Cliff Notes version of the book it’s summarized with the following:

  • You can’t please everyone.
  • Blogging is good.
  • Develop relationships with others.
  • Be good to your clients and answer their questions.
  • Be available in whatever medium your target market is on.

That about covers is.  Just stretch that out to 133 pages.

I know of Ted Rubin by reputation and was very surprised to have gleaned so very little from this book.  Hitting the end I should have more of a desire to implement some new ideas that I do to recover the hours I just wasted.  But that’s how I felt when I got to the end of it.

My instinct was to give it 1 star but I’m going to give it 2 stars out of 5 as it may provide some level of usefulness for those going in with virtually no knowledge.  It does provide the information is an easily digested way.  That’s about the only positive I can give it.  That and learning how to read Amazon reviews prior to purchase.

You can find it on Amazon here if you feel so inclined.  I don’t recommend it but then … 27 of his friends do. ;)

And If You Decide …

To follow my advice and enjoy the demise of Justin Beiber instead, here’s that. ;)

Full Disclosure

We want to draw attention to our disclosure so we try to make it obvious. When we review something we like, we make note of it. When we review something we don’t like, we make note of it. If any of the products or services we review offer an affiliate program, we join it. And if you can make extra money doing something you’d already be doing – we recommend you do this as well.

While we profit from some of our reviews, this is not the primary source of our revenue and does not bias the review itself. We’ll let you know if we don’t like something, even if they offer a great commission and we’ll recommend something great, even if they offer none. But we will profit where we can. And now you know.

SEO news blog post by @ 10:54 am on February 10, 2014

Categories:Books

 

Review: Ultimate Guide To Link Building

The Ultimate Guide To Link Building by Eric Ward and Garrett French.

The Ultimate Guide To Link Building

by and

Book Details Details

Amazon Rating: 5 stars – 53 reviews
Price: $15.34
Availability: In Stock
Pages: 234
Publisher: Entrepreneur House -
Published In: 2013
Language: English
ISBN-10: 978-1-59918-442-5

 

Beanstalk’s Review Of The Ultimate Guide To Link Building

When it comes to link building there are few more qualified to write a book on the subject than Eric Ward.  And since Garrett French has helped build some interesting tools for finding link opportunities, I figured this is a good duo to chat both strategy and how to’s.  When we received our latest stack of SEO books this was the first I opened.  Glad I did.

The book overall gives the reader a great understanding of the basics (why links are important, how they’re counted, etc.) and evolves into details “how to’s: of some reasonably advanced strategies.  what I appreciated most about the book was that as an advanced reader I found that I got as much out of how it forced me to rethink about some strategies as I did about areas I might not have tried yet.  To give an idea, when I hit page 29 it hit me that by deploying a few other techniques to a strategy I was already using with a client I could get significantly more impact with very little added effort (relative of course).  That tid-bit was so valuable that had that been all I got out of a 234 page read I’d have been happy.

Admittedly some of the information isn’t relevant to all sectors and some is actually out dated such as their mentioning of widgets as a good links tool which is pointed out specifically as a no-no by Matt Cutts in this video:

I’ve also seen myself this strategy cause a penalty.  Of course, that’s the problem with books on SEO.  By the time they’re published some of the information is out-dated.  In this case however I found that the good by far outweighs the bad and this was the only glaring issue I had.  They were even careful in their recommendation of directories.

The book covers the philosophy on how to build link profiles and goes further to discuss how to secure them using tools or, if that’s out of your budget, how to find them manually.

As with any SEO book I always recommend to keep reading elsewhere and post questions about what you read before getting going.  That said, for beginners looking to understand link building or for advanced SEOs who might just want a refresher or a different way of looking at things, this book makes my highly recommended list.  I’d give it a 4.5 stars out of 5.

You can find it on Amazon here.

Full Disclosure

We want to draw attention to our disclosure so we try to make it obvious. When we review something we like, we make note of it. When we review something we don’t like, we make note of it. If any of the products or services we review offer an affiliate program, we join it. And if you can make extra money doing something you’d already be doing – we recommend you do this as well.

While we profit from some of our reviews, this is not the primary source of our revenue and does not bias the review itself. We’ll let you know if we don’t like something, even if they offer a great commission and we’ll recommend something great, even if they offer none. But we will profit where we can. And now you know.

SEO news blog post by @ 1:58 pm on January 13, 2014

Categories:Books,Reviews

 

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