At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.
Google announced their Q3 earnings last Thursday (October 17th) with higher-than-expected earnings, up 12% over the previous year at $14.89 billion. This resulted in Google shares crossing the $1000 per share mark for the first time in the companies’ history. Before we get into how that’s being accomplished, let me first insert my brief rant:
THERE IS NO REASON GOOGLE SHOULD BE VALUED AT WHAT IT IS !! IT’S LIKE WE’VE FORGOTTEN THE DOT COM BUBBLE BURSTING WITH THE CRAZY VALUATIONS WE GIVE TECH COMPANIES !!!
Alright, feeling better …
At the end of the day the higher than expected earnings came on the back of an average 8% drop in the average cost per click. This drop was due mainly to the growth in mobile however (where the rates are cheaper) and rather than indicating a decline in search is an indicator to the contrary. Because growth in the mobile realm is as high as it is, it is able to impact the overall averages dramatically however desktop search did not decline. This is a case of Google winning in mobile and not losing in desktop creating a net gain though an average cost per click drop.
If we don’t think this growth in mobile wasn’t the key to the Hummingbird changes we’d be kidding ourselves. Hummingbird has very little to do with desktop search and everything to do with mobile and mobile devices. With the growth in the sector being what it is and the enormous revenue opportunities that exist there – it looks as though Google is adjusting their entire algorithm to accommodate. And it makes sense as users demand more from mobile and from technology in general. The contest is on to feed more data faster and monetize better. Tell us what we want before we know we want it.
Will Google be able to keep up? Only time will tell. It’s theirs to lose at this point but not that long ago it was Microsoft’s to lose. Of course, Microsoft could buy Google if they wanted so …
And now, on a lighter note (albeit it only slightly relevant) let’s take a moment to remember what we have, what mobile is doing, what we take for granted and maybe even chuckle a bit …
SEO news blog post by Dave Davies, CEO @ 11:10 pm
The newest iteration of the Penguin algorithm has rolled out. In a tweet by Google czar Matt Cutts at 1:50PM on October 4th it will affect ~1% of all search queries. The tweet is as follows:
For those paying attention, the link goes to the April 2012 information on the Penguin updates. This is an indicator that nothing new has been introduced and that this is a tweaking of the current algorithm sub-set. The core change (according to Google) is that where Penguin tended to detect quality issues with the homepage of a website only, this change takes it further to assessing the quality of a website as a whole. This makes good sense given other recent changes at Google which are generally seen to be pushing people to focus their energies on overall visitor experience and interaction as opposed to a focus on subsets of visitors and what you want them to do. One need only look at the removal of the keyword data from Analytics for reinforcement of this principle.
So what does this mean for you?
Nothing that you wouldn’t have gathered previously if you were paying attention for the past couple weeks. Focusing on visitor experience globally seems to be more crucial than ever and insuring that you’re putting out good, quality content on a regular basis to reinforce your knowledge or, alternatively, to give Google something to pull data from (insert Hummingbird here) and potentially distract visitors who aren’t interested in your specific product/service. In this I’m simply referring to using the information portions of your website to give your generally-bouncing visitors something to do as opposed to heading straight back to Google.
While I may have issues with the expanded knowledge graph for what it does to publishers, clearly Google wants their visitors to get their information they want quickly, on any device and decide for themselves what subset of that information they are interested in. This tells us that we should do the same, while our product or service may not fit the searchers needs, it’s becoming more important that ever to insure that we do provide them with something. As a perk, done well – that something way well serve as great link bait.
SEO news blog post by Dave Davies, CEO @ 11:01 am
Google today confirmed that there is a Panda update rolling out. I find it odd that after telling webmasters that there would no longer be announcements of Panda updates, that they made this announcement and one has to wonder why.
The official message from Google is that this Panda update is softer than those previously and that there have been new signals added. There are webmasters who are reporting recoveries from previous updates with this one. I would love to hear some feedback from any of our blog readers as to changes you may have noticed in your rankings with this latest update.
I’ll publish a followup post to this one next week after we’ve had a chance to evaluate the update.
SEO news blog post by Dave Davies, CEO @ 10:42 am