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Top Authors On Link Building

I just wanted to take a moment to thank all our blog and article subscribers and just our visitors for helping me make the list of most influential writers on link building in a poll over on the Eightfold Logic blog (link removed – resource no longer exists).  Of course, I’ve always tried to educate and hopefully entertain in my works and I’m definitely glad it has been well-received.  So thanks to you all for voting and be sure to stay tuned, if anything this inspires me to write more often on this important topic and many others.

Sharing the honor with me is a great list of writers that I’d highly recommend following as well.  they are:

  1. Eric Ward
  2. Wiep
  3. Debra Mastaler
  4. Dave Davies

and a tie for fifth;

5.  Rand Fishkin
5.  Ralph Tegtmeier – Fantomaster / “Fantomeister”

SEO news blog post by @ 5:15 pm on August 23, 2010

Categories:link building


Reciprocal Links … again

As they mentioned over on SE Round Table – the discussion regarding reciprocal links has been had hundreds – and maybe even thousands of times.  At least once per week I get asked about them either whether they’re part of what we do or if te person on the phone should do them, etc. etc.

I won’t pretend to have the hard-and-fast answer that is true 100% of the time ind in fact – my belief is that there is no answer that is right 100% of the time.  It’s one of those pesky times where one has to use their common sense.  Rather than trying to find a hard-and-fast “recip links work” or “recip links don’t work” one should rather look at each link and ask, “should this link work?”  If you’re getting a link on a page with 143 links ranging from real estate to blue widgets then it doesn’t matter whether it’s recip or not – it shouldn’t be counted.  On the other hand, Beanstalk has a link on the WebProNews site where they’re references our blog posts, etc.  Similarly – I’ve also linked to them as a great resource.  Should these links be ignored because we happen to link to each other?  Are they recip links?

Here’s the long-and-short of it:

  • Recip links are not in-and-of-themselves horrible if it’s an exchange of references with sites you’d actually recommend.
  • Recip links can be a royal pain to try to manage.  You might find one-way links easier in the long run
  • Recip links should NEVER be the only link strategy of a campaign.  Of course, the same can be said for any link building strategy.  A site that stands on one leg will soon fall.

The debate continues over at Webmaster World at

Good luck to you. :)

SEO news blog post by @ 7:44 pm on June 16, 2010

Categories:Recip Links


BOTW Discount & New Face For Google

The first thing I’m going to discuss today is the discount being offered by my favorite paid directory Best Of The Web.  They always offer good value for the money in regards to both trust enhancement AND just plain old traffic but for the month of May they’re offering a $25 discount on submissions of both your site and your blog.  Both the Beanstalk site and blog are in there so I’m not recommending anything I wouldn’t put my own money behind.

So if you’re looking for a good quality link from a solid and respected site, BOTW is a good place to head and I’d recommend doing so before the end of the month.  Submission is typical of  an advanced directory (find your category, click “Submit”). :)  They charge both annual and one-time fees depending on your short vs long term goals.  You can visit their site at

Google’s New Face

Some of you may have already noticed that Google is displaying their results differently with a left hand navigation allowing for some advanced tailoring of the search results.  I’ve actually been seeing it on my work computer for a couple weeks now on and off.  Basically the default results set is the same as always but with a click you can tailor your results by time, type (blog, regular, news, etc.) and they even offer suggestion additional searches to consider.

As an SEO I of course have to consider that this is yet another factor in clickthroughs that I have to consider and that will likely put more work on my plate BUT on the plus side – t also may reduce the bounce rate of sites by allowing people to tailor their results more specifically.  Oh – and as a searcher I do like it which (I suppose) is what Google’s trying to do. :)  You can read Google’s post on the new face on their blog at

Once again Google, you’ve made my life a little more complicated but I have to commend you on a job well done.

SEO news blog post by @ 6:36 pm on May 5, 2010


Oops …

Well, today on Webmaster Radio I presented the finding from the first rel=”nofollow” test. A few minutes later in the chat room I was presented with a link to another blog. The post read as follows:

Blogspam works, but only in large quantitiesDave Davies did some research on whether nofollow links still pass some linkjuice, and as it turns out (which we knew of course) it does, a bit… So, for your blogspam to be useful, you have to do it in very very large quantities :)

Posted on

Alright, not exactly what I was getting at. In retrospect however, this is a fairly logical conclusion (not the only conclusion but a logical one). That said, there are a myriad of other factors at play which fortunately will trip up many of the would-be spammers hoping to use this tid-bit of info to their advantage.

The second round of testing will continue as planned. We’re not saying to sp@m anything and certainly not blogs, these tests are run to determine all the available tactics and sometimes just out of curiosity (I don’t fish and everybody needs a hobby ;). If we know that posting in forums WITH LEGITIMATE RESPONSES OR COMMENTS will help our site or a client’s site in the rankings then it is a useful tactic. I’m hoping not to see a flurry of bots now ransacking blogs and forums with “guaranteed lowest rates on mortgages” or the oh-so-useful Viagra ads.

SEO news blog post by @ 5:10 pm on June 28, 2007

Categories:link building


Non-Reciprocal Link Building For Higher Search Engine Positioning

It’s no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy. You’ve undoubtedly received numerous emails touting the benefits of exchanging links with other websites. Provided that the sites are related, reciprocal linking can definitely help you in your quest for higher rankings however, establishing quality non-reciprocal links to your website will provide added weight and many of the tactics used in developing these links have built-in relevancy.

There are two main advantages to non-reciprocal links as opposed to reciprocal links. The first is that these links will hold more weight, as they aren’t reciprocated (the search engines can detect whether links are reciprocal). The second advantage is that they don’t have to be monitored as closely as reciprocal links. With reciprocal links one has to be aware of unethical webmasters who will take links down or use other tactics to insure that the search engines don’t see the links pages. You have to be aware of these events so that you can remove their links from your site if warranted however with non-reciprocal links you don’t have to be as concerned as you’re not linking to them.

These are far from the only benefits of non-reciprocal link building but they are two of the most beneficial for your site and for you as its webmaster. But how do you get something for nothing? Why would someone want to link to you in exchange for no links back? Keep in mind the acronym TANSTAAFL (There Ain’t No Such Thing As A Free Lunch). In short, you’re not going to get something for nothing but it’s well worth the “something” you’ll have to put in.

So non-reciprocal links are beneficial to your search engine positioning campaign … but how do you do it? There are a number of tactics that will work. Here are a few of the more successful:

Write Good Content

It’s shocking but some people will actually link to your site because it is a valuable resource that their visitors may find interesting or useful. The search engines initially gave incoming links value based on the belief that sites with incoming links tended to be sites that others find worth linking to. People actually linked to sites simply because they found the content useful. Believe it or not this practice still exists today.

If you have a quality site with great content, preferably updated regularly, others in your industry should naturally link to you. It’s also appropriate to ask other webmasters to link to your site either through direct contact or by posting a page on your site, which provides images and/or link details. If you get even one link out of your efforts it was worth the 5 or so minutes it should take to put up the page.

Directory Listings

Provided that you’re willing to invest a bit of time and money, directory listings are probably the easiest way to get non-reciprocal links. Provided that you’re site has some value to it and is not offensive, most directories will list it though usually there is a “review fee” involved.

There are the well know directories such as the Yahoo! Directory however you may find that the price tag for a guaranteed review from Yahoo! at $299 to be a bit more than you wanted to spend for a single listing. Another “major player” in the directory world is the Open Directory Project (or DMOZ) however you may find that with volunteer editors, your site can take many months to get listed, if at all.

Fortunately there are many “secondary” directories and there are also literally thousands of topic-specific directories that can provide valuable listings. In fact, topic-specific directory listings can in many ways be considered more valuable in that the link to your site is entirely relevant and also, you should get some quality targeted traffic from your listing provided that the directory itself ranks well.

How much you should pay for a specific listing is debatable depending on the industry, the value of the link, etc. however topical directory listings are usually somewhere around $30-$100/yr in the majority of cases. If your link will be placed on a page with a good PageRank and will fewer than 50 or so other sites it is worth considering.

Article Submissions

As you’re reading this article you should certainly be able to infer that I personally am a fan of writing articles as a form of non-reciprocal link building. Articles provide perhaps the best of all worlds in that they provide valuable and entirely relevant links and also can be a great source of targeted traffic.

That said, articles are also the most time consuming of link building efforts. One must consider the time it takes to write the article, find sites to publish it and also the submission of the articles to all these sites. As a tip, when you find sites you wish to submit your article to add them to a folder in your “Favorites” (or “Bookmarks” for those of us using Firefox). If you decide to publish more articles in the future (and you probably will) it’s certainly helpful to start with a list of the places you’re submitting to rather than having to find them all again down the road.

When you’re writing your article there are a few considerations that you should make. One of the biggest benefits of articles as a link building measure is that the links are relevant in that they are about the topic of your site. Why not insure that your titles and content are written such that they add further weight for your targeted keywords. If you look at the title of this article “Non-Reciprocal Link Building For Higher Search Engine Positioning” you’ll notice that the phrase “search engine positioning” (our main targeted phrase) is present. Additionally the phrase is repeated periodically in the content area. This will add relevancy to this article and our targeted phrase. If you look in the credits below you’ll notice that the anchor text linking to our site is “Beanstalk Search Engine Optimization” (assuming that the site on which you are reading this article allowed for HTML submissions otherwise the link should simply be the http format). This will add additional relevancy tying that phrase to our site.

Because the Beanstalk website is still in the sandbox on Google it is unable to rank for this highly competitive phrase however you may notice that currently the #11 ranking page is one of our articles. This alone should demonstrate that these articles can pick up relevancy. Once Beanstalk is out of the sandbox on Google we will have many highly relevancy links that are strong enough to rank #11 on their own. You can do the same provided that you treat writing your articles the same as your content. It must contain your targeted keywords and it must read well.

Additionally, you are going to want to search for many related websites to submit to. You can visit the search engines themselves to find related sites (in our case we would run a search such as “search engine positioning articles submit”) or you can use a program like PR Prowler to find the links and also insure a minimum PageRank on the sites you are submitting to.

If you decide to publish more than one article I would further recommend that you add to your list with each submission. Take a few minutes before you submit and find an additional 5+ sites to submit your articles to. You’ll find your link popularity and rankings will reward you for it.


Of course there are many additional tactics you can use to get non-reciprocal links including paid links, press releases, etc. however those noted above are the ones which will produce the most consistently over time and while they can be time consuming, are well worth the effort.

I wish you the very best of luck in developing your non-reciprocal links and in increasing your search engine positioning. It will take time; it will take energy; but done right it will be very rewarding.

SEO news blog post by @ 2:32 pm on March 28, 2005

Categories:link building


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