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Webcology Year In Review

For those interested in what some of the top minds of SEO, SEM, Mobile Marketing and Social Media have to say about 2011 and maybe more importantly – what they see coming in 2012 then Thursday’s Webcology is a must listen.  Hosted on WebmasterRadio.fm, Jim Hedger and I will be hosting 2 separate round-tables with 5 guests each over 2 hours covering everything from Panda to personalization; mobile growth to patent applications.  It’s going to be a fast-paced show with something for everyone.

The show will be airing live from 2PM EST until 4PM EST on Thursday December 22nd.  If you catch it live you’ll have a chance to join the chat room and ask questions of your own but if you miss it you still have an opportunity to download the podcast a couple days later.  I don’t often focus this blog on promoting the radio show I co-host but with the lineup we have including SEOmoz’s Rand Fishkin, Search Engine Watch’s Jonathan Allen and Mike Grehan, search engine patent guru Bill Slawski and many more talented and entertaining Internet Marketing experts it’s definitely worth letting our valued blog visitors know about it. And if you’re worried it might just be a quiet discussion, Terry Van Horne is joining us to insure that doesn’t happen.  Perhaps I’ll ask him a question or two about his feelings about Schema.org (if you listen to the show … you’ll quickly get why this is funny). :)

So tune in tomorrow at 2PM EST at http://www2.webmasterradio.fm/webcology/, be sure to join the chat room to let us know your thoughts and enjoy.

SEO news blog post by @ 3:32 pm on December 21, 2011


 

TGIF – 301 Me to your leader

**UPDATE**
SOPA is on the back burner, for now, due to overwhelming protest and concern from public!
SOPA is Dead
*YAY!*

Not my turn for a full post, I’m cheating because it’s Friday..

Sopa Stinks!

(..and SOPA does stink. P-U!)
Just wanted to end the week with a predictable poke at SOPA...
Last I looked they were in recess but I’ll be checking later on and I think Dave will be making a full post on SOPA soon!

We don’t want to totally sidetrack the SEO topics, but trust us when we say that the passing of this bill will effect everyone in a big way, from the big search engine optimizers to the little guy running an ad driven info portal.

Till then, have a great weekend!
If you’re a man after my own heart, this would be a good time to go start your XMas shopping. ;)

SEO news blog post by @ 10:10 am on December 16, 2011


 

The last USB flash drive you’ll ever lose..

Do you have a general distrust of the local area network? Store all your SEO research, metrics, stats, etc.. on a USB flash drive and end up lending it to mischievious co-workers? So you know what it’s like to lose a flash drive to someone’s pocket?

Well those days are over my friends, the chicken foot USB drive is both comical and functional:
Chicken Foot USB Drive
Not only is it IMPOSSIBLE to miss it’s presence protruding from a PC, but it’s also a good laugh when people do a double take wondering why there’s a chicken jammed head-first into your PC.

Plus if someone pockets the drive, the odds of it making a trip through the laundry are much slimmer than a traditional USB flash drive.

You can’t put a price on this kind of functionality folks!

After going through a bucket of pens I’ve become very wise to the powers of the co-worker pockets.

“You want to borrow a pen to go over a webmaster tools checklist? Sure!”
Want to borrow my pen?

Have a great weekend.

SEO news blog post by @ 10:55 am on December 9, 2011


 

Do iframes count for SEO?

Great question!

I swear I’ve seen iframes crawled before but even if I haven’t seen iframe data in search indexes, it’s not something that we should just count on and forget about, especially with the growing competition in the search engine market. I’m looking at you Blekko.

So how do you test such a thing without wasting time waiting eons for the results to appear in the SERPs? Here’s how!

The text below is just an iframe:

Seems like a unique phrase that very few, if any search engine optimization companies would use, so it should work well.

After a few days if we’re never seen for the above phrase but we are seen for the below phrase, the question is answered. We’ll run the query across the gamut and see if we can’t report back on who/how quickly it’s crawled. ;)

May many Russian rockets sail past the Earthling moon and delve into many Martian delights with a souvenir to show for it.

SEO news blog post by @ 3:54 pm on November 7, 2011


 

Back to the Future – Mid October Tech Announcements

SEO News is often dry and since the search engines drive the news, there can be some slow days for discussions on topic. Today was a perfect example of headlines that just don’t make the grade, but at least they had a common theme: Back to the Future?

Quantum Levitation brings the hover board closer to reality:

In this video we see how ‘quantum locking’ (or flux pinning) can work with a superconductor to ‘levitate’. That’s the gist I got from it, yet the whole time I’m thinking about how I’d love one of those hover boards from Back to the Future:

Marty McFly's hoverboard.
(Yeah those are tin pie pans..)

Coming Soon: Electric Deloreans!
The DeLorean Motor Company “DMC” announced a DMC-12 Electric Delorean:

The Delorean DMC-12 Electric Sports Car

..okay so that’s where the McFly references ended.

While you could do a web search from the dash of an electric car, it’s not very web related? To tug us a bit closer back on topic, yet not entirely, I’ll close with a reminder about Google’s remote desktop beta extension for Chrome.

Chrome remote desktop beta getting positive feedback:

https://chrome.google.com/webstore/detail/gbchcmhmhahfdphkhkmpfmihenigjmpp?hl=en-GB&hc=search&hcp=main

All you need is a Chromebook or Chrome browser on both ends, start a sharing session, send the code to the other end, and viola, you’re connected.

This does away with IP addresses, running services, or trusting one of the 3rd party commercial vendors with secure access to your machines.

Since this is a challenge/response setup in the beta phase, Google’s solution won’t be replacing large IT support offerings, but for 1-on-1 support it’s very handy.

Next time a client asks me about some SEO statistics on their PC, instead of describing what I think they can see over the phone, I’ll give this a whirl so we’re both on the same page. ;)

SEO news blog post by @ 12:17 pm on October 18, 2011


 

Google’s Sweet 13

Today is Google’s 13th Birthday! Woo! Lucky number 13 for those who are superstitious, and the day a boy becomes a man if you’re Jewish.

Custom designed Google birthday cake logo with 13 candles from Ryan Morben @ Beanstalk

For Google it’s just the official date they picked to mark the start of the company. As with most things that were born many times in concept and then in execution, the actual birthday of Google was debated:

  • Google began in Jan/1996 as a research project by Larry Page and Sergey Brin
  • Page and Brin originally nicknamed their new search engine BackRub
  • The final name, Google, originated from a misspelling of the word googol
  • Originally, Google ran under the Stanford University website, with the domain google.stanford.edu
  • The domain name for Google was registered on September 15, 1997
  • The company was incorporated on September 4, 1998

So why the official birthday is the 27th is a bit of a head-scratcher, and why some wanted Sept 14th as the official date, when the 15th was the date of registration, is another mystery.

Over the years there’s been a number of Google logos to celebrate the aging of service:

Google's 4th Birthday 4th Birthday – 2002
Google's 5th Birthday 5th Birthday – 2003
Google's 6th Birthday 6th Birthday – 2004
Google's 7th Birthday 7th Birthday – 2005
Google's 8th Birthday 8th Birthday – 2006
Google's 9th Birthday 9th Birthday – 2007
Google's 10th Birthday 10th Birthday – 2008
Google's 11th Birthday 11th Birthday – 2009
Google's 12th Birthday 12th Birthday – 2010
Google's 13th Birthday 13th Birthday – 2011

I was really enjoying the theme, and I don’t even get the 12th?

Yep it’s a slow news day for search engine related activity, but Dave’s over at the Expo so when he gets back expect some fresh topics and more focused in-depth content.

Update: Apparently Google’s mysterious selection of the 27th was actually a PR move to merge the date with a new larger index in a competitive move against Yahoo! You can read more about the official Google coporate history right here.

SEO news blog post by @ 11:34 am on September 27, 2011


 

Not everything can be sold online

Typically there’s always been limits on what could be sold online.

While not impossible, selling art online is difficult because it’s is challenging to engage your customer with a small ‘preview’ of the art, and anything larger than a thumbnail might get stolen/resold by unsavory types.

Sample Art Image - Mona Lisa

But what happens when your customers aren’t online, and don’t even use electricity or cell phones? This seems unthinkable but there’s a growing community in the US for WiFi refugees.

Seriously…
In November of 1958 the Federal Communications Commission setup the first and only national radio quiet zone to negate possible interference with the National Radio Astronomy Observatory in West Virginia. This zone is an impressive 13,000 sq. miles of mountainous terrain that is a perfect natural shelter from radio interference.

Updated view of the National Radio Quiet Zone (NRQZ)

The degree to which the area is protected is a bit staggering.
I recall reading a story on the area in a 2002 Wired publication where they interviewed a ‘patrolman’ who protects the area from intrusions.

In that article the fellow describes how he had to locate a source of new disturbance that ultimately turned out to be an old electric blanket that was used to keep a dog house warm. The blanket was worn and had started shorting out, causing the radio interference. The patrolman was happy to replace the blanket with a new one and remedy the source of interference.

This morning the web has been buzzing with an article documenting the area as a safe-haven for WiFi ‘refugees’ or people who believe they are victims of ‘Electromagnetic Hypersensitivity’ or ‘EHS’, a non-medically recognized sensitivity to electromagnetic interference within the human body.

Many controlled tests have been performed on suspected suffers of the condition, yet not one has been able to scientifically assess whether the effects of electromagnetic fields have the ability to produce symptoms in the human body.

Never the less there is a growing community of ‘refugees’ that swear they had no choice but to move to the area in order to mitigate symptoms they believe are directly related to exposure from electronics and wireless radio signals. In one case, 70-year old Nichols Fox claims that she is better off dealing with the risks of gas powered lighting, refrigeration, and heating because her body reacts so severely to the presence of electronics.

The community is puzzling to many, and Bob Park, a physics professor at the University of Maryland is one of them. Professor Park’s observations conclude that radiation emitted by wi-fi is simply too weak to cause the type of changes in the body’s chemistry that could make people sick. He went on to state the following on this topic :

“The bigger problem that we face is that in our society, driven by technological change, people have very little education” he says.
“There are lots of things people need to learn and they’re not learning it. The thing that’s going to kill them is ignorance.”
- Bob Park

So, to anyone wishing to provide services to such a community, you clearly are out of luck if you wanted to approach the problem online, because your client base would never see the offers you are promoting.

This is truly sad news for fans of the AFDB like Canaille and her owner Wally Glenn:
The Cat and the Tin Foil Hat

SEO news blog post by @ 12:29 pm on September 13, 2011


 

The World Wide Web “Internet” Turns 20!

It is hard to believe but the World Wide Web turned twenty on August 6th, 2011. On this date in 1989, Sir Tim Berners-LeeSir Tim Berners-Lee is credited for creating and distributing the first page on the World Wide Web. Unknown to him at the time would be how revolutionary the concept was and how quickly it would change the world forever. The birth of the Internet is one of the greatest modern wonders of the world.

"I’m often asked if I had any clue at the time of the first web site at SLAC of how dramatically the web would affect society. I certainly did not and I wonder how many did"

At the time of the WWW’s inception, Berners-Lee was a scientist working at CERN. Here is the first web page that was created

CERN is the European Organization for Nuclear Research. The name is an acronym for the French Conseil Européen pour la Recherche Nucléaire, or European Council for Nuclear Research, which is a provisional body that was founded in 1952. CERN’s mandate was to establish a world-class fundamental physics research organization in Europe. CERN is a community that now includes about 60 countries and about 8000 scientists.

"It’s rather like, did Gutenberg or Bell or Marconi really realize at the time the impact on history of their inventions? I suspect not."

http://www.youtube.com/watch?v=FmboEjwJwFU&feature=player_embedded

The Web was originally conceived and developed to meet the demand for automatic information sharing between scientists working in different universities and institutes all over the world. The basic idea of the WWW was to merge the technologies of personal computers, computer networking and hypertext into a powerful and easy to use global information system.

Analogous to the birth of Rock and Roll in the 50s. many at the time were unsure if the WWW was just "another fad" and suspected that it wouldn’t last long. But like the invention of the telephone or the printing press, the new technology was accepted en masse and within twenty years has gone from a handful of static pages in select universities and government offices, to a dynamic, world-influencing system that has brought about global economic and political changes. The Intetnet has showcased the best and the worst in human society.

For those of us that remember the squelches and screams emanating from a 9600 baud dial-up modem to connect to the internet and remember when pages first started incorporating images for the first time, watching the creation and development of the internet around the world will be a poignantly defining moment in our history. From the days of mIRC and MMOs to streaming media and interactive communications around the world; we’ve come a long way baby!

For a huge repository of archived pages from the early days of the internet, visit The Internet Archive.

SEO news blog post by @ 10:29 am on August 10, 2011


 

Happy BC Day!

The first monday of August in Canada is used, for the most part, to celebrate our provinces:

  • Newfoundland – Regatta Day
  • Saskatchewan – Saskatchewan Day
  • British Columbia – British Columbia Day
  • Nova Scotia and PEI – Natal Day
  • Toronto – Simcoe Day
  • Ottawa – Colonel By Day
  • Burlington – Joseph Brant day

The Civic Holiday is commonly referred to as the August Long Weekend.

It is probably the busiest day on highways as tens of thousands of families go camping, to cottages etc this weekend.

National Flags

SEO news blog post by @ 1:13 pm on August 1, 2011

Categories:just for fun,Misc

 

What do you love ~ Google Thorough-Good

Just when I was wondering what Google’s been doing to tie it’s products together for the uninitiated, they launch the ‘What do you love?’ service.

I could hyperlink the URL, but it’s super easy to memorize, just wdyl.com
(as in What Do You Love)

*UPDATE: If this does not work for you, try it again tomorrow. I’m getting reports that the host name is broken for external DNS? Personally I’m using Google DNS which is 8.8.8.8 and 8.8.4.4 for the primary/secondary DNS addresses.

This is tying together the following services:
Google product icons

  • Google Translate
  • Google Trends
  • Google Books
  • Google SketchUp
  • Google YouTube
  • Google ImageSearch
  • Google Alerts
  • Google Maps
  • Google PatentSearch
  • Google Moderator
  • Google Chrome
  • Google Gmail
  • Google Voice
  • Google Groups
  • Google Calendar
  • Google Earth
  • Google News
  • Google Blogger
  • Google Mobile
  • And more products as they are released..

What do *I* love? Google! (It’s not a very interesting result when you put ‘Google’ into the WDYL tool, oddly enough?)

Just typing in random words can be fun, interesting, and even educational. I have to admit that as much of a ‘fanboi’ as I am with Google, there’s a few services I haven’t explored enough and this one site bridges that gap for me. From an SEO stand-point, there’s really no harm in trying your keywords in this new tool to see what comes from it. Worst case you may find some new avenues to look into for your business and on-line rankings?

Oh and for something just a bit different, on the topic of new stuff from Google, OK Go and Philbus have whipped up a treat. For users of Chromium browsers (including Google’s Chrome (yes they are slightly different)) this latest ‘Chrome Experiment’ can be a lot of fun, if a bit excessive for the purpose.

I should mention it’s showing off Chromium’s multi-threading, so if you have a slow machine or don’t have multiple cores in your CPU, you may want to skip this?
All is not lost – Chrome Experiment

SEO news blog post by @ 11:51 am on July 28, 2011


 

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