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Beanstalk's SEO News Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.

August 5, 2010

“I’m Insecure”…or…”The Top 500 Worst Passwords of All Time”

We are all guilty of it at one time; creating an insecure password. There is a myriad of excuses that we make to justify our password infractions (can’t think of one, can’t remember it if it’s too complicated…etc.). With the ever present threats from hackers and from information piracy, we all need to do do what we can to protect ourselves. Besides…creating a strong password just makes sense doesn’t it?

Much to my chagrin, my own Gmail account was recently hacked. I am not a novice to password security or of the need to protect sensitive information, but this really made me sit up and take notice and to re-evaluate my username/password usage very seriously.

I think there is an assumption that people just automatically know what constitutes a strong password. But for those of us who need a refresher, here we go:

Tips on Creating a Secure Password
• Make sure it is alpha-numeric (letters and numbers)
• Mix up uppercase and lowercase
• Do not use real words (words found in a dictionary)
• Do not use personal information (names, birthdates, license plates)
• Use a passphrase. (Take a sentence or line from a song and make it into an acronym and substitute letters for special characters like $ for “S” and ! for “1” etc. This makes it a lot easier to remember an abstract phrase that doesn’t mean anything)
• Use different usernames and passwords for different accounts
• Change or rotate your passwords frequently
• Do not share your information with anyone
• Do not write down your usernames or passwords anywhere! ever! (as a former computer tech, you won’t beileve how many times I went to an office to see usernames/passwords conveniently displayed on monitors on bright yellow post-it notes!)
• MOST IMPORTANT! make sure you are not using a username or password on the Top 500 Worst Passwords of All Time list.

Some other common usernames and passwords to avoid:
ncc1701 – The ship number for the Starship Enterprise (and adding A, B, C, D or E does not suddenly make it more secure!)
thx1138 – The name of George Lucas’s first movie, a 1971 remake of an earlier student project
qazwsx – Follows a simple pattern when typed on a typical keyboard
qwerty – Another standard keyboard pattern
666666 – Six sixes
7777777 – Seven sevens
ou812 – The title of a 1988 Van Halen album
90210 – Some lame show from the 90’s ;-)
8675309 – The number mentioned in the 1982 Tommy Tutone song. This song supposedly caused an epidemic of people dialing “8675-309″ and asking for “Jenny” (in my own defense…I just kept getting asked for the area code by the operator…)

With all that in mind, protect yourself by getting in to the practice of creating strong passwords at every occasion. Be confident and stop being insecure today!

SEO news blog post by Kyle Krenbrink @ 4:34 pm


 

May 13, 2010

Webcology Privacy Debate

Today on Webcology Jim Hedger and I discussed privacy.  I should note that when it comes to privacy I have a fairly right-wing approach to most aspects of it (though not all).  Jim on the other hand tends to be a little more left-wing on the subject (reminding me of the Net Neutrality debate we’ve had numerous times). :)

The discussion spanned Facebook and Google (with a little general issues in there) and started with the fact that Facebook has come under attack lately for selling information to third parties to advertising and has this included in their privacy policy.  Jim of course understands the desire to capitalize on the data but has issue with the practice of violating people’s privacy like this.  I don’t quite see it that way and here’s why …

When you enter any information into an online source you are giving it to the world.  That’s about that.

People seem to believe (falsely) that when they enter their information into Facebook (or any other online source for that matter) that the information is somehow only called on by their closes and dearest friends.  That somehow Facebook is the benevolent entity that is allowing developers to build tools around their system for the good of mankind and somehow shouldn’t profit.  And magically – there will never arise a situation where Facebook (or similar entity) has their data taken by hackers.  This belief by people that they can enter copious amount of personal data into Facebook assumign that Facebook is somehow collecting it for the good of all mankind actually annoys me.

So the onus lies on …

You.

Who has hold of all the information that could be abused?  You do.  Facebook didn’t launch one day with all the information about everybody on the planet.  No – they just asked and you told them.  If we stop and ask ourselves, “Do I want the world to know this?” about the information we give away then the privacy issues won’t exist.  I’m OK with the world knowing I’m an SEO, I went to Cairine Wilson Secondary School, I watch Arrested Development and I play Bioshock 2.  Information that I wouldn’t want the whole world to know – never makes it into Facebook or any other social medium.

I was lucky to have a father who was a political adviser and who is now a lawyer.  He would say, “Never write anything down you don’t want the wold to know.”  At the time he was referring to print but the same can be said for the digital world.  Don’t give your information to a  third party if you don’t want the world to know.  The onus lies with you – not them.  They have to protect their interests (profit) and you have to protect yours (privacy).

Let’s also remember that capitalism has an uncanny way of self-regulating.  If your information is used for purposes you don’t approve of enough times – you will stop using the service.  So if Facebook violates your trust you will stop using Facebook and the slow and steady decline will begin.

The exception to my rule …

For the companies out there who think I’m given them an all-clear the are some exceptions.  I only put the onus on the individual when there is reasonable reason to believe you are giving the information away.  When I search on Google I know my behavior is being tracked (heck – they’re personalizing my results based on it) and then I enter my favorite shows into Facebook I know it’s being stored.  But what about pre-installed widgets and toolbars that come with your fancy new computer.  They can track your behavior but in my humble opinion – I believe this is where the scrutiny should lie.  If my new PC by default is monitoring my behavior, preferences and web patterns then this is private information and the consumer likely isn’t aware this is going on.  If they search int eh toolbar (for example) then it is the individuals responsibility but if it is data gathered when the individual likely didn’t know and and shouldn’t reasonably have known that data was being collected – herein lies the potential violation of implied privacy.

But of course this is just my opinion.  The rule of the day though: Don’t write anything down you don’t want the world to know.

SEO news blog post by Dave Davies, CEO @ 10:27 pm

Categories: Privacy
Tags: ,

 

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