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    Beanstalk's SEO News Blog

    At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.


    February 14, 2013

    iOS popularity = Big Bills for Bing Hating

    We decided to call a spade a spade, and Google is paying a fee to keep Bing from being the default search engine on iOS.

    The fee is based on per-unit pricing, and not only are there more units than ever, but the per-unit price is also going from $3.20 last year to an estimated $3.50 per unity in 2013!

    A flock of sheep attempting to enter a building with an apple logo at the same time.
    Given the growing user base these should almost be rabbits?

     
    Since the prices are a guesstimate, one can honestly say that it will cost more for the exclusive right to the default search engine on iOS in 2013.

    However there are certain ‘publications’ that have forgone the guessing part and are rather certain that Google will pay up.

    For example..

    Techcrunch title: GOOGLE TO PAY APPLE 1 BILLION
    An honest title: GOOGLE COULD PAY APPLE 1 BILLION

    In fact, if Samsung, or Google (via it’s Motorolla Mobillity acquisition), can keep one-upping each of the new iPhones, then the cost of licensing to the user-base will be peaking at a point which it will never return to again.

    But is it worth the money knowing how much of a search advantage Google has over Bing? Well that depends entirely on who you ask!

    Apple pundit:

    People will use whatever is the default like pack of blind sheep. Everyone knows this.

    Google fan:

    If that’s true then why is the Google Maps app on iOS the most popular app on the device? People clearly don’t just use the default apple maps?

    .. and really, if we’re talking about users who skipped over the BlackBerries, Nokias, Samsungs, etc.., for a specific device, then perhaps we should give them some credit for also choosing a better search experience?

    After all, how many times would you let your phone load Bing before trying to switch it?

    I personally would let a ‘Bing’ search happen once at the most, just to get info on “setting default search engine on iOS”. :)

    SEO news blog post by @ 5:08 pm


     

    February 7, 2013

    That escalated quickly: Google Glass prices, dates, and a spec leak?

    I’ve talked about Google Glass already, Finnish them! (Google Glasses and WiFi Liabillity), Google Chronos?, Google develops ARGs for Pirates, many times..

    In those articles we were mostly looking at patents and prototypes.

    Now we have WIRED.COM and arstechnica.com both spewing out specs based on more patents and some developer info…

    A bone conduction listening device.
    Hello? Can you ear me?
    • 802.11 b/g 2.4 GHz WLAN
    • Bluetooth ver 4.0 low-energy radio
    • “Bone Conduction” audio playback
    • a $1,500 (£962) price tag
    • developer shipments in early 2013
    • a projected 2014 launch date

    Breaking this down, we learn a fair bit from each fact we can establish.

    802.11 b/g support means that N mode WiFi won’t likely be supported, and the best guess would be the it’s getting dropped due to power consumption. Additionally, there’s a rumor that the primary data connection for the Google Glass will be a tethered cell phone acting as a ‘modem’ of sorts to expand the Google Glass’s communications range without bulking it up.

    The 4.0 version of the Bluetooth radio stack is an exceptionally good match for a device running off of batteries, that sits on your head. This version of the Bluetooth stack supports BLE – Bluetooth Low Energy mode operations that allow a device like Google glass to sip on power and still remain connected to other devices.

    If Google Glass had an option to support class 1 (100mW transmissions) networks it would supply you with a range of up to 328′ or 100 meters. If you were a household cleaner you could leave your phone in a central location, put on your Google glasses, and record your cleaning efforts directly to your phone or relay it to a remote server. By doing this you could safe guard yourself against damage claims and other issues presented by the homeowners.

    In fact you could also be listening to some music, without blocking your ability to hear other sounds, like a knock at the door, or someone coming home. This is because the Google glass does not block incoming sounds/cover your ears.

    The ‘bone conduction‘ audio drivers on the Google Glass send audio vibrations via your skull bones to your inner ear which then ‘hears’ the vibrations as sound.

    This means that if you are driving, biking, walking, etc., you can expect the Google Glass audio feedback to be less of an obstruction/safety risk than typical in-ear or over-ear style systems.

    Picture wearing these as a lawyer, and someone is attempting to hold you to words you’ve never even said. You could jump to the date/time the original discussion occurred and play it back verbatim, clearing up any mistakes/poor recollection that might otherwise cause endless headaches.

    The trick in this case, since a lawyer/doctor, couldn’t ethically record video to an insecure/public location like a ‘Google Hangout’, would be for Google to either offer some sort of private video storage/search/retrieval service (I hear they have some experience with video?), that has the sufficient security clearances to avoid any concerns about storage.

    The $1,500.00 price tag is for the Developer’s build of the device, currently being called the ‘Explorer Edition’, that will be shipping this year. In fact Google has said “early this year” as the date, so “sooner than later” is a fine guesstimate.

    The signup for the Explorer Edition was actually quite the event, while the attendees were sitting in the conference center Google dropped some ‘Glass’ equipped sky-divers onto the site from an overhead balloon. The video from their Glass units was then streamed inside the event for a bit of a surreal effect.

    At the end of the conference the developers willing to pay the $1,500.00 price tag were given a specially etched slate of glass with the serial # of the unit they will be shipping to you later.

    A glass brick with a serial number etched into it.
    Ooooh my precious.. So shiny..

    SEO news blog post by @ 10:44 am


     

    February 4, 2013

    USA Up to Bat for Copyright Alert System

    On Wednesday, the New Zealand government convicted its first offender to fall under the "Three Strikes Law." The RIANZ http://www.rianz.org.nz/rianz/rianz_homepage.asp An unnamed offender was fined a total of $616.57 for the illegally downloaded material.
    Silly judges
    The amount required to prosecute the offender totaled $250,000; which leads to the question of whether or not it is really worth the expenditure to prosecute an individual for copyright infringement?

    Similar problems were occurred in France when HADOPI, when the socialist party spent 16 million Euros for 60 agents to dispatch 1 million email notifications to copyright infringers. RIANZ is not happy with the resulting figures and feels that the infringement fees should be dropped to $2 per notice, but this was rejected by the Government. RIANZ argues that if the fees were set at $2 per violation, it would be able to process 5000 notices per month. "We believe this level of notices would have more fully realized the aim of the law."

    This will be an important consideration as the Copyright Alert System will begin processing strikes notices in the United States very soon.

    SEO news blog post by @ 11:18 am


     

    January 17, 2013

    Facebook Social Search: Grasping for that Third Pillar?

    On January 15th 2013, Facebook planted it’s so called “third pillar” of it’s social network empire, “social search”.

    If Facebook *is* all about social media, and they already had a search function, how is this a big change?

    Stack of coins with a magnifying glass on the pennies.
    Okay, well that *is* some small change..

     
    From what I can tell of the new search feature, it’s an exclusive index of Facebook, powered by Bing. So you get better/different results from the previous search options because it’s been handled by Microsoft’s search methodology.
     
    So, you may be wondering, “Why isn’t Bing offering an improved ‘Social Search’ now that they have access to all this Facebook data?”, and you will be amused to note that today Bing indeed announced an improved ‘Social Search’ to users of their services.

    In fact, Bing’s social search results are appended to the Facebook search results, and all clicks stay inside Facebook.

    Still, what’s really ‘new’ about this search behavior?

    Allegedly if I tack on action words to a search like, “visited by friends” or “popular with friends”, it’s supposed to marry the search results with social data from my friends list.

    I gave that a whirl, trying to find various searches that would result in ‘approvals’ or ‘likes’ from my friends and I got very poor results.

    Could it be that my tech savvy friends have dialed in their Facebook privacy settings to the point where Bing’s assistance is negligible? Possibly. And I wouldn’t blame them for it.

    Then I tried some of the same searches in Google, without engaging any ‘social’ tags or features, and viola, I can see restaurants, pubs, and even retail stores that people in my circles have rated. I also know now to never have lunch with Dave, since he loves all the types of restaurants I try to avoid. :)

    Plus, thanks to Google’s purchase of Zagat, I have a fallback option for accurate/honest feedback if my friends aren’t reviewing restaurants or pubs that I want to try out or are simply closer to my location.

    While I’m not seeing a real improvement, FB is seeing a nice reversal of their stock prices, which were on a steady downfall last year, as we mentioned in our May 22nd, 2012, blog post: FB stock drops as SpaceX soars to success!

    How long this will bolster their faltering stock value?

    Will ‘Social Search’ mature into a feature that entices disinterested users to revisit Facebook?

    Clearly that’s anyone’s guess, but at least they are trying to keep the ship afloat, and search traffic could help bolster ad revenue, as it did for Google.

    Time will tell. ;)

    SEO news blog post by @ 11:56 am


     

    January 16, 2013

    Six Strikes and Yer Out!

    Things seem to have been quiet on the copyright-infringement front for the last few months, but things are about to heat up again. After more than a year of delays, US ISP Verizon, has released a document showing how they plan on implementing their "six strikes policy" to combat copyright infringements.

    untouchables pic

    Strike 1 & 2:
    • Verizon will email you and leave a voice mail message informing you that your account in involved with copyright infringement.

    Strike 3 & 4:
    • Verizon will automatically redirect your browser to a webpage that will require you to acknowledge that you have received the alerts regarding copyright infringements.
    • You will also be required to watch a video detailing the dangers of infringement.

    Strike 5 & 6: At this point you are given three options:
    • Verizon will greatly throttle your bandwidth for several days
    • Wait two weeks, and then throttle your connection
    • Or, file an appeal with an arbitration service for $35

    IF there are more than six infringements, "nothing" will happen. Subscribers can continue to use their internet connection at regular, full speed. What is not mentioned by Verizon is that the MPAA and the RIAA have been authorized to obtain the connection details via a subpoena for repeat offenders in order to take legal action against them.

    The potential for copyright holders to use the alert system as solid evidence gathering for lawsuits remains one of the most problematic aspects of the six-strike scheme.

    On the other side of the globe, tribunals will begin next month in New Zealand for those infringers that have received three strikes under the “Three Strikes Law.” Currently, eleven individuals will have their cases heard. One of the individuals being investigated, states that her internet connection was used without her knowledge. It has also been noted that there has been a long history of controversy over this law; from the internet blackout protests of 2008, to the CableGate leak which revealed that the US financed and pushed the law through.

    SEO news blog post by @ 11:04 am


     

    January 3, 2013

    Google’s new Offline Conversion API

    Happy 2013!

    It may look like we’ve been loyal to the Mayan calendar, but we’ve just been busy internally over the holidays and didn’t blog.

    Google has also been busy in 2013, retiring the old Offline Conversions APIs (both the Javascript and Python versions were retired in November 2012), and beginning a new Offline Conversions import service within the DoubleClick Search brand.

    This announcement has been subject to both good and bad press, typically depending on the technical skills/depth of knowledge of the story writer.

    Most writers looking for the worst possible scenario chose to doubt Google’s privacy controls, and boldly suggest there will be problems due to data aggregation.

    Google’s DoubleClick service explicitly states:

    “Advertisers are prohibited from sending personally identifiable information using this feature, as outlined by the Terms of Service for the API.”

    Further to that there are lots of assumptions being made about who can supply data, who has access, and what data is relevant. In one article they just tossed in a mention that the data could be ‘decrypted’ by 3rd parties/or government agencies with nothing to back that claim up.

    To help understand the role of this service lets look at a typical use case:

    • You sell widgets.
    • Your website has online ordering.
    • You also have a physical store.
    • Clients are finding items online, but buying them in person.

    So if you are basing your promotion efforts on Web based analytics, you will be in the dark as to what promotions drove the clients to come to the store and make a purchase.

    Unless Google gave you an interface with which to send them transaction info on offline sales?

    Lets see how that would work:

    • A Google user is searching for widgets.
    • Google puts a PPC Ad on the page promoting your widgets.
    • The user clicks on the Ad, and looks up ‘Blue Widget # 42′.
    • 2 hours later, your in-store till sells 2 ‘Blue Widget # 42′s.
    • The till sends “2 x Blue Widget # 42″ to Google as ‘sold’.

    That’s it, Google now can relate the pay per click advertisement as relevant to the sale of the widget, and you have more info on how well that advertisement worked.

    This also works very well with telephone based sales, especially if you are in a position to use specific phone numbers, or extensions, to narrow down how the call came about.

    So while some folks are very concerned about how much companies will know about them when companies start comparing notes, that’s not the situation here at all.

    Companies have been comparing notes for years, without the help of Google. Just think about the shopping trends that you reveal when you use an Air Miles card?

    Google only wants to help reduce unwanted/ineffective advertising and reduce the amount of money businesses spend to reach potential clients.

    SEO news blog post by @ 12:46 pm


     

    December 19, 2012

    Instagram: “All Your Photos Are Belong to Us!”

    There was a huge online outcry from users when Instagram introduced a new privacy policy and Terms of Service that will take effect on January 16, 2013. Concerns were raised over changes that would allow for Instagram to sell users photos to advertisers without notice or compensation.

    Instagram’s 100 million users use the popular app to take stylized picture of everything from food they enjoy to pets or any other aspect of their daily lives to share online. When the news of the proposed changes hit Twitter, the story and accompanied anger towards them went viral.

    This change comes just four months after the social media giant Facebook purchased Instagram for one billion dollars. The new policy states: "A business or other entity may pay us to display your username, likeness and photos."

    Instagram protest

    Later that same day, Instagram issued a blog post stating:

    "Advertising is one of many ways that Instagram can become a self-sustaining business, but not the only one. Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram."

    "Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear."

    Now that Instagram is owned by Facebook, it may be a similar scenario to how updates to Facebook have typically played out. Facebook has a tendency to roll out mass changes with the anticipation of user backlash; only to retract part of their updates. It’s a case of moving 10 steps forward and taking 1 back, ultimately the changes still get adopted.

    The simple truth is that whenever you are online, whenever you use an App, it is very likely that your information is being used by the site or is being sold as data to interested third parties. The best way to maintain some semblance of privacy is to not go online at all – which wherein lies the irony.

    It is almost impossible for most of us not to be connected to the internet at some point every day; be it through a PC, a Smart Phone or tablet. When we go online our user data is collected, stored and researched by a multitude of companies for a variety of purposes; some benign, some nefarious.

    We are only now becoming aware that we are no longer just consumers; we are in fact walking product endorsements and advertisements for big business. What happens in the next few years will determine our new role in the emerging global marketplace. Do we want to protect our privacy, or do we want ads that are geared towards our relevant interests?

    SEO news blog post by @ 11:28 am

    Categories: Facebook,Privacy
    Tags: ,

     

    December 18, 2012

    Complying With the Law, or Running for Cover?

    While a lot changes day to day in the SEO world, most of it is of far too little interest or substance to report on, so occasionally we’ll allow ourselves the flexibility to get off topic.

    In Canada we have some insanely bad internet service. I’m talking about all things considered, performance, price, and options.

    In my province some communities have been noted as having the highest density (per-capita) of internet connected households in the world, yet we have some of the worst internet providers imaginable.

    The two biggest names, Shaw and Telus, are well known for imposing caps and disconnecting repeated offenders of copyright violations.

    A smaller brand of ISP, TekSavvy, has been making inroads for years, and offers two unique perks:
    - Unlimited internet plans (no data caps)
    - Data use between 2am -> 8am is ignored

    Both those perks are HUGE selling points for folks that love to fill their drives with movies, music, and other wonders of the internet.

    So it wasn’t much of a surprise then that Voltage Pictures is specifically chasing after TekSavvy customers for violations of copyright on several movies.

    TekSavvy is in a legal Hurt Locker

    Initially TekSavvy refused legal action to hand over client information requested by Voltage Pictures, stating that the privacy of it’s clients came first.

    This drew TekSavvy into court with Voltage Pictures for the purposes of forcing them to relinquish information on their subscribers.

    Today we’re now hearing that Voltage Pictures successfully intimidated TekSavvy into agreeing with the ‘motion for discovery’ after it became clear that the legal indemnity of the ISP was coming into question due to the assistance TekSavvy is providing it’s clients, who are potentially criminals that owe reparations.

    For you see, this year, on June 29th, Canada implemented the Copyright Modernization Act which essentially separates the actions of the clientele from the interests of the ISP.

    To put that into Hollywood Logic:

    Just because your users download cars, it does not mean that the ISP is a used car dealership..

    If TekSavvy had continued to block access to their private client records, they felt it would make them liable for the crimes of it’s clients.

    And yet in 2004 when BMG music went after Canada’s largest ISPs, Rogers, Bell, Videotron, Telus, and Shaw, with an almost identical request for client information to proceed with legal action, they lost in court, and in appeals.

    Thus many people are questioning if TekSavvy really should have backed down.

    It’s not all over yet however!

    The ‘Canadian Internet Policy and Public Interest Clinic’ or CIPPIC filed a letter with the court explaining that more time was needed for both the potential defendants, and for preparation of an application intervene in the motion.

    The court agreed, after much protest from Voltage Pictures’ prosecutors, and will grant the adjournment until Jan 14th 2013.

    TekSavvy still has the option to change it’s mind, and at least 2000 of it’s customers are motivated into pressuring them to do so.

    Currently the TekSavvy forum (private/members only) has a single thread on the issue, and it’s pretty quiet, almost too quiet?

    I’m no lawyer but I doubt we want any precedent in terms of ISPs divulging private details of it’s clients to companies wishing to prosecute.

    SEO news blog post by @ 12:05 pm


     

    December 17, 2012

    In Capitalist Amerika, Television Watches You!

    Samsung SMART TV Zero Day Exploit

    Thinking of getting someone a great new television for Christmas? You may want to reconsider. There have been many conspiracy theories surrounding the use of televisions by the government to spy on the oblivious population.

    1984 book cover

    Concerns are rising again with Smart televisions that could be used to not only survey the population by the government, but by criminals for nefarious purposes. The scenario reads almost verbatim from George Orwell’s classic novel Nineteen Eighty-Four; with its ubiquitous Telescreen that monitors the private and public lives of the populace in a not-so-far-off dystopian future.

    A security exploit called the “zero day” hole has been found in at least one of Samsung’s Smart TVs that if left unpatched, could allow hackers to not only glean a users social media credentials, but to steal files from connected USB devices and the ability to use attached microphones and cameras to spy on unwary individuals.

    The exploit was revealed the ReVuln company who offers research on technology security issues to its subscribers, states that the hole affects the Samsung Smart TVs running the latest version of the comany’s Linux based firmware.

    ReVuln – The TV is watching you from ReVuln on Vimeo.

    ReVuln posted a video showing an attack on a Samsung TV LED 3D Smart TV that shows an attacker gaining shell access, copying the contents of the hard drive to an external device and mounting them on a local drive, allowing access to photos, documents, online credentials for social networks or other online services.

    Samsung sells a number of different Smart TVs that combine high definition viewing with tablet-like features and allow for web browsing (Anyone remember WebTV?). One of the accessories that is offered is the Smart TV Skype Camera which allows users to chat with other Skype users through their television. So far, Samsung has not commented on the details of the security hole, or what they are doing to correct it.

    Smart TVs do not offer any native security features standard to most IP-enabled devices such as a firewall, user authentication or application white listing. Perhaps most shocking is that there is no way to independently apply a software update to correct the problem. This means that without a firmware update directly from Samsung, the security hole remains unchecked and cannot be patched without voiding the manufacturer’s warranty.

    SEO news blog post by @ 11:35 am


     

    December 11, 2012

    Thinking of making an ‘App’ for the Apple Store?

    You may want to re-think that decision, perhaps even focus on a ‘mobile’ provider for your site, or an Android app instead of one for Apple’s store.

    Rotten Apple with bite mark

    Why? Well lets list the reasons:

    - Android OS is shipping on more phones currently than any other mobile OS
    - 2013 should be the year that Android overtakes iPhone in subscriber #s
    - A mobile ‘face lift’ should load on any phone/browser
    - Apple is cracking down on all ‘Apps’ that generate revenue outside their store..

    The last one is a real kicker, especially for Microsoft who is currently unable to update their SkyDrive app after Apple realized it was handling in-app purchases without going through the Apple Store.

    Essentially Apple is rejecting all Microsoft app updates and 3rd party apps that communicate with SkyDrive until Microsoft has a solution to Apple’s need for a 30% cut of all transactions done through it’s App Store.

    So if you made an Apple Store ‘App’ for your site, all you can do with the ‘App’ is browse information and provide free resources, since any attempt to engage in a financial transaction would require the Apple App Store to participate, at a 30% margin.

    That’s just.. wait for it.. rotten.

    Making Easy Money by Ignoring Copyright Infringement

    A North Korean Won with Park Jae-sang's face.

    On the surface, it may seem counter-intuitive to your profit margin, but not letting people steal your content could be what’s stopping you from getting rich.

    PSY, the chubby Korean behind the most popular YouTube video to-date, is raking in the profits from his ‘Gangnam Style’ video, and it’s all because he didn’t censor his own work by chasing copyright violations.

    If you look at TV commercials, ad revenue, product endorsements, and other direct revenue from his popularity, PSY is making over $8 Million in 2012 alone.

    Clearly there’s a trade off between copyrights and profits that doesn’t favor always locking down your content.

    I’m wondering though, once fame has taken hold, if next year we’ll have a story about PSY suing people for copyright infringements?

    SEO news blog post by @ 12:59 pm


     

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