We decided to call a spade a spade, and Google is paying a fee to keep Bing from being the default search engine on iOS.
The fee is based on per-unit pricing, and not only are there more units than ever, but the per-unit price is also going from $3.20 last year to an estimated $3.50 per unity in 2013!
Given the growing user base these should almost be rabbits?
Since the prices are a guesstimate, one can honestly say that it will cost more for the exclusive right to the default search engine on iOS in 2013.
However there are certain ‘publications’ that have forgone the guessing part and are rather certain that Google will pay up.
In fact, if Samsung, or Google (via it’s Motorolla Mobillity acquisition), can keep one-upping each of the new iPhones, then the cost of licensing to the user-base will be peaking at a point which it will never return to again.
But is it worth the money knowing how much of a search advantage Google has over Bing? Well that depends entirely on who you ask!
People will use whatever is the default like pack of blind sheep. Everyone knows this.
If that’s true then why is the Google Maps app on iOS the most popular app on the device? People clearly don’t just use the default apple maps?
.. and really, if we’re talking about users who skipped over the BlackBerries, Nokias, Samsungs, etc.., for a specific device, then perhaps we should give them some credit for also choosing a better search experience?
After all, how many times would you let your phone load Bing before trying to switch it?
I personally would let a ‘Bing’ search happen once at the most, just to get info on “setting default search engine on iOS”.
SEO news blog post by Ryan Morben @ 5:08 pm