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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


February 24, 2014

Blogcology February 20

Webcology welcomed marketing legend, award winning CBC host of Under the Influence as well as bestselling author, Terry O’Reilly. Mr. O’Reilly has a professional portfolio that includes some very big names, such as Tim Hortons and Volkswagen not to mention the iconic list of celebrities he’s directed in commercials over time. An interview of this magnitude was a dream for both Dave and Jim and as a follower of the show I walked away feeling inspired and focused. They discussed the similarities between digital and mainstream marketing and how the approach and methodology is not so different. The theme of most of the interview was clutter and how to survive and standout in a sea of advertising white-noise.

How to be Visible Amidst the Clutter

Terry discusses how he feels that our world seems to be consumed by the clutter of advertising caused by both mainstream media and digital. I’ve worked on the internet for a little less than a year but understanding the clutter is something I’ve related with during this short time. It was refreshing to hear somebody like O’Rielly who’s been in the industry for a long while to confirm this for me. His answer to one of Dave’s questions also confirmed the direction I was taking was on track.

Dave Davies asked, “What can marketers do to cut through all that clutter to make yourself unique in your message?”

Terry explains that there are truly two types of answers that globally work to achieve unique diversity. Firstly, it’s imperative that a brand differentiates itself by building a unique image that stands out from the core of the product by understanding the targeted audience. Creative advertising helps to keep things fresh and evolve with their clients. It’s important for any brand to come up with a new mode of interest for its audience but it’s equally important to continually grab their interest year after year.

Secondly, utilizing digital is a must to be visible in a cluttered world. For digital marketing it’s about knowing that perfect algorithm to single out the right person, then sending the right message at exactly the right time. Your relationship with a digital audience demands re-creation often and spontaneous audience targeting. During the last year with all the algorithmic changes within Google search we are required to step up our game to achieve brand awareness.

How Brands Survive Digital Clutter

Brand loyalty and customer relationship is very important when it comes down to a brand’s survival in a digital world. He emphasizes that customer relationship is marketing and to be successful, digital media needs to keep their client in mind. Ultimately, a smart marketer looks at every touch point and involves really understanding your client by making use of everything. His analogy of great marketing consists of a shish kabob on a skewer – you have a piece of chicken, a bit of pork, a mushroom, etcetera and these resemble the different marketing components but the fact that they are skewered links it all together with a consistent strategy and tone. You want it all coming from the same place. He mentioned that the brand that best represents this analogy is Apple. He says that it maintains consistency and client relationship is number one which represents smart marketing.

Ambushcology

The art of ambush advertising is becoming more frequent in the world of digital advertising. Terry mentions that it takes careful planning as it could easily negatively impact a brand and preventing that takes careful listening to the after effects when applying ambush advertising. An ambush moves quickly and can easily get out of control therefore, it’s important to listen for feedback from the audience on all efforts including social media in case things move south. He exclaims to be wary of this tactic as very few succeed but if well planned can be a positive outcome.

Sumcology

Terry made many insightful points during the program that works well for both digital and mainstream media. Recognizing the clutter is the first step to understanding how we approach a market. Now that the internet is cleaning up from years of negative and dishonest practices we should take into consideration what we place on our kabob securing our skewer securely through all components thus having a more desirable product.

SEO news blog post by @ 3:10 pm

Categories:Articles

 

 

February 14, 2014

Blogcology February 13, 2014

Comcology

It’s not set in stone yet but Comcast and Time Warner Cable may be on the verge of a merge as Comcast aims to acquire Time Warner’s 11 million subscribers as well as thirty thousand Wi-Fi hotspots. This has the potential of creating one of the world’s greatest power houses – but will it come at a cost to the consumer?

Although uncertain if current prices will be effected it’s speculated by consumer advocates that customers likely will see some increases on their monthly bills. What is certain is that internet streaming services such as Netflix will be under pressure to maintain their viewership as Comcast is already limiting the amount of data their customers can use, making streaming video virtually impossible.

It has been mentioned that with a stronger financial stake in the industry this merger has the potential to offer more benefits to consumers. However, this could lead to an argument between the two companies based on how Comcast limits their client’s data use. There is a large demographic that rely on full streaming companies and don’t necessarily utilize cable. If this demographics’ internet usage is hindered then these customers could begin to become sparse, essentially closing out full streaming services.

We have to remind ourselves that it’s not only a mingling of dollars it’s a merger of minds. Both contributors in this union have survived based on their clientele and it will hopefully be taken into consideration when moving forward. Without the client these companies wouldn’t exist. Like it was mentioned on Webcology, “It’s important to that we become the gatekeeper on this proposal to make sure that this deal doesn’t become less of a benefit for the consumer.”

Chinacology

Recently the online censorship organization GreatFire pointed the finger at Bing saying that they are censoring queries in China. China, being known to be the largest perpetrator on censorship, may be the perfect candidate for this case but many people are all fired up as to why Bing would be compliant with this. GreatFire said that when it searched for the Dalai Lama in Chinese and compared it to a similar search in English, very different results were given.

Microsoft denies these allegations saying that this was not an intentional omission of websites from the search engine results. On Webcology they made a very simple but proving point that creating a search engine to begin with is difficult and it could be just a matter of random results. Meaning that Search is a complex beast and can be variable in what it delivers.

Although no more talk has been said about the issue it’s left for the conspiracy enthusiast to sort out the variable.

Techcology

Ugh, infinite scroll, I like to say that this is only a good thing for a conversation and not a website. I always drop off a site that has no end. If you insist on having this lame architecture then this blog from Webmaster Central is a must read. It explains the how to organize the page to prevent trouble from Google down the road or just get a better site. http://googlewebmastercentral.blogspot.ca/2014/02/infinite-scroll-search-friendly.html

If the last blog enticed you then another would be, “Faceted Navigation Best (and 5 Worst) Practices. Using specific filtered color and price ranges can easily dupe a website into duplicate content. This literally explains straight from the mouth of Google what to look for to keep things clean.

Sumcology

*Be aware of how things are changing in media and be vigilant when it comes to how it affects you
*t’s important to be aware that there might not always be a political reason it could just be a technical glitch
*Get rid of that disgusting infinite scroll webpage

SEO news blog post by @ 4:06 pm

Categories:Articles

 

 

February 7, 2014

Blogcology February 6th

Jim and Dave had a full plate to chew on this week on Webcology. Between Yahoo! wanting back in the search engine ring and Facebook turning ten we’re glad to say that Justin Beiber never made it into the show today. No complaints yet.

Yahoocology

Good ol’ Marissa Mayer is ready to tango in the search engine world. According to Search Engine Watch author Jenifer Slegg, Mayer has prepared two projects code named Fast Break and Curveball. This is all an attempt to raise Yahoo!’s organic and paid search in-house. Is it possible that Yahoo!’s golden child can make this happen?

Many are sceptic if Yahoo! can achieve this or not. Their one year contract with Microsoft’s Bing ends this year in March but up until then there’s not much Yahoo! can do as Bing provides organic search results and paid advertising. This relationship gets even more complicated because Microsoft powers the international version of Yahoo!. How this will play out for Yahoo is unpredictable mainly because of its variable and uncertain past with search.

According to SEW’s Jennifer Slegg, Microsoft contributes to 31 percent to Yahoo’s revenue. Making a bold move like this and saying goodbye to Microsoft would make this a large gamble. Like Jim said; “If there is anybody more perfect for this job Marissa is.”

Facecology

Did everyone have fun with their little gift from Mark and the FB team? Seems to be that’s the case. The short summary about time wasted on Facebook accompanied by tear jerking music was a sweet success. Even if you didn’t want to do it, you did it anyway. I would agree with Dave Davies that I would have picked different pictures in the video but on another note, I would probably do what Jim did and post a Sid Vicious video as my Facebook Movie.

Googcology

Expedia.com got slapped with a massive penalty from Google forcing Expedia to lose 25% of its visibility on the net according to Forbes. Expedia isn’t the only big power house to get slapped on the wrist by Google; JCPenney as well as Overstock.com survived. Unfortunately, when this type of action occurs it’s not just ranking that is hurt it’s the pocket book. The EXPE stock dipped losing a grip in the stock market birthing proof that a negative online reputation can affect your public trust.

This reminds me when just after the crash of the American economy in the early 2000 many major Ponzi schemes appeared. This is just what happened after the house cleaning done by Google in the last year. As search became cleaner and cleaner the negative link efforts appeared. Many of these link acquisitions were nasty and happened to be sadly unethical; thanks to Google we won’t be seeing much of this in the future.

Laycology

Advertising and marketing can be an interesting world. We often find ourselves scratching at the door of creativity trying to come up with the next best ad. Frito-Lay came up with that next great idea named “Do Us a Flavor”. What they did was allow fans to design a flavor, name it and post it on a bag then share it for voting. Thousands upon thousands entered then shared it socially. Unfortunately, the way the general public took advantage of this by naming the flavor unmentionable names brought it into debate. None the less this brought them epic publicity and an edge with competition.

WEbcology pic

Sumcology

* Yahoo needs attention
* Facebook knows you best
* Justin Beiber wasn’t mentioned on the show
* Google likes making the big boys sweat
* Hopefully the next flavor of chips isn’t “Dirty Socks”

SEO news blog post by @ 11:19 am

Categories:Articles

 

 

January 30, 2014

Blogcology January 30 2014

Facecology

With the release of Facebook’s fourth quarter report, it’s becoming more apparent that most people who engage socially online are doing so from a mobile device. This expresses the growing value for mobile ready marketing of websites. It also proves that social notoriety plays a key factor when gaining internet interest and authority. If more users turn to their mobile devices but also turn to a social site to connect then obviously if you have a business this is a large chunk of the world’s population contained in one social platform. Go figure.

Biebcology


Want your Klout to go up? Mention Justin Bieber on your social timeline and you can expect your social influence to rise dramatically. Bank on it

Snowdencology


Edward Snowden – A Nobel Peace Prize Nominee?
Well that’s a good thought but I have to agree with Dave Davies that he doesn’t really deserve it. The amount of change that contributed to peace is nothing. The irony of this as Jim Hedger pointed out is that the very person who won a peace prize – President Obama – is hunting down the nominated Edward Snowden. The two Norwegian MP’s that represent the Socialist Left Party, Sosialistisk Venstreparti, say that Snoden’s actions opened opportunities for new democratic openness and freedom. Unfortunately, there is no direct impact for world peace which renders this nomination a no go.

Mozcology

The Moz Industry Survey is one of the most looked forward to surveys of the year. No major surprises in this year’s survey; it is everything I expected. It gave a good look at the progress of the market and what will be expected for at least the next little while and noted that there is a steady increase of women entering the industry. How will it look in the future? I can only predict salaries will go up, social media reputation will have a stronger presence and Matt Cutts will run for president.

Sumcology

* I can safely bet that you are a mobile user
* Justin Beiber has klout and needs to get it checked out
* Edward Snowden is not Gadhi
* Moz makes boring stats pretty with lots of pictures

SEO news blog post by @ 3:44 pm

Categories:Articles

 

 

January 27, 2014

Blogcology January 23, 2014

Mattcology

SEO’s are going crazy from Matt Cutts recent statement on guest blogging. He says, “If you are using guest blogging as a way to gain links, you probably should quit.” What he’s referring to is the many scheming SEOs who are using guest posts in a spammy way to gain advances in search results. The internet has been a large dumping ground of poorly written content with little or no relationship and often no relevancy to the business itself. After the post many SEO’s were ranting and raving on how link building is dead and without this all is lost.

Stop being Drama queens! The answer is to create relationships within your specific industry and don’t fear the nofollow link. Just simply promote yourself and your knowledge – after all, isn’t that how authority is built? Some comments left after Matt’s recent blog brought up this concern and he returned with: “If the links are nofollowed, then they don’t affect PageRank, so it would be outside the scope of my team at that point. A high-quality guest post with no-followed links can still be a good way to get exposure to a new audience, branding, etc.”

The fact is it’s not about old school link techniques. It’s more about the brand connecting, communicating, actually getting out there and creating relationships to gain brand exposure and grow an audience. Google wants more genuine brand involvement with their audience, not underhanded fake approaches for an empty result. Once a company has successfully attracted the attention of a relevant audience it should have no problem acquiring organic links naturally by the audience themselves. If you have a reputable brand and promote it well, natural links will follow.


AmCology

You better think twice if you felt your identity was safe on the internet. Michelle Stone from AmOne, an online financial support group, explains how far some will go to retrieve your information. Unfortunately, these criminals will go as far as researching your friend’s social posts as well as even communicating with them to pull the information they need for their own financial gain. It happens more often than you may think.
We’re a growing society who shops online more often and need to learn how to protect ourselves against online theft. Methods of payment are crucial when it comes down to protecting yourself from a major loss. Michelle mentions that the best route is by using brand name credit cards because of the added insurance cards offer. Being prepared but also knowing how to be safe is why AmOne is participating In StaySafeOnline.org’s data privacy day on January 28th to answer questions on how to stay safe in the digital world. Follow AmOne via Twitter @AmOneMoney for the full scoop on data security.

Sumcology

* Love thy audience and the links shall follow
* If you think you’re digitally safe, you’re probably not

SEO news blog post by @ 3:56 pm

Categories:Articles

 

 

January 10, 2014

Blogcology:

Sayonara Net Neutrality

AT&T’s push to offer sponsored data greater and faster access over their network has made it a highlighted debate. Passed by the FCC, it is disconcerting for many but as Dave Davies mentioned it’s under major scrutiny and in his opinion, the FCC is arguably the right man for the job. As long as the government’s hands are free from control of net neutrality the FCC is the proper organization, and we’re all better off having the control in their hands rather than in the hands of somebody who doesn’t totally understand the industry.

My favorite quote of Dave’s was; “Who would want Senator Ted Stevens making policies on how your internet tubes should work? “ The real question is; are consumers’ needs being taken care of? Jim’s argument is that the usability of the internet will be harmed in the long run. Dave returns saying; “Innovation in technologies and packages that are created to support these changes will obviously open up more economic possibilities.” The debate is yours but it looks as if your say is not important anymore.

Hackology

The boys are back on air for the inaugural webmaster New Year. Unfortunately, for some it wasn’t all that happy of a new year including for our host Jim Hedger. Clayton Gardner from Canhost Inc. joins the team to explain what the heck happened that dreadful day Jim had his WordPress site hacked.

Canhost, a Kelowna based company, headed the counter attack against the Jim’s hack. A WordPress compromise that hit multiple different servers, like the one Jim was on as well as many out of date plug-ins were targeted. Clayton mentioned that the hacker took control of the user’s admin passes making it unmanageable because of how deep the perpetrator was. The Number one bit of advice is as simple as keeping WordPress updates, up to date. Most importantly, with 74 million WordPress site installs, keep a keen eye on the plugins you place on your site. You could be potentially placing 74 million sites into a vulnerable position. The question is; how to choose the right plug in? The answer is plainly to make sure it comes from a reputable site – spend some time on the background.

Unfortunately, Jim’s reputable plugin was from Yoast but got compromised between the time the plug in was updated from the company Yoast. The truth is the developers of plugins have to beware of their products and holes in the system. It was a matter of being a little too late in Yoast’s position.

Canhost made sure that all their clients were taken care of by going above and beyond ensuring the situation was handled. Over a straight 48 hours were spent to rectify the situation, but Canhost made it happen. Luckily enough, customer service like this pulled their clients and Jim out of the hack.

Sumcology

Ask yourself if Net Neutrality is important for you
Update your WordPress plug-ins and make sure they’re a clean add on
Go listen to the show

SEO news blog post by @ 2:25 pm

Categories:Articles

 

 

December 13, 2013

Blogcology December 12, 2013

Mozcology
Rand Fishkin CEO of MOZ stepped aside to teach new CEO Sarah Bird. The Moz team have had many positive years as well as managed to evolve with the fast changing world of SEO. The future is in great hands with Sarah Bird who has always been a fearless personality, a world class academic but most importantly, has complete faith from the team. Congratulations to all at MOZ.

Googcology
Watch out repeat offenders Google is going to get you! It’s been made official, if you repeatedly get penalized it could take you years for your record to be repaired. Since the Florida update Google has kept a detailed record of your history and if it’s been flawed don’t expect to have it simply fixed. It could be if this has happened and you turn for help you could easily be turned away and told to get a whole new domain. Is this fair? Yes it is, and not only is it fair but it cleans up poor practice and unethical madness on the internet. This will clear the path for honest business practice and regain the trust needed for a healthy e-commerce world.
What if I need to get a new domain? The best tool for that is the use of Majestic SEO and check out the historical index for any negative backlinks going to the domain you’re looking at buying. If you’re a small Mom and Pop store that wants to use a certain domain take it in to the closest white hat SEO and have them do the research on it for you. I’m sure they can let you know if it has a positive or negative history.

Dumbcology
Anglo Rank customers are getting penalized with inbound link warnings. Of course they are and were going to achieve a warning the minute they signed up. You don’t buy links!!! No sympathy in this post.

Dixoncology
Dixon Jones from Majestic SEO joined Jim Hedger and Carolyn Shelby this week for a fantastic interview. First on the topic was the newest addition to Majestic; their new search engine. Dixon explains that this Search Engine Alpha is like no other – being subscription based it cuts out the digital crap. It’s primarily meant for pure research purposes that indexes over a ninety day period with over billions of urls picked up daily. Cooperative bandwidths shared by individual hard drives allow for international crawling which helps produce the billions of urls. Created for simple use it produces positive targets and link prospects. This transparent search speeds up the research time by sidestepping digital crud and helps give a more accurate more positive result.

Sumcology
* If you buy links you’re simply dumb
* SEO Moz is ready for a clear future
* Google will spank you if you keep playing dumb
* Dixon Jones sounds like Ricky Gervais

SEO news blog post by @ 3:38 pm

Categories:Articles

 

 

December 6, 2013

Blogcology

Googcology
Are you sure you want to play in Google’s sandbox? Google Sandbox is a theoretical purgatory where a certain business under manual penalty sits until a review. Unfortunately, many companies are playing around in the Google sandbox and most of them are sitting there because of bad black hat link strategies. For example, Dave Davies mentioned that a client recently reported of sitting in purgatory over unnecessary and malicious link building. A horrible thing but most of the work done today is spent on disavowing backlinks for clients than progressive strategy. This is more likely the given state of affairs until this monster transition settles down.

Robotcology
Too many robots in the kitchen already! From self-driving cars to roaming vacuums Google has now entered robotics with the help of Android developer Andy Rubin. This lifestyle product will be dedicated to making day to day activities easier; catered to save you time by connecting your home to you. The artificial intelligence is built to know each and every user on an individual base far ahead of earlier model concept such as Microsoft once proposed. Google has made advances to where the robot adapts to individuals rather than stick to a ridged non-responsive software.

Sumcology
Yucky things can be found in the sandbox
Your best friend will be a robot (if he isn’t already)
Get your Christmas website prepared well in advance
Darth Vader is replacing Mickey Mouse

Find out more on Webcology

SEO news blog post by @ 3:45 pm

Categories:Articles

 

 

November 29, 2013

Blogcology

Beasticology
Goldieblocks, an educational toy company focused to increase intelligent learning with young girls. Earlier this month they produced and published a video rewording the Beastie Boys song Girls. This unsanctioned video became viral overnight and caught the attention of the beastie boys themselves. In reply the Beastie Boys politely replied refusing the use of the song explaining it was never their intention to distribute their music for commercial use. Unfortunately, in a poor PR decision Goldieblocks fired back with a lawsuit. Unfortunately, Goldieblox began to arrogantly point fingers reversing much of the positive marketing and commercial direction into a negative focus. In this case Goldieblox should have walked away quietly to maintain the positive marketing effect the video had in the first place.

Googcology

Google wants to put the words in your mouth. A new patent proposed from Google monitors how you communicate to determine what you would say it would then post it on your behalf on social platforms. An interesting patent but how far could this go? Technology is great but there is a large margin for error and could cause issues in communication. Whether or not this patent makes it to design the idea based on this concept will in no doubt further artificial intelligence technology. .

How important is Google authorship to you?

Google+ authorship authenticates material that promotes quality content and a source of the content with the site is published on. There are multiple positives for any author who has published content with this tag attached. First off the content that is produced reveals a profile avatar that allows the reader to follow the source to the one who wrote the article.

For many companies this can work by magnifying the content giving the content clear visibility when being searched. It also encourages BtoC companies to create a face behind there authority like a digital ambassador and reach their clients easier. The idea behind it is that people tend to click on a face sooner than they would on plain text. In many cases this is showing signs of a more frequent click through rate. Raising traffic but at the same time trust between the customer and the business.

A question that is often asked is should a copywriter be aloud to own his authorship via th rel= author tag. The answer is it depends on the client ,content and contract. If the client is a brand releasing content that is relevant to what you want to be known for then it is probably something to be discussed to be written in the contract. If the clause isn’t written into the contract initially then the copy is expected to be owned by client.

Sumcology

Don’t bite the hand that feeds you
Google artificial intelligence may help you win or lose that first date
Are you sure you want to be the author to Viagra copy?

SEO news blog post by @ 3:51 pm

Categories:Articles

 

 

November 22, 2013

Blogcology

Bingcology:

Is the acceptance of Bing on the rise? Many changes have been made in the past year making it harder and trickier to rank in organic query from Google search. Although, Bing needs to algorithmically catch up before it can take Google’s 90% of the market share the possibility is that it could still take a certain portion of the sector. Like Davie’s said; “If Bing just ruled the house and gave mobile search to Google than this could become more of a reality.”

Bitcology:
Bitcoin is on the rise and major international institutions feel a little inadequate. This money transferring system is a fee simple option for online transactions. Meaning you pay less than you would anywhere for transfer fees. International banking institutions are feeling uncertain of the rise of this system as Bitcoin was once a system to sell illicit goods under an unknown identity. Although groundbreaking it could create a large disruption in what we know today as the economical norm. Because the stereotypical financial institution is so large they are mutually creating a stand still preventing Bitcoin users from utilizing an actual bank account. Although, Bitcoin is deemed uncertain in the a traditional sense of banking it’s ahead of the times in terms of online money transfer. The coin is tossed yet heads nor tails has been called wer’e sure that the future has a place for Bitcoin.

Z-cology

One of the largest SEO conferences SES has decided to switch to Click Z. Many long time attendees and followers are somewhat shocked that a conference like this would change their branding with having so much success. If it ain’t broke don’t fix it.

Beanstalkology:
A big congratulations to Dave Davies of Beanstalk SEO for his latest interview in the Examiner.com.
Sandra Faleris interviews Dave asking how he achieves time after time success for many of his clients.
The internet marketing guru gives a clear insight to how to clear obstacles in the search engine world.

Fordcology:
Rob Ford? (DATA NOT PROVIDED!)

SEO news blog post by @ 3:32 pm

Categories:Articles

 

 

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