Beanstalk's SEO News Blog

As of this morning we were starting to see Caffeine results off at least one Google Datacenter. Last week we reported that we'd let you know as soon as we started seeing Caffeine results and where that location is. Interestingly - it is out of a location that contains one of our servers - Seattle. The IP is 74.125.67.100.

Now the interesting thing is that on SE Roundtable they're reporting (and confirmed by users there) that the IP is 66.102.7.18.

The results appear in-and-out right now and to make things more confusing - they may be moving as a client of ours can confirm seeing different (Caffeine-like results) out of Florida (no confirmed IP though).

We'll be sure to keep you posted as we find out more.

Good luck and may the SERPs be with you.

And Google Breadcrumbs:

Another big story came out of Google yesterday (but just hit my radar earlier today) and that is the announcement by Google that they are testing showing site breadcrumbs in place of URLs below the description in the SERPs. They illustration they used was:

Their belief is that this provides more information to the searcher when compared with the traditional results:
These results aren't displaying in my location so I can't test them (this isn't worth quite the same effort as tracking down Caffeine servers) but on the surface - I like the breadcrumb results and I do think that once the average searcher figures out how to read them to determine the results that most closely match their search intent.

In short - it's not revolutionary but it is interesting and I hope it works out.

Update - I have since found a server where I can see the breadcrumbs. If you'd like to see them for yourself yo can visit http://74.125.67.100/search?hl=en&gl=us&q=spidersapien+reviews&btnG=Search&aq=f&oq=.

Labels: Caffeine, google update

A new article from Beanstalk's Matt Tuens is out today of SEO for blogs. It covers everything from links to content selection and more.

This article is part 3 in the blogging series. Here is an excerpt:

In a perfect world, your well-written, useful and refreshingly original blog would rank well in search engine results just because it’s good. But that’s not reality. Great content is the foundation of a good blog, but it doesn't guarantee high rankings. There are some search engine optimization (SEO) things you simply must do to increase the chances that your blog will be found – and read.

Be sure to read the full article, "SEO For Blogs".

Labels: blog, seo article

Last year Beanstalk SEO balanced it's carbon emissions for the first time with TerraPass. This effort enabled us to easily and affordably help to offset the impact our energy-hungry business has on the environment. While we've grown and the cost to balance our emissions has gone up with this growth - we have just renewed our commitment to the environment and we urge you to do the same. Whether than means offsetting your carbon emissions or simply reducing your footprint through increasing your recycling efforts - it's an important step for you, your children and the world around you.

We would like to extend our sincere thanks to TerraPass and organizations like them for making doing the right thing an easy choice.

Labels: charity seo, environmental, terrapass

For those of you not yet aware, Google has been testing a new algo/infrastructure nicknamed Caffeine. Until a few days ago the general public had a location to go to to watch and monitor how their sites would fare on the Caffeine system. That location has been pulled and it's been announced that the new system is tested, working, and will be rolled out - though not until after the holidays.

While the fine folks at Google have tested Caffeine, they obviously don't want to be subjected to the same kind of backlash they received in the Florida update of 2003 when sites and pages were dropped from the index and spam ruled the results right through the holiday season.

In a few days time they will roll out Caffeine on a single datacenter and pull data and stats from a small percentage of the general public. The full launch will occur sometime in early 2010. When we have the location of the datacenter we'll be sure to let you know. :)

Labels: Caffeine, google update

Beanstalk SEO has once again been ranked among the top 10 SEO firms in a variety of fields. For the month of November we have been ranked by TopSEOs in the following categories:

• Top in organic optimization
• Top in link building
• Top in content creation
• Top in SEO training

I would like to take a moment to thank no just TopSEOs but also my excellent staff for living to a level of dedication that makes this possible.

Labels: award, topseos

Our regular visitors and blog readers will remember that last year Beanstalk ran for the cure and was able to raise over $2,500 for breast cancer research. This year timing just didn't allow us to run for the cure but we were able to donate $250 to this important cause and helped Clix Marketing raise over $4,000 for this cause.

A HUGE thanks to Dave Szetela and Clix for taking the reigns on this one and reminding us all that there can be a cure and that every dollar counts.

Labels: charity seo