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Beanstalk's SEO News Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this SEO blog. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the SEO news contained within this blog useful.

Thursday, August 20, 2009

Website Related Hackers and Malware Getting Smarter

Any legitimate website owners worst nightmare is to have their website hacked or used as a platform for serving malware (spyware, trojans, keyloggers, packet sniffers, etc). Luckily not only do hacking methods evolve but so does protection and safe guys such as StopBadge and Google's website warning integration into the result set (actual message displayed under the result is "This site may harm your computer"). But every so often hackers get a little more unique in there tactics.

Today when visting the XXCOPY website (XXCOPY is a utility similar to XCOPY originally by Microsoft that extends the functionality with over 200 functions!) I ran into one of these issues. If you go directly to XXCOPY's website www.xxcopy.com there is no issue, however if you Google the phrase XXCOPY and then click on the result you may, or may not get one of the "Reported Attack Site!" message in Firefox (Firefox has the best anti Malware detection scripts).

After discovering this issue I called one of the reps at XXCOPY who proceeded to tell me that the issue was purely on my computer (talk about a slap in the face to a hardcore techie), and that he couldn't replicate the issue so it must not exist. Digging further into the issue I soon realized that I was being redirected intermittently over to kb971657 (dot )info (most likely originally setup so people Google this particular Microsoft Knowledge Base article would land on their website), but not every time. In fact it took me 10 tries at one point to replicate the issue (clicking on the XXCopy SERP result, then clicking back and clicking it again).

By adding this seeming randomness to the malware redirection, as well as detection of referring page (Google in my case) it made it harder for the company to detect as going directly to XXCopy.com worked every time. My assumption would be that this Malware is using some sort of form of detection and cloaking. Unlike blackhat cloaking it is hiding content from the search engine, and only showing it when it meets certain conditions (ie the visitors comes from Google or some other website, and then it does some sort of random number check that meets a secondary condition). Hopefully XXCopy gets this issue sorted out.

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Tuesday, August 18, 2009

Google Caffeine Update, Paid Links, and Rankings

Some of you out there may have heard about Google's major algorithm update called Caffeine, which can currently be tested here (they have already revised it a few times, so don't be alarmed if it is down for a few hours at some point with a maintenance message). This algorithm update is mainly related to how Google indexes websites, but as we have seen here at Beanstalk it has given even better results to most of our clients. For instance we have a client on Page 3 for the phrase Shade Sails (still mid promotion), but on the sandbox he is in the top 10. Another client on the 7th page for California Health Insurance are on the 1st page on the Sandbox. And lastly one of the largest campaigns we are running for the phrase Web Hosting shows only a variance of 1 position (lower on Caffeine).

From what I can see not only has the indexing changed but so has the value of higher numbers of links. We are being out ranked by a company called Rankpay for the phrase SEO Service almost purely by paid links (Sample Paid Link), and links from their clients websites (Rankpay uses the anchor text SEO Service and SEO Services) whereas we rank #1 on the current Google search algorithm. Reviewing the major phrases we rank for (SEO Service, SEO Services, and SEO Consulting), there is no more than a one position difference in our rankings. Needless to say in the long run paid links will get you penalized from the rankings, so we aren't going to change our tactics.

Below is a video produced by Michael McDonald from WebProNews and Matt Cutts (one of the top Google engineers) discussing the Caffeine update and its affects on rankings.

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