In what I consider to be a very bold move on Google’s part, their UK Google Doodle (the image that shows their name on their homepage) today acts as a protest of the Russian stand against homosexuality. The doodle, which displays various athletic events, is colored in the trademark rainbow used to represent the gay rights movement worldwide.
While only visible as a doodle in the UK, worldwide they have included the following quote beneath their search box:
“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.” –Olympic Charter
My only critique of the effort is that they are putting dollars ahead of their principles by not rolling out the same doodle worldwide. This is clearly a reaction to the 88% acceptance of homosexuality in Britain vs 60% in the US. Nonetheless, it’s great to see a company visibly convey their corporate ethics to the world. This is true regardless of what the stand of that company are. If you dont’ feel comfortable stating what your views are, then it’s time to re-evaluate what they are to begin with.
SEO news blog post by Dave Davies, CEO @ 9:37 am