Beanstalk on Google+ Beanstalk on Facebook Beanstalk on Twitter Beanstalk on LinkedIn Beanstalk on Pinterest
Translate:
Published On:
SEO articles and blog published on ...
Hear Us On:
Webmaster Radio
Blog Partner Of:
WebProNews Blog Partner
Helping Out:
Carbon balanced.
Archives
RSS

XMLRSS

Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


January 15, 2014

The Bing Ring Bust Begins

Bing joins Google in switch to secure resulting in loss of keyword data for SEO's.SEOs everywhere took a hit when Google encrypted all searches last year, swiftly destroying access to one of our most vital pieces of information: which keywords resulted in traffic. For a while it seemed that we could access that data—albeit only partially—on Microsoft’s Bing search engine, but as of Monday those times are a’changing too.

Bing now appears to support secure https:// search, though it’s optional and Bing has not made any moves to promote this feature as of yet. According to Search Engine Watch, being logged into your Microsoft account does not automatically encrypt your search data—unlike Google—and there aren’t any options to only use secure search…so far. Microsoft spokespeople speaking to Search Engine Watch and Search Engine Land deferred the question, saying that the company is still evolving their HTTPS function and rolling out slowly.

But let’s face it: we know what’s coming. Right now, that (not provided) in Google Analytics is a continuous blow to the hard work of every SEO and webmaster out there; losing the keyword data from Google searches forced us to re-evaluate how we defined success and how we measured whether our efforts were working. While Bing’s market status in the US is tiny—barely over 18% of overall search traffic—it was one of the only ways to still grab keyword data. Bing hasn’t commented on whether they’ll yank keywords out of our hands completely, or whether they’ll be willing to include some enhanced keyword information in their Webmaster Tools. If they’re smart, they’ll throw a bone to advertisers, who may not be willing to place ads if they can’t get referral data. But I’m not holding my breath, and if Bing doesn’t take all searches to HTTPS within the year then I will eat a hat (as long as it’s made of cake or something).

As SEO continues to evolve and grow, we face new challenges as search engines become increasingly about people and less about algorithms. In the end, these roadblocks make us better marketers; we have to work for our links, but they’re higher quality. So throw on some Dylan and gather round, children; it’s time to admit that the waters around us have grown. Time to accept that soon we’ll be drenched with (not provided)–and that’s okay.

SEO news blog post by @ 12:47 pm

Categories:Bing

 

 

Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0 Valid XHTML 1.0! Valid CSS!
Copyright© 2004-2014
Beanstalk Search Engine Optimization, Inc.
All rights reserved.