Beanstalk on Google+ Beanstalk on Facebook Beanstalk on Twitter Beanstalk on LinkedIn Beanstalk on Pinterest
Translate:
Published On:
SEO articles and blog published on ...
Hear Us On:
Webmaster Radio
Blog Partner Of:
WebProNews Blog Partner
Helping Out:
Carbon balanced.
Archives
RSS

XMLRSS

Will Google’s EU Woes Ever End?

google and the right to be forgotten ruling

The EUs “Right to be Forgotten Ruling” seems to be one endless headache for Google. The latest reports suggest that Google’s handling of these requests is the latest item up for scrutiny by European data protection authorities. What seems to be the problem? Well, it appears that Google is only removing links from search results in the EU, such as Google.co.uk but not Gooogle.com.

This action does effectively defeat the purpose of the ruling, as the offending links can still technically be found through non localized search. Google was recently accused of purposely misinterpreting the ruling in order to stir up advocates claiming the ruling itself is censorship.

The issue of censorship seems to be a hazy line drawn in the sand. While the intention is that fresh content, overtime, should lose relevance as the facts pertaining to an individual become outdated. The decisions of who and what events should be included are still largely up for debate – and by “debate” I mean up to Google.

Another point of contention is Google’s notification process. Currently the search giant sends notification to sites that have had search results removed. The data protection authorities have voiced concerns over the effects this may have on those submitting the removal request.

Because the right to be forgotten ruling is still in its infancy, there’s no doubt that this will be a hot topic for years to come as data protection authorities and Google hash out regulations and guidelines that will encapsulate most removal requests. It has been reported that Google has received some 91,000 removal requests effecting over 328,000 urls. The countries with the largest numbers are reported as France and Germany, followed by the UK.

SEO news blog post by @ 12:00 pm on July 26, 2014


 

Google Updates Local Search Algorithm

Google Places

Yesterday, SEO Roundtables Barry Schwartz reported that Google has launched an algorithm update targeted at local search. The aim of the update (as always) is to provide more accurate and relevant local results more closely tied to traditional ranking signals. It is suggested that the update will affect both the Google maps and standard web search results.

It is unknown at this point what percentage of search results will be affected with this update but Schwartz has speculated that the changes will be reasonably significant. It is too soon to tell if this update has hit the mark as many local search marketers are reporting the pendulum swing positioning of one extreme to the other, which often follows an algorithm update before settling somewhere in the middle.

SEO news blog post by @ 11:11 am on July 25, 2014


 

Negative Retaurant Review Results In Hefty Fine

NO-SOUP-FOR-YOU

Recently there’s been a substantial amount of buzz over French blogger Caroline Doudet; whose negative review of the restaurant Il Giardino, located in Cap Ferret, France, has resulted in a 1500 euro ($2,040 USD) fine.

Although there have been increasing reports of legal action against individuals creating false reviews, this is not the case with Doudet, who legitimately reported on her experience at Il Giardino. The problem? Doudet’s poor review of the restaurant was fairly well ranked for the restaurant name.

The owner of Il Giardino was quoted as saying the review was unfairly hurting business. Even though he felt the service may not have been up to par, he felt the negative review was unacceptable.

While Doudet may have been silenced, there have been many that have posted to the Il Giardino Google+ page giving the restaurant a negative review simply based on the court ruling. While that’s not entirely fair- neither is the ruling. How long before Google is asked to remove the negative review count on G+I wonder…

NOTE: This post was written on Monday July 21, 2014. At that time our blog was experiencing some technical difficulties and we were unable to post it. Since that time, it appears the G+ profile for Il Giardino (Link removed – no longer available) is no longer available.

SEO news blog post by @ 5:24 pm on July 23, 2014


 

Will G+ Real Name Policy Changes Effect The YouTube Comment Troll Population?

Yesterday Google announced via its G+ Plus page that users would no longer be required to use their real names publicly on their Google+ profile page.
Google addressed the issue by stating in their post:

“We know you’ve been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today’s change is a step toward making Google+ the welcoming and inclusive place that we want it to be. Thank you for expressing your opinions so passionately, and thanks for continuing to make Google+ the thoughtful community that it is.”

Google faced a massive backlash initially in 2011, and also in 2013, when it forced Youtube users to have a G+ profile in order to comment. This resulted in an online petition that has, to date, been signed by over 240,000 people and was coincidentally created by “John Doe” from Texas.

They're ba-ack - unleash the trolls

At the time forcing Youtube commenters to adopt a G+ profile in order to comment allowed for a substantial increase in the amount of users registering for G+ profiles, and helped control the vast amount of trolls populating the comment threads.Forcing the troll population entrenched in Youtube comment threads to be instantly accountable for all of those horrid comments – because let’s face it, it’s pretty hard to say nasty things when your real name is posted next to a photo of you in your best Christmas sweater.

There has been a decidedly mixed reaction to the news. Some are overjoyed at the opportunity to return to the use of nicknames and the anonymity they bring to an online world where so much personal and private information is readily available. Others fear the massive wave of internet trolls that will surely be returning to the YouTube comments section. Yonatan Zunger, chief architect at Google plus commented on the concerns stating “Oh, don’t worry. One of the reasons this is safe to launch is that our troll-smashing department has gotten very good at their jobs. :)” We really, really, hope that’s true!

SEO news blog post by @ 5:34 pm on July 16, 2014

Categories:Articles

 

Google Launches International Targeting Through Webmaster Tools

multilingual

The new international targeting tool recently became available through Google Webmaster tools. This new tool offers site owners and webmaster the ability check alternate language versions of their sites for errors.

International targeting allows site owners to provide visitors with alternate language versions of their websites or pages based on the user’s location, or language preference settings. To do this Google uses two general mechanisms:

  • URL-level Targeting
  • Site-wide Targeting

URL-level Targeting

With URL-level targeting there are 3 types of implementation that can be used.

  1. Page Level Mark-up – suggests using tag in thesection of your page. The most important step is that all language versions of the specific pages must refer back to each other. This can also be used when featuring alternate language and country combinations (for example: en-us vs. en-ie.)
  2. Sitemaps – can be used to submit regional or language alternates of your site. How is this performed? Here is an example provided by Google in there webmaster tools help section:

    http://www.example.com/english/
    rel="alternate"
    hreflang="de"
    href="http://www.example.com/deutsch/"
    />
    rel="alternate"
    hreflang="de-ch"
    href="http://www.example.com/schweiz-deutsch/"
    />
    rel="alternate"
    hreflang="en"
    href="http://www.example.com/english/"
    />
  3. Http Headers – this is largely reserved for not html files such as PDFs. An HTTP header can be used to indicate different versions of a URL.

Site-wide Targeting

Site-wide targeting allows for the selection of a specific country to be designated as the target of the alternate language version of your site. Whether you use a sub-domain or sub-directory for the alternate language version of your site, you can create a new site in webmaster tools and target a specific region. Don’t forget to upload the language specific sitemap mentioned above!

The process of adding alternate language pages to your site can be a time consuming and intricate process, depending on the amount of languages you offer your content in. There’s no doubt that this new international targeting tool will help webmaster s and site owners identify and fix any issues, saving your company or client time and money.

SEO news blog post by @ 1:17 pm on July 15, 2014

Categories:Google,SEO Tools

 

Google Search Quality Guidelines: What is an Expert?

As reported by Jennifer Slegg last week, Google has issued a new set of quality rating guidelines to its external team of manual reviewers. These are the folks hired by a third party, which have been contracted by Google, to manually review that its algorithms are on track in providing the most relevant search results, and best quality sites to the end user.

One of the most talked about topics covered in this latest release is the E.A.T. concept.

E.A.T stands for:

Expertise
  • Expertise
  • Authoritativeness
  • Trustworthiness

If an evaluated website displays these qualities, and is relevant for the search query, it stands to reason it would receive a medium to high rating. Sites that lack in those aspects, and appear either fraudulent or spammy, run the risk of a low rating.

So who is considered an expert?

According to Slegg, Google has stated that the definition of who is an expert is often defined by its relation to the sector of the search query. In some sectors it may be more difficult to determine the level of expertise, as not every subject has a way to qualify expertise. An example of an anomaly would be a forum, where user feedback may be highly valuable to the searcher, but may not be from a professional (say a doctor) but rather someone with experience of a particular problem.

Google has been telling us what to do for some quite time now – create good, well written, informative content. Be the resource that searchers are looking for. This system of rating shouldn’t really come as that much of a surprise, as it seems to be the mantra of many a Matt Cutts Youtube video. However, this is just the tip of the iceberg when it comes to Google’s new quality guidelines. Check out the full article for more insights on what’s been updated

SEO news blog post by @ 5:38 pm on July 14, 2014


 

Googles Has A Lot Less To Say About Net Neutrality

Once upon a time Google was a proud defender of net neutrality, but according to an article published by Businessweek the search giant has been relatively silent on the subject.

In May, the FCC proposed that large cable and telephone companies be allowed to offer paid internet fast lanes, something that Google railed against in years past (even going so far as to ask users to contact their local representatives about the issue.) However, lately they have been somewhat absent from the debate.

So what’s the big deal? Although  net neutrality has gone through a few iterations, it is the principal that we all get a fair shake at the internet and what it has to offer. Small business and startups could have a difficult time taking on the large corporations already entrenched on the internet as they may not be able to afford the costs of having their site and/or content delivered via this internet toll bridge.

Google Fiber

Why would Google have a change of heart? Timothy Wu a Columbia University law professor in New York who supports open-Internet rules said it best in today’s article “Net neutrality got them where they are. There’s a danger that they, having climbed the ladder, might pull it up after them.”

Although we have to wonder if Google might simply be biting its tongue due to claims that Google Fiber will adhere to net neutrality and could eventually be a viable competitor for giants like Comcast/Time Warner. It would be a smart way to garner a larger piece of the pie. But it’s all speculation at this point.

In the meantime, what can you do to help the fight for net neutrality?
If you want to find out more about net neutrality and what you can do to help, visit The Electric Frontier Foundation (EFF) for more information and resources or savetheinternet.com.

SEO news blog post by @ 4:55 pm on July 8, 2014


 

Google’s Matt Cutts To Take A Leave of Absence

Matt Cutts

No, it’s not April Fool’s. You read that right. Matt’s post simply titled “On Leave”, which was posted to his personal blog earlier today states that he’s taking a much needed break from the search giant until the end of October.

The post states that he’s long overdue for some rest and relaxation with his wife, and is leaving the web spam division in his team’s capable hands while he’s gone. Although he will not be answering any emails he has directed those who need more immediate answers to the Google Webmaster Forums or send questions across to the Google Webmaster central twitter account.

SEO news blog post by @ 5:36 pm on July 3, 2014


 

Beanstalk Weekly

Singapore Launches Their First Bitcoin Association [ Monday June 23, 2014 ]

ACCESS an acronym for (Association of Crypto-Currency Enterprise and Start-ups Singapore) opened its doors this week as a bitcoin focused organization. The main focus is to promote development of the best practices for digital currency in Singapore.

According to Bitcoin Magazine Anson Zeall, ACCESS’s Chairman said that:

“ACCESS aims to provide an open and clear dialogue between Singapore cryptocurrency businesses and the wider public, including regulators. With the forming of our association, we will help facilitate an ecosystem where Singapore can be a hub for cryptocurrencies businesses to grow and create jobs related to this new and growing technology.”

This could be a big step to currency reform if continued with positive effect. For more info head to Bit coin Magazine here.

I Bet ‘Cha Bite a Chip! [Tuesday June24, 2014]

Luis Suarez became king of media Tuesday for all the wrong reasons. Upset about the 1-0 win over Italy at the World Cup; Suarez sunk his not so pearly whites into defender Giorgio Chiellini. Luis Suarez is known as a repeat offender when it comes to biting almost risking his career over his insasiable taste for flesh.

None the less he created press for himself and his team and instantly became an overnight sensation with memes to very inventive Giffies.

My Favorite

Google’s annual I/O Developers Conference [Wednesday June 25, 2014]

Large competitive fetes were highlighted for Android development at Google’s annual I/O Developers conference in San Francisco Wednesday. Some amazing new features were introduced but the main focus was how all android programs had greater interconnectivity capabilities. Have a look


Pacific Rim 2 Set For Release 2017 [Thursday June 26,2014]

All I have to say is Watch this:

Rocketship Down [Friday June 22, 2014]

The launch of the new Russian Rocket was aborted today. Russia’s dwindling space program has been having a hard time getting on its feet. Last month the Proton-M booster ended in failure along with last year’s loss to 3 of Russia’s navigation satellites. The future to their space program is not looking good and not even comparable to other leading international space programs.

The automatic safety system aborted the rockets blast off preventing it from launching. Unknown what the actual problem is they are certain that the launch will go ahead Sat. Many sceptics believe that Russia will more likely end up failing to compete in space research because of its underdeveloped space program.

SEO news blog post by @ 11:15 am on June 27, 2014

Categories:beanstalk

 

Confused With How to Deal With Bad Reviews?

It’s a consumers right to leave reviews of products or services they use. Unfortunately, companies are fighting back against negative reviews with threatening letters and lawsuits. Everything is fine if your statement is credible and true. The sad fact is people have blackmailed businesses with bad reviews leading to many companies to fight back.

Although, negative criticism may feel like a public display of shaming, it’s important for businesses to maintain customer service and keep their number one priority. If not, you could make a bad case even worse. For the Mediabridge company it did just that. An unhappy client left a negative Amazon review and Mediabridge fought back sending threatening letters to sue if the review wasn’t taken down. Later the individual shared the letter with Reddit creating an even greater stir. Mediabridge later went on denying that they sent out a lawsuit on their social media. Amazon then went ahead and voided the companies account.

Not only did Mediabridge ampliphy bad press but they also lost trust with Amazon and many of their clients. It’s important not to let the ego mislead the way you handle customer complaints. Customer service has never really changed from the beginning of time.

I found a neat little slide share about the Ten Commandments of Customer Service that should help as a subtle how to reminder when dealing with clients. What’s true for a store front remains true for an online store.

SEO news blog post by @ 2:38 pm on June 26, 2014

Categories:just for fun

 

Older Posts »
Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0 Valid XHTML 1.0! Valid CSS!
Copyright© 2004-2014
Beanstalk Search Engine Optimization, Inc.
All rights reserved.