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Goldieblocks, an educational toy company focused to increase intelligent learning with young girls. Earlier this month they produced and published a video rewording the Beastie Boys song Girls. This unsanctioned video became viral overnight and caught the attention of the beastie boys themselves. In reply the Beastie Boys politely replied refusing the use of the song explaining it was never their intention to distribute their music for commercial use. Unfortunately, in a poor PR decision Goldieblocks fired back with a lawsuit. Unfortunately, Goldieblox began to arrogantly point fingers reversing much of the positive marketing and commercial direction into a negative focus. In this case Goldieblox should have walked away quietly to maintain the positive marketing effect the video had in the first place.


Google wants to put the words in your mouth. A new patent proposed from Google monitors how you communicate to determine what you would say it would then post it on your behalf on social platforms. An interesting patent but how far could this go? Technology is great but there is a large margin for error and could cause issues in communication. Whether or not this patent makes it to design the idea based on this concept will in no doubt further artificial intelligence technology. .

How important is Google authorship to you?

Google+ authorship authenticates material that promotes quality content and a source of the content with the site is published on. There are multiple positives for any author who has published content with this tag attached. First off the content that is produced reveals a profile avatar that allows the reader to follow the source to the one who wrote the article.

For many companies this can work by magnifying the content giving the content clear visibility when being searched. It also encourages BtoC companies to create a face behind there authority like a digital ambassador and reach their clients easier. The idea behind it is that people tend to click on a face sooner than they would on plain text. In many cases this is showing signs of a more frequent click through rate. Raising traffic but at the same time trust between the customer and the business.

A question that is often asked is should a copywriter be aloud to own his authorship via th rel= author tag. The answer is it depends on the client ,content and contract. If the client is a brand releasing content that is relevant to what you want to be known for then it is probably something to be discussed to be written in the contract. If the clause isn’t written into the contract initially then the copy is expected to be owned by client.


Don’t bite the hand that feeds you
Google artificial intelligence may help you win or lose that first date
Are you sure you want to be the author to Viagra copy?

SEO news blog post by @ 3:51 pm on November 29, 2013



Yellow Advertising: Will Google’s New Labels Transform PPC?

I took last week off to volunteer for a friend’s charity drive, which generally meant trying to be funny on a live webcast at 4 in the morning. So needless to say, getting back into the swing of things at work was a process. Yesterday, as I was catching up on what I’d missed during my vacation and doing a little bit of research, I noticed something very interesting: the Google paid advertisements in Chrome’s SERPs had bright yellow labels on them which blared the word “Ad.” This is a test being run by Google on their AdWords search results. As Jennifer Slegg reports on Search Engine Watch, the labels are one option being considered to clarify the difference between paid and organic results, in wake of an FTC guideline update which requires search engines to clearly mark what is an advertisement and what is not.

If you think you’ve never clicked on a Google ad, you may be fooling yourself; research in 2012 and 2011 showed that nearly half of web users couldn’t tell the difference between a PPC ad and an organic search result, and the PPC results for high commercial intent phrases can take up as much as 85% of the above-the-fold pixels on a SERP. Google Ads account for 74% of clicks for high commercial intent searches, and a search of any of the major SEO news sites will reveal dozens of articles talking about PPC’s increasingly prominent role in our work. pale yellow bannerGoogle’s ads are typically either in a right-side column or in a light yellow banner at the top of a SERP. A few test searches showed me a listing with three paid ads at the top; on one of my monitors, I could barely tell where the pale yellow/tan background ended and the regular results began. It makes sense how some people could inadvertently click PPC listings without realizing it.

The FTC is absolutely correct in its concerns; when customers can’t tell the difference between an advertisement and an organic result, it blurs the lines of consumer psychology and leans dangerously into the field of manipulation and obstruction; people don’t like being lied to, and it’s vital to keep the distinctions clear. The new alert labels replace the light yellow backdrop, which is interesting; while they are brighter and thus draw the eye, the listings now resemble the organic results in every other way.

The concern for PPC advertisers is: will the labels increase or decrease click-through-rates? It’s an interesting question, and one that will only be answered when Google rolls out the test in full and releases its decision as to whether it’ll stick. Some are sure that the eye-catching color of the tag will increase CTR, while others are worried that seeing the word “ad” beside their advertisement will result in customers fleeing from paid results in order to avoid playing into the marketing game. We’ve been hardwired since the early days of the internet to avoid banner ads at all costs, and an increasingly tech-savvy user base responds to advertising far differently than they did twenty or even ten years ago.

ad bannerSo what will become of Google’s AdWords? I’m not sure yet. I repeated my test search for washing machines in the Chrome browser that shows the new ad labels (so far it seems to be the only place where Google is testing it out), and I personally am pleased at the new look. I won’t be clicking on the advertisements, but I know they’re there and I feel that clearly marking each listing makes it far more clear to the user where the advertising stops and the organic results begin. But then, I’m wise to the ways of SEOs and online marketers, so I’m probably not the best person to report on this phenomenon; time will tell if this will mark a change to Google’s AdWords for good, and if so, how it will affect PPC rates.

SEO news blog post by @ 9:45 am on November 27, 2013

Categories:Google,Google Chrome




Is the acceptance of Bing on the rise? Many changes have been made in the past year making it harder and trickier to rank in organic query from Google search. Although, Bing needs to algorithmically catch up before it can take Google’s 90% of the market share the possibility is that it could still take a certain portion of the sector. Like Davie’s said; “If Bing just ruled the house and gave mobile search to Google than this could become more of a reality.”

Bitcoin is on the rise and major international institutions feel a little inadequate. This money transferring system is a fee simple option for online transactions. Meaning you pay less than you would anywhere for transfer fees. International banking institutions are feeling uncertain of the rise of this system as Bitcoin was once a system to sell illicit goods under an unknown identity. Although groundbreaking it could create a large disruption in what we know today as the economical norm. Because the stereotypical financial institution is so large they are mutually creating a stand still preventing Bitcoin users from utilizing an actual bank account. Although, Bitcoin is deemed uncertain in the a traditional sense of banking it’s ahead of the times in terms of online money transfer. The coin is tossed yet heads nor tails has been called wer’e sure that the future has a place for Bitcoin.


One of the largest SEO conferences SES has decided to switch to Click Z. Many long time attendees and followers are somewhat shocked that a conference like this would change their branding with having so much success. If it ain’t broke don’t fix it.

A big congratulations to Dave Davies of Beanstalk SEO for his latest interview in the
Sandra Faleris interviews Dave asking how he achieves time after time success for many of his clients.
The internet marketing guru gives a clear insight to how to clear obstacles in the search engine world.


SEO news blog post by @ 3:32 pm on November 22, 2013



The Curious Case of the DNS Error

While reviewing a client’s Webmaster Tools data yesterday, we came across something rather odd. WMT reported a DNS error on November 14th. A quick manual check of keyword rankings determined a significant loss, yet the analytics data showed a slight drop in organic search traffic between Nov 15th and 16th with a full recovery by the 17th, but keyword rankings are still slow to recover. We resolved to investigate the issue further and found that we weren’t the only ones seeking answers.

Fast forward to today and there’s a slight buzz in the SEO community from those who have noticed similar occurrences among their own sites. Barry Schwartz over at Search Engine Roundtable wrote an article today bringing attention the issue. Although there has been little official word yet, Barry did receive a comment from Google stating that they were not seeing anything unusual.

Could it be a bug on Google’s end?

Dr. Pete over at has suggested it may very well be. In April 2012 there was a Google bug that affected some domains by treating them as parked domains – which resulted in devaluation. There is speculation that this may be a similar case.tin tin

In the discussion at Search Engine Roundtable yesterday over whether or not there was an algorithm update on Nov 14th that could be related to the occurrence of these DNS errors, Dr. Pete wrote:

“A DNS issue at large scale could absolutely affect the index. If Google had a technical problem that caused them to fail to resolve host records, they could interpret that as a site outage and potentially de-index sites temporarily. That’s speculative, but it’s possible. The fact that many of these warnings seem to be false alarms also indicates that something failed on Google’s end.”

At this point there are no solid answers over the cause of these mysterious DNS errors and what, if anything, it has affected. So, if you too have noticed a DNS error on your site from Nov 14th /15th, hold tight and we will report more information on the issue as it becomes available.

SEO news blog post by @ 4:52 pm on November 19, 2013




In this week’s Webcology episode, the boys try to distinguish which animals are black and white, but possibly make you go hmm. No, not Toronto Mayor Rob Ford or a hummingbird but yet another creature that could blow your digital attention away.


Produce and Deliver. It’s becoming more and more apparent that we love Netflix. Cutting out the middle man might be the way of the digital future. Producers of entertainment media are looking to have more control of the content they produce without the grief of large distribution regulation. Recently, Netflix released their top twenty most viewed shows and three of their Netflix originals made the list. This proves the case that the day of digital entertainment and self-production is strong enough to make a future for itself. This leaves us with a final Techology question; “Is Netflix the ultimate authority in entertainment or is Rob Ford?”


It looks as if the long time lawsuit between Google and the Authors Guild has finally come to an end. The defense team of the search giants proved to show that although Google is scanning 100% of the book only small snippets will be released to the general public. But should the small snippets still be considered the property of the author that wrote the? Dave Davies made an interesting point that the information is a matter of corporate property and the lawsuit was only to determine who actually controls it. Yet if they gave the “Authors” control of whom and what got published maybe this would take a different direction.

Dave asked this stand out question; “Where does human intellectual property begin and what’s the next step in the digital world and what does it mean?” Jim then ties it in to how our social properties are now the property of Google and can be used for advertising purposes and isn’t really far off from the thin lines this lawsuit rides. We are definitely entering vague, shaky ground with who owns who.


It’s a zoo out here and can we handle another cute little Google algorithm mascot? Search Engine Journal released a what-if-Google-did article. A mythical Zebra has been in the matrix mix and many have been anticipating the possibility that this could happen; yet if it did what would it target?

In this fantasy story they walked the most recent updates and theoretically targeted the Ecommerce sector. Although this fictional forecast and The Merchant of Doom Preparedness Kit was a what-if article it caught the best of the SEO’s, creating a frenzy. The article was entertaining but proved a point – that we should consider evolving where Google has already begun to set the trend.


Netflix is good stuff
Rob Ford isn’t the new Google Mascot
Link builders; don’t pee in someone’s pool!
A hummingbird isn’t black and white
Rob Ford is not a good business example.

SEO news blog post by @ 12:22 pm on November 15, 2013



Placing WordPress Site In Root And Blog In Folder

So you want to host your full site in WordPress.  Great, it’s a fine system and we like it a lot over here at Beanstalk.  But often we hit the same scenario and I realized that nowhere on the web (that I could find) is it thoroughly documented so I decided to provide this non-Internet-Marketing-but-useful-for-marketers-and-website-owners tip on how to use WordPress to host your full site and at the same time place your blog in a separate folder (say … “blog”).

There are some decent tutorials out there on how to manage it if you don’t care if your blog posts reside in the folder “blog” but let’s take a scenario where you do, or where, like many, you’re moving your site from a different system into WordPress and have a pre-existing WordPress blog in the “blog” folder.  If you don’t ensure that your blog posts reside in the same locations as previously then you’re going to have to redirect them all (how will depend on your system of course).  Now, done right this doesn’t add a ton of code; in fact, you can simply redirect everything to root with one line in the htaccess file and make things function. But personally I find that a bit sloppy and (more importantly from my perspective) with each 301 you lose a tiny amount of PageRank.  Not huge, but measurable.  Redirect hundreds of blog pages with internal and external links and you’re losing weight you’d probably rather keep.

So, how do you host your WordPress pages in the root of your site while hosting the blog in a separate folder AND host all the blog pages within that folder as well?  Well here it is…

Before we begin I’m going to give a big hat tip to Joe Foley over at for covering the first half of the process on a page I’ve referenced more than once.  In fact, I’m going to use the same images he used as I couldn’t do any better, but he describes it well and has other great content so you can read his post on the subject at  I’ll let you know when we move into the last step which is the one missing from every explanation I could find.

Step One: Create A Blog Homepage

The first step is to create a blog homepage.  You do this in the Pages section.  I’m with Joe, I just name it “Blog” or something related to the specific industry like “Blue Widget Blog”.

Create a page.

In the path for the Page you will enter the location you want to be the root of the section (for example,

Step Two: Set The Location For Your Posts

In the Reading section under your Settings you’ll want to select a static page.  As the image below illustrates you will select your homepage as the homepage of the site (displayed at the root) and the newly created page as the homepage for your posts.

Select a static page for the site.

Step Three: Create The Menu Link

Joe included this so I’ll mention it.  Essentially, make sure you’re creating a link to this section.  In the image below this is done through WordPress.  I personally tend to hard code such things into the includes but that I’ll leave up to you.

Add a link.

Step Four: Change The Posts Path

This is the step that is generally missing from descriptions.  Your blog pages would appear as:

Blog Home –
Post –
(note: I’ve added the year/date/month to the post URL as an example but there are other ways to set it up)

Now, let’s say you want all your posts to appear in the blog folder of your site.  You simply need to go to the Permalinks section if you settings, switch to a custom URL and add “/blog/ before the parameters you’ve selected.

Changing WordPress Permalinks.

That’s it … now all your posts will reside in the blog folder and your site is at the root.

Obviously you can change the location from “blog” to anything you’d like.

SEO news blog post by @ 12:44 pm on November 13, 2013

Categories:Coding,web design


Fire at the Internet Archive’s San Francisco Scanning Center

Last Wednesday, November 6th 2013, at ~ 3:30 in the morning, a fire was detected in the scanning center at the Internet Archive’s San Francisco location.

Fire at the Internet Archive's San Francisco Location

You can read the full story here: Scanning Center Fire Please Help Rebuild While some folks are asking why they don’t have insurance, most are looking at this as a good reminder to make a long overdue contribution to the Internet Archives organization. hosts a number of services:

- WebArchive (AKA: The Wayback Machine):

366 Billion web pages saved over time.

Almost everyone should know what this. It’s pretty much the only free to use webpage archive on the internet that snapshots all public-visible pages of major websites over time, saving new versions whenever they are detected. I’ve seen people resurrect major portions of hacked/deleted websites using this service, and as an SEO who often needs to know what sites ‘used’ to look like, this service is invaluable. – Video(or Moving Pictures):

This library contains digital movies uploaded by Archive users which range from classic full-length films, to daily alternative news broadcasts, to cartoons and concerts.

A great collection of free video in many handy formats. We’ve actually used the video clips in the past for posts where we wanted a little video to go along with an SEO post. There’s even some ‘banned cartoons‘ that had to be pulled for one reason or another. – Audio/Music

This library contains recordings ranging from alternative news programming, to Grateful Dead concerts, to Old Time Radio shows, to book and poetry readings, to original music uploaded by our users. Many of these audios and MP3s are available for free download.

This is a great spot for getting free sounds and other audio bits that you might need for a project. I can’t say we’ve used this for ‘SEO’ but the Community Audio section features over 1.3 million recordings that range from kids playing with microphones all the way to nice audio tracks that make good generic ‘hold music’. – Text/Books

Browse and read over 5 million books and items from over 1,500-curated collections. You will find a wide range of literature, historical texts and research materials; and wonderful thematic collections like Children’s Classics, Cookbooks and Genealogy.

While I haven’t spent much time in this portion of the archive, if someone wanted to create unique content from a fresh source, books/texts that have never previously been online might be a great place to start? I’d also wager this section is what was most impacted by the fire. From details included in the initial fire blog post it’s clear that works that were in the process of scanning were lost/damaged but otherwise the main loss is progress and equipment. – Live recordings:

A community committed to providing the highest quality live concerts in a lossless, downloadable format.

The Grateful Dead were early advocates of sharing live recordings and they had a ton of variety in live performances so they are well indexed on the archive. I was listening to their 1972 live performance in the Laeiszhalle. If only I knew more German and could understand some of the cheers from the audience. :)Software:

The collection includes a broad range of software related materials including shareware, freeware, video news releases about software titles, speed runs of actual software game play, previews and promos for software games, high-score and skill replays of various game genres, and the art of filmmaking with real-time computer game engines.

Ever wonder where old ROMs go to die? Well they never die, not with sites like making backups of old FTP servers, CDROMs, and other outdated storage mediums. Need an old boot disk, driver, or just want to play some old arcade classics in an emulator? Take a peek!

Old Amiga 1000 with 1084 color screen.. I just threw one of those out last year. Great photo, pitty the advertising isn’t English. Is that ~$2,100 USD?

SEO news blog post by @ 5:30 pm on November 12, 2013


Blogcology November 7th

This week’s episode comes live from SES Chicago just catching Jim Hedger fresh off the stage; a brave man considering the variables that come into play after hours of any high profile convention.

What the What!?
A group of professional reviewers claim that Yelp is violating the fair labor Standard Act and refusing to pay wages to its reviewers. Get this, the fair wage asked from the lawsuit is $273 per review – a far cry from minimum wage and is ridiculously evident of an attempt to extort money from Yelp.

Get over it!
A review is done straight from the mouth of a consumer and is voluntarily – given from the consumer themselves. What if a civil action like this did make it through the court system? The obvious answer to this repercussion would shut down much of the internet from almost everybody pushing to receive pay, and ultimately kill any trust to be had from any review source. Jim finely put this into summery; “Working on the internet is like working in the theater of the Absurd.”

Social Repercussion and Burn Rate

Dave Davies brought up a great point on social media and the repercussion of consumer upsets when directed on live feeds. As a consumer it’s often hard to receive an answer when contacting a company directly and this is why more people revert to using Social Media for an answer. With this fast paced world more people expect an answer immediately.

Dave brought up some interesting stats he dug up from Search Engine Watch that reveal the length of expected response time from a consumer. 53% of consumers expect an answer within one hour and 14% immediately. I would assume that this 14% is the portion every business should pay extra attention to as these are the consumers that will use social media to get a company’s attention.

So what is the aftershock of a client not feeling fulfilled?

29% People will share with their friends and family
26% Will share with others via phone or other such devices
24% Buy less
21% Don’t recommend the product
15% Will socially shame you on social media

This proves that if you have a line of communication open for customer response, that line of communication better have a business’s full attention. If a business finds a situation with the irrational 14% there’s a responsibility for a business to understand ways to handle situations properly while retaining brand reputation.
A Thought from Chicago

Jim reports on the conference and proves that it’s still one of the best SEO conferences around. What was most interesting to hear was how many in the industry have created solutions in light of the recent (not provided) changes and have adapted their reports so that they have become more revealing as well as accurate. He also mentioned that many SEO’s are becoming more intimate with their clients as well as delving deeper into Web Master Tools and Anlytics to reveal correct, pertinent data to report on.

As a fresh and learning SEO it was interesting to hear Jim’s report and how the majority of veteran SEO’s have accomplished positive reports on client campaigns enabling them to move forward. Jim mentioned how we now have to educate clients with data fused with old school metrics as well with new approach. I would promote this segment to any learning SEO’s as it will help them progress with their reporting and relationships with their clients.


SES conventions can be wild
Pay close attention to your consumer across all digital platforms
Hold on to old Jedi metrics to reveal new possibilities in an SEO report.


Check out Webcology every Thursday @ 2pm Eastern Time

SEO news blog post by @ 3:30 pm on November 8, 2013



Here There by Tygers: The Fascinating Deep Web

In early October, the FBI announced the arrest of a man named Ross William Ulbricht; he was charged with narcotics trafficking. No ordinary drug pusher, Ulbricht was the founder and chief operator of the notorious online black market Silk Road. The arrest shone a light into one of the best-kept secrets in our increasingly connected society: the existence, and potential, of the Deep Web.

IcebergAs SEOs, we spend every workday obsessing over search engines; what they can see, what they’ll praise or punish, and how to improve our clients’ rankings in the results pages. We think in links, in social signals, and in search phrases, because at the end of the day we are concerned with what happens when a web user types a query into a search engine. For many internet users—if not most—that’s how the Internet works: you search for something and the relevant results pop up. But the number of pages indexed by web crawlers is just a tiny fraction of all the pages in the World Wide Web as a whole, and exploring the unsearchable ones has become a dark descent into completely unknown territory. And I find it fascinating.

In order for a web page to be indexed, it must be static and linked to other pages. Deep web pages, in contrast, are not indexed by a search engine, and thus never show up in the results. These pages store their content in searchable databases, but they do not actually exist until a specific search calls up the data and creates a dynamic page on which it can be viewed. While most users don’t realize it, they’ve encountered the deep web at some point in their online travels; a lot of the deep web includes stuff like catalog search results, flight schedules, and research data, all of which adds up to an estimated 7,750 terabytes of information. It’s believed that the surface web—our bread and butter—consists of only 1% of the entire World Wide Web.

Of course, one of the most famous elements of the deep web is the fact that the pages operate in almost complete anonymity, which has made it a haven for illegal activity and black markets such as Silk Road. These sites used a software called TOR, which conceals their IP addresses by bouncing them around several servers and making them very difficult to find. If you searched for these sites in Google, you’d come up with absolutely nothing, because as far as the search engines know, these sites simply do not exist.

This anonymity hasn’t only been used by pornographers and drug lords; the deep web has been hugely helpful in countries where the internet is strictly regulated, because it offers a place for activists to communicate and share information that would get them arrested or killed in real life. In a world of NSA tracking, where your data is a huge commodity, there’s definitely an appeal to the concept of being able to navigate the web without being traced or tracked.

Of course, web pages which specifically avoid being crawled by search engines aren’t of much use to SEOs. But I think it’s amazing to realize that there is a gigantic world beneath our virtual feet; it’s deeply humbling to remember that, at the end of the day, we’re mere drops in the ocean.

SEO news blog post by @ 10:54 am on November 6, 2013

Categories:just for fun


Dear Clients: Links Have Left the Building

I rarely mention my job title in my personal social media circles. This is for a few different reasons: first, if you say the letters ‘S’ ‘E’ and ‘O’ together, you are just asking to be followed, retweeted, replied to, and generally overwhelmed with auto-responses from eager SEOs who are just waiting to pounce on any mention of the industry. Second, it’s because I was originally hired to be a linkbuilder, and that’s not really the case anymore.

Elvis StampWith the Hummingbird algorithm swinging into its second month of life, we in the SEO industry have had to change – sometimes radically – the way we provide our services. It’s not entirely unprecedented; the Panda and Penguin updates killed a lot of the old bad mass linkbuilding tactics (thank you, Google). But a lot of clients are still thinking in terms of link quantity; there have been many times where our monthly updates to clients have been met with dismay from their end because we haven’t provided a quantifiable number of new links that month. But just ‘grabbing’ links is an exercise in futility in many cases, and the most successful campaigns are those in which the client embraces a more esoteric, long-term plan.

While you can try to keep up with hints dropped by Matt Cuts or analyses from the top search engine commentary websites, the jargon is enough to make your head spin. The crux of it all is this: when you come to an SEO, you are trying to solve a problem. You don’t have as much traffic as you’d like, so you enlist the aid of people who have a specific skill set in that area of communications and marketing. We want to show people that you are a fantastic resource to help them fill a gap in their life. You, as the business, have a solution; your potential customers need you to help solve a problem in their lives. Our role as marketers is to facilitate communication between the two parties, putting your name out there to new markets and ensuring that you stand out from the crowd.

For a long time, I feel like SEO stood apart from other marketing specialties because it required so many fiddly mathematical things – it was all about the number of links you got, their PageRank, their relevance, and how to mathematically game the system. With Google’s increasing restrictions on old-school SEO tactics, I think we still stand apart from the ad departments (a la Mad Men) and traditional marketing agencies, but for a different reason. The guys making billboards and TV commercials are still, mostly, relying on manipulation, clever psychological tricks, and memorable catch phrases. On the internet, people have the power to navigate away with nothing but a click, abandoning your business forever. We still want to accomplish the same goal: to get you in front of a larger audience of potential customers. But our tactics are no longer jargon-heavy and link-based; I find the most rewarding, refreshing campaigns are those where we assess your business’ strengths, build solid tools and resources to back those strengths, and approach the desired demographic with open palms and genuinely useful reasons for them to visit your website. No tricks, no gimmicks, no falsehoods. Links are still acquired, but the means by which we get them are much more based on the human connection.

Links were once a major metric by which we measured a site’s success; the right combination would result in high search engine positioning. However, the best tactics nowadays are more honest, long-term strategies, utilizing a business’s strength and going forth with honesty. It’s a brave, big new world, and it’s intimidating, but it’s also a lot of fun.

SEO news blog post by @ 11:08 am on October 31, 2013


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