Dave Davies’ recent Search Engine Watch article takes us back in time by reviewing Google’s methods of madness from 2013. What was great about this article is that it makes sense of Google’s events and algorithms as far back as 2012 and how it all came together for the present day. He discusses on the show that 2012 was a case of tearing off the band aid where 2013 was more about learning to adapt to the changes.
His 2014 forecast was intriguing as he sees Google continuing pursuit of a mobile search environment. Since they own a majority of the OS market this makes sense that their direction increases their focus on communications between desktop and mobile.
Dave’s projection for Google technology acquisitions in the New Year will be primarily on advertising. With a rumor of a gaming console he seems to think could deliver convenience through offering live time shopping from the television or console. Like ordering a pizza while playing a game or watching TV without shutting the entertainment down to do so.
Definitely an entertaining read that places the pieces to the puzzle in subsequent order and paints the perfect possible future for Google.
These days’ people aren’t seeing the usual views from friends that they might be used to. According to Jim he sees Facebook as a “liberal echo chamber” because of the limiting results of visual updates. The new algorithms give you what you think you want to see but leaves out what it decides are not of interest of you. Jim made a point that the washed out delivery of content is making this social platform a less interesting environment. Dave referred it to “filtering to placate” a trend that not only Facebook has followed but Google as well. The lack of debatable posts is less engaging but it’s also creating less time on site. A benefit for Facebook users but a considerable loss for the social giant.
The boys were discussing the blunt warning from Google to spammers. Pugnacious, was the word Jim used to describe Matt Cutts latest video thwarting off the evil of spammers. This takes place of after a massive spam hunt on link networks such as Anglo Rank. Matt laid down the law and showed muscle behind Google’s intent to end dishonest work on the web. I would have to definitely agree with this bold move from Matt and think that this could end up being the year that spammers lie six feet under.
• You could be ordering pizzas while shooting zombies
• Facebook - we want the good, bad and ugly
• Filtering to placate can result in boredom
• Pugnacious, is just fun to say
SEO news blog post by David Mackenzie-Kong @ 1:30 pm