Adobe has been hacked with the credit card information of almost 3 million accounts compromised. This is a huge blow for the company and for the trust users have in them as well as a solemn reminder for all of us as the fragile nature of our data. We discuss often the privacy concerns around Facebook and Google but ti takes an event like this to remind us that the systems we take for granted every day, like eCommerce – mandatory now for the smooth functioning of our society – are vulnerable at even the highest level.
Admittedly, the belief currently is that the credit card data pulled was encrypted, anyone familiar with encryption knows that with enough time and computing power, it can be cracked. You can simply ask the NSA for verification on that point and sophisticated hackers (say for example, like the ones that could break through Adobe’s security) will have access to the knowledge and resources to get it done.
I personally got my email notification from Adobe at 11:01PM yesterday, hours after the event occurred. Now fortunately, I’ve paid for everything via PayPal (admittedly more to avoid currency conversion fees) so it’s not a sizable issue for Beanstalk but for many of my friends and clients this is a huge issue. On their blog they reported the following actions being taken:
As a precaution, we are resetting relevant customer passwords to help prevent unauthorized access to Adobe ID accounts. If your user ID and password were involved, you will receive an email notification from us with information on how to change your password. We also recommend that you change your passwords on any website where you may have used the same user ID and password.
We are in the process of notifying customers whose credit or debit card information we believe to be involved in the incident. If your information was involved, you will receive a notification letter from us with additional information on steps you can take to help protect yourself against potential misuse of personal information about you. Adobe is also offering customers, whose credit or debit card information was involved, the option of enrolling in a one-year complimentary credit monitoring membership where available.
We have notified the banks processing customer payments for Adobe, so that they can work with the payment card companies and card-issuing banks to help protect customers’ accounts.
We have contacted federal law enforcement and are assisting in their investigation.
I’ll give them kudos for doing what needs to be done and can’t even blame them for it happening. For those affected, make the appropriate arrangements and for those unaffected, take this as a serious reminder about what can happen to your credit care information, other private information and to your website.
SEO news blog post by Dave Davies, CEO @ 10:30 am