Don’t get me wrong.. Email was one of the cornerstones of the internet, some might even argue that replacing postal mail might have driven the early growth of the internet?
So email is a fundamental part of the internet, and yet.. Just because YOU can do something, like emailing wonderful offers, does it make it right? If everyone sat around all day doing that would it be sustainable?
So we come to the topic of email spam, it’s actual cost in terms of how it taxes our time/effort to dislodge from our inboxes, and what people can do about it.
- Never buy a service that’s spam-vertized.
This is a simple one. You wouldn’t donate money to someone who’s proposing to stand outside your house and scream offers at you through the window, so why would you invest your earnings in a product advertised to you via unsolicited means?
- Identify spam without wasting time.
We’re an SEO, so if you send across an offer to help the Beanstalk SEO website rank better, I’m pretty sure I can toss your email into the spam bin and forget about it. In fact anyone who just sends you an SEO email out of the blue must be pretty desperate and incapable of ranking their own sites in order to get the traffic they need to stay in business.
I personally keep a list of these domains, mostly to block them from using our contact forms, but also as a reference of companies to avoid when clients need referrals.
Heck even “www.google.com” gets similar offers to improve their ‘conversions’ and ‘organic search results’!
I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.
This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.
I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?
As Matt Cutts summarized on his blog:
Or, you know, to improve Google.com’s rankings in organic search results. Sigh.”
- Use Opt-In lists that are re-checked regularly.
When you give people a chance to ‘opt-in’ to a mail campaign you win all around…
- reach people who are interested
- annoy less potential clients
- avoid getting flagged as a spammer
- spend less time trying to sell your validity
- make the online world a better place
Keep in mind that one of the largest (if not the largest) anti-spam providers is Postini, which is now run by Google and used by many organizations from GMail to WordPress.
If you run afoul of Postini then you can expect a VERY LARGE group of listeners, including GMail users/blog readers, to be filtering out your messages, spam or not.
So even if you have a great opt-in audience now, make sure to re-check that list before it gets stale and potentially starts to annoy folks that were previously interested.
I would NEVER forward spam to friends/associates, but if someone I know is interested in something well-maintained that I’ve opted into, I’ll recommend it to them for sure.
Food for thought.. to go along with that Salt n Pepa!
SEO news blog post by Ryan Morben @ 1:38 pm