You may want to re-think that decision, perhaps even focus on a ‘mobile’ provider for your site, or an Android app instead of one for Apple’s store.
Why? Well lets list the reasons:
- Android OS is shipping on more phones currently than any other mobile OS
- 2013 should be the year that Android overtakes iPhone in subscriber #s
- A mobile ‘face lift’ should load on any phone/browser
- Apple is cracking down on all ‘Apps’ that generate revenue outside their store..
The last one is a real kicker, especially for Microsoft who is currently unable to update their SkyDrive app after Apple realized it was handling in-app purchases without going through the Apple Store.
Essentially Apple is rejecting all Microsoft app updates and 3rd party apps that communicate with SkyDrive until Microsoft has a solution to Apple’s need for a 30% cut of all transactions done through it’s App Store.
So if you made an Apple Store ‘App’ for your site, all you can do with the ‘App’ is browse information and provide free resources, since any attempt to engage in a financial transaction would require the Apple App Store to participate, at a 30% margin.
That’s just.. wait for it.. rotten.
Making Easy Money by Ignoring Copyright Infringement
On the surface, it may seem counter-intuitive to your profit margin, but not letting people steal your content could be what’s stopping you from getting rich.
PSY, the chubby Korean behind the most popular YouTube video to-date, is raking in the profits from his ‘Gangnam Style’ video, and it’s all because he didn’t censor his own work by chasing copyright violations.
If you look at TV commercials, ad revenue, product endorsements, and other direct revenue from his popularity, PSY is making over $8 Million in 2012 alone.
Clearly there’s a trade off between copyrights and profits that doesn’t favor always locking down your content.
I’m wondering though, once fame has taken hold, if next year we’ll have a story about PSY suing people for copyright infringements?
SEO news blog post by Ryan Morben @ 12:59 pm on December 11, 2012