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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


July 26, 2012

SOPA Friends: Internet League of America

The recording industry, agents, and vendors of music aren’t the only ones spending way too much of their profits on lobbying the government. Major internet companies that see the harm of bills like SOPA/PIPA are spending the time and money to fight back against this lobbying.

Not to be confused with SuperFriends..

This organization is less about crime and more about reasonable expenses for making sure government is making informed decisions.

Google alone spent $3.9million in the second quarter of 2012, and $5.4million in 2012 total so far trying to help government see the internet as more than just a ‘series of tubes’.

Google isn’t alone in fighting for your rights, Amazon’s spending between Jan 2012 and June 2012 was pegged at $1.34million, EBay spent nearly as much at $827k, and Facebook also jumped into the fight for $650k of lobbying.

It stands to reason then that if they all had the same message a lot of time and money could be saved by joining forces, and this is how the Internet Association has come to be.

With Google, Amazon, EBay and Facebook already signed into the Internet Association it’s already huge and it’s still in the ‘coming soon’ phase of setting up.

This new group should not be confused with existing organizations like The Internet Defense League which are seeking other solutions to keeping people informed as to threats to online access/freedom.

A few sites (RIAA partners?) are panning this as ‘evil‘ and un-Google for companies to work together to support a shared message to the government, but I think anyone who knows the extent of SOPA/PIPA and other bills will see that spin for what it really is, fear and loathing of anything that stands in the way of an easy profit.

Google Fiber

Google Fiber Appliances
Remember us writing about Kansas City dark fiber, Google’s plans to light it up, and the various media/recording industry fears/objections?

While I was composing this article on the new Internet Association I managed to eavesdrop on the details coming from the live broadcast at the launch of Google Fiber in Kansas this morning.

Google Fiber Announcement Center

Here’s what I caught (again this was just details I overheard and not officially published):

  • Google Fiber is run right to your house
  • A fiber-conversion firewall appliance converts the optical signal
  • The Google fiber-wall has built in WiFi and 4 gigabit RJ45 ports
  • The WiFi radio is very fast (no specs given) and features a guest portal system
  • Google Fiber offers TV boxes that act as WiFi boosters
  • The TV boxes stream Netflix/Youtube in HD quality with more options to follow
  • Google’s TV boxes work with Bluetooth headphones and can be controlled by Bluetooth devices
  • Currently purchasing a TV box will including a free Nexus 7 Tablet that acts as a remote control for the TV box.
  • $300 is mentioned as the ‘construction fee’ to send a Google rep to your home to install the fiber cable.
  • $120/mth for the TV and Gigabit Internet package (on 2 year contracts the $300 fee is waived)
  • $70/mth for just Gigabit fibre internet (no install fee for 1yr contracts)
  • $Free/mth 5mbps down, 1mbps up, of capped fiber access to anyone who wants to pay the $300 install fee
  • The free service option is guaranteed for anyone in the service area for 7 years
  • You can pay the $300 fee off over time if you wish as an incentive to connect everyone regardless of income levels
  • 1TB of Google Drive storage (directly linked to the Fibre) comes with the $70/mth and up packages
  • No mention of monthly data use caps, but they would need to be fairly generous

Google Fiber Building in Kansas
Apparently they are deciding which homes get fiber first by running a lobbying contest where they reward the communities that lobby other communities the most. The speaker tried to sell this as ‘doing it for Kansas’ and ‘spreading the word about what fiber really means’, but of all the announcements, there was no applause for
this.

Clearly most of Kansas is tired of waiting for Google Fiber and would like to start actually using it vs. running around ‘competing’ with other communities for the first chance to get hooked up.

It’s an odd move for Google but you have to respect that they had to find a fair way to select the first communities to get connected.

UPDATE: They have published the official Google Fiber data plans and yes, there’s NO DATA CAPS. Wow.

SEO news blog post by @ 11:25 am


 

 

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