Google’s director of privacy, product, and engineering, Alma Whitten blogged to clarify the changes that will become effective March 1:
This is also part of an ongoing struggle between various search engines and social media sites that are directly competing with Google to collect user data. This information is like gold for advertising companies that target advertisements based upon consumer internet habits, trends and searches. Free speech advocates and analysts see this as a step towards users losing their anonymity.
SEO news blog post by guestpost @ 12:19 pm on January 25, 2012