In the first minute of the offical ‘hard hitting’ video called ‘Focus on the user’ they stab at the heart of the Google+ social search issue:
They do a search for ‘cooking‘
Then they click on the ‘most relevant cooking result within Google+‘
Afterwards they compare that with a search for ‘Jamie Oliver‘ and complain:
‘cooking‘ isn’t very relevant to the latest info from ‘Jamie Oliver‘
Don’t believe me that they did this? Go watch it again, they actually want us to feel outrage that ‘cooking’ doesn’t link us to the most relevant info for ‘Jamie Oliver’.
The authors of the plugin fully admit that they are getting the results info from Google itself, and just don’t want to say the words “Google is simple showcasing it’s services” instead they want to make it out to be a matter of ‘evil’ and ‘holding back’. If they didn’t at multiple times in the video slip up and show how you can still get the top results without using their plugin I’d say they had a case.
As much as there is to roll my eyes at, from an SEO standpoint, everything about focusontehuser.org is brilliant. The back-links must be pouring in, and I saw a very clever ‘click here to get your results to show’ link in the video that could be a real profit mill for them (their marklet’s broken right now or I’d investigate).
Don’t get me wrong, I know this scripting project was backed by Facebook, Twitter, and MySpace (it’s still going), so it already had some deep pockets, but in my opinion, it looks like the devs had some deeper ‘evil’ ideas?
While we are still on the ‘Google+ Social is Evil’ topic, the changes to support nicknames, pseudonyms, and maiden names is apparently done and now you can socialize however you wish on Google+. A more ‘evil’ company would have stuck to the original, and far more profitable design which requires valid names and serious privacy commitment.
To read more about the new Google+ naming policy put out on Monday just hop on over to Bradley Horowitz’s Google+ page.
I know this is the part where I slap up a picture of Chia Bart’s amazing growth and progress.. but someone decided to help him out and drain his water tray so he’s really wilted right now and I’m trying to get some life back into him. Perhaps I’ll do an update after lunch if he perks up?
Bart sprang back a fair bit, had to zoom to see the wilt!
SEO news blog post by Ryan Morben @ 11:23 am